san manuel indian casino

What san manuel indian casino does

Yaamava' Resort & Casino at San Manuel is an integrated luxury casino resort operated by the federally recognized San Manuel Band of Mission Indians on tribal trust land in Highland, California. Founded in 1986 as San Manuel Casino and rebranded to Yaamava' in 2021 with the opening of a new resort tower, the property combines a casino floor (VIP gaming, slots, table games, tournaments, casino credit) with luxury hotel accommodations, a Forbes Five-Star spa, multiple dining venues, a concert theater, retail, and an outdoor pool complex. The property also owns and operates Palms Casino Resort in Las Vegas, extending the tribe's gaming footprint into Nevada, and operates Yaamava' At Home (e-commerce) and Play Online (digital gaming) platforms for omnichannel reach.

Revenue is generated through a diversified set of transactional streams: gaming floor play, hotel room nights, food and beverage across roughly a dozen venues, ticketed entertainment, retail, and online gaming. Distribution is primarily regional via walk-in guests, a multi-location bus pickup program, and online channels; the customer base is broad and individual-consumer, anchored by the Club Serrano loyalty program which integrates tier matching from 40+ external casino rewards programs and shared benefits with Palms and Monarch Beach Golf Links. Pricing is per-transaction and quote-based for VIP services, with no publicly disclosed rate cards.

The company holds the only AAA Five Diamond casino hotel designation in the United States and Forbes Five-Star ratings across hotel, The Pines Modern Steakhouse, and Serrano Spa. It has been voted No. 1 Casino Outside Las Vegas by both USA TODAY 10 Best and Newsweek, and is Great Place to Work Certified 2024-25. As a tribal sovereign enterprise under the Indian Gaming Regulatory Act, the entity is privately held by the tribe, does not publicly report financials, and operates under the San Manuel Gaming Commission's regulatory authority.

Name

san manuel indian casino

Legal name

Yaamava' Resort & Casino at San Manuel

Website

https://sanmanuel.com

Company type

Private

Founded year

1986

Operating status

Operating

Short description

Yaamava' Resort & Casino at San Manuel is a sovereign tribal-owned luxury casino resort in Highland, California, operating gaming, hotel, dining, entertainment, spa, and retail alongside the Las Vegas-based Palms Casino Resort subsidiary and digital gaming and e-commerce platforms.

Ownership category

akta.pro rank

Product category

Casino Resort & Hospitality

NAICS

Casino Hotels (721120), Casino Hotels (72112), Traveler Accommodation (7211)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

akta.pro secondary industries

Luxury Casino Resorts (THAGACAJ), Integrated Casino Resorts (THAGAJAA)

Keywords

• Casino gaming resort
• Luxury hotel accommodations
• Fine dining restaurants
• Live entertainment venue
• Tribal gaming operations

Headquarters

HQ city

Highland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Casino Gaming: Floor gaming including slots, table games, VIP gaming, and tournaments. Primary revenue driver for the resort casino.
2. Hotel Accommodations: Resort rooms and suites ranging from standard rooms to two-bedroom suites. Four-star rated hotel with luxe finishes and spa-like amenities.
3. Food & Beverage: Multiple dining venues including Pines Steakhouse, Hong Bao Kitchen, Serrano Buffet, Chingon Kitchen, bEATS, The 909, and various bars and lounges.
4. Entertainment: Concert venue, theater performances, poolside events, and special events. Tickets sold for shows and performances at Yaamava' Theater.
5. Retail Shopping: On-site retail including 1891 Boutique, Cache & Carry, HERS, HIS, Puuhia't Gift Shop, and The Merch Shop.
6. Online Gaming: Play online platform accessible at play.yaamava.com for digital gaming experience.
7. Club Serrano Loyalty Program: Rewards program offering Palms Perks, tier matching, and golf benefits for members.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels11 records

Core offering

Yaamava' Resort & Casino at San Manuel is a AAA Five Diamond integrated casino resort in Highland, California that operates a gaming floor (slots, table games, VIP gaming rooms, tournaments, casino credit), a Four-Star Forbes-rated hotel and suite inventory, a Forbes Five-Star spa, a concert theater and bEATS concert series, a portfolio of dining venues led by The Pines Modern Steakhouse, multiple retail boutiques, and the Club Serrano loyalty program. The resort also runs an online gaming platform (play.yaamava.com) and an online merchandise store (yaamavaathome.com) to extend its brand beyond the physical property.

