Poco Loco

What Poco Loco does

Poco Loco is a Belgian food production company headquartered in Roeselare, Belgium, that manufactures Tex-Mex food products — tortilla chips, tortilla wraps, taco shells, salsas, cooking sauces, spice mixes, and dinner kits — for B2B customers. Founded in 1994 and in operation since 1995, the company runs three production sites: two in Roeselare (Belgium) and one in Milton Keynes (United Kingdom, opened 2017), supported by a 22,500-pallet distribution center in Roeselare and a fully automated high-bay warehouse operational since 2018. The technical backbone is end-to-end production automation with on-site quality control, complete raw-material-to-finished-product traceability, and IFS Higher Level and BRC Grade A certifications, alongside organic, kosher, halal, and GMO-free certifications for select ranges.

The business model is B2B across three revenue streams: own-brand Poco Loco products sold to retail chains and supermarkets; private label and contract manufacturing delivered through Paulig Customer Brands; and foodservice/horeca supply tailored to professional kitchens. The company exports from its Belgian base to customers worldwide, with a global footprint claim, and uses direct B2B field sales as its go-to-market motion. Revenue exceeded €250 million in 2017, having previously crossed €200 million in 2014. Pricing is quote-based and not publicly disclosed, consistent with enterprise B2B contracting.

Since 2010, Poco Loco has been a wholly-owned subsidiary of Paulig Group, a Finnish family-owned food and beverage company that employs approximately 2,300-2,400 people across 13 countries and operates the Paulig, Santa Maria, Risenta, and Poco Loco brands across coffee, Tex-Mex, snacks, and plant-based products. Poco Loco itself reports a headcount band of 101-250 employees, and the most recent corporate action disclosed is a 2025 logo and product portfolio redesign.

Name

Poco Loco

Legal name

Poco Loco

Website

https://pocoloco.be

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Poco Loco is a Belgian Tex-Mex food manufacturer producing tortilla chips, wraps, taco shells, salsas, sauces, spice mixes, and meal kits for B2B retail, foodservice, and private label customers from three automated production sites. A wholly-owned subsidiary of Paulig Group.

Ownership category

akta.pro rank

Product category

Tex-Mex Food Manufacturing

NAICS

Tortilla Manufacturing (311830), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Tortilla & Corn Chips Manufacturing (AFAKAIAB)

Keywords

• Tortilla chip production
• Tex-mex food products
• Private label manufacturing
• Tortilla wrap production
• Foodservice supply

Headquarters

HQ city

Roeselare

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Own Brand Tex-Mex Products: Manufacturing and sale of Poco Loco branded products including tortilla chips, tortilla wraps, taco shells, salsa, sauces, spice mixes, and meal kits to retail and foodservice customers.
2. Private Label Manufacturing: Contract manufacturing services for retail customers' private label products. Poco Loco is part of Paulig customer brands and offers private label services alongside its own brand.
3. Foodservice/Horeca Supply: Supply of Tex-Mex products to the foodservice and horeca sector with products tailored to the specific needs of professional kitchens.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Poco Loco manufactures and supplies Tex-Mex food products, including tortilla chips, tortilla wraps, taco shells, dinner kits, salsas, cooking sauces, and spice mixes. The company operates three fully automated production sites (two in Roeselare, Belgium and one in Milton Keynes, UK) and serves retail chains, foodservice/horeca operators, and private label customers. It also offers contract private-label manufacturing services for retailers and distributors worldwide.

