GoodLife Foods

What GoodLife Foods does

GoodLife Foods is a Netherlands-headquartered frozen snack and ready-meal manufacturer operating six production facilities across the Netherlands (Breda, Boxtel, Dordrecht, Katwijk, Oudkarspel, Oss), Belgium (Bocholt), and Denmark (Nyborg). The company produces a portfolio of branded and private label frozen snacks across six categories — spring rolls, frikandellen, hamburgers and meat snacks, crumb/breaded items, mixed snacks, and bread/salads/sauces — under heritage consumer brands including Beckers (inventor of the frikandel), Mexicano, Bicky (Belgian hamburger), Daloon (world's largest spring roll manufacturer), CAS Culinair, Van Oers, De Vries Snacks, Amsterdamse, GoodLife (vegetarian), and Flexitarian Bastards. Annual production exceeds 200 million spring rolls and 55 million croquettes, and the group maintains IFS, BRC, Halal, Bio, RSPO, Beter Leven Keurmerk, and CO2-neutral (Scope 1&2) certifications.

The business operates a dual model combining proprietary consumer brand sales and contract private label manufacturing for major European retailers. Distribution spans four commercial regions (BeNeFraLux, DACHSE, Nordics, UK) through supermarket chains (Lidl, ALDI Nord, Jumbo, Albert Heijn), foodservice channels (snack bars, cafeterias, KLM airline catering, Bidfood distribution), and industrial customers. The company is majority-owned by IK Partners following a 2023 buyout from Egeria, and since 2024 has executed a roll-up strategy with acquisitions of Audens Group Solutions (Iberia, June 2024), Pure Ingredients (halal, July 2024), and TNS Food (Belgian snacks with oven-prepared crumb technology, 2025). The technology stack is industrial food manufacturing — including halal-certified production lines, plant-based and vegetarian capability, and 100% oven-prepared crumb coating — supported by sales-led B2B go-to-market across five national markets. No AI/ML, software platform, or digital product surface is disclosed.

Name

GoodLife Foods

Legal name

GoodLife Foods

Website

https://glfoods.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

501–1,000 employees

Short description

GoodLife Foods is a Netherlands-based frozen snack manufacturer (1,700+ employees, 6 factories) producing branded and private label frikandellen, spring rolls, burgers, and croquettes for European supermarkets and foodservice under brands like Beckers, Bicky, and Daloon.

Ownership category

akta.pro rank

Product category

Frozen Snack Manufacturing

NAICS

Frozen Specialty Food Manufacturing (311412), Other Snack Food Manufacturing (311919), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Sausages & Other Prepared Meat Products (2013), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Frozen Snacks & Appetizers (CRADADAD)

akta.pro secondary industries

Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL), Frozen Foods Wholesale (Packaged & Private Label) (AFAIAHAA), Frozen Ethnic & International Meals (CRADADAE)

Keywords

• Frozen food manufacturing
• Private label snacks
• Meat snack production
• Frozen snack distribution
• Foodservice supply

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Brands Sales: Sale of proprietary consumer brands (Bicky, Mexicano, Beckers, Daloon, CAS Culinair, Van Oers, De Vries Snacks, Amsterdamse, GoodLife) through retail and Out of Home channels across Europe
2. Private Label Manufacturing: Contract manufacturing of frozen snacks and ready meals for supermarket chains and wholesalers under their own brand names
3. Foodservice/Industry: Supply to Out of Home channel including snack bars, cafeterias, and industrial customers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

GoodLife Foods manufactures and supplies branded and private label frozen snack food products, including frikandellen, croquettes, bitterballen, spring rolls, hamburgers, breaded snacks, and plant-based alternatives. The company sells consumer brands (Beckers, Bicky, Mexicano, Daloon, CAS Culinair, Van Oers, GoodLife, De Vries Snacks, Amsterdamse) through European retail and foodservice channels, and also produces frozen snacks under private label for supermarket chains and wholesalers across Europe.

