Avon Cycles Ltd
Avon Cycles Ltd is an Indian bicycle manufacturer (est. 1952, Ludhiana) producing 2.5 million cycles annually across 150 models for domestic and export markets in 65 countries, with growing electric-mobility and last-mile delivery offerings.
- Company typePrivate
- Founded1952
- HeadquartersLudhiana, India
- Headcount1,001–5,000
- GTM type—
- Offering—
What Avon Cycles Ltd does
Avon Cycles Ltd is one of India's largest bicycle manufacturers, headquartered in Ludhiana, Punjab — the centre of India's bicycle industry — with origins in the Pahwa family's post-Partition trading and manufacturing operations (incorporated under the Avon name in 1952). The company designs, manufactures, and sells bicycles across seven primary categories — MTB single-speed, geared MTBs, ladies cycles, kids cycles, electric cycles, fat bikes, and roadsters — supported by sub-brands such as Cyclux, Cyclelec, Buke, Tyke, Edze, and Cambio, plus adjacent lines in electric mobility (E-World of Avon, launched 2007), fitness equipment (Avon Fitness Machines, launched 2013), and the recently introduced Avon GO last-mile delivery ecosystem.
The company's core technology footprint is built around full backward integration: it manufactures nearly all major bicycle components in-house, including special-purpose steel strips, steel tubes, hot-rolled steel, rims, chains, freewheels, and forks using robotics dip-brazing and MIG welding. Manufacturing runs through an advanced phosphate treatment and electrostatic paint plant, and a Government of India-approved R&D centre equipped with 3D printing and a Vertical Machine Center. Production capacity stands at 2.5 million bicycles per year across 150 models, with a ₹100 crore Neelon plant adding 5,000+ bicycles/day.
Avon monetises through direct hardware sales via its own e-commerce site, a nationwide authorised dealer and retail showroom network spanning major Indian metros and Tier-2 cities, and export partnerships into 65 countries across Africa, Mexico, South Asia, the UAE, and parts of Europe. Pricing is per-unit, tiered from entry-level kids cycles under ₹10,000 to premium Cyclux and electric models, with EMI options and free shipping supporting affordability. The company is family-owned under the Pahwa family (CMD Onkar Singh Pahwa, MD Rishi Pahwa, Jt MD Mandeep Singh Pahwa) and reported ₹1,100 crores in revenue alongside its 75-year legacy milestone.
Avon Cycles Ltd firmographics
Firmographics- Name
- Avon Cycles Ltd
- Legal name
- Avon Cycles Ltd
- Website
- https://avoncycles.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Avon Cycles Ltd is an Indian bicycle manufacturer (est. 1952, Ludhiana) producing 2.5 million cycles annually across 150 models for domestic and export markets in 65 countries, with growing electric-mobility and last-mile delivery offerings.
- Ownership category
- akta.pro rank
Avon Cycles Ltd industry classification
Industry- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Bicycle Retail (New Bikes) (CRAMAHAA)
- akta.pro secondary industries
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Parts & Components Retail (CRAMAHAB), E-Bike Retail (CRAMAHAE), E-Bikes & Electric Bicycles (CRACASAA), Bicycle Tires & Tubes Manufacturing (IMANAKAG)
Keywords
Where Avon Cycles Ltd is headquartered
LocationHeadquarters
- HQ city
- Ludhiana
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Avon Cycles Ltd business model
Business modelRevenue model
- Bicycle Sales: Primary revenue stream from manufacturing and selling bicycles across various categories including MTB, geared, ladies, kids, electric cycles, fat bikes, and roadsters. Products sold through direct website sales, dealer network, and retail stores.
- Electric Mobility Products: Revenue from electric cycles and e-mobility arm 'E World of Avon' covering electric scooters and rickshaws, representing diversification into electric mobility segment.
- Fitness Equipment: Avon Fitness Machines division launched in 2013 with over 400 products across sports and fitness categories, generating additional revenue through fitness equipment sales.
