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YuMe

Full company profile

uuid000dfhu

Namestring
YuMe
Websiteurl
yume.com
Company typeenum
Private
Founded yearint
2004
Descriptiontext

YuMe operates a licensed collectibles business built around anime IP partnerships. The company holds a licensing arrangement with Toei Animation to produce the One Piece Barrel Capsule Range — a surprise-capsule toy line featuring collectible figures of Straw Hat Crew characters, with interactive unboxing mechanics that incorporate water-reveal elements and interconnecting display stands designed to encourage repeat purchase and collection completion. Distribution is routed through surprise-capsule and vending retail formats across the EMEA (Europe, Middle East, Africa) and ANZ (Australia, New Zealand) regions, with the Spring 2026 launch representing the company's stated primary go-to-market motion.

The revenue model is a licensing-royalty stream: YuMe monetizes the IP rights granted by Toei Animation through retail sales of the licensed capsule toys. The customer base is consumer-facing and segmented primarily as international anime fans and kidult collectors, with marketing leveraging the organic One Piece fan community as the principal top-of-funnel channel. No enterprise customers, no disclosed pricing, and no disclosed unit volumes are present in the source material.

It should be noted that the underlying source aggregate mixes two distinct entities under the name "YuMe." Legacy firmographic data — founding year 2004, prior NYSE listing under ticker YUME, headcount 251-500, and a description as a "digital video brand advertising solutions" provider — refers to a prior incarnation of YuMe Inc. that has since delisted, with the yume.com corporate domain currently listed for sale by NameAgency.com. All operational product, partnership, and GTM detail in the input describes the current licensed-toys business. The investment-relevant entity is therefore a small, IP-dependent consumer products operation with limited public financial disclosure and material data gaps around revenue, headcount, ownership, and prior operating history.

Short descriptiontext

YuMe licenses anime IP from Toei Animation to produce the One Piece Barrel Capsule collectible toy range, distributed through surprise-capsule retail channels across EMEA and ANZ for international anime fans and kidult collectors.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersRedwood City, United States
HQ citystring
Redwood City
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
digital video advertising, video ad serving, brand advertising solutions, programmatic advertising, inventory monetization
Product category
Digital Video Advertising Technology
Social media profiles3 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Licensing Royalties
TypeLicensing Royalties
Description

YuMe Toys generates revenue through licensing arrangements with IP owners (Toei Animation) to produce and sell One Piece branded collectible products. Revenue is derived from product sales of licensed merchandise including capsule toys and collectibles.

licenseglobal.com
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Technology or R&D, Personnel, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

YuMe is a provider of digital video brand advertising solutions that drives inventory monetization. The company develops technology to help publishers monetize video ad inventory and helps advertisers reach target audiences through digital video brand advertising across devices and channels.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

YuMe Toys is a toy company that produces licensed collectible products, including capsule toy lines and collectible figures. The company partners with major anime franchises such as Toei Animation's 'One Piece' to create collectible merchandise. Their product portfolio centers around surprise capsule collectibles designed for repeat purchases and long-term collectability.

Product and service1 record
1Digital Video Brand Advertising Solutions
CategoryDigital Video Advertising Technology
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Toei Animation
Strategic tierCoreTypeOEM/ Whitelabel/ Licensing Partner
Description

YuMe Toys has expanded its licensing partnership with Toei Animation to launch a new One Piece surprise capsule collectible range. The partnership grants YuMe rights to produce barrel capsule format collectibles featuring Straw Hat Crew characters across EMEA and ANZ regions. The products feature interactive unboxing mechanics with water-reveal elements and interconnecting display stands designed to drive repeat purchases and long-term collectability.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Moose Toys
TypeEmerging player
Description

Collectibles-focused toy maker with surprise/unboxing product lines (e.g., trading-minis style); comparable in designing repeat-purchase collectible mechanics for kids and kidults.

2Spin Master
TypeBroad incumbent
Description

Major global toy manufacturer with licensed entertainment IP products; comparable as a large incumbent in licensed collectibles and branded toys.

3Pop Mart
TypeDirect peer
Description

Leading global player in capsule/blind-box collectibles distributed via vending and retail; directly comparable to YuMe Toys' surprise capsule retail format targeting collectors and kidults.

4Bandai Namco
TypeDirect peer
Description

Major anime IP licensor and toy manufacturer with established One Piece product lines; closest comparable on combining licensed anime IP with collectible toy production.

5Banpresto
TypeDirect peer
Description

Specializes in anime character capsule toys and crane-game prizes; nearly identical product format to YuMe Toys' surprise capsule collectibles targeting the same anime fan base.

