Sloemotion Distillery

What Sloemotion Distillery does

Sloemotion Distillery is a craft distillery founded in 2002 and based in Barton-le-Willows, North Yorkshire, UK, operating as a brand under the parent entity Wren and Berry Group Ltd. The company produces small-batch artisan gins, vodkas, sloe-based liqueurs, a whisky liqueur, a cherry brandy, and a strawberry spirit, marketed under two sub-brands — Sloemotion (sloe-based and liqueur lines) and Hedgerow (spirits including gin and vodka variants). The production method is built around locally foraged hedgerow botanicals from North Yorkshire — crab apple, rosehip, elderflower, nettle leaf, wildflower meadow hay — combined with provenance-led ingredients such as Yorkshire Rhubarb Triangle rhubarb and strawberries from Annabel's Strawberry Farm near Leeds, with most products bone-dry and free of added sugar.

The portfolio spans ten distinct SKUs sold in 70cl, 50cl, and miniature 5cl (pack of 12) formats, with pricing ranging from £24.99 to £65.00 per standard bottle. Distribution is exclusively direct-to-consumer via the company's own e-commerce website, with DPD 24-hour shipping across the UK (free over £30) and international orders handled only by phone. Marketing relies on a digital-first stack — email newsletter (15% off first order), blog/recipes, and organic social channels (Instagram, Facebook, Pinterest, LinkedIn) — with no retail, wholesale, or marketplace presence disclosed. Selected products have earned industry recognition, including the 2020 World Vodka Awards UK's Best Flavoured Gin (Hedgerow Botanical Vodka) and a 2024 Farmshop and Deli Silver (Hedgerow Strawberry Spirit Drink with Vodka).

The business model is a one-time-sale consumer brand with a horizontal go-to-market targeting premium UK spirit consumers, plus a secondary use-case segment in event and wedding gifting (miniature packs, bars, and venues). Headcount sits in the 11-50 range, founder Joff Curtoys is the named owner, and the company is privately held with no disclosed external funding, equity investors, or cap table information.

Name

Sloemotion Distillery

Legal name

Wren and Berry Group Ltd

Website

https://sloemotiondistillery.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Sloemotion Distillery is a North Yorkshire-based craft distillery producing small-batch artisan gins, vodkas, sloe liqueurs, and fruit spirits from foraged hedgerow botanicals, sold direct-to-consumer via its own UK e-commerce website to premium spirit consumers and event-gifting buyers.

Ownership category

akta.pro rank

Product category

Artisan Distilled Spirits

NAICS

Distilleries (31214), Distilleries (312140)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

Keywords

• Artisan gin distillery
• Craft spirits producer
• Hedgerow botanical gin
• Yorkshire sloe gin
• Fruit liqueurs and whisky

Headquarters

HQ city

Barton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Spirit Sales: Primary revenue stream from selling artisan gins, liqueurs, and spirits directly to consumers through the company website. Products are sold in various formats: 70cl bottles, 50cl bottles, and miniature 5cl bottles (pack of 12). The company offers case discounts (6 x 70cl bottles) and bundles products with promotions.
2. Miniature Bottle Gifting: Sale of miniature 5cl bottles in packs of 12 for events, gatherings, and gifting occasions. Priced at £2.75 per spirit miniature and £2.49 per liqueur miniature.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Sloemotion Distillery produces and sells a range of artisan gins, vodkas, sloe-based liqueurs, a whisky liqueur, a cherry brandy, and a strawberry spirit drink, all crafted in small batches on a North Yorkshire farm using foraged hedgerow botanicals and locally-sourced Yorkshire ingredients. Products are sold direct to UK consumers via the company's own e-commerce website in 50cl/70cl bottles, 5cl miniature packs of 12, and 6-bottle case formats, with DPD delivery and free shipping above £30.

Product overview

Sloemotion Distillery is a craft distillery based in North Yorkshire producing artisan liqueurs and spirits under two sub-brands: Hedgerow (spirits including gins and vodka) and Sloemotion (sloe-based liqueurs and liqueurs). The product portfolio spans ten distinct offerings: five gins (Hedgerow Dry Gin, Hedgerow Blackberry & Apple Dry Gin, Hedgerow Rhubarb & Raspberry Dry Gin, and limited-edition Pink Gin Liqueur), one vodka (Hedgerow Botanical Vodka), two sloe-based spirits (Original Sloe Gin and Sloe Shiraz Spritz), one whisky liqueur (Bramble Whisky), one cherry liqueur (Cherry Brandy), and one strawberry spirit (Hedgerow Strawberry Spirit Drink with Vodka). Products are available in standard sizes (50cl, 70cl) and miniature format (5cl x 12 packs). Most products are crafted with foraged botanicals from the distillery's local hedgerows, and several have won industry awards.