Product overview

Yaamava' Resort & Casino at San Manuel is a AAA Five Diamond casino resort offering an integrated hospitality experience. The core offering is the casino floor (VIP Gaming, Slots, Table Games, Tournaments, Promotions) complemented by resort accommodations (luxury rooms and suites, Serrano Spa), diverse dining (including The Pines Modern Steakhouse, Hong Bao Kitchen, Serrano Buffet, Chingon Kitchen), entertainment venues (Yaamava' Theater, bEATS Concerts), and retail shopping (1891 Boutique, HERS, HIS, Cache & Carry). The property also operates Club Serrano loyalty program connecting with Palms Casino Resort and Monarch Beach Golf Links, and offers an online gaming platform (Play Online) and online merchandise store (Yaamava' At Home). The resort emphasizes its status as the only AAA Five Diamond casino hotel in the country and the only Forbes Five-Star Spa in the Inland Empire.

Differentiator

Problem solved

Functional benefit

Brands

• Club Serrano: The loyalty/rewards program for Yaamava' Resort & Casino, offering perks, tier matching, and exclusive benefits to members.
• The Pines Modern Steakhouse
• bEATS
• The 909

Products and services

• Yaamava' Casino Floor The main casino floor offering VIP Gaming rooms, Slots, Table Games, Tournaments, Promotions, and Casino Credit services for adult gaming patrons aged 21+.
• Yaamava' Resort Rooms & Suites Luxury hotel accommodations including Standard Rooms, Executive Suites, One Bedroom Suites, and Two Bedroom Suites with spa-like finishes and total privacy for leisure travelers and Club Serrano members.
• Serrano Spa The only Forbes Five-Star Spa in the Inland Empire, offering luxury spa services and treatments to resort guests and walk-in patrons.
• Yaamava' Theater Concert venue hosting major touring performances and shows, with tickets sold through AXS, featuring artists such as Roger Daltrey, Third Eye Blind, and Ali Wong.
• bEATS Concerts Concert series featuring live music performances at the resort's bEATS venue for resort guests and visitors.
• The Pines Modern Steakhouse Forbes Four-Star fine-dining steakhouse offering premium cuts and wine flights to resort guests and outside diners.
• Hong Bao Kitchen Asian cuisine restaurant specializing in dumplings and contemporary Chinese dishes for casual dining guests.
• Serrano Buffet All-you-can-eat buffet restaurant offering diverse cuisine options for high-volume casual dining.
• Chingon Kitchen Mexican cuisine restaurant by George Lopez featuring authentic dishes.
• bEATS Restaurant & Lounge Music-themed dining and entertainment venue combining food with live performances at the resort.
• The 909 Bar & Lounge Bar and lounge offering drinks and late-night bites.
• Radiance Cafe Poolside cafe offering refreshments and healthy snacks for resort guests.
• Serrano Vista Cafe Casual dining cafe within the resort for quick meals and refreshments.
• 1891 Boutique High-end fashion boutique offering luxury clothing and accessories for resort guests.
• HERS Retail Store Luxury handbags, wallets, sunglasses and fashion retailer for women.
• HIS Retail Store Men's luxury fashion retailer featuring the latest men's fashion.
• Cache & Carry Retail shop featuring luxury luggage, backpacks, and premium technology equipment.
• Puuhia't Gift Shop Gift shop offering refreshments, healthy snacks, and souvenirs.
• The Merch Shop Retail store featuring licensed rock band tour shirts and one-of-a-kind rock memorabilia.
• Pool & Cabanas Resort pool area with cabanas for relaxation and recreation available to resort guests.
• Health & Fitness Center Fitness facility available to resort guests.
• Meetings & Events Event spaces and meeting facilities for corporate events and special occasions, with quote-based group pricing.
• Club Serrano Loyalty Program The casino's player rewards and loyalty program offering points, tiered benefits, Palms Perks, Star Card, tier matching from 40+ casino rewards programs, and exclusive offers across Yaamava' Resort & Casino, Palms Casino Resort, and Monarch Beach Golf Links.
• Play Online Gaming Platform Online gaming platform at play.yaamava.com offering browser-based digital casino games accessible to users online, complementing the on-property casino floor.
