Thailand Convention and Exhibition Bureau

What Thailand Convention and Exhibition Bureau does

Thailand Convention and Exhibition Bureau (TCEB) is a Thai government public organization (องค์การมหาชน) established by Royal Decree in 2002 and operating under the supervision of the Prime Minister, headquartered in Bangkok with four regional offices (Northern, Northeastern, Central & Eastern, Southern) and a workforce of 51-100 employees. Its mandate is to promote and develop Thailand's MICE (Meetings, Incentives, Conventions, Exhibitions) industry, an effort it has led since positioning Thailand as Asia's largest business events hub in 2004. TCEB ranks #1 in ASEAN and #5 in Asia Pacific for international conferences (ICCA 2025) and #2 for Bangkok in Asia Pacific meetings (Cvent 2026), and targets 163 billion baht in MICE industry revenue with 371 billion baht in economic impact for 2026.

TCEB operates a digital-plus-services ecosystem anchored by JerGan, Thailand's first digital MICE platform launched in May 2026 that integrates venues, co-working spaces, transportation (Grab, LINE MAN, MuvMi), retail (Siam Piwat, Central Group), and lifestyle services with behavioral data capture for precision marketing. Supporting platforms include BizConnect (event management app), Winnovation (innovation catalog), MICE Intelligence Center (data and insights), MICE Connect (buyer-supplier marketplace), MICE Statistics (open data portal), MICE Academy (education), and a Carbon Footprint Calculator. The MaxiMICE Thailand brand, launched at IMEX Frankfurt 2026, organizes the proposition around three pillars: Convenience, Experience, and Impact.

TCEB's business model is government budget allocation rather than commercial revenue. The bureau provides financial incentives (cash grants, in-kind support, venue subsidies) for qualifying international and domestic events with minimum delegate thresholds, one-stop services through MICE OSS (visa, immigration, work permits, customs), and certified venue networks across 10 designated MICE cities. GTM channels include direct enterprise engagement via regional offices, participation at IMEX Frankfurt, IBTM World, and PCMA Convening APAC, the digital JerGan marketplace, and channel partnerships with TICA, TEA, and major venue operators (BITEC, IMPACT, QSNCC).

Name

Thailand Convention and Exhibition Bureau

Legal name

Thailand Convention and Exhibition Bureau (Public Organization)

Website

https://businesseventsthailand.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Thailand Convention and Exhibition Bureau (TCEB) is a Thai government public organization that promotes and develops Thailand's MICE industry through destination marketing, financial incentives, one-stop event services, and a digital platform ecosystem serving international and domestic event organizers, venues, and service providers.

Ownership category

akta.pro rank

Product category

MICE Tourism and Business Events Promotion

NAICS

Convention and Visitors Bureaus (561591), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Meeting Compliance, Duty of Care & Risk Management (THAHAIAL)

akta.pro secondary industry

Venue & Special Event Site Sourcing (Unique Venues, Permitting) (THAHADAE)

Keywords

• MICE destination marketing
• Business events promotion
• Convention bureau services
• Exhibition trade support
• Event organizer incentives

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Government Budget Allocation: TCEB operates as a public organization (องค์การมหาชน) under government supervision with annual budget allocations from the Thai government to promote Thailand's MICE industry.
2. MICE Support Services: Provides funding support, incentives, and subsidies to event organizers through various programs including international MICE support, domestic MICE support, and mega event support. Services include cash grants, in-kind support, and preferential access to venues and suppliers.
3. Venue Certification and Standards: TCEB-certified venues meet international quality and safety standards, with the bureau providing verification and promotional support for certified venues across Thailand.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

TCEB operates as Thailand's national MICE (Meetings, Incentives, Conventions, Exhibitions) promotion bureau, delivering financial incentives (cash grants, in-kind support, venue subsidies), visa and immigration facilitation, venue certification, and marketing support to international and domestic event organizers. The bureau provides access to 10 designated MICE cities across Thailand, supported by proprietary digital platforms including the JerGan MICE platform, BizConnect app, MICE Connect marketplace, and MICE Intelligence Center. Services span International MICE Support, Domestic MICE Support, and Mega Events Support programs.

