Soboba Casino Resort

What Soboba Casino Resort does

Soboba Casino Resort is a tribal-owned integrated casino resort and entertainment destination operated by the Soboba Band of Luiseño Indians on tribal trust land in San Jacinto, California (Riverside County). The property spans more than 200 acres and features a 474,000-square-foot, six-floor resort housing a casino with over 2,100 slot machines and 29 gaming tables, a five-category hotel ranging from 455 sq. ft. Deluxe rooms to a 1,779 sq. ft. Presidential Suite, six-plus dining venues (Canyons Steakhouse, Noodle Bar, Fairway Cafe, Koffee Kiicha, Restaurant Row, and Maze Stone), a PGA-rated Soboba Springs Golf Course, 21 PPA-approved pickleball courts, an Event Center, a Cabaret Lounge, pool facilities with cabana rentals, a Roadrunner Express fuel station with 26 slots, and corporate/event planning services. The resort serves a mass-market mix of Southern California locals who visit one to two times per week and out-of-town visitors, generating over 4,619 jackpot winners per month, and is led by CEO Charlene Modesto.

The business model is multi-stream and anchored on casino gaming revenue (transaction-based, supplemented by the Soboba Rewards loyalty program and casino credit services), with adjacent revenue from hotel accommodations, food and beverage, golf and pickleball bookings, ticketed entertainment, retail/gift cards, and event rentals. Go-to-market is event-driven: a robust entertainment calendar (concerts, comedy, MMA, boxing, pool parties), loyalty-driven repeat visitation, and a multi-channel digital layer spanning iOS and Android mobile apps, SMS alerts (text SOBOBA to 89708), email, and social media (Facebook, Twitter, Instagram, TikTok). The company is currently expanding its digital footprint via Soboba Sports, a free-to-play social gaming product integrated through Sparket into Aristocrat Interactive, designed as a land-and-expand funnel into the physical casino floor, and extending its off-property distribution through a Soboba VIP Lounge at Toyota Arena in Ontario. In February 2026, the tribe closed a $219 million senior secured credit package funding both debt refinancing and construction of a combined heat and power cogeneration plant with microgrid controller and EV charging infrastructure aimed at 100% on-site electricity self-sufficiency. Revenue figures are not publicly disclosed, consistent with the entity's status as a privately held tribal government enterprise.

Name

Soboba Casino Resort

Legal name

Soboba Casino

Website

https://soboba.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Soboba Casino Resort is a tribal-owned integrated casino resort in San Jacinto, California, operated by the Soboba Band of Luiseño Indians, offering 2,100+ slots, table games, hotel rooms, dining, golf, and entertainment to Southern California locals and visitors.

Ownership category

akta.pro rank

Product category

Casino Resort Hospitality & Gaming

NAICS

Casino Hotels (72112), Casinos (except Casino Hotels) (71321)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industries

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA), Convention & Events Casino Hotels (THAGAJAK)

Keywords

• Casino gaming services
• Resort hospitality accommodations
• Entertainment and dining
• Golf and pickleball recreation
• Tribal gaming operations

