First Coast Mohs

What First Coast Mohs does

First Coast Mohs is a Jacksonville, Florida-based dermatology and Mohs micrographic skin cancer surgery practice operating four clinic locations across the Jacksonville metropolitan area (Belfort headquarters, Mandarin, Ponte Vedra Beach, and Fernandina Beach), serving the North Florida and South Georgia market. Founded around the clinical practice of Dr. Scott Warren — a fellowship-trained Mohs surgeon who has completed over 35,000 cases — the practice operates under the DBA Aqua Dermatology and offers four integrated service lines: Mohs surgery for basal cell, squamous cell, and melanoma in situ; general medical dermatology for skin, hair, and nail conditions; cosmetic dermatology including injectables (Botox, Juvéderm, Restylane, Sculptra) and laser treatments; and a skincare medspa staffed by licensed aestheticians and a licensed electrologist.

The clinical technology stack centers on the Mohs micrographic surgery technique with an in-house pathology lab for tissue analysis, the EMA electronic medical records platform, and a suite of commercial laser and energy-based devices (Candela Nordlys IPL with SoftCool, Frax 1550, Nd:YAG 1064, CO2RE fractional, Gentle Pro dual-wavelength). The practice supports an in-house product retail line including ZO Skin Health, Alastin Skincare, and the proprietary Maas MD and Warren MD product lines. Care is delivered by four board-certified, fellowship-trained dermatologists (Drs. Warren, Howard, Hund, Brainard), six physician assistants, one licensed electrologist, and two licensed aestheticians, with hospital recommendation relationships at Baptist Health, Baptist of the Beaches, St. Vincent's, and St. Luke's.

Commercially, the practice runs a dual revenue model: insurance-billed medical and surgical dermatology (in-network with Aetna, Blue Cross, Cigna, Humana, United Healthcare, Medicare, and Tricare) plus self-pay cosmetic, aesthetic, and medspa services underwritten by patient financing through CareCredit. Go-to-market relies on direct patient acquisition via the practice website, online scheduling, phone intake, organic social (Facebook, Twitter), email marketing, recurring promotional events, and inbound referrals from area hospitals and primary-care physicians. No external funding, ownership structure, or financial filings are disclosed; the firmographic headcount (1–10) appears to materially understate clinical staffing based on the named provider roster.

Name

First Coast Mohs

Legal name

First Coast Mohs

Website

https://firstcoastmohs.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

First Coast Mohs is a Jacksonville, Florida dermatology and Mohs micrographic skin cancer surgery practice operating four clinics across the Jacksonville metro, serving North Florida and South Georgia patients with medical, surgical, cosmetic, and medspa dermatology.

Ownership category

akta.pro rank

Product category

Dermatology Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Medical Laboratories (8071)

akta.pro primary industry

Mohs Surgery & Skin Cancer (Dermatologic Oncology) (HLAKACAD)

akta.pro secondary industries

General & Medical Dermatology (HLAKACAA), Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK), Dermatopathology (HLAKACAC)

Keywords

• Mohs micrographic surgery
• Dermatology services
• Skin cancer treatment
• Cosmetic dermatology
• Medical dermatology

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Medical Dermatology Services (Insurance-Billed): Core revenue stream from skin cancer surgery, Mohs procedures, general dermatology, and medical dermatology services. Billed directly to insurance providers. Services covered by most health insurance network providers.
2. Cosmetic Dermatology Services (Self-Pay): Revenue from cosmetic procedures including injectables (Botox, fillers), laser treatments, chemical peels, microdermabrasion, sclerotherapy, and medspa services. Typically self-pay or may be partially covered by some insurance plans.
3. Skincare Products: Sale of physician-grade skincare products including Alastin, ZO Skin Health, and Maas MD & Warren MD product lines.
4. Financing Programs: Healthcare financing available through third-party vendor Care Credit for patients unable to pay balances in full immediately. Payment plans offered through Patient Account team.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

First Coast Mohs is a private dermatology and Mohs surgery practice providing Mohs micrographic skin cancer surgery, general medical dermatology, cosmetic dermatology, and skincare medspa services across four locations in the Jacksonville, Florida metropolitan area (Belfort, Mandarin, Ponte Vedra, and Fernandina Beach). The practice is staffed by four board-certified/fellowship-trained dermatologists, physician assistants, and licensed aestheticians, and has cumulatively performed over 40,000 Mohs surgeries. Services are billed through insurance networks for medical dermatology and via self-pay/financing for cosmetic procedures.

