What Rehagro does

Rehagro is a Brazilian agribusiness education and consulting conglomerate founded in 2002 and headquartered in Belo Horizonte, Minas Gerais. The company operates across four interconnected business lines: Rehagro Ensino (individual education including free courses, paid short courses, post-graduation programs, and a three-year accredited technology degree in Agribusiness Management), Rehagro Cursos Corporativos (customized B2B training for agribusiness enterprises), Rehagro Consultoria (personalized farm management consulting across dairy, beef cattle, coffee, and grains), and 3RLab (NFTA-certified soil and forage laboratory services).

The company's core technology is the proprietary Mão na Massa (hands-on) methodology, developed and continuously validated through 22+ years of consulting engagements with 400+ farms across Brazil. All instructors are active field consultants, creating a practitioner-teacher feedback loop that distinguishes Rehagro from pure-play edtech competitors. The platform supports online, in-person, and hybrid delivery across individual self-serve enrollment, corporate multi-year contracts, and direct consulting engagements.

Rehagro monetizes through four revenue streams: individual course tuition (R$214-R$429 per course), corporate training contracts (quote-based, multi-year), professional farm consulting engagements, and laboratory diagnostic services. Distribution combines direct enterprise sales, inside sales for mid-market, self-serve e-commerce for individuals, and content-driven lead generation (700+ blog materials, webinars, YouTube). In January 2022, 10b and GK Ventures acquired a 33% stake to fund digitalization and expansion, with a projected R$250 million revenue target within five years. The company serves named enterprise clients including Syngenta, Corteva, Cooxupé, COAMO, Lar, and Alta Brasil.

Name

Rehagro

Legal name

Rehagro

Website

https://rehagro.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Rehagro is a Brazilian agribusiness education and consulting company offering individual courses, corporate training, and farm management consulting across dairy, beef, coffee, and grains, serving 40,000+ students and 400+ farms via its proprietary Mão na Massa methodology.

Ownership category

akta.pro rank

Product category

Agricultural Education and Consulting

NAICS

Farm Management Services (115116), Support Activities for Crop Production (11511)

SIC

Agricultural Services (700), Services-Management Consulting Services (8742)

akta.pro primary industry

Sustainable/Regenerative Agriculture & Conservation Practices (EDAOAOAO)

akta.pro secondary industry

Soil Health & Regenerative Agronomy Consulting (AFACABAA)

Keywords

• Agricultural education
• Farm management consulting
• Livestock training
• Agribusiness courses
• Corporate agricultural training

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Education Programs: Online courses, free courses, certification programs, graduate degrees, and specialization courses sold directly to individual students. Revenue from tuition fees for formal education programs including graduate (pós-graduação) and undergraduate (graduação) programs.
2. Corporate Training Services: Customized training programs for agribusiness companies and farms, delivered in online, in-person, or hybrid formats. Revenue from B2B training contracts with companies in the agribusiness sector.
3. Agricultural Consulting: Personalized farm management consulting services for beef cattle, dairy, coffee, grains, and general farm management. Direct consulting engagements with farm clients across Brazil.
4. Laboratory Services (3RLab): Soil analysis and laboratory diagnostic services through the affiliated company 3RLab (Laboratório 3R), providing soil testing and agricultural diagnostics to farms.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rehagro is a Brazilian agribusiness education and consulting company that sells individual courses and degree programs (Rehagro Ensino), customized corporate training (Rehagro Cursos Corporativos), and personalized on-farm consulting (Rehagro Consultoria) across five specialty areas: dairy, beef cattle, coffee, grains, and farm management. It also operates an affiliated NFTA-certified soil and plant analysis laboratory (3RLab) serving farms across Brazil.

Product overview

Rehagro is a Brazilian agribusiness education conglomerate offering a multi-brand portfolio of educational and consulting services. The core offerings include Rehagro Ensino (individual courses and degree programs), Rehagro Cursos Corporativos (corporate training), and Rehagro Consultoria (farm consulting), with a subsidiary laboratory brand 3rlab. The platform provides agricultural education across five specialty areas: Dairy (Leite), Beef Cattle (Corte), Coffee (Café), Grains (Grãos), and Farm Management (Gestão). Educational products range from free courses and paid short courses to post-graduation programs and a three-year technology degree in Agribusiness Management. The company leverages 22+ years of field experience consulting on 400+ farms to deliver hands-on, practical training content.

