BD Diesel
BD Diesel designs, manufactures, and sells aftermarket performance parts for heavy-duty diesel engines across 200+ vehicle and engine combinations, serving enthusiasts, fleets, and commercial operators in the US and Canada via direct e-commerce and a certified dealer network.
- Company typePrivate
- Founded1972
- HeadquartersAbbotsford, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What BD Diesel does
BD Diesel is a privately held designer, manufacturer, and retailer of aftermarket performance components for heavy-duty diesel engines, with operations in the United States and Canada. The company sells directly through its own e-commerce storefronts (us.bddiesel.com and ca.bddiesel.com) and through a certified dealer network that includes XDP, Diesel Power Products, American Trucks, Thoroughbred Diesel, and Zimmeys Auto Parts. Its product portfolio spans turbochargers (including the Screamer line and BorgWarner distribution), proprietary automatic transmission packages (TorqueMaster, TowMaster, RoadMaster) for Allison, 68RFE, 4R100, 5R110, AS69RC, and 10R80 platforms, fuel systems (CP3/CP4 conversions, Venom lift pumps, Flow-MaX), exhaust manifolds, exhaust brakes, E-PAS engine shutdown systems, suspension and steering upgrades, differential covers, intercoolers, electronics and gauges, and engine long blocks. Application coverage extends across 200+ vehicle and engine combinations, including multiple generations of GM Duramax, Dodge Cummins, and Ford Power Stroke pickups, as well as heavy-duty commercial diesel platforms from CAT, Cummins ISX, Detroit, Mercedes, and Navistar.
The business generates revenue almost entirely through one-time unit sales of physical parts, with a refundable Core Return Program on turbos, transmissions, and injectors providing a secondary transactional revenue mechanic. Pricing is unit-based, with major components carrying core deposits ranging from $130 to $2,100, and free shipping offered on orders over $200 USD. The customer base is fragmented across diesel truck enthusiasts and commercial/fleet operators as primary segments, with secondary segments in motorhome, agricultural, and marine diesel use cases. The company supports its customers with vehicle-specific fitment guides, an R&D blog, an active social media presence on six platforms, and a dealer locator. The corporate structure comprises BD Diesel USA and BD Canada as wholly-owned regional entities under the BD Diesel brand, and the company appears to operate within the Burnout Brands portfolio.
BD Diesel firmographics
Firmographics- Name
- BD Diesel
- Legal name
- BD Diesel
- Website
- https://us.bddiesel.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BD Diesel designs, manufactures, and sells aftermarket performance parts for heavy-duty diesel engines across 200+ vehicle and engine combinations, serving enthusiasts, fleets, and commercial operators in the US and Canada via direct e-commerce and a certified dealer network.
- Ownership category
- akta.pro rank
BD Diesel industry classification
Industry- NAICS
- Other Motor Vehicle Parts Manufacturing (336390), Other Motor Vehicle Parts Manufacturing (33639), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)
- SIC
- Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)
- akta.pro secondary industries
- Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters) (IMACANAD), Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK), Powertrain, Engine & Drivetrain Parts Distribution (New/Reman) (TLAKAOAE)
Keywords
Where BD Diesel is headquartered
LocationHeadquarters
- HQ city
- Abbotsford
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
BD Diesel business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: E-commerce sales of diesel performance parts through us.bddiesel.com website
- Dealer/Distribution Sales: Sales through authorized dealer network and certified online dealers
- Core Return Program: Refundable core deposits on turbos, transmissions, and injectors that are refunded when cores are returned
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Turbochargers range from $277.95 to $3,918.95 |
| Unit Pricing | Pay-as-you-go | Transmission packages range from $4,085.00 to $7,236.95 |
| Unit Pricing | Pay-as-you-go | Fuel system components range from $16.95 to $2,547.95 |
| Unit Pricing | Pay-as-you-go | Exhaust brakes range from $83.95 to $1,691.95 |
| Unit Pricing | Pay-as-you-go | Engine shutdown systems range from $254.95 to $1,031.95 |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels9 records
BD Diesel product offering
Product offeringCore offering
BD Diesel manufactures and sells aftermarket performance parts for heavy-duty diesel engines, including turbochargers, transmissions, fuel injection components, and engine accessories. The company targets diesel pickup trucks (Duramax, Cummins, Power Stroke), commercial fleet vehicles, motorhomes, and marine/agricultural diesel applications. Sales are conducted through a direct e-commerce website and authorized dealer/online retailer channels.
