Przegląd Sportowy Onet

What Przegląd Sportowy Onet does

Przegląd Sportowy Onet is a Polish-language sports media portal that operates as the digital continuation of Poland's oldest sports newspaper, founded in 1921. The platform provides real-time sports news, live scores, match reports, expert commentary, video content, and podcasts across 40+ sports disciplines, with particularly deep coverage of Polish football (Ekstraklasa, national team), tennis, volleyball, speedway (PGE Ekstraliga), and motorsports. Its primary audience is Polish-speaking sports enthusiasts seeking comprehensive coverage of both domestic and international competitions. The site is integrated within the Onet.pl portal network operated by Ringier Axel Springer Polska sp. z o.o., which provides distribution leverage that independent sports media properties cannot replicate.

The business operates on three revenue streams: digital advertising (including sponsored betting-operator sections under 'Bukmacherzy'), a Premium subscription offering exclusive content, ad-free experience, and access to the historical PDF issue archive, and affiliate e-commerce via the Sklep PS bookstore partnered with LITERIA.pl. Beyond the core portal, the product portfolio includes TYPER (a sports prediction and betting-adjacent gaming platform) and the annual Plebiscyt 'PS' athlete awards. Content is distributed through the website, video channels (YouTube), and podcast series (Misja Sport, Misja Futbol). The company is a private subsidiary of Ringier Axel Springer Polska sp. z o.o., itself part of the Swiss-German Ringier Axel Springer media group, with headquarters in Warsaw and 51-100 employees.

Name

Przegląd Sportowy Onet

Legal name

Ringier Axel Springer Polska sp. z o.o.

Website

https://przegladsportowy.onet.pl

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

51–100 employees

Short description

Przegląd Sportowy Onet is Poland's oldest sports media brand (founded 1921), operating a digital sports news portal covering 40+ sports disciplines, monetized via digital advertising, Premium subscriptions, and the TYPER prediction platform, serving Polish-speaking sports enthusiasts under Ringier Axel Springer Polska.

Ownership category

akta.pro rank

Product category

Online Sports News and Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Spectator Sports (71121)

SIC

Services-Advertising (7310), Television Broadcasting Stations (4833)

akta.pro primary industry

Sports Streaming Platforms (MPACAAAE)

akta.pro secondary industry

Sports OTT Aggregators & Bundling Services (MPAKAOAB)

Keywords

• Sports news portal
• Sports media coverage
• Live sports scores
• Sports content subscription
• Sports journalism platform

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Premium Subscription: The platform operates a subscription model offering Premium content access. Users can subscribe to unlock exclusive materials, ad-free experience, and premium features including PDF issue archive access.
2. Digital Advertising: The platform generates revenue through digital advertising, including display ads, sponsored content sections (Bukmacherzy/betting companies), and promotional placements throughout the site.
3. E-commerce/Bookstore: The platform includes a bookstore section (Sklep PS) featuring Przegląd Sportowy merchandise and publications through external partner LITERIA.pl.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Przegląd Sportowy Onet operates as Poland's leading online sports media portal, delivering real-time sports news, live scores, match reports, expert analysis, video content, and podcasts across 40+ sports disciplines. The platform operates a Premium subscription tier for exclusive content and ad-free access, complemented by a TYPER sports prediction game and the annual Plebiscyt 'PS' athlete recognition awards.

Product overview

Przegląd Sportowy Onet is a comprehensive Polish sports news portal offering a broad range of sports content including football, tennis, volleyball, speedway, basketball, athletics, esports, cycling, winter sports, and numerous other disciplines. The platform operates as a unified news portal with a premium subscription tier (Premium) for exclusive content. Key offerings include the main sports news portal, the TYPER sports prediction platform, and the annual Plebiscyt 'PS' awards. The site provides live scores, match reports, expert commentary, video content, and podcasts across multiple sports categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Przegląd Sportowy Portal

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Ringier Axel Springer PolskacoreOthersRingier Axel Springer Polska sp. z o.o. is the parent company and publisher of Przegląd Sportowy Onet. The company operates the Onet.pl portal network, one of Poland's largest online media platforms.
• ORLENmajorGTM or Marketing PartnerORLEN is a major sponsor mentioned in the Junior section, involved in youth sports initiatives including the Puchar Tymbarku tournament and the ORLEN Orlik Basket Cup basketball competition for children.
• Tymbark (Grupa Maspex)majorGTM or Marketing PartnerTymbark, belonging to Grupa Maspex, became an Official Partner of the Polish National Football Team. The Puchar Tymbarku (Tymbark Cup) tournament, organized by PZPN, is one of the largest youth football tournaments in Europe.
• PGE EkstraligacoreGTM or Marketing PartnerPGE Ekstraliga is Poland's top speedway league. Przegląd Sportowy provides comprehensive coverage of speedway racing, including results, news, and match reports.
• LITERIA.plminorChannel Partner/ Reseller/ DistributorLITERIA.pl serves as the e-commerce platform for Przegląd Sportowy merchandise and publications, operating the Sklep PS (PS Store) bookstore section.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sport.pl (Wirtualna Polska Group): Leading Polish sports news portal owned by Wirtualna Polska — Przegląd Sportowy's principal direct competitor for Polish-language sports news, live scores, and football coverage, operating with a comparable subscription/advertising model.
• Meczyki.pl: Poland-focused digital sports media platform offering news, live scores, video, and a prediction game (Typer Meczyki); competes directly with Przegląd Sportowy for Polish sports fan attention and the same advertising/subscription spend pool.
• WP SportoweFakty: Sports vertical within Wirtualna Polska, providing Polish-language sports news, results and analysis; compares closely as both a sports-news portal and as part of a larger general portal network (akin to PS Onet's Onet.pl integration).
• Interia Sport: Polish sports section of the Interia.pl portal, offering news, live results, video, and betting-adjacent content across football, tennis, and motorsport — overlaps directly with PS Onet's editorial and monetization mix in the Polish market.

Regional players

• Polsat Sport: Polish sports broadcaster and digital sports site operated by Polsat; competes with PS Onet for Polish sports audiences across rights-holders (Ekstraklasa, national team) and is a complementary distribution channel as well as an editorial competitor.
• Canal+ Sport (Poland): Polish arm of Canal+ with rights to top-tier football (including Premier League) and related digital sports coverage; competes for the same premium sports-content audience in Poland and represents both a peer and a potential rights/licensing counterparty.

Broad incumbents

• Eurosport (Warner Bros. Discovery): Pan-European sports media platform providing news, live scores, and streaming across tennis, cycling, motorsport and more — a broader incumbent that competes with PS Onet for European sports fan attention and rights-driven premium content.
• Goal.com: Global football-focused digital media network with live scores, news and multimedia; comparable to PS Onet's heavy football coverage and live-results product, including multi-language editions that PS Onet lacks.
• ESPN (digital): Largest U.S. sports media brand spanning news, scores, video and subscription (ESPN+); benchmark for the integrated sports-media + subscription + advertising + betting-content model that Przegląd Sportowy operates at a Polish-market scale.

Emerging players

• The Athletic: Subscription-first digital sports media company; relevant peer on the Premium subscription business model and on deep, original sports journalism — even though geography of coverage differs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/przeglad
• Facebookfacebook.com/przegladsportowy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Przegląd Sportowy Onet