Product overview

Poco Loco is a Belgian food manufacturing company (headquartered in Roeselare, Belgium) producing a comprehensive Tex-Mex food product portfolio. The company operates as a subsidiary of Paulig Group and offers both branded consumer products and private-label manufacturing. The core product range includes: Tortilla Chips (in various shapes and flavors, including barbecue and crispy salted), Tortilla Wraps (in multiple variants including regular flour wraps, corn tortillas, whole wheat wraps, dürüm wraps, and chia-seed wraps), Taco Shells (pre-formed crispy corn shells), Dinner Kits (meal kits combining wraps or taco shells with salsa, spice mixes, and a recipe card), Salsa dips (e.g., Medium Salsa), Cooking Sauces (e.g., Burrito Sauce, Taco Sauce, Fajita Sauce, Barbecue Dip, Cheese Dip, Guacamole Dip), Spice Mixes (e.g., Fajita, Taco, Mexican Guacamole), and an Organic sub-brand offering certified organic tortilla chips, salsa dips, and tortilla wraps. Products are distributed through retail (private label and branded), foodservice/horeca, and B2B channels. The company also provides private-label manufacturing services through Paulig Customer Brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Tortilla Chips Crunchy tortilla chips available in various shapes and flavors, consumed as a snack, appetizer, or side dish, sold to retail chains, foodservice operators, and private label customers.
• Tortilla Wraps A wide range of ready-to-use tortillas and wraps for authentic Mexican dishes or as a sandwich alternative, available in multiple variants, flavors, and sizes (including flour wraps, corn tortillas, whole wheat wraps, dürüm wraps, and chia wraps), sold to retail and foodservice customers.
• Dinner Kits / Maaltijdkits Easy-to-prepare fresh meals that are ready in minutes; each kit contains wraps or taco shells, spices, salsa, and a recipe, supplemented with fresh ingredients chosen by the consumer.
• Salsa Salsa dips in various styles (e.g., Medium Salsa) designed to accompany tortilla chips, sold to retail and foodservice customers.
• Cooking Sauces Cooking sauces and side dishes including chili beans and sliced jalapeño peppers for preparing authentic Mexican dishes.
• Spice Mixes Seasoning mixes (e.g., Fajita, Taco, Mexican Guacamole) ranging from mild to spicy, used in the preparation of Mexican-style dishes.
• Taco Shells Super-crispy corn shell shapes ready to fill with the consumer's favorite ingredients, sold to retail and foodservice customers.
• Organic Range Certified organic products made from carefully selected ingredients, consisting of tortilla chips, salsa dips, and tortilla wraps.
• Private Label Manufacturing Contract manufacturing of Tex-Mex products (chips, wraps, kits, sauces, spice mixes) under customer-owned retail brands, leveraging Poco Loco's automated production capacity, full traceability, and IFS Higher Level and BRC Grade A certifications. Offered through Paulig Customer Brands.

Quantifiable outcome

• More than 20 years of experience in Tex-Mex production
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves15 records

Expansion highlights6 records

Direct peers

• Santa Maria: Santa Maria is a Paulig Group sister brand and one of Europe's leading Tex-Mex and spice brands, directly comparable in product category, customer base (retail across Europe), and parent-group support for category leadership.
• Discovery Foods: Discovery Foods is a UK-based Tex-Mex and ethnic food producer offering branded and private label wraps, tortillas, and meal kits, with overlapping product mix and customer profiles comparable to Poco Loco's UK manufacturing operations.
• La Tortilla Factory: La Tortilla Factory manufactures wraps, tortillas, and related products for retail and foodservice channels, with a comparable focus on specialty variants (e.g., organic, whole wheat) similar to Poco Loco's range.
• Discovery Foods Europe (Mexican range) / Discovery Foods: A direct European peer offering branded and private label Tex-Mex wraps, tortillas and meal kits through UK and European retail channels, with overlapping customers and similar operational model to Poco Loco.

Broad incumbents

• Old El Paso: Old El Paso is General Mills' flagship Tex-Mex brand, offering taco kits, tortillas, and Mexican sauces globally. It is a broad incumbent spanning the same product categories as Poco Loco but as part of General Mills' wider portfolio.
• Mission Foods: Mission Foods, a subsidiary of Gruma, is the world's largest tortilla and corn chip manufacturer with a global footprint. It is highly relevant as a scaled incumbent in Poco Loco's core tortilla and chip categories.
• Tostitos (PepsiCo Frito-Lay): Tostitos is PepsiCo Frito-Lay's branded tortilla chip line and competes directly with Poco Loco's chip business at the consumer end, though it sits within a much larger global snack portfolio.

Regional players

• Burts Chips: Burts Chips is a UK-based premium snack producer with significant UK retail presence, providing a regional benchmark for Poco Loco's UK production positioning even though its product mix is broader than Tex-Mex.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/poco.loco.partofPaulig
• LinkedInlinkedin.com/company/poco-loco-part-of-paulig

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poco Loco