Differentiator

Problem solved

Functional benefit

Brands

• Hedgerow: Brand for spirits including Hedgerow Dry Gin, Hedgerow Botanical Vodka, and other gin variants.

Products and services

• Hedgerow Dry Gin Classic juniper-led gin inspired by the hedgerows of North Yorkshire with abundant local botanicals; a core gin offering in the Hedgerow Spirits line.
• Hedgerow Botanical Vodka Botanical vodka that changes colour when mixed; won UK's Best Flavoured Gin at the 2020 World Vodka Awards.
• Hedgerow Blackberry & Apple Dry Gin Dry gin made with hedgerow blackberries and green apple, with no added sugar, following the 'what grows together, goes together' philosophy.
• Original Sloe Gin The original sloe gin from Sloemotion Distillery, made from conservation work yielding fruit from farm hedges.

Quantifiable outcome

• Winner: UK's Best Flavoured Gin at the 2020 World Vodka Awards (Hedgerow Botanical Vodka)
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Wren and Berry Group LtdcoreOthersWren and Berry Group Ltd is the parent company that operates Sloemotion Distillery. The company name appears on official documentation and the company website as the registered business entity.
• Annabel's Strawberry FarmminorOthersSupplier of Yorkshire strawberries for the Hedgerow Strawberry Spirit Drink. Located just near Leeds, Annabel's Strawberry Farm provides locally-sourced strawberries that are used to make the award-winning Strawberry Spirit.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sipsmith: London-based craft gin distillery and one of the UK's flagship premium gin producers. Direct peer given comparable small-batch craft distillation, premium positioning, multi-channel retail and on-trade distribution, and similar DTC e-commerce strategy targeting UK craft-spirit consumers.
• The Botanist Gin: Bowmore/Isle of Harris-based craft gin built on a foraged-local-botanical story. Direct peer because of the analogous terroir-driven provenance narrative (hand-foraged local botanicals), premium craft positioning, and small-batch distillation ethos that mirrors Sloemotion's hedgerow-foraged approach.
• Warner Edwards Distillery: Northamptonshire-based UK craft gin distillery with a farm-based provenance story. Direct peer as both are small-batch UK craft gin producers tied to a farm estate, using locally-sourced botanicals, and competing for the same premium UK craft-gin consumer through DTC and select retail.
• Edinburgh Gin: Scotland-based craft distillery producing a flavoured-led gin portfolio with strong DTC and UK retail presence. Direct peer given the flavoured-gin SKU breadth, similar price point architecture, and shared UK craft-gin competitive set targeting gift and at-home cocktail occasions.
• Whitley Neill Gin: UK-based flavoured gin brand known for botanical-led recipes. Direct peer as it competes in the same premium flavoured-gin category with fruit/botanical flavour profiles, similar bottle architecture, and overlapping gifting and on-trade occasions Sloemotion targets.
• Tarquin's Cornish Gin: Cornwall-based small-batch craft gin distillery with a strong regional provenance story. Direct peer given the parallel terroir-led craft-gin model, similar small-batch production scale, DTC focus, and shared gifting and tourism-retail positioning.
• Hawthorn's Gin: North Yorkshire-based craft gin distillery located in the same region as Sloemotion. Direct peer as it operates in the same Yorkshire locality, competes for the same foraged/provenance-led craft-gin consumer, and shares farm-distillery operational profile and SKU architecture.

Broad incumbents

• Tanqueray: Global premium gin incumbent owned by Diageo, with broad flavoured and classic gin ranges. Broad incumbent that competes in the same consumer occasions (premium gin, cocktails, gifting) but at much larger scale and broader distribution, setting the category benchmark Sloemotion is differentiated against.
• Bombay Sapphire: Major global gin brand owned by Bacardi, with a botanical-led positioning. Broad incumbent competing in the same premium UK gin set; relevant as the scale and distribution benchmark Sloemotion's provenance-led positioning must outflank in DTC and farm-shop channels.

Emerging players

• Adnams Copper House Distillery: Suffolk-based UK distillery producing gin, vodka, and whisky alongside a broader brewing and hospitality group. Emerging player with overlapping craft-spirit portfolio but broader parent business, providing a useful reference point for how a UK craft distillery scales within a multi-category group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sloemotion
• LinkedInlinkedin.com/company/sloemotion-ltd
• Instagraminstagram.com/sloemotionuk
• Pinterestuk.pinterest.com/hedgerowdrinks
• Xx.com/sloemotionuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sloemotion Distillery