6Funko
TypeDirect peer
Description

Licensed pop-culture/IP collectibles company with strong kidult and collector following; comparable in monetizing major entertainment IPs through collectible figurines.

7Good Smile Company
TypeDirect peer
Description

Anime figure and collectible manufacturer producing licensed character merchandise; directly comparable to YuMe Toys' One Piece character collectibles.

8Kidrobot
TypeDirect peer
Description

Designer toy/collectible brand focused on blind-box and limited-edition figurines for adult collectors; comparable business model and customer segment as YuMe Toys.

9McFarlane Toys
TypeDirect peer
Description

Licensed-IP collectible figure manufacturer with strong retail presence; comparable in commercializing major entertainment IP through collectible figurines.

10Topps (Fanatics Collectibles)
TypeBroad incumbent
Description

Broader licensed consumer products company operating in trading cards and collectibles; comparable IP-licensing-toy business model and kidult audience overlap.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds10 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors12 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

YuMe

Digital Video Advertising Technologyyume.com

YuMe licenses anime IP from Toei Animation to produce the One Piece Barrel Capsule collectible toy range, distributed through surprise-capsule retail channels across EMEA and ANZ for international anime fans and kidult collectors.

What YuMe does

YuMe operates a licensed collectibles business built around anime IP partnerships. The company holds a licensing arrangement with Toei Animation to produce the One Piece Barrel Capsule Range — a surprise-capsule toy line featuring collectible figures of Straw Hat Crew characters, with interactive unboxing mechanics that incorporate water-reveal elements and interconnecting display stands designed to encourage repeat purchase and collection completion. Distribution is routed through surprise-capsule and vending retail formats across the EMEA (Europe, Middle East, Africa) and ANZ (Australia, New Zealand) regions, with the Spring 2026 launch representing the company's stated primary go-to-market motion.

The revenue model is a licensing-royalty stream: YuMe monetizes the IP rights granted by Toei Animation through retail sales of the licensed capsule toys. The customer base is consumer-facing and segmented primarily as international anime fans and kidult collectors, with marketing leveraging the organic One Piece fan community as the principal top-of-funnel channel. No enterprise customers, no disclosed pricing, and no disclosed unit volumes are present in the source material.

It should be noted that the underlying source aggregate mixes two distinct entities under the name "YuMe." Legacy firmographic data — founding year 2004, prior NYSE listing under ticker YUME, headcount 251-500, and a description as a "digital video brand advertising solutions" provider — refers to a prior incarnation of YuMe Inc. that has since delisted, with the yume.com corporate domain currently listed for sale by NameAgency.com. All operational product, partnership, and GTM detail in the input describes the current licensed-toys business. The investment-relevant entity is therefore a small, IP-dependent consumer products operation with limited public financial disclosure and material data gaps around revenue, headcount, ownership, and prior operating history.

YuMe firmographics

Firmographics
Name
YuMe
Website
https://yume.com
Company type
Private
Founded year
2004
Operating status
Operating
Headcount range
251–500 employees
Short description
YuMe licenses anime IP from Toei Animation to produce the One Piece Barrel Capsule collectible toy range, distributed through surprise-capsule retail channels across EMEA and ANZ for international anime fans and kidult collectors.
Ownership category
akta.pro rank

Where YuMe is headquartered

Location

Headquarters

HQ city
Redwood City
HQ country
United States
HQ region
North America

Markets served

YuMe business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

  1. Licensing Royalties: YuMe Toys generates revenue through licensing arrangements with IP owners (Toei Animation) to produce and sell One Piece branded collectible products. Revenue is derived from product sales of licensed merchandise including capsule toys and collectibles.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

YuMe product offering

Product offering

Core offering

YuMe is a provider of digital video brand advertising solutions that drives inventory monetization. The company develops technology to help publishers monetize video ad inventory and helps advertisers reach target audiences through digital video brand advertising across devices and channels.

Product overview

YuMe Toys is a toy company that produces licensed collectible products, including capsule toy lines and collectible figures. The company partners with major anime franchises such as Toei Animation's 'One Piece' to create collectible merchandise. Their product portfolio centers around surprise capsule collectibles designed for repeat purchases and long-term collectability.