Headquarters

HQ city

San Jacinto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Casino Gaming: The primary revenue driver. The resort features more than 2,100 slot machines, 29 gaming tables, and generates over 4,619 jackpot winners each month. Gaming revenue is supplemented by casino credit services and the Soboba Rewards loyalty program which incentivizes repeat visits.
2. Hotel Accommodations: Full-service hotel with Deluxe King/Queen Rooms (455 sq. ft.), Junior Suites (690 sq. ft.), Studio Suites (690 sq. ft.), Executive Suites (899 sq. ft.), and Presidential Suites (1,779 sq. ft.). Rooms generate nightly revenue with check-in at 4 PM and check-out at 11 AM.
3. Dining: Multiple dining outlets including Canyons Steakhouse (fine dining, Wednesday–Sunday), Noodle Bar (daily, extended hours Friday–Saturday), Fairway Cafe (all-day breakfast, lunch, dinner), Koffee Kiicha (late night, 24 hours on weekends), Restaurant Row (Pub & Grill, El Comal, La Casetta). Revenue from food and beverage sales across all venues.
4. Golf (Soboba Springs Golf Course): PGA-rated golf course with waterfalls and streams. Revenue generated from tee time bookings, golf tournaments, and clubhouse entertainment. Part of the broader Soboba Springs recreational complex which also includes 21 pickleball courts.
5. Entertainment and Events: Event Center and Cabaret Lounge hosting ticketed concerts, comedy shows, MMA events (WFC 192), boxing events (SoCal Battle of the Badges), pool parties, and private event bookings. Revenue from ticket sales, event catering, and venue rentals.
6. Retail and Merchandise: Gift cards and retail merchandise sold at the Essentials retail shop in the hotel lobby, hotel front desk, Soboba Springs Golf Course, and Koffee Kiicha. Also available for purchase online.
7. Digital Gaming / Social Gaming: Free-to-play social gaming through the Soboba Sports program, accessible via iOS and Android apps. While the core gaming is free, the program is designed to attract new players online and drive traffic to the physical casino floor, creating a land-and-expand digital engagement loop.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Soboba Casino Resort is a 474,000 sq. ft. integrated casino resort operating over 2,100 slot machines and 29 gaming tables, supported by the Soboba Rewards loyalty program. The property offers hotel accommodations across five room categories (Deluxe, Junior, Studio, Executive, and Presidential Suites), six dining venues (Canyons Steakhouse, Noodle Bar, Fairway Cafe, Koffee Kiicha, Restaurant Row, and Maze Stone Bar), the PGA-rated Soboba Springs Golf Course, 21 pickleball courts, an event center and cabaret lounge for ticketed entertainment, and pool facilities. Free-to-play social gaming is delivered through the Soboba Sports program via the resort's iOS and Android mobile apps.

Product overview

Soboba Casino Resort is a full-service casino resort offering a unified portfolio of gaming, hospitality, and entertainment products. The core experience centers on casino gaming with over 2,000 slots and 29 table games, supported by the Soboba Rewards loyalty program. Accommodation offerings include luxury hotel rooms and suites (Presidential, Executive, Studio, Junior, and Deluxe categories). The resort features diverse dining options including Canyons Steakhouse (fine dining), Noodle Bar, Fairway Cafe, Koffee Kiicha, and Restaurant Row (Pub & Grill, El Comal, La Casetta). Entertainment products include the Event Center for ticketed concerts and events, Cabaret Lounge for live music and sports viewing, and seasonal Pool Party Events. Recreational amenities include the PGA-rated Soboba Springs Golf Course, 21 Pickleball Courts, and pool facilities. The Soboba Sports social gaming platform and mobile app extend the brand experience online. The resort also operates Roadrunner Express fuel station with slots.

Differentiator

Problem solved

Functional benefit

Brands

• Soboba Springs Golf Course: PGA-rated golf course at the resort featuring waterfalls and streams, part of the Soboba Casino Resort property.
• Soboba Sports
• Soboba Rewards

