Competitive Edge

What Competitive Edge does

Competitive Edge, Inc. is a privately held, women-owned business consulting firm founded in 1981 and headquartered in Smyrna, Georgia. The company specializes in behavioral and organizational assessment-based people development, distributing and certifying practitioners in four core assessment instruments: DISC behavioral style (via TTI Success Insights), Six Motivators engagement drivers, AQai Adaptability Intelligence, and EQ-i Emotional Intelligence (via MHS). These instruments are organized under the company's proprietary 4Es Framework (Energy, Engagement, Events, Emotions) and the A.C.E. Model (Ability, Character, Environment) for adaptability, providing clients with a diagnostic approach to workforce performance and team dynamics.

The firm generates revenue through two primary streams: fee-based virtual certification training programs (DISC and Motivators Train-the-Trainer, EQ-i Certification, AQ Foundation Certification) delivered in scheduled cohorts, and recurring access to assessment reports for certified practitioners and organizations (TTI Success Insights reports, AQai assessments, EQ-i 2.0 and EQ 360 reports, and MapMyStrengths tools). Pricing is quote-based and not publicly disclosed. Go-to-market is consultative and content-driven: the company attracts HR professionals, coaches, consultants, and organizational development practitioners through a blog covering assessment fatigue, adaptability, and team dynamics, supplemented by LinkedIn thought leadership and email newsletters. Registration is handled via downloadable PDF forms for cohort-based virtual workshops.

The company holds over 25 years of approved-vendor status with U.S. government agencies and earned Women-Owned Small Business (WOSB) certification from the U.S. Small Business Administration in 2025, supporting a dedicated Government Solutions sub-brand. Competitive Edge is led by CEO/President Krista Sheets and operates with 1-10 employees, serving corporate organizations, certified practitioners, and government agencies in the United States, with a four-year consecutive run (2022-2025) as a TTI Success Insights Top Sales Performer.

Name

Competitive Edge

Legal name

Competitive Edge, Inc.

Website

https://competitiveedgeinc.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Competitive Edge, Inc. is a privately held, women-owned business consulting firm in Smyrna, Georgia that distributes DISC, Motivators, AQ Adaptability, and EQ-i assessments and delivers train-the-trainer certification programs to corporate, government, and practitioner clients in the United States.

Ownership category

akta.pro rank

Product category

Management Consulting and Training

NAICS

Professional and Management Development Training (611430), Human Resources Consulting Services (541612)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Sales, Customer Service & Soft Skills Training (BPACANAD)

Keywords

• Behavioral assessment services
• Organizational training programs
• Workforce development consulting
• Certification training workshops
• Leadership development services

Headquarters

HQ city

Smyrna

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Professional Certification Training Programs: Fee-based certification training workshops for practitioners, coaches, HR professionals, and organizational leaders. Programs include DISC and Motivators Train-the-Trainer, EQ-i Emotional Intelligence Certification, and AQ Adaptability Foundation Certification. Delivered in virtual cohorts with registration fees.
2. Assessment Tools and Reports: Access to assessment platforms and report generation for certified practitioners and organizations. Includes TTI Success Insights reports, AQai assessments, EQ-i assessments, and MapMyStrengths.com tools.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Competitive Edge provides behavioral and organizational assessment tools (DISC, Motivators, AQai Adaptability, and EQ-i Emotional Intelligence) along with train-the-trainer certification programs for HR professionals, coaches, and consultants. The firm also delivers assessment-driven workforce development consulting, team building, and hiring support for corporate and government clients through its proprietary 4Es Framework.

Product overview

Competitive Edge offers a portfolio of behavioral and psychological assessment tools and certification training programs for organizational development. Their core offerings include DISC behavioral assessments (through TTI Success Insights and proprietary quick assessments), Motivators engagement driver assessments (covering Economic, Conceptual, Power, Aesthetic, Regulatory, and Humanitarian categories), AQai Adaptability Intelligence assessments using the A.C.E. Model (Ability, Character, Environment), and EQ-i Emotional Intelligence assessments. These are delivered alongside train-the-trainer certification programs for DISC/Motivators, Emotional Intelligence, and Adaptability. The company also operates a Government Solutions division serving federal clients and offers the MapMyStrengths.com online platform for assessment delivery. The products are grounded in the company's 4Es Framework (Energy/Energy Management, Engagement/Engagement Activation, Events/Event Response, Emotions/Emotional Regulation) for comprehensive human capital optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• DISC Assessments Behavioral assessment tools measuring how individuals communicate and work, including quick self-assessments and comprehensive TTI Success Insights reports for management, sales, team building, customer service, interviewing, and career planning applications. For corporate HR teams, coaches, and consultants.
• Motivators Assessments Assessment tools measuring individual engagement drivers across six categories: Economic, Conceptual, Power, Aesthetic, Regulatory, and Humanitarian motivators. Used by HR professionals, managers, and coaches to align employee priorities with workplace goals.
• AQai Adaptability Assessments Adaptability Intelligence assessments using the A.C.E. Model (Ability, Character, Environment) to measure how individuals respond to change and uncertainty, including the AQme Report. Used by organizations for change management and hiring.
• EQ-i Emotional Intelligence Assessments Emotional intelligence assessment tools including EQ-i 2.0 for individual evaluation, EQ 360 for multi-rater feedback, and leadership reports to measure emotional health and interpersonal effectiveness. For leadership development and coaching engagements.
• DISC and Motivators Certification Training Train-the-Trainer certification program teaching practitioners to administer and interpret DISC and Motivators assessments for organizational development, team building, and leadership development applications. Delivered in virtual cohorts.
• Emotional Intelligence Certification Training Virtual certification program for EQ-i emotional intelligence assessment, enabling practitioners to deliver EQ coaching and development programs to their clients and organizations.
• AQ Adaptability Certification Training Blended adult learning program providing AQ Foundation Certification through AQai, teaching practitioners to administer adaptability assessments and translate results into organizational development strategies.
• Government Solutions Specialized assessment and certification training programs for government agencies, offering DISC, Motivators, Emotional Intelligence, and Adaptability Intelligence programs with over 25 years of approved vendor experience. Targets federal, state, and local government clients.
• MapMyStrengths.com Assessment Platform Online assessment platform offering DISC and Motivators reports including brief and full versions, combo reports, and team summary views for individual and organizational use.

Quantifiable outcome

• Organizations with high EQ outperform competitors by 20% in profitability and creativity, improve employee engagement by 20%, are 20% more productive, have 50% less turnover, and 30% higher innovation output (referenced from TalentSmartEQ/HBR research)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• TTI Success InsightscoreTechnology or IntegrationAuthorized partner offering TTI Success Insights assessment tools including DISC profiles, Motivators assessments, team building reports, sales strategy indices, talent insights, career planning insights, and relationship insights. Company recognized as TTI Top Sales Performer 2022-2025. TTI assessments form core of company's behavioral and organizational assessment offerings.
• AQaicoreTechnology or IntegrationExclusive provider of AQai Adaptability Intelligence assessments including the AQme assessment measuring Ability, Character, and Environment dimensions of adaptability. Company offers AQ Foundation Certification courses for practitioners. AQai assessments integrated into company's 4Es Framework under the 'Events' dimension.
• MHS (EQ-i)coreTechnology or IntegrationProvider of EQ-i Emotional Intelligence assessments including EQ-i 2.0 for individual assessment, EQ 360 for multi-rater feedback, and leadership reports. Company offers EQ-i Certification training programs. MHS assessments integrated into company's 4Es Framework under the 'Emotions' dimension.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TTI Success Insights: Core upstream partner and direct assessment peer. TTI produces the DISC and Motivators assessments that Competitive Edge distributes and trains on; both serve HR professionals, coaches, and consultants with behavioral assessment products and certification programs.
• Multi-Health Systems (MHS / EQ-i): Provider of the EQ-i Emotional Intelligence assessments that Competitive Edge delivers certification training for. Both serve practitioners and organizations deploying emotional intelligence measurement and development programs.

Broad incumbents

• Wiley (Everything DiSC): Larger incumbent offering the Everything DiSC suite of behavioral assessments plus extensive corporate training content. Comparable to Competitive Edge's DISC offerings but at significantly larger scale and broader product portfolio.
• CPP (The Myers-Briggs Company): Established publisher of the Myers-Briggs Type Indicator and other personality assessments with extensive certification and training programs. Comparable to Competitive Edge in practitioner certification model but with much larger brand recognition and enterprise footprint.
• The Ken Blanchard Companies: Major leadership and organizational development training provider offering certification programs (e.g., Situational Leadership) to HR professionals and managers. Comparable to Competitive Edge in professional certification and corporate L&D focus, but with broader curriculum.
• DDI (Development Dimensions International): Global leadership and talent development firm offering assessment, training, and certification services to enterprises and governments. Comparable to Competitive Edge in workforce development and behavioral assessment delivery, but at enterprise scale.
• FranklinCovey: Large-scale training and certification provider (e.g., The 7 Habits, Leading at the Speed of Trust) serving corporate clients and individual practitioners. Comparable to Competitive Edge in certification-based revenue model and corporate training focus.
• Korn Ferry: Global organizational consulting firm with a substantial talent assessment and leadership development practice. Comparable in behavioral assessment delivery and corporate client focus, but with vastly broader service portfolio and enterprise scale.
• Hogan Assessments: Established provider of personality assessments used for leadership development, hiring, and coaching. Comparable to Competitive Edge in behavioral assessment products and practitioner certification programs, with stronger enterprise recognition.

Emerging players

• PESI: Continuing education and professional development provider offering certification workshops and online training to practitioners. Comparable to Competitive Edge in cohort-based virtual certification delivery, though more diversified across multiple professions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/competitive-edge-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Competitive Edge