Differentiator

Problem solved

Functional benefit

Products and services

  • Digital Video Brand Advertising Solutions

Companies that use YuMe

Customer profile

Segments1 record

Ideal customer profiles2 records

YuMe technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

YuMe partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Toei AnimationcoreOEM/ Whitelabel/ Licensing PartnerYuMe Toys has expanded its licensing partnership with Toei Animation to launch a new One Piece surprise capsule collectible range. The partnership grants YuMe rights to produce barrel capsule format collectibles featuring Straw Hat Crew characters across EMEA and ANZ regions. The products feature interactive unboxing mechanics with water-reveal elements and interconnecting display stands designed to drive repeat purchases and long-term collectability.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

YuMe competitors and assessment

Company assessment

Emerging players

  • Moose Toys: Collectibles-focused toy maker with surprise/unboxing product lines (e.g., trading-minis style); comparable in designing repeat-purchase collectible mechanics for kids and kidults.

Broad incumbents

  • Spin Master: Major global toy manufacturer with licensed entertainment IP products; comparable as a large incumbent in licensed collectibles and branded toys.
  • Topps (Fanatics Collectibles): Broader licensed consumer products company operating in trading cards and collectibles; comparable IP-licensing-toy business model and kidult audience overlap.

Direct peers

  • Pop Mart: Leading global player in capsule/blind-box collectibles distributed via vending and retail; directly comparable to YuMe Toys' surprise capsule retail format targeting collectors and kidults.
  • Bandai Namco: Major anime IP licensor and toy manufacturer with established One Piece product lines; closest comparable on combining licensed anime IP with collectible toy production.
  • Banpresto: Specializes in anime character capsule toys and crane-game prizes; nearly identical product format to YuMe Toys' surprise capsule collectibles targeting the same anime fan base.
  • Funko: Licensed pop-culture/IP collectibles company with strong kidult and collector following; comparable in monetizing major entertainment IPs through collectible figurines.
  • Good Smile Company: Anime figure and collectible manufacturer producing licensed character merchandise; directly comparable to YuMe Toys' One Piece character collectibles.
  • Kidrobot: Designer toy/collectible brand focused on blind-box and limited-edition figurines for adult collectors; comparable business model and customer segment as YuMe Toys.
  • McFarlane Toys: Licensed-IP collectible figure manufacturer with strong retail presence; comparable in commercializing major entertainment IP through collectible figurines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

YuMe social profiles

Digital presence

YuMe financial estimates

Financial estimate

Revenue estimate

Valuation estimate

YuMe leadership team

Management profile

Number of profiles

Profiles4 records

YuMe funding detail

Funding detail

Funding overview

Funding rounds10 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

YuMe M&A and investment

M&A and investment

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YuMe

What does YuMe do?

YuMe is a provider of digital video brand advertising solutions that drives inventory monetization. The company develops technology to help publishers monetize video ad inventory and helps advertisers reach target audiences through digital video brand advertising across devices and channels.

When was YuMe founded?

YuMe was founded in 2004. It employs 251 to 500 people.

Where is YuMe based?

YuMe is headquartered in Redwood City, United States, in the North America region.

How does YuMe make money?

One revenue line is on record: licensing Royalties.

Who are YuMe's main competitors?

Moose Toys is listed as an emerging player. Broad incumbents are Spin Master and Topps (Fanatics Collectibles). Direct peers are Pop Mart, Bandai Namco, Banpresto, Funko, Good Smile Company, Kidrobot and McFarlane Toys.

Does YuMe have an API?

No public API is recorded for YuMe.