Product overview

Thailand Convention and Exhibition Bureau (TCEB) operates a comprehensive MICE (Meetings, Incentives, Conventions, Exhibitions) ecosystem positioned as a platform-plus-services architecture. The core offering centers on JerGan, Thailand's first digital MICE platform connecting travelers with local businesses, supported by the strategic brand MaxiMICE Thailand. Supporting the platform are specialized services including BizConnect (event management app), Winnovation (innovation catalog), MICE Intelligence Center (data/insights platform), MICE Connect marketplace, and MICE Academy (education). The ecosystem is complemented by supporting tools such as Carbon Footprint Calculator, Thailand MICE VISA Card, E-Visa Facilitation, and MICE Fast Track Service. Campaign initiatives include Meet Well in Thailand (wellness-focused) and Spice Up Thai Fest. Regional access is enabled through the 7 MICE Magnificent Themes program covering diverse experiences across Thailand's geographic regions.

Differentiator

Problem solved

Functional benefit

Brands

• MaxiMICE Thailand: New MICE brand launched in 2026 positioned as From Potential to Exponential, designed to transform events into exponential opportunities with three pillars: MaxiMICE Your Convenience, MaxiMICE Your Experience, MaxiMICE Your Impact.
• Meet Well in Thailand
• MICE Intelligence
• MICE MONGKOL
• SPICE UP THAI FEST
• JerGan
• Thailand, Beyond MICE Experience
• Convenience Plus
• Winnovation
• MICE Academy

Products and services

• JerGan Digital MICE Platform Thailand's first digital MICE platform connecting MICE travelers with local businesses, venues, co-working spaces, business lounges, restaurants, transportation services, and lifestyle experiences into a single ecosystem with curated privileges and discounts.
• BizConnect Mobile Application All-in-one MICE management mobile application that simplifies event operations, boosts attendee engagement, and leverages smart technology to support every step of the event journey for organizers and participants.
• MICE Connect (MIICECONNECT) Marketplace Comprehensive marketplace hub for MICE products and services that seamlessly connects buyers (event organizers) and suppliers (venues, operators), providing easy access to information and business contacts.
• MICE OSS One-Stop Service Comprehensive service covering visa applications, immigration processing, work permits, customs clearance, and logistics support for event organizers and participants, accessed through miceoss.tceb.or.th.
• MICE Intelligence Center Virtual platform providing access to MICE data, insight content, and innovation tools that help identify strategic growth opportunities in the MICE industry through data-driven research and analytics.
• MICE Statistics Data Service Open data service providing comprehensive MICE industry statistics covering visitor numbers, event performance, and sector growth to deliver insights into industry trends.
• MICE Academy Education Platform Trade education platform creating future MICE leaders through e-learning courses and training initiatives for students, professionals, and industry leaders.
• Winnovation Innovation Service MICE Innovation Service connecting event planners with innovative providers and technology solutions, including digital platforms, smart systems, and creative services for events.
• Carbon Footprint Calculator for Events Calculator tool covering all three scopes of GHG emissions from events, available on desktop, mobile, and tablet, helping event organizers plan, reduce, and manage carbon emissions for sustainable MICE practices.
• Speaker Bureau Directory Directory of leading experts across the MICE ecosystem who bring fresh ideas, strategic insights, and engaging content to event audiences.
• MICE Career Platform Career gateway helping MICE professionals build profiles, find jobs, and develop skills through training and tools in the MICE sector.
• MICE MONGKOL Digital Platform Digital platform aimed at elevating Thailand's festival and event industry potential to become an international hub.
• International MICE Support Program Cash grant and support program for qualifying international events with at least 50 international delegates flying into Thailand, including visa facilitation, fast-track services, and venue connections.
• Domestic MICE Support Program Incentive program for corporate meetings, incentive trips, conventions, and exhibitions with at least 50% international participation, including venue subsidies and marketing support.
• Mega Events Support Program Premium customized support package for world festivals and mega events, including multi-agency coordination, government liaison, and comprehensive event management support.
• E-Visa Facilitation Service Visa facilitation service designed to streamline travel for MICE travelers and event participants from around the world through E-Visa processing.
• MICE Fast Track Service Priority service at airports designed to facilitate seamless travel for MICE travelers and event participants through expedited immigration processing.
• Thailand MICE VISA Card Specialized card providing exclusive privileges and benefits for MICE travelers as part of the MaxiMICE Thailand campaign offerings.
• Convene Plus Support Program Support scheme for international conferences organized in Thailand, offering flexible services and support combinations for meetings with at least 50 international delegates.

