Superhouse Ltd

What Superhouse Ltd does

Superhouse Limited is a publicly listed Indian multi-product manufacturing conglomerate headquartered in Unnao, Uttar Pradesh, founded in 1986 by Mukhtarul Amin. The company operates 22 manufacturing units across Unnao, Kanpur, Agra, Noida, and Kolkata with an 8,000+ workforce, producing safety footwear, fashion footwear, sports footwear, finished leather, leather accessories (wallets, bags, belts), equestrian products, safety garments, safety helmets, fall protection equipment, and socks. Its manufacturing stack combines vertical integration from raw hide tanning through to finished goods with multiple sole-construction technologies (PU/PU, PU/rubber, PU/TPU, vulcanized, ETPU), 200 computerized sock-knitting machines, and a 350,000 sq. ft. safety garments/fall protection facility.

The business model is B2B export-led manufacturing, with approximately 90%+ of revenue derived from international customers across 50+ countries served via wholly-owned subsidiaries in the USA, UK, Germany, Spain, and UAE, plus the acquired Briggs Industrial Footwear brand in the UK. Domestic Indian market activity is narrower, focused on the Allen Cooper brand for safety footwear. The company sells finished leather upstream to footwear, furniture, automotive, and accessory manufacturers, and acts as a private-label/OEM contract manufacturer downstream for international fashion brands and global industrial/construction PPE buyers. Pricing is quote-based, undisclosed, and structured around bulk B2B orders rather than list pricing.

Revenue is diversified horizontally across fashion footwear, industrial safety, leather goods, equestrian, and textile categories, with a comprehensive certification stack (ISO 9001/14001/45001, SA 8000, LWG Silver, OEKO-TEX, SMETA, BSCI, GRS, CTPAT, BIS) qualifying the company for regulated enterprise procurement in Europe and North America. The company remains family-controlled under the Amin family, with Mukhtarul Amin as Chairman & Managing Director and family members holding the Deputy MD, Joint MD, and Director seats. No external private equity or venture capital ownership is disclosed.

Name

Superhouse Ltd

Legal name

Superhouse Limited

Website

https://superhousegroup.com

Company type

Public

Founded year

1986

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Leather and Footwear Manufacturing

NAICS

Footwear Manufacturing (3162), Other Leather and Allied Product Manufacturing (3169), Apparel Accessories and Other Apparel Manufacturing (31599), Apparel Manufacturing (315)

SIC

Footwear, (No Rubber) (3140), Leather & Leather Products (3100), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Protective, Safety & Tactical Leather Goods Manufacturing (Holsters/Pouches/Gear) (IMAOAHAF)

akta.pro secondary industries

Wallets, Small Leather Goods & Accessories Manufacturing (IMAOAHAB), Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories) (IMAOAFAH), Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA)

Keywords

• Leather footwear manufacturing
• Safety footwear production
• Finished leather supply
• Leather goods manufacturing
• Industrial safety equipment

Headquarters

HQ city

Unnao

HQ country

India

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Finished Leather Manufacturing: Production and export of high-quality finished leather including Shoe Leather, Upholstery Leather, and Harness Leather to global clients across Europe, China, Far East, South Korea, South Africa, and Mexico.
2. Safety Footwear Manufacturing: Manufacturing of safety footwear with annual capacity of 2.5 million+ pairs serving construction, manufacturing, oil & gas, mining, and other industrial sectors globally.
3. Fashion Footwear Manufacturing: Production of fashion footwear including luxury leather shoes, sneakers, and boots for international fashion brands with customization and private label options.
4. Leather Accessories Manufacturing: Manufacturing of leather goods including wallets, belts, handbags, keychains, laptop bags with monthly production capacity of 60,000+ bags and wallets.
5. Equestrian Products: Production of saddles, bridles, rugs, breeches, chaps, and riding boots for professional and recreational equestrian use.
6. Safety Garments Manufacturing: Production of industrial protective clothing including FR, ARC-rated, antistatic, and high-visibility garments with 350,000 sq. ft. manufacturing facility.
7. Socks Manufacturing: Production of sports, fashion, workwear socks with 200 computerized knitting machines and capacity of 0.6 million pairs per month.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Superhouse Group manufactures and exports finished leather, safety footwear, fashion footwear, sports footwear, leather accessories (bags, wallets, belts), equestrian products (saddles, bridles), industrial safety garments, safety helmets, fall protection equipment, and socks. Operations span 22 manufacturing units across India with global subsidiaries in the USA, UK, Germany, Spain, and UAE serving customers in 50+ countries.

Product overview

Superhouse Group is a multi-product manufacturing conglomerate specializing in leather, footwear, safety gear, and accessories. The portfolio includes Safety Footwear (industrial boots with steel/composite toe caps), Fashion Footwear (leather shoes and sneakers), Finished Leather (for footwear and upholstery), Leather Accessories (bags, wallets, belts), Equestrian Products (saddles, bridles, horse boots), Sports Footwear (athletic shoes), Safety Garments (FR clothing, high-visibility wear), Safety Helmets, Fall Protection Equipment (harnesses, lanyards), and Socks. Key sub-brands include Allen Cooper, Silver Street London, and Panacea. The company operates 22 manufacturing units across Unnao, Kanpur, Agra, Noida, and Kolkata with an 8,000+ workforce and presence in 50+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Allen Cooper: Fashion footwear brand under Superhouse Group
• Silver Street London
• Panacea

