What EMotorad does

EMotorad (legal entity: INKODOP TECHNOLOGIES PRIVATE LIMITED) is an India-headquartered electric cycle manufacturer founded in 2020 and based in Pune, Maharashtra. The company designs, assembles, and sells low-speed electric bicycles and electric kick scooters under two sub-brands — X-Factor (entry-level from ₹19,999) and Desire (mid-to-premium from ₹34,999) — spanning commuter (X1, ST-X, Legend 07), fat-tyre (Viper, Ranger, Doodle Pro/V3), mountain (EMX, T-Rex Air/Pro/Smart), kids (Dope), cargo (Xcape G1), and kick scooter (Lil E, Lil E Junior) models. Core technology centres on 250W rear-hub motors, removable lithium-ion battery packs (5.2Ah–15.6Ah), pedal-assist, throttle, and mechanical riding modes, with connected features including NFC keyless unlocking (Viper) and GPS/Bluetooth telematics via the Amigo NXT app (T-Rex Smart). Manufacturing is vertically integrated through subsidiary DYNEM in Pune, which has stated annual capacity of 500,000 e-bikes and 450,000 battery units, with a current export run-rate of 20,000 units annually projected to grow to 45,000.

The company monetises primarily through one-time hardware unit sales priced ₹19,999–₹99,999, with secondary revenue from accessories, battery replacement (from ₹7,000), and the EMotorad Pay Later BNPL financing programme. Go-to-market combines 800+ dealerships across 18 countries, own e-commerce, Amazon and Flipkart marketplaces, EM Experience Centres, and direct institutional/government sales, supported by celebrity endorsement (MS Dhoni), grassroots sports partnerships (India Khelo Football), and a Guinness World Record for largest e-bike delivery in 24 hours achieved in Kuppam, Andhra Pradesh in January 2026. Customer segments span urban commuters, adventure riders, women riders (~28% of sales), kids/teens, and commercial/last-mile cargo users. Total disclosed funding is approximately $25M, with a Series B of ~$20M led by Panthera Growth Partners in November 2023; co-founder leadership includes Kunal Gupta (CEO), Sumedh Battewar (CBO), Rajib Gangopadhyay, and Himanshu Ratnoo (ex-Cars24 India CEO, joined May 2026).

Name

EMotorad

Legal name

INKODOP TECHNOLOGIES PRIVATE LIMITED

Website

https://emotorad.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

EMotorad is an India-based electric cycle manufacturer selling sub-250W e-bikes and e-scooters across commuter, fat-tyre, mountain, kids, and cargo segments via 800+ dealerships in 18 countries, with owned DYNEM manufacturing, multiple connected-vehicle product features, and a growing European and government-institutional presence.

Ownership category

akta.pro rank

Product category

Electric Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-Bikes & Electric Bicycles (CRACASAA)

akta.pro secondary industries

E-scooters & E-mopeds Manufacturing (IMACAOAB), E-Mobility Safety, Security & Accessories (helmets, locks, lights, mounts) (CRACASAL), E-Scooters (Stand-Up) (CRACASAB)

Keywords

• Electric bicycles
• E-bike manufacturing
• Micro-mobility vehicles
• Personal electric mobility
• Electric two-wheelers

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Electric Cycle Sales: Primary revenue from direct sales of electric cycles to consumers through dealerships, own e-commerce, and marketplaces like Amazon and Flipkart. One-time hardware purchase model with various price points from ₹19,999 to ₹69,999 depending on model and specifications.
2. Accessories Sales: Revenue from accessories including helmets, pumps, locks, lights, mudguards, bags, mobile holders, batteries, and chargers. Sold through same distribution channels as cycles.
3. Battery Replacement: Revenue from battery replacements and upgrades. Battery packs starting from Rs. 7,000 depending on model and voltage.
4. EMotorad Pay Later: Buy Now Pay Later financing option enabling customers to purchase on installment plans, expanding addressable market.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

EMotorad designs, manufactures, and sells electric cycles (e-bikes) and electric kick scooters for personal urban mobility, offering commuter, mountain, fat-tyre, kids, and cargo variants across price points from ₹19,999 to ₹99,999. The company operates its own manufacturing arm DYNEM in Pune and distributes through 800+ dealerships across 18 countries, its own e-commerce site, Amazon, Flipkart, and physical experience centers, with a Buy Now Pay Later (EMotorad Pay Later) financing option.

