YuMe
YuMe licenses anime IP from Toei Animation to produce the One Piece Barrel Capsule collectible toy range, distributed through surprise-capsule retail channels across EMEA and ANZ for international anime fans and kidult collectors.
- Company typePrivate
- Founded2004
- HeadquartersRedwood City, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What YuMe does
YuMe operates a licensed collectibles business built around anime IP partnerships. The company holds a licensing arrangement with Toei Animation to produce the One Piece Barrel Capsule Range — a surprise-capsule toy line featuring collectible figures of Straw Hat Crew characters, with interactive unboxing mechanics that incorporate water-reveal elements and interconnecting display stands designed to encourage repeat purchase and collection completion. Distribution is routed through surprise-capsule and vending retail formats across the EMEA (Europe, Middle East, Africa) and ANZ (Australia, New Zealand) regions, with the Spring 2026 launch representing the company's stated primary go-to-market motion.
The revenue model is a licensing-royalty stream: YuMe monetizes the IP rights granted by Toei Animation through retail sales of the licensed capsule toys. The customer base is consumer-facing and segmented primarily as international anime fans and kidult collectors, with marketing leveraging the organic One Piece fan community as the principal top-of-funnel channel. No enterprise customers, no disclosed pricing, and no disclosed unit volumes are present in the source material.
It should be noted that the underlying source aggregate mixes two distinct entities under the name "YuMe." Legacy firmographic data — founding year 2004, prior NYSE listing under ticker YUME, headcount 251-500, and a description as a "digital video brand advertising solutions" provider — refers to a prior incarnation of YuMe Inc. that has since delisted, with the yume.com corporate domain currently listed for sale by NameAgency.com. All operational product, partnership, and GTM detail in the input describes the current licensed-toys business. The investment-relevant entity is therefore a small, IP-dependent consumer products operation with limited public financial disclosure and material data gaps around revenue, headcount, ownership, and prior operating history.
YuMe firmographics
Firmographics- Name
- YuMe
- Website
- https://yume.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- YuMe licenses anime IP from Toei Animation to produce the One Piece Barrel Capsule collectible toy range, distributed through surprise-capsule retail channels across EMEA and ANZ for international anime fans and kidult collectors.
- Ownership category
- akta.pro rank
Where YuMe is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Markets served
YuMe business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Licensing Royalties: YuMe Toys generates revenue through licensing arrangements with IP owners (Toei Animation) to produce and sell One Piece branded collectible products. Revenue is derived from product sales of licensed merchandise including capsule toys and collectibles.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
YuMe product offering
Product offeringCore offering
YuMe is a provider of digital video brand advertising solutions that drives inventory monetization. The company develops technology to help publishers monetize video ad inventory and helps advertisers reach target audiences through digital video brand advertising across devices and channels.
Product overview
YuMe Toys is a toy company that produces licensed collectible products, including capsule toy lines and collectible figures. The company partners with major anime franchises such as Toei Animation's 'One Piece' to create collectible merchandise. Their product portfolio centers around surprise capsule collectibles designed for repeat purchases and long-term collectability.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Video Brand Advertising Solutions
Companies that use YuMe
Customer profileSegments1 record
Ideal customer profiles2 records
YuMe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
YuMe partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Toei AnimationcoreYuMe Toys has expanded its licensing partnership with Toei Animation to launch a new One Piece surprise capsule collectible range. The partnership grants YuMe rights to produce barrel capsule format collectibles featuring Straw Hat Crew characters across EMEA and ANZ regions. The products feature interactive unboxing mechanics with water-reveal elements and interconnecting display stands designed to drive repeat purchases and long-term collectability.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
YuMe competitors and assessment
Company assessmentEmerging players
- Moose Toys: Collectibles-focused toy maker with surprise/unboxing product lines (e.g., trading-minis style); comparable in designing repeat-purchase collectible mechanics for kids and kidults.
Broad incumbents
- Spin Master: Major global toy manufacturer with licensed entertainment IP products; comparable as a large incumbent in licensed collectibles and branded toys.
- Topps (Fanatics Collectibles): Broader licensed consumer products company operating in trading cards and collectibles; comparable IP-licensing-toy business model and kidult audience overlap.
Direct peers
- Pop Mart: Leading global player in capsule/blind-box collectibles distributed via vending and retail; directly comparable to YuMe Toys' surprise capsule retail format targeting collectors and kidults.
- Bandai Namco: Major anime IP licensor and toy manufacturer with established One Piece product lines; closest comparable on combining licensed anime IP with collectible toy production.
- Banpresto: Specializes in anime character capsule toys and crane-game prizes; nearly identical product format to YuMe Toys' surprise capsule collectibles targeting the same anime fan base.
- Funko: Licensed pop-culture/IP collectibles company with strong kidult and collector following; comparable in monetizing major entertainment IPs through collectible figurines.
- Good Smile Company: Anime figure and collectible manufacturer producing licensed character merchandise; directly comparable to YuMe Toys' One Piece character collectibles.
- Kidrobot: Designer toy/collectible brand focused on blind-box and limited-edition figurines for adult collectors; comparable business model and customer segment as YuMe Toys.
- McFarlane Toys: Licensed-IP collectible figure manufacturer with strong retail presence; comparable in commercializing major entertainment IP through collectible figurines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
YuMe social profiles
Digital presenceYuMe financial estimates
Financial estimateRevenue estimate
Valuation estimate
YuMe leadership team
Management profileNumber of profiles
Profiles4 records
YuMe funding detail
Funding detailFunding overview
Funding rounds10 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YuMe M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YuMe
What does YuMe do?
YuMe is a provider of digital video brand advertising solutions that drives inventory monetization. The company develops technology to help publishers monetize video ad inventory and helps advertisers reach target audiences through digital video brand advertising across devices and channels.
When was YuMe founded?
YuMe was founded in 2004. It employs 251 to 500 people.
Where is YuMe based?
YuMe is headquartered in Redwood City, United States, in the North America region.
How does YuMe make money?
One revenue line is on record: licensing Royalties.
Who are YuMe's main competitors?
Moose Toys is listed as an emerging player. Broad incumbents are Spin Master and Topps (Fanatics Collectibles). Direct peers are Pop Mart, Bandai Namco, Banpresto, Funko, Good Smile Company, Kidrobot and McFarlane Toys.
Does YuMe have an API?
No public API is recorded for YuMe.