Mosaik

What Mosaik does

Mosaik is a full-service communication consulting agency (agence conseil en communication) founded in 1995 and headquartered in Casablanca, Morocco, with a secondary agency office in the Riviera district of the same city. The firm operates two organizational units: the core Mosaik agency, which delivers brand strategy, naming, visual identity, creative campaigns, and digital marketing services, and the wholly-owned subsidiary Mosaik Events & Co, created in 2009 to specialize in event organization and press relations. The press relations unit positions itself as a pioneer in Morocco, offering media monitoring, crisis communication, financial communication, dedicated press offices, and press kit design, built on more than two decades of relationships with media decision-makers. The events unit designs and produces corporate conventions, teambuilding, gala evenings, brand events, inaugurations, product launches, VIP reception, and logistics for both B2B and B2C clients.

The company employs nearly 60 professionals and serves more than 40 major advertisers and institutions across at least 10 industries, including telecommunications (Orange, MédiTEL), aviation (Royal Air Maroc), banking (BMCE Bank of Africa, CIH), automotive (Hyundai, Jeep), food and beverage (Yoplait, Sidi Ali, Mars Maroc), manufacturing (Dolidol, Somathes, KLK), real estate (CGI, Anfa Place), media (TelQuel, 2M, L'Economiste), hospitality (Sofitel Agadir), and government/environment (COP22 Marrakech). Notable executions include the ALO ALO ALO and Smart Recharge campaigns for Orange, the Les gens qu'on aime campaign for Royal Air Maroc, the 50th anniversary celebration and gala for BMCE Bank of Africa, the world's largest mattress for Dolidol, the Marketing & Innovation Days Orange MEA phygital seminar (June 2022), and a multi-city Jacob Delafon caravan across six Moroccan cities (May–June 2022).

Mosaik's business model is a professional services, project-based revenue model with quote-based, tailored pricing. The go-to-market is sales-led, relying on direct engagement and relationship-building with enterprise and institutional clients in Morocco. The company is privately held, independently owned, and has not raised external funding; it reports no parent company, no disclosed investors, and operates with a domestic geographic focus (Morocco), though select engagements (e.g., the Orange MEA program) extend across the Middle East and Africa region. The company has no proprietary technology platform, no API, no AI/ML capabilities, and no patents, certifications, or disclosed partnerships in the source data.

Name

Mosaik

Legal name

Mosaïk

Website

https://mosaik.ma

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Mosaik is a Casablanca-based, full-service communication and advertising agency founded in 1995, employing nearly 60 professionals to deliver branding, digital marketing, event management, and press relations services to more than 40 major advertisers and institutions in Morocco across diverse industries.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industry

Corporate Conferences & Sales Kickoffs (MPAGAGAC)

Keywords

• Advertising agency services
• Brand strategy consulting
• Press relations services
• Corporate event management
• Digital marketing campaigns

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communication Agency Services: Full-service communication agency providing comprehensive marketing and communication services to corporate clients and institutions, including strategy, branding, digital, events, and PR.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mosaik is a full-service communication consulting agency offering integrated advertising, branding, digital marketing, press relations, and event management services. The agency operates two main entities: the core Mosaik agency (founded 1995) handling brand strategy, creative campaigns, and digital marketing, and the wholly-owned subsidiary Mosaik Events & Co (founded 2009) dedicated to event organization and press relations. It serves over 40 major advertisers and institutions in Morocco through a team of approximately 60 professionals.

Product overview

Mosaïk is a full-service communication consulting agency (agence conseil en communication à service complet) founded in 1995 and based in Casablanca, Morocco. The company operates two main offerings: (1) Mosaïk, the core agency providing brand strategy, naming, visual identity, creative campaigns, and digital marketing services; and (2) Mosaïk Events & Co, a subsidiary created in 2009 specializing in press relations and event management. Mosaïk Events & Co comprises two service poles: Relations Presse for media strategy, crisis communication, and press events, and Evénementiel for corporate events, team building, galas, brand activations, and inaugurations. The agency serves approximately 60 professionals managing accounts for over 40 major advertisers and institutions.

Differentiator

Problem solved

Functional benefit

Brands

• Mosaïk Events & Co: Event management and public relations subsidiary created in 2009, specializing in press relations and corporate events.

Products and services

• Mosaik Communication Agency (Core Services)
• Mosaik Events & Co

Named customers32 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• TBWA Maroc: Omnicom-owned disruption-led creative agency with presence in Morocco, comparable in service scope (creative, digital, events) and client segment to Mosaïk.
• Grey Maroc: WPP-owned creative network with Moroccan operations competing for the same enterprise client mandates across branding, digital, and activation services.
• Ogilvy Maroc: WPP-owned full-service advertising agency operating in Morocco, offering creative, digital, PR, and event services to the same major-advertiser client base that Mosaïk serves — directly competing for the same marquee accounts.
• Publicis Groupe Maroc: Publicis-owned full-service agency network in Morocco providing advertising, digital, and communications services comparable to Mosaïk's portfolio, including event and PR capabilities through Leo Burnett and sister agencies.
• McCann Casablanca: IPG-owned full-service advertising agency in Casablanca with creative, digital, and event capabilities targeting the same blue-chip Moroccan advertisers as Mosaïk (banking, telecom, FMCG).
• BBDO Maroc: Omnicom-owned creative-led advertising agency with Moroccan operations, competing for the same telecom, automotive, and FMCG accounts that anchor Mosaïk's portfolio.
• Leo Burnett Maroc: Publicis Groupe creative agency with Moroccan operations offering full-service advertising and event activation services to the same enterprise client segments.
• Havas Maroc: Havas-owned Moroccan agency providing advertising, media, and event services, competing head-to-head with Mosaïk for major-advertiser mandates across banking, telecom, and consumer goods.
• Dentsu Maroc: Japanese-headquartered global agency network with Moroccan operations offering advertising, digital, and event services, actively competing in the Moroccan enterprise-client RFP market.

Broad incumbents

• M&C Saatchi: Global independent agency network with regional Middle East/Africa presence offering full-service creative, digital, and event services — comparable in capabilities to Mosaïk but operating at multinational scale across multiple geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mosaik