Products and services

• Casino Gaming (Slots and Table Games) The resort's casino floor features more than 2,100 slot machines with themed games, video poker, and all-time favorites, plus 29 gaming tables offering blackjack, Three Card Poker, and other table game options. Open to adult gaming patrons with casino host services available for VIP players.
• Soboba Rewards Loyalty Program Casino loyalty program allowing members to earn points by using the Soboba Rewards Card during play, with points redeemable for membership levels and special discounts. New members are guaranteed $20 Free Slot Play and entry into a chance to win up to $5,000 in Free Slot Play. Members can opt into SMS text alerts by texting SOBOBA to 89708 for promotional messaging.
• Soboba Sports Free-to-Play Social Gaming Free-to-play social gaming program integrated through Sparket into Aristocrat Interactive, offering contests including NFL playoffs events, VIP Slot Battles, Pop Culture, and Alternative Sports categories. Accessible to anyone online via the Soboba Casino Resort mobile apps on iOS and Android.
• Hotel Accommodations (Rooms and Suites) Luxury hotel offering five room categories: Deluxe King/Queen Rooms (455 sq. ft.), Junior Suites (690 sq. ft.), Studio Suites (690 sq. ft.), Executive Suites (899 sq. ft.), and Presidential Suites (1,779 sq. ft.) with views of the San Jacinto Valley or San Jacinto Mountain vistas. Rooms include 55-inch Samsung casting-compatible TVs, in-room safes, mini-fridges, Keurig coffee and tea, and glass-enclosed showers. Check-in 4 PM, check-out 11 AM.
• Soboba Springs Golf Course PGA-rated golf course at Soboba Springs featuring waterfalls and streams, offering tee time bookings, golf tournaments, and clubhouse entertainment for resort guests and golf enthusiasts.
• Pickleball Facilities 21 PPA-approved pickleball courts at Soboba Springs available for drop-in play, catering to recreational and competitive pickleball players.
• Canyons Steakhouse Fine dining steakhouse featuring signature cuts including Filet Mignon, Ribeye, Porterhouse, Tomahawk, and Wagyu, alongside seafood options like live lobster and Chilean sea bass. Open Wednesday-Thursday 5-10 PM, Friday-Saturday 5-11 PM, Sunday 4-9 PM.
• Noodle Bar Asian-inspired dining venue offering noodles and Asian cuisine with varying hours throughout the week, open Monday-Tuesday 4-11 PM, Wednesday-Thursday 12-10 PM, Friday-Saturday 12 PM-2 AM, and Sunday 12-10 PM.
• Fairway Cafe Casual dining restaurant open all day for breakfast, lunch, and dinner, with weekly specials including Prime Rib on Tuesdays and Steak & Lobster on Wednesdays. Open 8 AM-10 PM Monday-Thursday and 8 AM-12 AM Friday-Sunday.
• Koffee Kiicha Coffee shop and casual late-night dining venue, open Monday-Thursday with closure 1:00 AM-4:30 AM, and open 24 hours on Friday-Sunday.
• Restaurant Row Dining complex featuring multiple food outlets under one roof: Pub & Grill, El Comal (Latin cuisine), and La Casetta (Italian cuisine including pizza and pasta).
• Maze Stone Bar Bar and restaurant located at the Soboba Springs Golf Course, providing food and beverage service to golfers and clubhouse visitors.
• Event Center Entertainment Large event venue at the resort hosting ticketed concerts, comedy shows, MMA events (e.g., WFC 192), boxing events (e.g., SoCal Battle of the Badges), and other special performances. Doors typically open an hour before showtime with 21+ age restrictions on select events.
• Cabaret Lounge Entertainment Entertainment venue equipped with 34-55 inch TVs, 8-75 inch TVs, and 2 video walls for sports viewing, featuring live music from local bands and DJs in a cabaret setting.
• Pool Facilities Hotel pool with cabana rentals available for hotel guests and day passes for non-hotel visitors, featuring a poolside bar and grill for food and beverage service.
• Roadrunner Express (Fuel Station and Slots) Fuel station and convenience store featuring 26 slot machines, operating under a separate brand and location to extend gaming and convenience services beyond the main resort property.
• Soboba Casino Resort Mobile App iOS and Android mobile application providing access to Soboba Sports free-to-play social gaming, resort promotions, special offers, events, entertainment tickets, and casino information for guests and digital users.
• Event Planning Services Event planning services for corporate events, weddings, group bookings, and private functions, including meeting spaces, catering coordination, and RFP submission capability via the resort website.
• Gift Cards Gift cards redeemable across resort outlets, available for purchase at the retail shop (Essentials) in the hotel lobby, hotel front desk, Soboba Springs Golf Course, and Koffee Kiicha, as well as online at soboba.egiftify.com.

