WE ARE CAMP

What WE ARE CAMP does

WE ARE CAMP (legal entity: We Are Camp, LLC) operates a portfolio of action-sports camps and related youth-development programs out of Sandy, Oregon, anchored on a 28-acre private campus at the base of Mt. Hood. The company runs four seasonal summer camp brands — High Cascade Snowboard Camp, Windells Freeski Camp, Seek Skateboard Camp, and Milepost35 Mountain Bike Camp — alongside Wy'East Mountain Academy (an accredited 501c3 nonprofit academic boarding school with 100% college acceptance), Syndicate Worldwide (a year-round elite snowboard development program with multi-region training across Oregon, Colorado, and California), and Roamer Sites (camping/glamping accommodations distributed via Hipcamp). Core proprietary technology consists of physical training infrastructure rather than software: a $4M Banger Landing Bag airbag, 12,000 sq ft indoor bike park (B.O.B., largest in the Northwest), 72,000+ sq ft of combined private skateparks, dry-slope rail and jump lines, and athlete-specific strength and conditioning facilities.

The business operates a direct-to-consumer model with multiple revenue streams: per-session summer camp registration fees covering lodging, meals, coaching, lift tickets, and activities; tiered multi-block training subscriptions for competitive athletes priced from $6,000 (two-week spring block) to $25,000 (full-year four-season program); tuition at Wy'East Mountain Academy; concierge team services and facility rentals for ski/snowboard clubs; and transaction-fee-based accommodation revenue via Hipcamp. Go-to-market combines event-driven seasonal marketing (campus events, anniversary celebrations, jump jams), community-driven referrals through the Camp Family Registry and alumni network, brand partnerships (Burton, Salomon, Smith Optics, Union Bindings), and a Backer Program of retailers, sales reps, and ambassadors. Distribution is primarily self-serve online registration via Circuitree-powered portals for each sub-brand, supplemented by direct sales for team inquiries and elite-athlete program consultation.

WE ARE CAMP traces its founding to 1989 (High Cascade) and was consolidated into a single operation through the 2011 High Cascade-Windells merger. The company was acquired by Vans Inc. in 1999 before becoming the independent privately-held LLC it is today. Customer segments span youth campers (ages 12-18), adult riders, competitive athletes targeting USASA, Futures Tour, and Rev Tour pathways, ski/snowboard teams and clubs, student-athletes at the boarding academy, and outdoor-recreation families. No public funding events, no disclosed parent company, and no reported revenue figures are present in the available source data.

Name

WE ARE CAMP

Legal name

We Are Camp, LLC

Website

https://wearecamp.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

WE ARE CAMP operates a portfolio of action-sports camps (snowboarding, skiing, skateboarding, mountain biking) and a nonprofit academic boarding school at a 28-acre Mt. Hood, Oregon campus, serving youth campers, adult riders, competitive athletes, and ski/snowboard teams across multiple seasonal and year-round programs.

Ownership category

akta.pro rank

Product category

Action Sports Camps

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Rooming and Boarding Houses, Dormitories, and Workers' Camps (721310), Sports and Recreation Instruction (61162), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Action sports camps
• Summer camp programs
• Snowboard instruction
• Mountain bike camps
• Youth sports training

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Summer Camp Registration Fees: Direct camp fees for youth and adult summer programs at High Cascade (snowboarding), Windells (freeskiing), Seek (skateboarding), and Milepost35 (mountain biking). Programs range from overnight camp to day camp to performance camp formats. Fees cover lodging, meals, coaching, lift tickets, and activities.
2. Year-Round Training Programs: Syndicate Worldwide offers 4-season, fall, winter, spring, and summer training blocks for competitive snowboard athletes. Pricing ranges from $6,000 (2-week spring block) to $25,000 (full year 4-season program). Weekly breakdown pricing available ($625-$750/week).
3. Wy'East Mountain Academy Tuition: Academic boarding school utilizing action sports (freeskiing, skateboarding, snowboarding, mountain biking) with 100% college acceptance rate. Operates as an independent, accredited 501c3 nonprofit.
4. Team Services and Facility Rentals: Concierge team services for guest teams training on campus facilities, including access to Landing Bag, shuttle services via CanAm vehicles, and customized training packages. Also includes campus rentals and retreats.
5. Roamer Sites Camping Accommodations: Adventure-focused campground near Mt. Hood offering RV spots, vanlife sites, and glamping tents. Booked through Hipcamp platform. Includes hot showers, sauna, skatepark, and fitness center access.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

WE ARE CAMP operates multi-sport action sports camps and year-round training programs at Mt. Hood, Oregon, anchored on a 28-acre private campus. Core offerings include High Cascade Snowboard Camp, Windells Freeski Camp, Seek Skateboard Camp, and Milepost35 Mountain Bike Camp, plus Wy'East Mountain Academy (academic boarding school), Syndicate Worldwide (elite competitive training), Roamer Sites camping accommodations, and team/concierge facility services.

Product overview

We Are Camp is a unified action sports camp company offering multiple distinct summer camps and year-round programs at Mt. Hood, Oregon. The portfolio includes four core seasonal camps—High Cascade Snowboard Camp (snowboarding), Windells Freeski Camp (skiing), Seek Skateboard Camp (skateboarding), and Milepost35 Mountain Bike Camp (mountain biking)—alongside Wy'East Mountain Academy (year-round academic boarding school), Roamer Sites (accommodations), and specialized programs like Super Session™ (multi-sport adventure camp) and Syndicate Worldwide (elite snowboard competition training). The company operates from a 28-acre private campus featuring private parks, dry slopes, airbag training facilities, and indoor training centers. Founded in 1989, We Are Camp consolidated multiple historic Mt. Hood camps into a single operation.