Product overview

EMotorad is an Indian electric vehicle company offering a diverse portfolio of electric cycles and micro-mobility products across entry-level to premium price segments. The product lineup is organized into two main sub-brands: X-Factor (entry-level, starting ₹19,999) and Desire (mid-range, starting ₹34,999). The portfolio includes commuter bikes (X1, ST-X, Legend 07), fat tyre models (Viper, Ranger, Doodle Pro/V3), mountain e-bikes (EMX, T-Rex Air/Pro/Smart), a cargo bike (Xcape G1), kids bikes (Dope), and electric kick scooters (Lil E, Lil E Junior). The company operates its own manufacturing facility DYNEM in Pune with capacity for 500,000 e-bikes and 450,000 batteries annually. Products are sold through direct dealership networks across 18+ countries with retail presence in India.

Differentiator

Problem solved

Functional benefit

Products and services

• X1 Electric Cycle Entry-level electric cycle designed for daily commutes and light off-road use, featuring a high tensile steel frame, 36V 7.65Ah or 10.2Ah removable battery, up to 35 km range on pedal assist, and single-speed configuration; targeted at individual urban commuters.
• Dope Kids E-Bike Kids e-bike designed for children aged 8-12, featuring a high tensile steel frame, 250W rear hub motor, 5.2Ah removable battery, up to 22 km range, and a limited top speed of 15 km/h for safety.
• EMX Mountain E-Bike Full suspension mountain e-bike with dual suspension system, 21-speed drivetrain, Bafang 36V 250W rear hub motor, up to 80 km range on pedal assist, and aggressive off-road capable geometry; aimed at adventure riders.
• ST-X City Commuter E-Bike City commuter e-bike with step-through frame design, front fork suspension, 36V 7.65Ah battery, up to 45 km range, optimized for urban riding with sleek tyres and electric pedal assist.
• Legend 07 MSD Edition E-Bike MTB e-bike in collaboration with MS Dhoni featuring 7-speed or single-speed options, 36V 10.2Ah battery, up to 50 km range, Shimano TY300 gears, and rugged steel frame for versatile riding.
• Viper Premium E-Cycle Premium fat tyre e-cycle with 48V 15.6Ah battery, 250W motor, up to 85 km range, NFC-based keyless unlocking, dual suspension, hydraulic disc brakes, and moto-style frame design.
• T-Rex Smart GPS-Connected E-Cycle India's first GPS-enabled e-bike with Bluetooth connectivity and Amigo NXT app integration featuring emergency SOS, child lock, light control, ride history, and bike diagnostics; 36V 10.2Ah battery with up to 50 km range.
• Ranger Fat Tyre E-Cycle Fat tyre e-cycle with 48V 12.75Ah battery, 250W motor, up to 75 km range, 20-inch fat tyres, front suspension, LCD display, mechanical disc brakes, and indicator lights.
• T-Rex Air E-Bike Versatile e-bike under ₹40,000 with 36V 10.2Ah battery, 250W motor, up to 50 km range, 7-speed Shimano gears, front suspension with lockout, suitable for commuting and light off-road trails.
• T-Rex Pro E-Bike with Integrated Handlebar Console Premium e-bike featuring world's first integrated handlebar console display, 36V 13Ah battery, up to 70 km range, 7-speed Shimano Altus gears, inbuilt headlight with high/low beam, indicators, ambient lights, and horn.
• Doodle Pro Foldable E-Cycle Foldable fat tyre e-cycle with aluminium alloy frame, 36V motor, up to 60 km range on pedal assist, 7-speed Shimano gears, front suspension, suitable for urban commutes and easy storage/transport.
• Xcape G1 Cargo E-Bike Heavy-duty cargo e-cycle with high tensile longtail steel frame supporting up to 150 kg, dual 48V 10.2Ah removable batteries providing up to 100 km range, 250W rear hub motor, and 24/20-inch mullet tyre setup; aimed at commercial / last-mile delivery users.
• Lil E Electric Kick Scooter Electric kick scooter for teens with 36V 250W front hub motor, 5.2Ah or 7.8Ah battery options, up to 15-20 km range, foldable aluminium alloy design, pneumatic tyres, and mechanical rear disc brake.
• Lil E Junior Electric Kick Scooter Entry-level electric kick scooter designed for younger riders, lightweight construction, suitable for teens and beginners.
• Doodle V3 Foldable E-Cycle Foldable fat tyre e-cycle with 36V 12.75Ah battery, up to 60 km range, 20-inch fat tyres, front suspension with lockout, Shimano 7-speed gears, designed for versatile urban and light off-road use.