Quantifiable outcome

• Over 4,619 jackpot winners per month
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Aristocrat InteractivecoreTechnology or Integration · 11 January 2026Soboba Sports free-to-play social gaming is integrated into Aristocrat Interactive through Sparket's platform, enabling the expanded gaming program to reach a broader audience through Aristocrat's distribution network.
• SparketcoreTechnology or Integration · 7 January 2026Soboba Casino Resort expanded its partnership with gaming technology startup Sparket to integrate Soboba Sports free-to-play social gaming through Sparket's platform into Aristocrat Interactive. The expanded program makes contests available to anyone online via the Soboba Casino Resort app, including NFL playoffs events, VIP Slot Battles, and Pop Culture categories. The initial launch had attracted thousands of players, and the enhanced program adds new features and broader accessibility.
• Toyota ArenacoreGTM or Marketing PartnerSoboba Casino Resort and Toyota Arena unveiled a new Soboba VIP Lounge at Toyota Arena in Ontario, California. The partnership reflects Soboba's commitment to connection, growth, and giving back, building community through meaningful collaborations with respected regional organizations. Toyota Arena events feature the Soboba VIP Lounge for enhanced guest experiences.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Agua Caliente Casino Palm Springs: Agua Caliente operates casino resorts in Palm Springs and Rancho Mirage with hotels, spas, dining, and gaming. It competes with Soboba for Coachella Valley and greater Southern California leisure travelers and is comparable in its tribal ownership and resort positioning.
• Morongo Casino Resort & Spa: Morongo is a Cabazon-based tribal casino resort with hotel, spa, multiple dining venues, and entertainment programming. It competes directly with Soboba for Inland Empire and Riverside County drive-in gaming and overnight leisure guests.
• Pechanga Resort Casino: Pechanga Resort Casino is a large Southern California tribal casino resort in Temecula with a hotel, multiple restaurants, golf, spa, and 4,000+ slot machines. It is the most direct scale comparable to Soboba given overlapping luxury resort positioning, gaming floor size, and Riverside/San Diego county regional market overlap.
• Viejas Casino & Resort: Viejas is an Alpine, California tribal casino resort with hotel, dining, outlet shopping, and entertainment. It is a direct regional peer in scale, ownership structure, and resort amenity mix.
• Barona Resort & Casino: Barona is a tribal casino resort in Lakeside (San Diego County) featuring a hotel, golf course, multiple dining venues, and a sizable gaming floor. Its golf-and-casino resort positioning parallels Soboba Springs, and both target Southern California drive-in gaming guests.
• Yaamava' Resort & Casino: Yaamava' is a San Manuel tribal casino resort in Highland, California featuring a 17-floor hotel tower, multiple restaurants, pool, spa, and a large gaming floor. It is a direct integrated-resort competitor and benchmark for premium room product and entertainment-driven GTM in the Southern California market.
• San Manuel Casino: San Manuel Casino is a large Southern California tribal gaming property operated by the San Manuel Band of Mission Indians in Highland. Comparable to Soboba in tribal governance, gaming floor scale, and regional player base, with ongoing expansion into a full integrated resort.
• Fantasy Springs Resort Casino: Fantasy Springs is a Cabazon Band tribal casino resort in Indio, California featuring a hotel, multiple restaurants, an events center, and gaming. It is comparable to Soboba in integrated-resort positioning, entertainment-driven GTM, and Coachella Valley/Inland Empire guest overlap.
• Pala Casino Spa Resort: Pala Casino Spa Resort is a tribal casino resort in Pala, California with a hotel, spa, multiple restaurants, and entertainment. It competes for North San Diego County and Riverside County gaming and leisure travelers with a comparable amenity footprint.

Emerging players

• VGW (Chumba Casino / LuckyLand Slots): VGW operates free-to-play social casino platforms (Chumba Casino, LuckyLand Slots, WOW Vegas). Soboba Sports is built on a comparable social-casino mechanic and partners with Sparket/Aristocrat Interactive; VGW is the most relevant comparability benchmark for digital engagement and land-and-expand strategy in tribal gaming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SobobaCasinoResort
• Instagraminstagram.com/soboba_casino_resort
• TikToktiktok.com/@soboba_casino_resort
• Xx.com/SobobaCasino1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soboba Casino Resort