Product overview
BD Diesel is a diesel performance parts manufacturer and e-commerce retailer offering a comprehensive portfolio of performance components organized by vehicle make and engine platform. The core product lines include turbochargers (Screamer Turbo, stock replacement, Garrett exchanges), automatic transmissions (TowMaster, RoadMaster, TorqueMaster packages), exhaust manifolds, and fuel system components (CP3 conversions, Venom lift pumps, Flow-MaX systems). Supporting products include engine shutdown systems, suspension/steering upgrades, differential covers, intercoolers, electronics/tuners, exhaust brakes, and engine long blocks. The company specializes in parts for GM Duramax (6.6L variants L5P through LB7), Dodge Cummins (5.9L and 6.7L), Ford Power Stroke (7.3L through 6.7L), and heavy-duty commercial engines (CAT, Cummins ISX, Detroit, Mercedes, Navistar). BD Diesel operates a core return program for refundable deposits and distributes BorgWarner turbo products.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Core return program ensures sustainable parts recycling and reduces environmental impact
Companies that use BD Diesel
Customer profileSegments5 records
BD Diesel technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BD Diesel partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- XDP (Xtreme Diesel Performance)coreCertified online dealer for BD Diesel products. XDP provides authenticated BD Diesel parts with full warranty coverage and direct access to BD Diesel's engineering team for technical support.
- Diesel Power ProductscoreCertified online dealer specializing in diesel performance parts. Provides authentic BD Diesel products with installation guidance and warranty support.
- American TruckscoreCertified online dealer for BD Diesel performance parts. Offers BD products alongside installation services and technical expertise.
- Thoroughbred DieselcoreCertified online dealer providing genuine BD Diesel parts with customer support and warranty coverage.
- Zimmeys Auto PartscoreCertified online dealer for BD Diesel products, offering authentic parts and local pickup options.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
BD Diesel competitors and assessment
Company assessmentDirect peers
- ATS Diesel Performance: Direct competitor manufacturing performance transmissions, torque converters, and fuel system components for the same Duramax, Cummins, and Power Stroke platforms. Highly comparable product mix and customer base.
- Industrial Injection: Direct competitor specializing in diesel fuel injectors, CP3/CP4 pumps, and turbochargers for Cummins and Duramax engines. Overlapping product portfolio and dealer-based distribution model.
- Sinister Diesel: Direct competitor offering diesel performance parts, turbochargers, and engine components for Power Stroke, Cummins, and Duramax with a comparable e-commerce and dealer model.
- Thoroughbred Diesel: Both a certified BD Diesel dealer and an independent direct competitor offering diesel injectors, turbochargers, and fuel system components across the same vehicle platforms.
- Edge Products: Direct competitor in diesel performance electronics, tuners, and programmers (e.g., Juice with Attitude, Evolution) for the same Dodge, Ford, and GM diesel platforms.
- Fleece Performance Engineering: Direct competitor offering performance turbochargers, fuel system components, and cooling products for Cummins and Duramax diesel platforms with a similar specialized focus.
- Spartan Diesel: Direct competitor manufacturing injectors, CP3 pumps, and turbochargers for Dodge Cummins applications, overlapping with BD Diesel on replacement fuel system components.
- Diesel Power Products: Certified BD Diesel dealer and direct competitor distributing diesel performance parts, tuners, and exhaust systems for the same Duramax, Cummins, and Power Stroke platforms.
Broad incumbents
- Garrett Motion: Major OEM turbocharger manufacturer that BD Diesel resells and integrates (Garrett exchange programs). Overlaps in turbo technology but operates at a much larger scale across automotive and industrial applications.
- BorgWarner: Global turbocharger and powertrain supplier whose products BD Diesel distributes. Comparable turbo technology but serves a much broader OEM and aftermarket portfolio beyond heavy-duty diesel pickups.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BD Diesel social profiles
Digital presenceBD Diesel financial estimates
Financial estimateRevenue estimate
Valuation estimate
BD Diesel leadership team
Management profileNumber of profiles
BD Diesel subsidiaries and ownership
Company hierarchySubsidiaries2 records
BD Diesel funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BD Diesel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BD Diesel
What does BD Diesel do?
BD Diesel manufactures and sells aftermarket performance parts for heavy-duty diesel engines, including turbochargers, transmissions, fuel injection components, and engine accessories. The company targets diesel pickup trucks (Duramax, Cummins, Power Stroke), commercial fleet vehicles, motorhomes, and marine/agricultural diesel applications. Sales are conducted through a direct e-commerce website and authorized dealer/online retailer channels.
Is BD Diesel a public or private company?
BD Diesel is a private company. It is currently operating.
When was BD Diesel founded?
BD Diesel was founded in 1972. It employs 11 to 50 people.
Where is BD Diesel based?
BD Diesel is headquartered in Abbotsford, Canada, in the North America region.
How does BD Diesel make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are dealer/Distribution Sales and core Return Program.
Who are BD Diesel's main competitors?
Direct peers on record are ATS Diesel Performance, Industrial Injection, Sinister Diesel, Thoroughbred Diesel, Edge Products, Fleece Performance Engineering, Spartan Diesel and Diesel Power Products. Broad incumbents are Garrett Motion and BorgWarner.
Does BD Diesel have an API?
No public API is recorded for BD Diesel.
What industry is BD Diesel in?
Its primary akta.pro industry code is IMACANAN, Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers), with a secondary code of IMACANAD, Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters). Its NAICS code is 336390 and its SIC code is 3714.