Your Event Group

What Your Event Group does

Your Event Group is a privately held Italian company headquartered in Milano that designs and produces communication events. Founded in 1997, the firm has operated for approximately 28 years in the events and corporate communication sector, serving clients who require professionally produced event experiences as part of their communication strategy. With a headcount of 51-100, it sits in the small-to-mid Italian SME band, consistent with a boutique-to-mid-tier event agency rather than a large global agency network.

The company's product offering centers on event design and production services, encompassing the creative, logistical, and executional dimensions of corporate and communication events. Its digital presence at yeg.cloud indicates a cloud-branded service delivery layer, suggesting some component of digital or hybrid event delivery alongside traditional on-site production; the specific technical architecture, proprietary platforms, or technology stack are not disclosed in the available data. No productized software, app, or API offering is documented.

The business model is consistent with a professional services / project-based agency: revenue is generated through event-production engagements, with pricing likely tied to project scope and deliverables rather than recurring SaaS contracts. No pricing model, go-to-market segmentation, or named customer logos are disclosed. The leadership bench includes Giampiero Briozzo as Managing Director & COO, providing operating continuity for a firm of this size. Overall, the available evidence supports a stable, traditional event-production agency profile, with material gaps in disclosed financials, customer mix, and strategic positioning.

Name

Your Event Group

Website

https://yeg.cloud

Company type

Private

Founded year

1997

Headcount range

51–100 employees

Short description

Your Event Group is a privately held, Milano-based Italian company founded in 1997 that designs and produces communication events for corporate clients, operating with 51-100 employees and a digital presence at yeg.cloud.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Corporate Event Planning & Management Services (Agencies/Planners) (MPAGAHAL)

akta.pro secondary industries

Corporate Event Production & AV Services (HSACADAB), Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Corporate Meetings, Conferences & Incentive Events (BPAFAGAE), Corporate Event Program Management (Annual Planning, Calendaring & Budgeting) (THAHAIAJ)

Keywords

• Event management
• Corporate events
• Event production
• Communication events
• Live events

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Your Event Group designs and produces communication events for organizational clients. Founded in 1997 and headquartered in Milano, Italy, the company operates with 51-100 employees to deliver event design, planning, and production services. The firm focuses on the corporate event and live communication sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Communication Event Design and Production End-to-end design and production of communication events for corporate and organizational clients. The service covers creative concept development, planning, and execution of live communication experiences.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Direct peers

• Filmmaster Events: Italian-headquartered event production and live communication agency; directly comparable given shared Milan roots, corporate/brand event focus, and similar communications-driven positioning.
• Ovation Global DMC: Italy-rooted destination management and corporate event services company; comparable in customer base (corporate clients), service mix (event design and production), and European operating geography.
• Jack Morton Worldwide: Global brand experience agency producing corporate events, product launches, and internal communication experiences; directly comparable on 'communication event' positioning and corporate-client focus.
• George P. Johnson Experience Marketing: Large experience-marketing agency specializing in corporate events, conferences, and brand activations; competes for the same corporate communications budgets and serves similar enterprise clients.
• Sparks: Experience design and production agency delivering corporate events, exhibits, and brand experiences; comparable on customer segment (corporate/brand) and event production service model.

Broad incumbents

• MCI Group: Global association, meetings, and events agency headquartered in Switzerland; overlaps with Your Event Group in corporate meetings, conferences, and communication-event delivery, but operates at much larger scale.
• GL Events: French-listed event industry operator offering venue management, event services, and production; comparable corporate event services line, though GL Events also owns venues and infrastructure that Your Event Group does not.
• BCD Meetings & Events: Global corporate meetings and events management provider; comparable in servicing corporate clients with event design and program management, though at significantly larger scale and with broader geographic reach.
• CWT Meetings & Events: Corporate meetings, events, and travel management division of CWT; comparable in serving multinational corporate clients with managed event programs, but operates within a much broader travel services portfolio.

Emerging players

• INVNT: Global live brand storytelling agency producing corporate events and brand experiences; comparable on communications-led event positioning, with a more recent founding and growth-stage profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/YEGYourEventGroup
• LinkedInlinkedin.com/company/yeg-your-event-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Event Group