Quantifiable outcome

• 60,000-70,000 units monthly industry-wide
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered supporting and strategic.

• India Khelo Football Season 5supportingGTM or Marketing PartnerPartnership with nationwide grassroots football programme spanning 125+ cities with 20,000+ young footballers. EMotorad awards e-cycles to Best Performers at matches, aligning sustainable mobility with sport and youth development.
• IIT KanpurstrategicStrategic or Co-development PartnerTechnical partner for Kuppam Net Zero Constituency Project, collaborated on Guinness World Record attempt for largest e-bike delivery. IIT Kanpur provided technical expertise for sustainable mobility initiative.
• District Collectorate of ChittoorstrategicOthersGovernment partner for Super Cycle initiative, facilitating record e-bike delivery of 10,000+ units in Kuppam, Andhra Pradesh. Part of state government programme targeting daily commuters.
• Kuppam Area Development Authority (KADA)strategicOthersGovernment body partnering with EMotorad for Super Cycle initiative delivering 100,000 cycles by November 2026 under Andhra Pradesh Chief Minister Nara Chandrababu Naidu's leadership.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hero Lectro: Hero Cycles' e-bike sub-brand, India's largest e-bike manufacturer by volume. Directly competes with EMotorad in the same 250W low-speed commuter, kids, and MTB segments through similar dealer-led distribution and Indian manufacturing footprint.
• Firefox Bikes: Indian bicycle brand (subsidiary of SS group) selling e-cycles and traditional bicycles across commuter and premium segments. Comparable direct competitor with overlapping product lineup, Indian manufacturing, and similar D2C + dealer GTM.
• Nexzu Mobility (formerly ETRYCLE): Indian e-cycle manufacturer focused on commuter and cargo e-bikes. Competes in the same low-speed, license-free e-cycle category with similar pricing and dealer-led distribution in India.
• Motovolt Mobility: Indian e-mobility company making smart e-cycles (MUR, HUM) with IoT-enabled features. Direct overlap with EMotorad's T-Rex Smart positioning and similar focus on connected, low-speed e-bikes for Indian commuters.

Broad incumbents

• Rad Power Bikes: North America's largest e-bike brand offering fat-tire, commuter, and cargo e-bikes. Comparable product architecture, DTC-direct positioning, and overlapping international ambitions as EMotorad pushes into the US and Europe.
• Aventon: US-based e-bike company with strong direct-to-consumer presence and broad commuter / fat-tire / performance portfolio. Overlaps with EMotorad on premium smart-feature e-bikes and DTC GTM, though Aventon is much larger and US-focused.
• Giant Bicycles: World's largest bicycle manufacturer with a deep e-bike lineup (Giant, Liv, Momentum). A key established competitor in EMotorad's European and US target markets with decades-old dealer and service networks.
• Trek Bicycles: Global premium bicycle and e-bike brand (Trek, Electra, Allant+, Domane+). Strong brand equity and dealer network in Europe and the US — represents the upper bound of competition EMotorad faces in export markets.
• Decathlon (B'Twin / Riverside / Elops): Global sporting goods retailer with own-brand e-bikes at mass-market price points. Comparable consumer proposition (affordable, accessible e-bikes) and a major competitor in European retail channels where EMotorad is expanding.

Emerging players

• Yulu: Bengaluru-based shared micro-mobility operator (e-bikes and e-scooters) with strong B2B and B2G focus. Emerging player with overlapping India e-mobility ambitions but primarily a fleet/service business model rather than consumer hardware sales like EMotorad.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/e_motorad
• Facebookfacebook.com/EMotorad
• LinkedInlinkedin.com/company/emotorad

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMotorad