Brian Tooley Racing

What Brian Tooley Racing does

Brian Tooley Racing (BTR) is a Kentucky-based manufacturer and direct-to-consumer retailer of high-performance engine components for the automotive aftermarket, founded in 2012 and headquartered in Bardstown, KY. The company specializes in camshafts, valvetrain components (lifters, pushrods, valve springs, rocker arms, trunnion kits), and intake manifolds — most notably proprietary Trinity Runners & Plenums — engineered for GM LS/LT, Chrysler Gen III Hemi, and Ford Godzilla engine platforms. Its catalog extends beyond core valvetrain products to include cylinder heads, engine components (blocks, crankshafts, pistons, connecting rods), forced induction (turbos, superchargers, nitrous), air induction, headers/exhaust (including resale of ARH and Stainless Works brands), cooling, fueling, ignition, transmission/drivetrain, electrical/ ECU components, bundled Power Packages, and BTR-branded merchandise.

The business operates primarily through direct-to-consumer e-commerce on briantooleyracing.com, supplemented by Amazon and eBay marketplace storefronts and a B2B Dealer Program offering wholesale pricing to performance shops and dealers. Pricing follows unit economics with per-SKU retail pricing (products ranging from approximately $5 merchandise items up to ~$3,961 for complete exhaust systems), free shipping on orders over $199, same-day shipment for in-stock orders placed before 2:00pm EST, and Synchrony consumer financing at checkout. Customer mix is overwhelmingly long-tail individual performance enthusiasts, hobbyists, and small commercial dealers building or modifying vehicles for racing and street-performance applications; no enterprise or large OEM customer concentration is disclosed.

In December 2025, BTR was acquired by Burnout Brands, a portfolio company of Hidden Harbor Capital Partners, joining a roll-up platform that includes Monster Transmission, BD Diesel, and D&J Precision Machine. The acquisition is intended to leverage BTR's platform-specific engineering expertise and enthusiast following to strengthen Burnout Brands' leadership in the performance aftermarket. Brian Tooley remains associated with the company as founder. Revenue, headcount trends, and detailed financials are not publicly disclosed.

Name

Brian Tooley Racing

Legal name

Brian Tooley Racing

Website

https://briantooleyracing.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Brian Tooley Racing is a Bardstown, Kentucky-based manufacturer and D2C retailer of high-performance engine components — camshafts, valvetrain, intake manifolds, and forced-induction parts — engineered for GM LS/LT, Chrysler Hemi, and Ford Godzilla platforms, serving individual performance enthusiasts and wholesale dealers through its website, Amazon, eBay, and a dealer program.

Ownership category

akta.pro rank

Product category

Performance Automotive Engine Parts

NAICS

Other Engine Equipment Manufacturing (333618)

SIC

Engines & Turbines (3510)

akta.pro primary industry

Internal Combustion Engine (ICE) Manufacturing (Gasoline/Diesel) (IMACAHAA)

akta.pro secondary industry

Passenger Vehicle Engine Systems Manufacturing (ICE) (IMACAAAF)

Keywords

• High-performance camshafts
• Engine valvetrain components
• Aftermarket engine parts
• Performance intake manifolds
• Automotive performance manufacturing

Headquarters

HQ city

Bardstown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of high-performance automotive parts through company website, Amazon, and eBay storefronts. Products include camshafts, valvetrain components, intake manifolds, and related engine parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Brian Tooley Racing is a Kentucky-based manufacturer that designs, engineers, and sells high-performance engine components — primarily camshafts, valvetrain components, and intake manifolds — for LS, LT, Hemi, and Godzilla engine platforms. The company operates a direct-to-consumer e-commerce storefront (briantooleyracing.com) along with Amazon and eBay storefronts, supplemented by a Dealer Program for wholesale buyers.

Product overview

Brian Tooley Racing is a Kentucky-based manufacturer specializing in high-performance engine components for performance automotive aftermarket applications, particularly for Godzilla, LS, LT, and Hemi engine platforms. The company operates as a single-brand e-commerce platform offering a comprehensive catalog of performance parts organized into core products (camshafts, valvetrain components, intake manifolds, cylinder heads, engine components, and GEN III Hemi parts), add-on modules (air induction, turbos & fabrication, superchargers, headers & exhaust, cooling, fueling, ignition, nitrous, and transmission & drivetrain), accessories (fittings, fasteners, gaskets, tools, safety equipment), and merchandise. The company was founded in 2012 and was acquired by Burnout Brands in December 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• High-Performance Camshafts BTR's signature product category featuring performance camshafts and camshaft kits with accompanying lifters and pushrods for Godzilla, LS, LT, and Hemi engines. Sold to performance automotive enthusiasts building high-performance engines.
• Valvetrain Components
• BTR Intake Manifolds & Accessories
• GEN III HEMI Parts
• Cylinder Heads & Rocker Arms
• Engines & Components
• Power Packages
• Headers & Exhaust
• Turbos & Fabrication
• Superchargers
• DOD/AFM/MDS/VVT Components
• Nitrous
• Transmission & Drivetrain