Differentiator

Problem solved

Functional benefit

Products and services

• High Cascade Snowboard Camp Premier summer snowboard camp on Mt. Hood, Oregon offering terrain park riding, coaching from pro snowboarders, and skill progression programs for youth and adult riders.
• Windells Freeski Camp Iconic summer ski camp on Mt. Hood glaciers offering terrain park training and freeski coaching for passionate skiers of various levels.
• Seek Skateboard Camp Summer skateboard camp with world-class skate parks, progression-focused coaching, and instruction for skaters seeking skill development and community.
• Milepost35 Mountain Bike Camp Summer mountain bike camp set in forests and trails surrounding Mt. Hood, providing skill improvement coaching from fundamentals to advanced trail riding techniques.
• Wy'East Mountain Academy Accredited academic boarding school combining high school education with intensive action sports training in freeskiing, skateboarding, snowboarding, and mountain biking. Operates as a 501c3 nonprofit with 100% college acceptance rate.
• Syndicate Worldwide Elite year-round snowboard development program for competitive athletes pursuing USASA, Futures Tour, Rev Tour, and World Cup pathways. Pricing ranges from $6,000 (2-week spring block) to $25,000 (full year 4-season program).
• Action Sports Super Session Multi-action sports adventure camp for ages 12-18 combining five action sports including snowboarding, skiing, skateboarding, mountain biking, surfing, and whitewater rafting over one week at the Wy'East campus with 24-hour supervision and full amenities.
• Roamer Sites Adventure-focused campground near Mt. Hood offering RV spots, vanlife sites, and glamping tents with hot showers, sauna, skatepark, and fitness center access. Booked through Hipcamp platform.
• Team Services and Facility Rentals Concierge team services for ski and snowboard teams training on campus facilities, including access to Banger Landing Bag airbag, shuttle services via CanAm vehicles, and customized training packages. Also includes campus rentals and retreats.

Quantifiable outcome

• 100% college acceptance rate at Wy'East Mountain Academy
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Burton SnowboardscoreGTM or Marketing PartnerMajor sponsor of High Cascade Snowboard Camp. Brand team managers have direct relationships with camp. Pro riders and staff participate in camp programming including jump jams and gear demos.
• Salomon SnowboardingcoreGTM or Marketing PartnerBrand partner and sponsor of High Cascade. Co-marketing activities and product sponsorship for camp programs.
• Smith OpticscoreGTM or Marketing PartnerEyewear and helmet sponsor providing protective gear for campers and staff.
• Union BindingscoreGTM or Marketing PartnerBinding sponsor providing equipment for camp programs and demonstrations.
• HipcampcoreChannel Partner/ Reseller/ DistributorPlatform partner for Roamer Sites camping accommodations. Hipcamp handles booking and payment for RV sites, vanlife spots, and glamping tents at Mt. Hood campground.
• Timberline LodgecoreStrategic or Co-development PartnerHistoric partnership with Timberline Lodge and Resort enabling summer snowboarding operations on Palmer Glacier. 70+ years of family management by Kohnstamm family. Foundation of Mt. Hood summer camp ecosystem.
• The Snow LeagueminorGTM or Marketing PartnerYouth action sports league sponsor supporting competitive pathways and event programming.
• Sales Reps, Retailers, AmbassadorsminorChannel Partner/ Reseller/ DistributorBacker program partners - independent sales representatives, retailers, and brand ambassadors who promote camps in exchange for referral compensation and marketing support.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Stratton Mountain School: Vermont-based independent school combining college-prep academics with elite ski and snowboard racing training. Most direct peer to Wy'East Mountain Academy's boarding school + action sports model, though more focused on alpine/snowboard racing than freestyle progression.
• Camp of Champions: Historic summer snowboard camp founded in 1987 at Saas-Fee, Switzerland, with elite coaching and competition pathway focus. Direct competitor in the youth/pro competitive summer snowboard camp segment, sharing the legacy summer-on-glacier model with High Cascade.
• Burke Mountain Academy: Vermont-based independent boarding school and ski racing academy founded in 1970, combining college-prep academics with intensive alpine ski training. Comparable to Wy'East Mountain Academy in academic-plus-action-sports positioning, though traditional alpine focus rather than freestyle action sports.
• Carrabassett Valley Academy: Maine-based independent ski and snowboard academy combining college-prep academics with competitive freeride and freestyle training. Closely mirrors We Are Camp's Wy'East Academy model in combining academics with action sports progression at the elite level.
• Woodward: Operates Woodward Camp locations in Pennsylvania, California, and Colorado offering year-round action sports training in skateboarding, BMX, snowboarding, skiing, and mountain biking. Closest direct peer to We Are Camp given multi-sport action sports curriculum and progression-focused coaching model, though distributed across multiple U.S. sites rather than a single super campus.

Emerging players

• Chill Foundation: Burton Snowboards-affiliated nonprofit providing free snowboard and skateboarding instruction to underserved youth. Adjacent rather than directly competitive — overlaps in youth action sports development mission and uses Burton's brand ecosystem that also sponsors We Are Camp.
• SOS Outreach: National nonprofit using action sports (snowboarding, skiing, mountain biking) for youth development and mentorship. Overlaps with We Are Camp's youth development mission but operates as a program-provider model with chapter-based delivery rather than a destination campus.

Regional players

• Mammoth Mountain: California-based ski resort where We Are Camp's Syndicate Worldwide runs its spring training block. Comparable as a major U.S. action sports terrain park operator with summer camp and freestyle training offerings, though primarily a resort operator rather than dedicated camp operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hccs
• LinkedInlinkedin.com/company/we-are-camp-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WE ARE CAMP