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Live signals
License GlobalYuMe Toys Expands ‘One Piece’ PartnershipYuMe Toys is expanding its licensing partnership with Toei Animation by launching a new surprise capsule range inspired by the "One Piece" anime franchise across EMEA and ANZ this spring. The Barrel Capsule format features collectible figures of Straw Hat Crew members, interactive unboxing mechanics with water-reveal elements, and interconnecting display stands designed to drive repeat purchases and long-term collectability. The launch positions YuMe Toys to capitalize on "One Piece's" growing international fanbase and the expanding anime and kidult collectibles market.ReutersRhythmone Begins Exchange Offer To Buy Yume​Rhythmone Plc commenced an exchange offer to acquire Yume, offering Yume shareholders $1.70 in cash without interest and 0.7325 ordinary shares of Rhythmone for each Yume share. The offer details were disclosed on Jan 5.PR NewswireRhythmOne plc Commences Exchange Offer To Acquire YuMe, Inc.RhythmOne plc has commenced an exchange offer to acquire all outstanding shares of YuMe, Inc., a digital video brand advertising provider, for $1.70 in cash plus 0.7325 RhythmOne ordinary shares per YuMe share. The transaction, expected to close in Q1 2018 subject to tender of a majority of YuMe shares, has received unanimous board approval and support from stockholders holding approximately 29% of YuMe shares. RhythmOne expects the combined entity to create a complete end-to-end platform in the fast-growing digital video advertising segment with resources to drive earnings growth organically and through further acquisitions.PR NewswireBernstein Liebhard LLP Announces Investigation Into The Proposed Sale Of YuMe, Inc.Bernstein Liebhard LLP announced an investigation into the proposed acquisition of YuMe, Inc. (NYSE: YUME) by affiliates of RhythmOne, PLC and Redwood Merger Sub II, Inc., under which YuMe shareholders would receive $1.70 in cash plus 7.325 RhythmOne shares per share. The law firm is examining whether YuMe's Board of Directors breached fiduciary duties to shareholders regarding the fairness of the consideration offered and the process by which the acquisition was approved. This is a routine shareholder rights investigation by a law firm; the proposed sale itself has not been completed or rejected.PR NewswireSHAREHOLDER ALERT: Monteverde & Associates PC Announces An Investigation Of YuMe, Inc. - YUMEMonteverde & Associates PC has announced an investigation into YuMe, Inc. regarding its sale to RhythmOne affiliates, focusing on potential breaches of fiduciary duty and securities laws by YuMe's Board of Directors. The proposed merger transaction values each YuMe share at $1.70 in cash plus 7.325 ordinary shares of RhythmOne stock. The law firm is seeking to determine if the transaction undervalues the company and failed to conduct a fair process for shareholders.PR NewswireYUME Buyout Alert - National Securities Law Firm Seeks Higher Price for YuMe Shareholders in Connection with Proposed Buyout, and Encourages Shareholders to Contact Law Firm for More InformationTripp Levy PLLC announced an investigation into YuMe, Inc.'s definitive agreement to be acquired by RhythmOne PLC in a cash and stock deal valued at approximately $185 million. The law firm contends that the offer price of $5.25 per share undervalues YuMe, citing that the stock reached $6.06 within the past year and the company holds over $73 million in cash on its balance sheet. The investigation also seeks to determine whether YuMe's senior management entered into the deal for self-interests at the expense of shareholders.Business InsiderHow to overcome ad blocking with the help of your audienceYuMe's SDK detects ad blockers and ensures advertisers pay only for served impressions, citing IAB data that over a quarter of desktop users block ads. The company promotes audience-first targeting and pre-bid placements to avoid false impressions.PR NewswireVIEX Opportunities Fund Announces that Preliminary Voting Results Indicate YuMe Stockholders Overwhelmingly Elect Both VIEX Nominees at YuMe's 2016 Annual MeetingVIEX Opportunities Fund, a dissident stockholder owning approximately 15.8% of YuMe, announced that preliminary voting results from YuMe's 2016 Annual Meeting show its nominees Eric Singer and Elias Nader were elected with roughly 80% of votes cast. Stockholders also overwhelmingly approved VIEX's non-binding proposal to declassify YuMe's board, which VIEX said sends a clear mandate for improved governance and capital allocation. VIEX indicated it will push the YuMe board to implement declassification and stands ready to hold directors accountable if they do not respond to the shareholder directive.PR NewswireEgan-Jones Recommends YuMe Stockholders Vote for Both VIEX Opportunities Fund Nominees on the GOLD Proxy CardEgan-Jones & Co. recommended that YuMe, Inc. stockholders vote for VIEX Opportunities Fund's nominees and board declassification proposal, joining ISS and Glass Lewis in supporting the GOLD proxy card. The recommendation cited YuMe's poor performance, including a 68% loss of value since its IPO, rising costs, and inferior capital allocation. VIEX, as the largest shareholder with approximately 15.8% stake, is seeking direct board representation to address these governance and strategic failures.PR NewswireISS Recommends YuMe Stockholders Vote the VIEX Opportunities Fund GOLD Proxy CardVIEX Opportunities Fund, LP announced that Institutional Shareholder Services (ISS), a leading proxy advisory firm, recommended YuMe stockholders vote on the GOLD VIEX proxy card to elect VIEX nominee Eric Singer and approve the board declassification proposal. Both ISS and Glass Lewis, the two leading independent proxy advisory firms, now support VIEX's campaign for board change at YuMe, where VIEX owns approximately 15.8% of outstanding shares. VIEX argues that YuMe's board has failed to address the company's undisciplined cost structure, poor operational performance, and poor shareholder returns, and has criticized the board for resisting change rather than implementing accountability measures.