Differentiator

Problem solved

Functional benefit

Brands

• Rehagro Ensino: Educational courses including graduation, post-graduation, and training programs for agribusiness professionals.
• Rehagro Consultoria
• Rehagro Ensino Corporativo
• 3RLab (3rribersolo)

Products and services

• Rehagro Ensino Educational platform offering individual agribusiness courses including a three-year technology degree in Agribusiness Management, post-graduation programs (Dairy Cattle, Beef Cattle Production, Beef Cattle Nutrition, Profitable Farm Management, Agribusiness Management), short courses, free courses, and mentorship programs. Target users are individual students and agribusiness professionals in Brazil.
• Rehagro Cursos Corporativos Customized corporate training services for agribusiness companies, cooperatives, and farms, covering technical, commercial, and managerial competencies across dairy, beef, coffee, grains, and agribusiness management. Delivered in online, in-person, or hybrid formats with dedicated account management. Notable clients include Syngenta, Corteva, Alta Brasil, Cooxupé, COAMO, Lar, and COOCAFÉ.
• Rehagro Consultoria Personalized agricultural consulting services for rural properties covering five specialties: farm management (Gestão), dairy (Leite), coffee (Café), grains (Grãos), and beef cattle (Corte). Serves 400+ farms across Brazil, with many clients engaged for 10+ years. Engagements include technical assistance, financial planning, and production optimization.
• 3RLab (Laboratório 3R) NFTA-certified laboratory providing soil analysis, forage testing, data processing, and agricultural diagnostic services to farms and agricultural operations. The only Brazilian lab with US-based NFTA certification.

Quantifiable outcome

• Dairy farm increased production from 3,000 to 9,000 liters/day with Rehagro consulting
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered flagship and core.

• GloboruralflagshipStrategic or Co-development PartnerGloborural partnership for course co-creation and content distribution. Collaborative development of educational courses and webinars for the agribusiness community, leveraging Globorural's media reach and Rehagro's expertise.
• 3RLab (Laboratório 3R)coreStrategic or Co-development Partner3RLab is a related laboratory business under the Rehagro conglomerate providing soil analysis and agricultural diagnostics. NFTA (USA) certified laboratory, the only Brazilian lab with this certification. Often co-marketed with Rehagro courses and consulting services.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pecege: Brazilian agribusiness education, consulting, and applied research organization affiliated with ESALQ/USP, offering graduate programs and farm management advisory comparable to Rehagro's content-plus-consulting model.
• Markestrat Group: Brazilian agribusiness strategy, management, and education group serving farmers, cooperatives, and agribusiness companies — directly overlapping Rehagro's consulting + corporate training book.
• FGV Agro (EESP/FGV): Getulio Vargas Foundation's agribusiness center delivering executive education, applied research, and consulting for Brazilian agribusiness — comparable premium education and advisory layer to Rehagro.

Broad incumbents

• Fundação Dom Cabral: Leading Brazilian executive education institution with established agribusiness programs and corporate clients — broader and more diversified than Rehagro, but competing for the same corporate training wallet.
• Insper: Brazilian institution of higher learning and executive education with a dedicated agribusiness chair and programs — competes with Rehagro in agribusiness executive and graduate education.
• Embrapa: Brazilian Agricultural Research Corporation delivering public research and farmer training across crops and livestock; not a commercial peer but a publicly funded substitute that competes for training mindshare and budget.
• ESALQ/USP (Luiz de Queiroz College of Agriculture): Brazil's leading agricultural university producing undergraduate and graduate programs that feed the same talent pool and serve the same agribusiness professional audience as Rehagro.

Others

• SENAR (Serviço Nacional de Aprendizagem Rural): National Rural Learning Service funded by the agribusiness sector that delivers large-scale vocational training and technical assistance to rural producers — adjacent substitute for entry-level farmer training that anchors the bottom of the ag education funnel.
• SEBRAE: Brazilian Micro and Small Business Support Service with a specific rural/agribusiness training arm offering management courses to small producers — adjacent fun rival for the small-farmer cohort.

Emerging players

• CEA (Centro de Educação Avançada / Educampo): Brazilian agricultural training and farm consulting cooperative network that delivers producer technical assistance across multiple states — overlapping with Rehagro's farm consulting and capacity-building offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rehagro
• YouTubeyoutube.com/channel/UCcsdq0_FK02rbkznAQDjxFA
• Facebookfacebook.com/rehagro
• Instagraminstagram.com/rehagro_agronegocio
• LinkedInlinkedin.com/company/rehagro

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rehagro