A Brave New

What A Brave New does

A Brave New is a Seattle-based healthcare branding agency organized as A Brave New Collective LLC, founded in 2014 by Josh Dougherty and Polly Yakovich. It focuses exclusively on healthcare and healthtech clients, offering end-to-end branding services spanning research, brand strategy, visual identity, content strategy, brand implementation, and brand activation. The firm operates with a small team of 1-10 employees and serves enterprise and mid-market healthcare organizations across vertical segments including healthcare technology, employee health and wellness programs, hospitals and specialty providers, and healthcare nonprofits.

The agency's core productized offering is a three-tier Brand Audit service publicly priced at $9,500 (Essential), $19,500 (Advanced), and $29,500 (Complete), with broader custom engagements delivered on a quote-based project model. Service technology is built around HubSpot's marketing automation platform (the firm is a Gold-level HubSpot Certified Agency Partner) and the Adobe Creative Suite for design and video production. The firm maintains a website-driven direct consultation sales motion and markets through an inbound content program including a blog, podcast, guides, and active social channels on LinkedIn, Facebook, and Twitter/X.

Revenue mechanics derive from professional services engagements, with a mature customer roster that includes apree health, Huntsman Cancer Institute, Symplr, Luma Health, Vera Whole Health, Castlight Health, Georgetown University, Redapt, and ClaimSimple. The firm is privately held and bootstrapped, with no disclosed funding rounds or institutional investors, and operates primarily within the U.S. market from headquarters at 2400 NW 80th St, #540, Seattle, WA.

Name

A Brave New

Legal name

A Brave New Collective LLC

Website

https://abravenew.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

A Brave New is a Seattle-based healthcare branding agency founded in 2014 that provides end-to-end brand strategy, visual identity, content, implementation, and activation services to enterprise and mid-market healthcare, healthtech, and adjacent clients.

Ownership category

akta.pro rank

Product category

Healthcare Branding Services

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Healthcare branding services
• Brand strategy consulting
• Visual identity design
• Brand audit services
• Content strategy services

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Branding: Full-service branding agency providing strategy, design, and implementation services on a project basis. Revenue is generated through consulting engagements, brand audits, visual identity development, and ongoing brand management services.
2. Brand Audit Services: Three-tiered brand audit packages (Essential, Advanced, Complete) priced at $9,500, $19,500, and $29,500 respectively, with defined timelines and deliverables.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

A Brave New is a healthcare-focused B2B branding agency that delivers end-to-end brand engagements including customer research, brand strategy, visual identity design, content strategy, brand implementation, and brand activation. Its flagship standalone product is the Brand Audit, a three-tier diagnostic offering (Essential $9,500, Advanced $19,500, Complete $29,500) that assesses brand health, competitive positioning, and strategic opportunities for healthcare and healthtech organizations.

Product overview

A Brave New is a healthcare-focused branding agency offering professional services including Research, Brand Strategy, Visual Identity, Content Strategy, Brand Implementation, and Brand Activation. The company's primary product offering is the Brand Audit service, available in three tiers (Essential at $9,500, Advanced at $19,500, and Complete at $29,500) providing brand health assessments, competitive analysis, and strategic planning. Additional services include technical video demo production, website redesign, and integrated branding campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Audit A standalone brand diagnostic offering available in three fixed tiers (Essential $9,500, Advanced $19,500, Complete $29,500) that provides objective third-party assessment of brand health, competitor analysis, customer interviews, marketing audits, customer personas, and a strategic implementation plan (3, 6, or 12 months). Designed for healthcare and healthtech organizations seeking an external brand health baseline before a full engagement.
• Research Services Customer research, brand sentiment analysis, ideal customer profile and persona development, customer journey mapping, competitor analysis, and usability testing delivered to healthcare and healthtech clients as the discovery phase of a branding engagement.
• Brand Strategy Services Brand strategy development, brand audits, brand architecture, naming, and consulting/coaching engagements for healthcare and healthtech organizations.
• Visual Identity Design Logo design, visual system development, brand guidelines, and template libraries/toolkits for healthcare and healthtech clients (e.g., apree health logo and identity work, Redapt brand refresh).
• Content Strategy Organizational content strategy, brand messaging platforms, and editorial/content planning services for healthcare and healthtech clients.
• Brand Implementation

Quantifiable outcome

• 311% increase in inbound leads within 90 days
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• GKV: Independent, integrated advertising agency with strong healthcare and consumer brand practices. Comparable mid-sized independent agency model serving healthcare and health-adjacent clients.
• Smith & Jones: Healthcare-exclusive marketing agency serving providers, payers, and healthtech. Directly comparable vertical specialization and project-based branding/positioning offerings.
• Ten Adams: Healthcare marketing agency focused on hospitals, health systems, and healthcare companies. Comparable in healthcare-only positioning, brand-and-activation services, and mid-market enterprise client focus.
• BrandExtract: Boutique branding agency working with B2B technology and healthcare clients. Similar size, positioning, and emphasis on research-driven strategy and visual identity.
• Healthcare Success: Healthcare marketing agency offering branding, digital, and content services to providers and healthtech companies. Comparable client segments and full-funnel agency offerings.
• Jarrard Phillips Cate & Hancock: Healthcare-focused communications and branding firm serving health systems and healthtech. Comparable vertical specialization with brand-and-messaging emphasis.
• Traina & Associates: Boutique branding and creative agency with deep healthcare, biotech, and technology clients. Closely comparable to A Brave New in size, vertical specialization, and brand-strategy-led service model.

Broad incumbents

• Real Chemistry: Large healthcare-focused marketing and communications firm (formerly W2O Group). Operates in the same buyer segment with broader service breadth, representing the scaled competitor ABN benchmarks against.
• Ogilvy Health: Healthcare creative and brand arm of Ogilvy/WPP. Serves the same pharma, biotech, and healthtech buyer audience with a much larger global footprint and integrated media capabilities.
• CDM (CDMP): Healthcare creative agency network serving pharma and consumer health brands. Adjacent peer because of healthcare creative focus, though significantly larger and more pharma-weighted than ABN.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/abravenew
• Facebookfacebook.com/abravenew
• LinkedInlinkedin.com/company/a-brave-new

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Brave New