Trojan Professional Services
Trojan Professional Services provides automated dental insurance verification, benefit research, DHMO managed care, and electronic claims processing to thousands of small and mid-sized dental offices across the United States, backed by a database of 30,000+ insurance plans and integrations with major practice management systems.
- Company typePrivate
- Founded1976
- HeadquartersLos Alamitos, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Trojan Professional Services does
Trojan Professional Services, Inc. is a privately held dental insurance verification and benefits administration company founded in 1976 by Charlie Kidd and headquartered in Los Alamitos, California. The company serves thousands of small and mid-sized dental offices across California, New York, New Jersey, and the broader United States, providing automated eligibility verification, benefit breakdowns, managed care (DHMO) plan management, and electronic claims processing. Its core product suite includes Dentifi (automated verification), Dentifi Assist (a newer streamlined verification product), Benefit Service (a subscription research service backed by a curated database of over 30,000 local and national dental insurance employer plans), Managed Care (DHMO plan schedule consolidation), Eligibility (centralized verification), and DrDirect (electronic claims with a stated 98% acceptance rate). The technical foundation is a software platform that integrates with major dental practice management systems including Dentrix, Easy Dental, Softdent, Open Dental, Genesis, EZ2000, Novadontics, and ACE, embedding Trojan benefit data directly into coverage tables and treatment plans inside the host PMS workflow. Supplementary offerings include Patient History & Custom Benefit Option (an add-on upgrade), Ask The Consultant (a partner network of dental industry consultants), and the Trojan Today monthly newsletter (in publication for 25 years). The company is HIPAA-HITECH compliant and stores data in US-based data centers, with some service operations supported by contracted partners in the Philippines.
Trojan operates a sales-led, inside-sales go-to-market model with dedicated phone lines (800-451-9723 and 866-695-7967) and department-specific extensions for Sales, Software Support, Eligibility, Managed Care, Accounting, and Benefit Service. The website supports demo scheduling, client login (via the Avalon portal), and appointment calendars for training, install, and accuracy checks. Marketing is multi-channel: content marketing via Trojan Today, organic social (Facebook, YouTube, LinkedIn), a website resource library, and direct phone outreach, supplemented by consultant referral partnerships.
The business model is dominated by subscription-based and managed-services revenue streams. Benefit Service and Dentifi are recurring subscription products, while DrDirect and Managed Care operate as managed services with installation, training, and unlimited support included. Pricing is quote-based and not publicly disclosed, with multi-year contracts implied. The company has no disclosed funding rounds, no parent company, no subsidiaries, and no M&A activity, and remains under founder-era leadership.
Trojan Professional Services firmographics
Firmographics- Name
- Trojan Professional Services
- Legal name
- Trojan Professional Services, Inc.
- Website
- https://trojanonline.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Trojan Professional Services provides automated dental insurance verification, benefit research, DHMO managed care, and electronic claims processing to thousands of small and mid-sized dental offices across the United States, backed by a database of 30,000+ insurance plans and integrations with major practice management systems.
- Ownership category
- akta.pro rank
Trojan Professional Services industry classification
Industry- Product category
- Dental Insurance Verification Services
- NAICS
- Health and Welfare Funds (525120), Claims Adjusting (524291)
- SIC
- Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Eligibility & Benefits Verification (HLACACAD)
- akta.pro secondary industry
- Dental Benefit Administration (DBA) & ASO/TPA for Dental (HLAEAIAJ)
Keywords
Where Trojan Professional Services is headquartered
LocationHeadquarters
- HQ city
- Los Alamitos
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Trojan Professional Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Benefit Service Subscriptions: Ongoing subscription-based service providing dental insurance benefit verification and breakdown. Includes access to database of 30,000+ employer plans with research support from dedicated specialists.
- Dentifi Software Service: Automated verification software with optional Patient History and Custom Benefit Option upgrades. Combines automation with hands-on service for comprehensive insurance verification.
- DrDirect Electronic Claims: Electronic claims processing service with claims tracking and integration services. Includes installation, training, unlimited support, and automatic software updates.
- Managed Care Integration: DHMO plan research and management service with dedicated research team. Seamless integration into existing practice management software.
- Ask The Consultant: Expert consulting services from dental industry consultants covering practice management, hygiene, transitions, HR, and embezzlement prevention. Available upon contract commencement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Contact sales for quote-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Trojan Professional Services product offering
Product offeringCore offering
Trojan Professional Services provides dental insurance verification, benefit breakdown, and electronic claims services to dental practices. Its core products automate patient eligibility checks against a database of more than 30,000 dental insurance plans and integrate directly with major practice management systems (Dentrix, Open Dental, Easy Dental, Softdent, Genesis, EZ2000, Novadontics, ACE). The company sells subscription-based verification software (Dentifi, Eligibility), a human-supported Benefit Service, DrDirect electronic claims processing with a 98% acceptance rate, and Managed Care DHMO plan management.