• Yaamava' At Home Online Store Online shopping platform at yaamavaathome.com offering branded merchandise and home products for direct-to-consumer purchase.
• Bus Pickup Program Bus program transporting guests from multiple regional pickup locations to the resort, enabling access for visitors without personal transportation.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Palms Casino ResortcoreStrategic or Co-development PartnerPalms Casino Resort is integrated into the Club Serrano loyalty program, allowing members to earn and redeem perks across both properties. Yaamava' operates under the San Manuel Band of Mission Indians while Palms is owned by the Station Casinos family, creating a strategic cross-promotional relationship within Nevada gaming.
• Monarch Beach Golf LinkscoreStrategic or Co-development PartnerMonarch Beach Golf Links is integrated into the Club Serrano loyalty program, offering golf benefits to members. This partnership extends the resort's luxury lifestyle offerings beyond gaming to include premium golf experiences.
• San Manuel Band of Mission IndianscoreOthersThe San Manuel Band of Mission Indians is the tribal owner and operator of Yaamava' Resort & Casino. The tribe operates the gaming facility under tribal sovereignty.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pechanga Resort Casino: Major Southern California tribal casino resort (Temecula) offering gaming, hotel, dining, entertainment, and spa. Direct competitor to Yaamava' for regional gaming and luxury leisure share in the Inland Empire/SoCal market.
• Morongo Casino Resort & Spa: Large tribal casino resort near Palm Springs, CA offering gaming, hotel, multiple restaurants, and spa. Competes directly with Yaamava' for Southern California drive-market gaming and leisure visitors.
• Agua Caliente Casino Palm Springs: Tribal casino resort in Palm Springs, CA with hotel, spa, and entertainment. Overlaps with Yaamava' on luxury gaming/leisure positioning in the Southern California desert drive market.
• Palms Casino Resort: Las Vegas casino resort also owned by the San Manuel Band of Mission Indians and integrated into the Club Serrano loyalty program. Functionally a sister property and direct comparable for cross-market strategy.
• Pala Casino Spa Resort: Southern California tribal casino resort (Pala, CA) offering gaming, hotel, spa, and dining. Comparable in scale and integrated-resort model to Yaamava' within the regional SoCal tribal gaming segment.
• Station Casinos: Las Vegas-based gaming operator focused on locals' and regional casino resorts; previously connected to the Palms brand. Comparable to Yaamava' on the tribal/regional integrated-resort model and shared loyalty linkages.

Broad incumbents

• Seminole Hard Rock Hotel & Casino: Major U.S. tribal gaming and hospitality operator (Hard Rock International) with flagship integrated resort in Hollywood, FL. Comparable to Yaamava' as a large-scale, multi-amenity tribal casino resort with national brand reach.
• MGM Resorts International: Global gaming and hospitality giant operating major Las Vegas and regional integrated resorts (MGM Grand, Bellagio, etc.). Comparable to Yaamava' on integrated casino-resort model, though at vastly larger scale and publicly traded.
• Caesars Entertainment: Largest U.S. casino operator with Las Vegas Strip and regional integrated resorts plus Caesars Rewards loyalty program (the largest in U.S. gaming). Comparable to Yaamava' on integrated-resort + loyalty-program play.
• Wynn Resorts: Operator of luxury casino resorts in Las Vegas and Macau focused on ultra-premium hotel, dining, and gaming experiences. Comparable to Yaamava' on luxury positioning, Forbes/AAA Five-Star caliber service, and premium pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/yaamava
• YouTubeyoutube.com/c/yaamava
• Facebookfacebook.com/yaamava
• LinkedInlinkedin.com/company/san-manuel-casino
• Instagraminstagram.com/yaamava
• TikToktiktok.com/@yaamava

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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