What Ten Adams does

Ten Adams is an independent healthcare brand performance agency founded in 1985 and headquartered in Evansville, Indiana, with a team of 11-50 employees organized across strategy, creative, experience design, performance marketing, and digital production. The firm exclusively serves the healthcare sector, with an enterprise client base spanning hospitals, multi-location health systems, academic health centers, and B2B health-tech companies; named customers include Trinity Health, Kettering Health, UVA Health, Advent Health, Phoenix Children's, Baptist Health, Tanner Health, and Mosaicx, among others. Engagements are project-based and tier-priced from approximately $10,000 to over $100,000, with multi-year contract structures and defined programs such as Brand Foundation Sprints, Brand Platform Accelerators, and Growth Engine Programs.

The agency's core service portfolio comprises three pillars: Brand Strategy & Identity, Experience Design & Development, and Performance Marketing, supplemented by Website Development and Consultancy. Its technology layer is built around two proprietary assets: the Brand Momentum Model, a strategic operating system that links human behavior, business strategy, brand strategy, and marketing performance through Clarify, Optimize, and Grow phases; and the Brand Health Assessment, an interactive six-pillar diagnostic that captures leads and scores brand maturity. Distribution relies on a sales-led motion through a multi-step website inquiry form, direct discovery calls, industry conference presence (HCIC, HMPS, SHSMD), and content-led demand generation via an insights blog, email newsletter, and video series.

Ten Adams generates revenue through professional services engagements with healthcare organizations, with deal sizes stratified across four budget tiers and contract structures that can span multiple years. The go-to-market targets marketing leaders, C-suite executives, and brand/strategy decision-makers at large healthcare enterprises. In 2025 the firm executed a leadership restructuring, naming Jon Headlee as CEO, hiring Danielle Falconer as President & CSO, and promoting Brandon Scott to CIGO and Partner. The company operates as an independent private agency with no disclosed external investment or parent entity.

Name

Ten Adams

Legal name

Ten Adams

Website

https://tenadams.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Ten Adams is an independent healthcare brand performance agency founded in 1985 and headquartered in Evansville, Indiana, serving hospitals, health systems, and health-tech companies with brand strategy, experience design, and performance marketing engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Evansville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services Engagements: Project-based professional services for brand strategy, experience design, performance marketing, website development, and consultancy. Clients select from defined budget tiers and engagement scopes ranging from focused sprints to comprehensive brand transformation programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Ten Adams is an independent healthcare brand performance agency that provides project-based professional services to hospitals, health systems, academic health centers, and B2B health technology companies. Its core offerings are organized into three pillars: Brand Strategy and Identity (clarifying positioning, narrative, and identity systems), Experience Design and Development (digital experience, creative, and website development), and Performance Marketing (omni-channel growth campaigns). Supporting services include Consultancy and the proprietary Brand Health Assessment tool that benchmarks brand maturity across six dimensions.

Product overview

Ten Adams is an independent healthcare brand performance agency offering a portfolio of professional services organized around three core service pillars: Brand Strategy & Identity, Experience Design & Development, and Performance Marketing. These services are supported by proprietary intellectual property including the Brand Momentum Model (a strategic methodology linking human behavior to business growth) and the Brand Health Assessment (an interactive evaluation tool). Additional services include Website Development and Consultancy. The agency serves hospitals, health systems, health & wellness providers, and B2B health technology companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy and Identity Strategic service for healthcare leaders that clarifies why people should choose the organization, aligning executives on a single promise, compelling story, and message architecture, and delivering a build-ready identity system.
• Experience Design and Development Creative strategy, design, and technology service that extends brand stories into high-performing brand assets and digital tools, including digital front-door and patient experience optimization.
• Performance Marketing Omni-channel growth service that plans, launches, and optimizes advertising across the channel mix that matters for healthcare clients, driving measurable business outcomes and compounding results over time.
• Website Development Digital development service that creates and optimizes healthcare organization websites, including responsive design, user experience optimization, and digital front-door strategies.
• Consultancy Strategic consulting service providing expert guidance on healthcare marketing challenges, brand strategy, and growth optimization.

Quantifiable outcome

• Trinity Health brand launch: 97,667 Facebook impressions, 1.74 Million display ad impressions, 3,827 landing page views, 62 new Instagram followers during launch
• +1 more outcomes

Named customers30 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• HubSpotcoreTechnology or IntegrationTen Adams uses HubSpot's meeting scheduling platform for client discovery calls and brand growth sessions. Team members participate in HubSpot's INBOUND advisory committee. The agency leverages HubSpot's CRM and marketing automation tools for client work.
• BambooHRcoreTechnology or IntegrationTen Adams uses BambooHR for applicant tracking and career page management. The agency's careers page links directly to their BambooHR recruitment portal for job applications.
• NAACPminorStrategic or Co-development PartnerReferenced in context of Logansport Memorial Hospital partnership example for DEI marketing strategies, where the hospital partnered with local NAACP to open a clinic on the east side serving marginalized populations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• HCB Health: Independent healthcare advertising and brand agency serving pharma, biotech, and health systems. Comparable full-service healthcare-only agency model.
• Geonetric: Healthcare-focused digital agency offering web development, content, and performance marketing to hospitals and health systems. Highly comparable healthcare-only positioning and service mix.
• Healthcare Success: Specialized healthcare marketing agency providing strategy, digital, and SEO services to providers and health systems. Directly comparable healthcare-only focus and enterprise client base.
• Scorpion Healthcare: Healthcare division of Scorpion providing marketing, websites, and patient acquisition for medical practices and health systems. Comparable healthcare marketing services with enterprise focus.
• Wax Custom Communications: Healthcare-specialized marketing agency focused on hospital and health system strategy, branding, and content. Direct comparable in healthcare-only positioning and service offerings.
• Smith & Jones Healthcare Marketing: Independent healthcare marketing agency serving hospitals, health systems, and senior care. Comparable healthcare-only positioning and brand strategy focus.
• Coffey Communications: Healthcare-specialized content, branding, and digital agency serving health systems and hospitals. Direct comparable in healthcare-only niche and full-service offerings.
• True North Custom Media: Healthcare content and marketing agency serving hospitals and health systems. Comparable healthcare-only focus with content and brand services.

Broad incumbents

• Accenture Song (Healthcare): Large global agency network with healthcare practice offering brand, experience, and marketing transformation. Represents the upper-scale competitor Ten Adams faces for enterprise mandates.
• Deloitte Digital (Health Care): Global consulting and digital agency serving large health systems with marketing, CRM, and experience services. Larger-scale competitor for enterprise health system engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TenAdamsMarketing
• LinkedInlinkedin.com/company/ten-adams
• Instagraminstagram.com/ten_adams
• Xx.com/TenAdams

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ten Adams