Product overview
Trojan Professional Services offers a suite of dental insurance verification and practice management solutions. The core platform consists of insurance verification products including Dentifi (automated verification), Dentifi Assist (streamlined verification software), Benefit Service (benefit breakdown with 30,000+ plans), Managed Care (DHMO plan management), Eligibility (centralized eligibility verification), and DrDirect (electronic claims with 98% acceptance rate). These integrate with major practice management systems including Open Dental, Dentrix, Easy Dental, Softdent, Genesis, EZ2000, ACE, and Novadontics. Optional add-on services include Patient History & Custom Benefit Option for enhanced benefit research and Trojan Today newsletter for monthly practice management content.
Differentiator
Problem solved
Functional benefit
Brands
- Dentifi: Automated dental insurance verification software that combines eligibility checks with access to thousands of Trojan Benefit Plans
- Dentifi Assist
- Benefit Service
- Managed Care
- Eligibility
- DrDirect
- Ask The Consultant
- Trojan Today
Products and services
- Dentifi Automated dental insurance verification software that combines automated eligibility checking with access to thousands of Trojan Benefit Plans, working from the appointment book to send eligibility requests and import results directly into the office's coverage tables. For dental practices and front-office teams.
- Dentifi Assist Cutting-edge dental insurance verification software that automates eligibility checks while preserving compatibility with existing office verification forms and processes. For dental offices seeking streamlined automation tailored to their workflow.
- Benefit Service Dental insurance benefit breakdown service in which a team of Trojan benefit experts researches 30,000+ local and national dental plans and delivers concise, easy-to-read benefit information directly to the office computer. For dental practices needing verified benefits without phone-based research.
- Managed Care DHMO plan management service that consolidates co-payment schedules, supplemental payments, visit fees, and lab reimbursement information into one accessible platform, with optional integration into Open Dental practice management software. For dental practices participating in DHMO plans.
- Eligibility Dental insurance eligibility verification software that centralizes requests through a single-source access point, allowing on-demand checks while speaking with prospective patients, re-verification before routine visits, and central storage of all responses. For dental practices needing pre-visit eligibility confirmation.
- DrDirect Integrated electronic dental insurance claims management solution that creates and processes insurance claims within the practice management system at a 98% acceptance rate, with automatic error checking, claims tracking, image attachment integration, and electronic pre-determinations. For dental practices looking to streamline electronic claims submission.
- Patient History & Custom Benefit Option Optional upgrade to Benefit Service that adds patient-specific information such as effective dates, individual waiting periods, FMX/bitewing dates, prophylaxis dates, plan maximums, and code-specific details for periodontal, oral surgery, and implant codes. For dental practices needing deeper per-patient benefit research.
- Ask The Consultant Expert consulting service that connects dental practices with a network of dental industry consultants covering practice management, hygiene, pediatric dentistry, transitions, HR, and embezzlement prevention. For dental practice owners needing advisory engagements.
Quantifiable outcome
- 98% claims acceptance rate
- +2 more outcomes
Companies that use Trojan Professional Services
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Trojan Professional Services technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
Trojan Professional Services partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- Open DentalcoreOpen Dental integration for Managed Care Service allowing DHMO plan information to display directly within the Open Dental practice management software. This integration allows users to access co-payment schedules, supplemental payments, visit fees, and lab reimbursement information within their existing workflow.
- Practice Management Software PartnerscoreTrojan has partnered with software companies to develop formats that display Trojan Benefit Plans in practice management programs' coverage tables and treatment plans. Integrations include Dentrix, Easy Dental, Softdent, Open Dental, Genesis, EZ2000, Novadontics, and ACE.
- Dental ClearinghousescoreDrDirect integrates with clearinghouses for electronic claims processing, achieving 98% acceptance rate for transmitted claims. Claims are sent through clearinghouse for routing to insurance carriers.
- Dental Industry Consultants NetworkmajorTrojan has partnered with top dental industry consultants including Kathleen Johnson (Kathleen Johnson Consulting), Laura Russell (R-I-M Dental Management Consulting), Debra Seidel-Bittke (Dental Practice Solutions), Ramona Colbert (1 Source Solutions), Patrick J. Wood (Wood & Delgado), Rebecca Boartfield (Bent Ericksen & Associates), and others. Consultants recommend Trojan services through the Ask The Consultant program.