- Aftermarket Accessories: Sales of bicycle accessories and components through the website and dealer network, including accessories category visible on their e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kids Cycles - Entry level under Rs 10,000 |
| Unit Pricing | Pay-as-you-go | MTB Cycles - Budget to mid-range |
| Unit Pricing | Pay-as-you-go | Ladies Cycles - Mid-range |
| Unit Pricing | Pay-as-you-go | Electric Cycles - Premium segment |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Avon Cycles Ltd product offering
Product offeringCore offering
Avon Cycles Ltd is an Indian bicycle manufacturer established in 1952 and headquartered in Ludhiana, Punjab. The company designs, manufactures, and sells a wide range of bicycles across multiple categories including mountain bikes (MTB), geared cycles, ladies cycles, kids cycles, electric cycles, fat bikes, and roadsters. It also markets fitness machines under the Avon Fitness Machines sub-brand and electric mobility products under the E-World of Avon and Avon GO sub-brands.
Product overview
Avon Cycles Ltd operates as India's largest bicycle manufacturer offering a diversified portfolio of cycling products across multiple sub-brands and categories. The core product portfolio includes seven main bicycle categories: MTB Cycles (Single Speed), MTB (Geared), Ladies Cycles, Kids Cycles, Electric Cycles, Fat Bikes, and Roadsters Cycles. The company also maintains several sub-brands including Cyclux (premium bicycles), Cyclelec and Edze (electric mobility), Tyke (children's bicycles), Avon Fitness Machines (fitness equipment launched 2013 with 400+ products), and E-world of Avon (electric scooters and rickshaws launched 2007). Recent additions include Avon GO for last-mile delivery ecosystems. With a production capacity of 2.5 million bicycles annually across 150+ models, the company serves markets across India, Africa, Mexico, South Asia, UAE, and parts of Europe, positioning itself as a comprehensive mobility solutions provider.
Differentiator
Problem solved
Functional benefit
Brands
- Cyclux: Premium bicycle brand offering high-quality performance cycles
- Cyclelec
- Buke
- Tyke
- E World of Avon
- Avon Fitness Machines
Quantifiable outcome
- 2.5 million bicycles manufactured annually across 150 models
- +3 more outcomes
Companies that use Avon Cycles Ltd
Customer profileNamed customers5 records
Segments6 records
Avon Cycles Ltd technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Avon Cycles Ltd partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and subsidiary.
- Sunrisers HyderabadcoreAvon Cycles announced partnership with Sunrisers Hyderabad cricket franchise for upcoming season. Collaboration reflects Avon Cycles' commitment to promoting fitness, sustainability and joy of sport. As a brand synonymous with quality and innovation, Avon Cycles aims to connect with cricket fans through this association.
- Punjab KingscoreAvon Cycles partnered with Punjab Kings (IPL cricket franchise) as official sponsor. Partnership renewed for third consecutive year in 2025. Supports Avon Cycles' mission of promoting fitness while embracing cricket's passion, aligning with Punjab Kings' vision for a healthier nation. Features campaigns inspiring cricket enthusiasts and advocating healthy, sustainable lifestyle.
- T20 LeaguemajorAvon Cycles partnered with T20 cricket league as official sponsor, blending the thrill of cricket with the spirit of cycling. A new journey of speed, strength, and synergy. Partnership features campaigns promoting sportsmanship and sustainable living through cycling.
- Avon Fitness MachinessubsidiarySubsidiary company launched in 2013 offering over 400 products across sports and fitness categories including gym equipment, fitness accessories, and sports gear.
- E-World of AvonsubsidiaryElectric mobility arm launched in 2007 for electric scooters and rickshaws, representing diversification into sustainable electric mobility products.
Scale indicators10 records
Recent moves11 records
Expansion highlights5 records
Avon Cycles Ltd competitors and assessment
Company assessmentDirect peers
- Hero Cycles: Hero Cycles is India's largest bicycle manufacturer and Avon's principal domestic competitor, with comparable mass-market MTB, kids, ladies and e-cycle ranges, large-scale Indian manufacturing, and aggressive export ambitions. Directly comparable on product portfolio, channel, and Indian market positioning.
- TI Cycles (Montra, BSA): TI Cycles, part of the Tube Investments of India group, sells the Montra and BSA bicycle brands, competes head-to-head with Avon across roadsters, MTB and premium cycles, and operates from India with similar dealer-led distribution. A natural comparable in Indian bicycle manufacturing.