Product overview

First Coast Mohs is a dermatology and skin cancer surgery practice offering four core service lines: Mohs Surgery (advanced micrographic skin cancer surgery), General Dermatology (medical dermatology for skin/hair/nail conditions), Cosmetic Dermatology (injectables, laser treatments, aesthetic procedures), and Skincare MedSpa (rejuvenating services). The practice provides a comprehensive portfolio of sub-products including dermal fillers and neuromodulators (Botox, Juvederm, Restylane), laser treatments (Nordlys IPL, Frax 1550, Nd:YAG, CO2RE, Light & Bright), laser hair removal (Gentle Max Pro), hair restoration via PRP, sclerotherapy, NovaThreads, rejuvenating facials/peels/microdermabrasion, and physician-grade skincare products (ZO Skin Health, Alastin, Maas MD & Warren MD). The practice operates four locations in the Jacksonville, FL area.

Differentiator

Problem solved

Functional benefit

Products and services

• Mohs Surgery Mohs Micrographic Surgery is the gold-standard skin cancer treatment that removes cancerous tissue with minimal effects to healthy tissue, offering the highest cure rates and best cosmetic results. Indicated for basal cell carcinoma, squamous cell carcinoma, melanoma in situ, and other skin cancers. Performed by fellowship-trained surgeons, supported by an in-house pathology lab.
• General Dermatology Medical dermatology evaluation and treatment for skin, hair, and nail conditions including acne, eczema, psoriasis, rosacea, melasma, warts, cysts, rashes, actinic keratosis, and skin cancer screenings. Available to patients of all ages and skin types.
• Cosmetic Dermatology Cosmetic dermatology procedures including injectables (Botox, fillers, bio-stimulants), laser treatments, hair restoration, sclerotherapy, NovaThreads, and physician-grade skincare products aimed at facial rejuvenation and anti-aging.
• Skincare MedSpa Medspa services providing cosmetic solutions for fine lines, wrinkles, brown spots, and scars, performed by licensed aestheticians under physician supervision. Includes facials, peels, microdermabrasion, dermaplaning, and microneedling.
• Injectables (Neuromodulators, Dermal Fillers, Bio-Stimulants) Cosmetic injectable treatments including neuromodulators (Botox, Dysport, Xeomin, Jeuveau) to reduce frown lines, crow's feet, and forehead lines; dermal fillers (Juvederm, Restylane, Belotero, Radiesse, Kybella) to restore volume and soften lines on face, lips, and neck; and bio-stimulants (Sculptra) to stimulate collagen production.
• Laser Hair Removal Hair removal using the Candela Medical Gentle Pro dual wavelength professional laser machine; can also treat wrinkles and acne scarring as part of the same platform.
• Laser Treatments Advanced laser treatments using Candela Nordlys (narrowband IPL, Frax 1550, Nd:YAG 1064) and CO2RE fractional resurfacing systems for skin rejuvenation, vascular treatments (leg veins, port wine stains, facial redness), non-ablative textural improvement, and treatment of acne scars, fine lines, and wrinkles. Includes Light & Bright combination IPL + Frax treatment and SoftCool patient-comfort technology.
• Hair Restoration (PRP) Platelet Rich Plasma (PRP) treatment that uses patented separator gel technology to isolate platelets, which are then injected to support enhanced hair restoration for patients experiencing hair loss.
• Sclerotherapy Sclerotherapy treatment for spider veins and varicose veins involving injection of Asclera solution directly into affected veins to reduce their visibility.
• NovaThreads Non-invasive skin-lifting treatment using absorbable surgical sutures composed of polydioxanone (the same material used in cardiac surgery for over 60 years) to address loose and sagging skin.
• Rejuvenating Services Non-invasive skin rejuvenation services including facials, extractions, chemical peels, microdermabrasion, dermaplaning (SkinPen), and microneedling. Delivered by licensed aestheticians.
• Skin Care Products Retail sale of physician-grade skincare products from ZO Skin Health, Alastin Skincare, and proprietary Maas MD & Warren MD product lines for home use as part of a treatment plan.