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• Monster TransmissionminorOthersPortfolio company under Burnout Brands alongside Brian Tooley Racing, BD Diesel, and D&J Precision Machine.
• BD DieselminorOthersPortfolio company under Burnout Brands alongside Brian Tooley Racing, Monster Transmission, and D&J Precision Machine.
• D&J Precision MachineminorOthersPortfolio company under Burnout Brands alongside Brian Tooley Racing, Monster Transmission, and BD Diesel.
• American Racing Headers (ARH)minorChannel Partner/ Reseller/ DistributorARH headers are sold through Brian Tooley Racing's e-commerce platform as part of the product catalog, with BTR serving as a reseller of ARH exhaust products.
• Stainless WorksminorChannel Partner/ Reseller/ DistributorStainless Works headers and exhaust systems are sold through Brian Tooley Racing's e-commerce platform as part of the product catalog.
• QA1minorOthersQA1 is mentioned in context of Speedtech Performance integration; QA1 Brands includes ISO-certified facilities in Lakeville, Minnesota. Related through Burnout Brands ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• COMP Cams: One of the most established aftermarket camshaft and valvetrain manufacturers in the US, with deep LS/LT and small-block Chevy coverage; directly comparable product category (camshafts, lifters, valve springs) and target customer (performance engine builders).
• Edelbrock: Long-standing manufacturer of intake manifolds, cylinder heads, and valvetrain components for V8 engine platforms including LS/LT and small-block Chevy; directly overlaps BTR's intake manifold and valvetrain product lines and sells to the same enthusiast and dealer base.
• Trick Flow Specialties: Specializes in high-performance cylinder heads, intake manifolds, and camshafts for GM LS/LT and Ford modular engines; nearly identical product mix to BTR with comparable specialization in specific engine families.
• Lunati: Manufacturer of performance camshafts, valvetrain components, and rotating assemblies targeting the same LS/LT and small-block enthusiasts as BTR; competes head-to-head on camshaft kits and engine builders' preferred-brand lists.
• Manley Performance: Performance valvetrain and engine component specialist (valves, springs, pushrods, connecting rods, pistons) sold to the same high-performance engine builder segment as BTR; particularly strong overlap on valvetrain hardware and rotating assemblies.
• Texas Speed & Performance: Specialty manufacturer and seller of LS/LT camshafts, valvetrain, and intake manifolds; directly competes with BTR on the LS/LT enthusiast segment with comparable niche focus and e-commerce-led GTM.

Broad incumbents

• Holley Performance Products: Large, publicly-traded-adjacent performance aftermarket conglomerate whose brands (Holley, MSD, Edelbrock, Accel, Hooker, etc.) span intake, ignition, fuel, and exhaust across many engine platforms; broader portfolio than BTR but overlapping SKU categories and dealer channel.

Emerging players

• Summit Racing Equipment: Major performance parts retailer/distributor that resells many of the same brands and SKUs as BTR (including intake manifolds, camshafts, valvetrain) to the same enthusiast buyer; comparable customer base and overlapping product category, but distribution-led rather than manufacturing-led.

Others

• BD Diesel Performance: Portfolio sibling under Burnout Brands focused on diesel performance (Duramax, Power Stroke, Cummins); comparable business model and target customer segment (performance powertrain enthusiasts) but different engine platform (diesel vs. BTR's gasoline LS/LT/Hemi/Godzilla).
• Monster Transmission: Burnout Brands portfolio company specializing in performance automatic transmissions and drivetrain; complementary product category that increasingly bundles with BTR's engine builds as a cross-sell within the same PE-backed ecosystem.

Market position

Strengths4 records

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCBO0EMr9eBeLlSxFfyOccJw
• Facebookfacebook.com/BrianTooleyRacing
• Instagraminstagram.com/briantooleyracing
• Xx.com/BTRPerformance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brian Tooley Racing