- Stryder Bikes: Stryder is an Indian bicycle brand focused on mass-market MTB, roadsters, kids and entry-level cycles, sold through e-commerce and dealer channels. Closely comparable to Avon on price band, product mix, and Indian consumer targeting.
- Firefox Bikes: Firefox is an Indian premium and mid-premium bicycle brand carrying MTB, road, hybrid and e-cycles through dealer and D2C channels. Comparable to Avon's Cyclux and MTB/geared categories, with similar omnichannel Indian GTM.
- Lectro E-Cycles (Hero Cycles): Lectro is Hero Cycles' electric mobility brand covering e-cycles and e-scooters in India. Closely comparable to Avon's Cyclelec, Edze and E-World of Avon e-mobility stack and to the same Indian e-cycle consumer segment.
Emerging players
- EMotorad: EMotorad is an Indian e-bicycle D2C startup scaling across MTB, fat bike, and urban e-cycle categories. Directly competes with Avon's Cyclelec and Edze e-cycle brands and with the broader Avon GO last-mile delivery thesis.
- Ninety One Cycles: Ninety One Cycles is an Indian mass-premium and women's-focused bicycle brand sold via D2C and dealers, with growing e-cycle offerings. A peer to Avon's ladies, kids and urban commuter ranges, particularly in the D2C-led, urban Indian consumer segment.
Broad incumbents
- Decathlon: Decathlon is a global sporting goods retailer with its own private-label bicycles (B'Twin, Triban, Rockrider) sold through large-format Indian stores and online. Competes with Avon on entry and mid-range MTB, kids, ladies and e-cycles at very competitive price points.
- Trek Bicycle Corporation: Trek is a global premium bicycle manufacturer with strong road, MTB, e-bike and kids ranges, including an India presence. A peer at the premium end where Avon's Cyclux brand competes, and an indirect benchmark for global brand pull and R&D depth.
- Giant Bicycles: Giant is one of the world's largest bicycle manufacturers with broad road, MTB, gravel and e-bike lineups and global distribution. Comparable to Avon on manufacturing scale, export footprint, and e-bike ambitions, but operating in higher price tiers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
Avon Cycles Ltd social profiles
Digital presenceAvon Cycles Ltd compliance and trust
Trust signalCompliance5 records
Avon Cycles Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avon Cycles Ltd leadership team
Management profileNumber of profiles
Avon Cycles Ltd subsidiaries and ownership
Company hierarchySubsidiaries3 records
Avon Cycles Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avon Cycles Ltd M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avon Cycles Ltd
What does Avon Cycles Ltd do?
Avon Cycles Ltd is an Indian bicycle manufacturer established in 1952 and headquartered in Ludhiana, Punjab. The company designs, manufactures, and sells a wide range of bicycles across multiple categories including mountain bikes (MTB), geared cycles, ladies cycles, kids cycles, electric cycles, fat bikes, and roadsters. It also markets fitness machines under the Avon Fitness Machines sub-brand and electric mobility products under the E-World of Avon and Avon GO sub-brands.
Is Avon Cycles Ltd a public or private company?
Avon Cycles Ltd is a private company. It is currently operating.
When was Avon Cycles Ltd founded?
Avon Cycles Ltd was founded in 1952. It employs 1,001 to 5,000 people.
Where is Avon Cycles Ltd based?
Avon Cycles Ltd is headquartered in Ludhiana, India, in the Asia region.
How does Avon Cycles Ltd make money?
Four revenue lines are on record. Bicycle Sales are the primary driver. The others are electric Mobility Products, fitness Equipment and aftermarket Accessories.
Who are Avon Cycles Ltd's main competitors?
Direct peers on record are Hero Cycles, TI Cycles (Montra, BSA), Stryder Bikes, Firefox Bikes and Lectro E-Cycles (Hero Cycles). Emerging players are EMotorad and Ninety One Cycles. Broad incumbents are Decathlon, Trek Bicycle Corporation and Giant Bicycles.
Does Avon Cycles Ltd have an API?
No public API is recorded for Avon Cycles Ltd.
What industry is Avon Cycles Ltd in?
Its primary akta.pro industry code is CRAMAHAA, Bicycle Retail (New Bikes), with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 336991 and its SIC code is 3751.