Quantifiable outcome

• Highest cure rates for skin cancer treatment with lowest reoccurrence rates
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• HealthMark GroupcoreImplementation/ SI/ Consulting PartnerFirst Coast Mohs has partnered with HealthMark Group to support patient requests for medical records. Patients can complete medical records requests electronically via the HealthMark Group platform. Contact information: Call 800-659-4035, Email [email protected], Hours Mon-Fri 8AM-5PM CST.
• Aqua DermatologycoreOthersFirst Coast Mohs is a DBA of Aqua Dermatology. The billing statements may list services performed by Aqua Dermatology. Compliance and privacy inquiries directed to [email protected].
• Third-Party Technology VendorscoreTechnology or IntegrationPartnership with third-party vendors for patient health and payment portals, and patient scheduling services. First Coast Mohs treats personal information shared with these vendors with the same care and privacy protections as stated in their policy.
• Baptist HealthminorOthersThe doctors are recommended by Baptist hospital for their skill and expertise in Mohs surgery and dermatology.
• Baptist of the BeachesminorOthersThe doctors are recommended by Baptist of the Beaches hospital for their skill and expertise in Mohs surgery and dermatology.
• St. Vincent's Health SystemminorOthersThe doctors are recommended by St. Vincent's hospital for their skill and expertise in Mohs surgery and dermatology.
• St. Luke's HospitalminorOthersThe doctors are recommended by St. Luke's hospital for their skill and expertise in Mohs surgery and dermatology.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• ClearlyDerm: Florida-based dermatology and aesthetics practice offering medical, Mohs, and cosmetic services. Comparable service model across multiple Florida locations; does not directly compete in Jacksonville metro.
• Dermatology Associates of Tallahassee: Northern Florida dermatology and Mohs practice that previously employed First Coast Mohs's PA Keith Hatfield. Comparable service mix in a different Florida region without direct geographic overlap.

Broad incumbents

• Leavitt Medical Group: Larger multi-brand dermatology and aesthetics organization operating affiliated practices nationwide. Comparable service portfolio (medical, surgical, cosmetic) at greater scale and broader geographic reach.

Direct peers

• Forefront Dermatology: Multi-state dermatology group with full medical, Mohs, and cosmetic service lines. Comparable in offering breadth and physician-driven delivery model; differs primarily in geographic scale and corporate backing.
• Riverchase Dermatology: Florida-based multi-location dermatology and Mohs surgery practice. Directly comparable in Florida geography, Mohs focus, and mixed medical/cosmetic service model.
• Skin & Cancer Associates: Florida- and Midwest-based dermatology practice network offering medical, Mohs, and cosmetic services. Closely comparable as a Florida-rooted multi-site dermatology group with overlapping service lines.
• US Dermatology Partners: One of the largest U.S. dermatology platforms offering medical, surgical, Mohs, and cosmetic dermatology. Comparable across service breadth and multi-site model, though far larger in scale and PE-backed.
• Advanced Dermatology and Cosmetic Surgery: Large Florida-headquartered dermatology and Mohs surgery group offering general, surgical, and cosmetic dermatology across the state. Directly comparable in service mix, Florida concentration, and Mohs-heavy orientation.
• Schweiger Dermatology Group: Northeast-based dermatology platform combining medical, surgical, and cosmetic services across many locations. Comparable in offering mix (medical + Mohs + cosmetic), though concentrated in a different geography.

Others

• Aqua Dermatology: Parent DBA entity under which First Coast Mohs operates, per billing and compliance materials. Operates multiple dermatology brands across the Southeast and provides the closest affiliation/comparable footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/FirstCoastMohs
• Facebookfacebook.com/skinmds
• LinkedInlinkedin.com/company/first-coast-mohs

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Coast Mohs