Products and services

• Safety Footwear Industrial safety footwear manufactured across three factories in Unnao and Kanpur, featuring steel/composite toe caps and dual-density soles compliant with EN-345, CSA, ANZ, and SABS standards; includes S1, S1P, S2, S3, S7, and O occupational categories with 2.5 million+ pairs annual capacity.
• Fashion Footwear Premium fashion footwear including luxury leather shoes, contemporary sneakers, and crafted boots for international fashion brands with customization and private label options, manufactured at units in Unnao and Agra.
• Finished Leather High-quality finished leather including Crazy Horse, Haircell, Pull-Up, Full Grain, Nubuck, and specialty automotive leathers for footwear, upholstery, and belt/bag applications, exported to Western/Eastern Europe, China, Far East, South Korea, South Africa, and Mexico.
• Leather Accessories Premium leather goods including wallets, belts, handbags, keychains, laptop bags, and briefcases, manufactured across 4 factories in Unnao and Kolkata with 60,000+ pieces monthly capacity.
• Equestrian Products Professional equestrian gear including saddles, bridles, reins, protective horse boots, leather horse blankets, halters, leads, and training equipment crafted at 4 manufacturing units across Unnao and Kanpur.
• Sports Footwear Athletic footwear including walking, running, and athleisure shoes with 80,000 pairs monthly capacity, featuring advanced cushioning, in-house sole manufacturing, and BIS certification.
• Safety Garments Industrial protective clothing including flame-resistant (FR), ARC-rated, antistatic, and high-visibility garments compliant with EN ISO 11612, EN ISO 20471, NFPA 2112, and NFPA 70E standards, manufactured in a 350,000 sq. ft. facility in Unnao.
• Safety Helmets Industrial safety helmets including construction, electrical, industrial, ventilated, non-ventilated, and lightweight variants designed for head protection in factories, warehouses, and construction sites.
• Fall Protection Equipment Height safety equipment including full body harnesses, energy absorbers, safety lanyards, anchorages, temporary horizontal lifelines, fall arrester rope grabs, hooks, connectors, retractable blocks, and confined space kits manufactured at a 350,000 sq. ft. facility.
• Socks Premium socks including fashion, sports, ankle, long, and workwear varieties manufactured with 200 computerized knitting machines and Rosso hand-linking machines, with capacity of 0.6 million pairs per month at a dedicated facility.

Quantifiable outcome

• First company to start safety footwear exports from India
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Footwear Design & Development Institute (FDDI)coreStrategic or Co-development Partner · 1 January 2003Mr. Mukhtarul Amin served as Chairman of FDDI, Noida from 2003 for three years. During his tenure, the FDDI Jodhpur center was established and approvals were obtained for centers in Patna and Hyderabad. FDDI is the largest footwear-training institute in the world with 7 campuses.
• Council for Leather Exports (CLE)coreStrategic or Co-development Partner · 1 January 2003Mr. Amin served as Vice Chairman (2003-2005) and then Chairman (2007-2009) of CLE, an export promotional body under Ministry of Commerce and Industry, Government of India. Under his leadership, leather exports reached USD 3.05 billion with 11.15% growth.
• Kanpur Unnao Leather Cluster Development Company LimitedminorStrategic or Co-development Partner · 1 January 2003A company backed by the leather industry of Kanpur and Unnao, established to create a world-class Testing Laboratory and Multi Skill Development Centre in Kanpur under ASIDE Scheme.

Scale indicators12 records

Recent moves16 records

Expansion highlights5 records

Direct peers

• Cofra S.r.l. Italian safety footwear and PPE manufacturer with global distribution; comparable as a European safety footwear specialist competing in the same end markets Superhouse serves via its UK/Spain/Germany subsidiaries.
• Relaxo Footwears: India-listed mass footwear manufacturer spanning casual, sport, and industrial categories; comparable as an Indian footwear OEM at scale serving both domestic and international channels.
• Khadim India: Indian footwear manufacturer-retailer with safety and casual leather footwear; comparable as a domestic Indian footwear manufacturer competing in similar safety and lifestyle categories.
• Rock Fall UK: UK-based safety footwear brand and manufacturer; comparable as a UK-channel safety footwear specialist that competes head-to-head with Superhouse's Briggs Industrial Footwear subsidiary.
• Mirza International (Red Tape): Indian leather footwear and finished leather exporter with global brand presence (Red Tape, Oaktrak); comparable on leather sourcing + footwear OEM + export-led GTM targeting Western markets.
• Liberty Shoes: Indian leather and non-leather footwear manufacturer with safety and fashion footwear lines and export operations; comparable as an India-based, vertically oriented footwear OEM with similar product breadth.
• Bata India: One of India's largest footwear manufacturers and retailers with significant leather footwear manufacturing; comparable as an Indian-headquartered multi-category footwear/leather producer serving both domestic and export markets.
• Action Shoes (Action Group): Indian manufacturer specializing in leather safety footwear and export of industrial boots; directly comparable product overlap in Superhouse's largest safety-footwear segment.

Broad incumbents

• Uvex Safety Group: German-headquartered global PPE/safety footwear incumbent with broad product portfolio including helmets, fall protection, and protective clothing; comparable at the category level as a larger player competing across multiple of Superhouse's safety categories.
• Honeywell Safety Products: Global PPE conglomerate covering footwear, helmets, fall protection, and high-visibility garments; comparable as a large incumbent whose multi-category safety portfolio overlaps with Superhouse's combined footwear + garments + helmets + fall protection offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@superhousegroup8658/videos
• Facebookfacebook.com/profile.php?id=100066474105270
• LinkedInlinkedin.com/company/superhouse-ltd
• Instagraminstagram.com/superhousegroup_official

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superhouse Ltd