- Dental Software Integration PartnerscoreDentifi integrates with practice management software for automated eligibility requests, benefit gathering, and direct import into coverage tables. Dentifi Assist works with existing office verification forms for streamlined automation.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Trojan Professional Services competitors and assessment
Company assessmentDirect peers
- Vyne Dental: Vyne Dental (formerly NEA Powered by Vyne) provides dental revenue cycle, claims attachment, and eligibility/verification solutions to dental practices. Highly comparable as both serve the dental insurance verification and claims processing workflow with similar PMS integrations.
- Sikka Software: Sikka Software provides cloud-based practice optimization and insurance verification tools for dental and other healthcare practices, with PMS integrations. Similar target market and product overlap with Dentifi and Benefit Service.
- Rectangle Health: Rectangle Health provides dental and healthcare practice management solutions including patient payment, insurance verification, and billing workflows. Targets dental practices with similar insurance/admin automation use cases.
- DentalXChange: DentalXChange is a dental EDI clearinghouse and claims processing platform offering electronic claims, eligibility verification, and attachments. Directly competitive with Trojan's DrDirect and Dentifi products in the dental claims/eligibility workflow.
- Abacus Dental Insurance Solutions: Abacus Dental Insurance Solutions provides dental insurance verification and billing services to dental practices. Closely comparable niche focus on dental insurance verification with manual and automated service offerings.
- eProvider Solutions: eProvider Solutions provides healthcare eligibility verification, claims management, and revenue cycle solutions to medical and dental practices. Comparable in size and target customer base to Trojan.
Broad incumbents
- Waystar: Waystar is a healthcare revenue cycle management platform with eligibility and claims processing capabilities. Broader healthcare-focused but overlaps with Trojan's electronic claims processing and benefits verification functions.
- Change Healthcare (Optum): Change Healthcare, now part of Optum/UnitedHealth, is a major healthcare revenue cycle and eligibility clearinghouse. While not dental-focused, it competes broadly in eligibility verification and claims processing that some dental practices use.
- Availity: Availity is a large multi-payer health information network offering eligibility, benefits verification, and claims management across medical and dental. Broader scope than Trojan, but operates in the same dental benefit administration space.
Others
- Open Dental Software: Open Dental is an open-source dental practice management software vendor that integrates with Trojan's Managed Care. Not a competitor but a key distribution partner; potential threat if it built native verification features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Trojan Professional Services social profiles
Digital presenceTrojan Professional Services compliance and trust
Trust signalCompliance1 record
Trojan Professional Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trojan Professional Services leadership team
Management profileNumber of profiles
Profiles1 record
Trojan Professional Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trojan Professional Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trojan Professional Services
What does Trojan Professional Services do?
Trojan Professional Services provides dental insurance verification, benefit breakdown, and electronic claims services to dental practices. Its core products automate patient eligibility checks against a database of more than 30,000 dental insurance plans and integrate directly with major practice management systems (Dentrix, Open Dental, Easy Dental, Softdent, Genesis, EZ2000, Novadontics, ACE). The company sells subscription-based verification software (Dentifi, Eligibility), a human-supported Benefit Service, DrDirect electronic claims processing with a 98% acceptance rate, and Managed Care DHMO plan management.
Is Trojan Professional Services a public or private company?
Trojan Professional Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trojan Professional Services founded?
Trojan Professional Services was founded in 1976. It employs 51 to 100 people.
Where is Trojan Professional Services based?
Trojan Professional Services is headquartered in Los Alamitos, United States, in the North America region.
How does Trojan Professional Services make money?
Five revenue lines are on record. Benefit Service Subscriptions are the primary driver. The others are dentifi Software Service, drDirect Electronic Claims, managed Care Integration and ask The Consultant.
Who are Trojan Professional Services's main competitors?
Direct peers on record are Vyne Dental, Sikka Software, Rectangle Health, DentalXChange, Abacus Dental Insurance Solutions and eProvider Solutions. Broad incumbents are Waystar, Change Healthcare (Optum) and Availity. Open Dental Software is listed as an others.
Does Trojan Professional Services have an API?
No public API is recorded for Trojan Professional Services.
What industry is Trojan Professional Services in?
Trojan Professional Services's product category is Dental Insurance Verification Services. Its primary akta.pro industry code is HLACACAD, Eligibility & Benefits Verification, with a secondary code of HLAEAIAJ, Dental Benefit Administration (DBA) & ASO/TPA for Dental. Its NAICS code is 525120 and its SIC code is 6324.