Product overview

GoodLife Foods is a frozen snack food company operating as a one-stop-shop portfolio, offering a wide range of (vegetarian) snacks across six categories: Spring rolls, Frikandellen, Hamburgers & meat snacks, Crumb (breaded snacks), Mixed snacks, and Bread/salads/sauces. The company manufactures under its own consumer brands (Beckers, Mexicano, Bicky, Daloon, CAS Culinair, Van Oers, GoodLife, De Vries Snacks, Amsterdamse) as well as private label products for retailers. Recent acquisitions include Audens Group (Iberian frozen food market, 2024), Pure Ingredients (halal frozen food market, 2024), and TNS Food (Belgian snack market, 2025). The company operates factories in the Netherlands, Belgium, and Denmark with sales across Western Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Beckers: Dutch snack brand known for frikandel and meat snacks. Invented the frikandel.
• Mexicano
• Bicky
• Daloon
• CAS Culinair
• Van Oers
• GoodLife
• De Vries Snacks
• Amsterdamse
• Flexitarian Bastards

Products and services

• Frozen Snacks Portfolio One-stop-shop portfolio of frozen snacks for retail, foodservice, and private label customers, spanning spring rolls, hamburgers and meat snacks, breaded crumb assortment (cheese snacks, croquettes, bitterballen), bread/salads/sauces, mixed snacks, and frikandellen.
• Private Label Manufacturing Contract manufacturing of frozen snacks sold under retailer and wholesaler private label brand names across the European market, with GoodLife Foods actively involved in the process from product to packaging.
• Bicky Balls Three different bite-size snackballs with veggie kip filling and one of three Bicky sauces (hot, tomato, dressing), wrapped in crispy breading.
• Bicky Friq A Bicky frikandel served on a unique Bicky Friq bun with Bicky toppings — three snacks combined in one bite.
• GoodLife Less Meat Frikandel Reduced-meat frikandel containing 19% less meat, saving 637 liters of water and 2.0 kg CO2 emissions per kilo compared to standard recipe.
• GoodLife NO Chicken Nugget Plant-based chicken nugget alternative presented at Horecava 2024 as part of the GoodLife plant-based range.

Quantifiable outcome

• 67% reduction in CO2 footprint in scope 1 and 2 since 2020
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• TNS FoodcoreStrategic or Co-development Partner · 1 January 2025GoodLife Foods acquired TNS Food, an innovative player in the snack and appetizer market in Belgium and beyond. TNS Food brings 100% oven prepared crumb technology capability to the group.
• Pure IngredientscoreStrategic or Co-development Partner · 1 July 2024GoodLife Foods signed agreement to acquire Pure Ingredients, a manufacturer in the halal frozen food market. The merger aims to enhance market reach and product innovation across Europe.
• Audens Group SolutionscoreStrategic or Co-development Partner · 1 June 2024GoodLife Foods acquired Audens Group Solutions, a leading manufacturer in the Iberian frozen food market specializing in frozen ready-meals and snacks. The combination creates a highly complementary group producing and selling innovative frozen snacks and meal components across Europe.

Scale indicators11 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Nomad Foods (Iglo Group): Owns Birds Eye, Iglo and Findus brands across Europe with a broad frozen-food portfolio, similar retailer relationships, sustainability commitments and heritage brands housed under a single corporate parent.
• McCain Foods: Global leader in frozen potato products and prepared foods with strong private-label and branded businesses across retail and foodservice. Comparable European manufacturing footprint, channel strategy and private-label dependence.
• Lamb Weston Holdings: Global frozen potato product specialist serving foodservice and retail with deep private-label and branded offerings. Comparable end-market exposure, customer concentration in large QSR and retail chains, and a PE-influenced capital structure.
• Bonduelle Group: French family-controlled frozen and canned vegetable manufacturer with pan-European distribution and private-label exposure. Comparable size, channel structure and plant-based/healthy-eating positioning.
• Greenyard: Belgian frozen, fresh and prepared foods supplier with deep European private-label relationships across major retailers. Comparable manufacturing footprint and concentration in retail-channel B2B.

Direct peers

• Aviko: Part of Royal Cosun, Aviko produces frozen potato-based snacks and meals for European retail and foodservice under both branded (Mora) and private-label formats. Directly comparable in scale, channel mix and Benelux-centric frozen-snack footprint.
• Ardo Group: Belgian-headquartered producer of frozen vegetables, herbs and prepared frozen foods with a private-label focus. Comparable Benelux manufacturing base, B2B sales-led model and concentration in European retail channels.
• Findus Group: Nordic-origin frozen food manufacturer of fish, vegetables and ready meals, sold and manufactured across Europe under branded and private-label formats. Comparable Nordic production footprint and category mix.

Regional players

• La Lorraine Bakery Group: Belgian frozen bakery and convenience-food group with retail and foodservice exposure across Benelux and broader Europe. Comparable size, B2B private-label capability and proximity to GoodLife's Belgian facilities.
• Agristo: Belgian family-owned frozen potato product manufacturer serving European retail and foodservice. Comparable Benelux manufacturing scale, European private-label concentration and export-led growth profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goodlife-foods

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoodLife Foods