Quantifiable outcome

• 163 billion baht revenue, 371 billion baht economic impact projected for 2026 MICE segment
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature6 records

Partnerships

15 partnerships are on record, tiered core, major and supporting.

• Eastern Economic Corridor Office (EECO)coreStrategic or Co-development Partner · 23 June 2026MOU signed between EECO and TCEB to promote and support Eastern Economic Corridor development through MICE industry. Joint initiatives include Empower Eastern Exhibition (EEE) project, EEC MICE Product Premium project, and EEC MICE Cluster Destination project to position EEC as global investment and MICE destination.
• Thai Exhibition Association (TEA)coreStrategic or Co-development Partner · 28 May 2026TEA collaborated on JerGan platform development, providing industry insights from tracking complete MICE traveler journey. TEA supports MaxiMICE Thailand campaign and strategic initiatives including Thailand MICE X-Change (TMX) events.
• GDS-Movement, JMIC (Net Zero Carbon Initiative)coreStrategic or Co-development Partner · 19 May 2026TCEB joined Net Zero Carbon Initiative partnership announced at IMEX Frankfurt 2026 to embed sustainability into Thai MICE industry with global expertise toward achieving Net Positive (beyond Net Zero).
• Gaysorn VillagemajorGTM or Marketing PartnerMarketing partnership under MaxiMICE Thailand campaign delivering exclusive privileges for MICE travelers at Gaysorn Village shopping and lifestyle destination. Showcased Thailand MICE VISA Card, JerGan Application, E-Visa Facilitation, and MICE Fast Track Service.
• Thailand Incentive and Convention Association (TICA)coreStrategic or Co-development PartnerTICA is TCEB's primary private sector partner providing large pool of suppliers with creative skills for meeting planners. Collaborates on experience design based on local culture and wisdom for MICE groups. Key partner in elevating Annual MICE Day to Thailand MICE Week.
• BITEC (Bangkok International Trade & Exhibition Centre)majorStrategic or Co-development PartnerKey venue ecosystem partner for JerGan platform, one of Thailand's premier exhibition centers hosting major international events including Cosmoprof CBE ASEAN, ProPak Asia, and Thailand Toy Expo.
• IMPACT Exhibition and Convention CentermajorStrategic or Co-development PartnerKey venue ecosystem partner for JerGan platform and host of major events including 2nd Asia Sourcing Show 2026, Bangkok International Motor Show, and various trade exhibitions.
• Queen Sirikit National Convention Center (QSNCC)majorStrategic or Co-development PartnerKey venue ecosystem partner hosting major events including Thailand MICE X-Change 2026, Crafts Bangkok 2026, and 54th National Book Fair. Central hub for international conventions in Bangkok.
• Grab, LINE MAN, MuvMisupportingTechnology or IntegrationService partners integrated with JerGan platform for transportation services enabling seamless MICE traveler experiences including rides, food delivery, and local mobility solutions.
• Siam Piwat, Central Group, Ratchaprasong DistrictmajorStrategic or Co-development PartnerKey business district and retail ecosystem partners for JerGan platform, providing shopping, dining, and lifestyle experiences for MICE travelers in Bangkok's prime commercial areas.
• BDMS Wellness CliniccoreStrategic or Co-development PartnerPublic-private coalition led by BDMS Wellness Clinic to establish Thailand as Asia's premier wellness economy hub. Includes national partners TCEB, Thailand Privilege Card, Thai Spa Association, luxury hospitality brands, global biotech firms (Illumina, Abbott, Straumann Group, Gene Solutions), and international academic institutions.
• Phuket Provincial AdministrationmajorStrategic or Co-development PartnerLocal government partnership securing three major international conferences for Phuket in 2026: Global Sustainable Tourism Conference (GSTC), InterPride World Conference, and Global Wellness Summit. Leverages Phuket's sustainable tourism network and wellness infrastructure.
• Thai Exhibition Association (TEA)coreStrategic or Co-development PartnerTEA unveiled MICE Masterplan 2026-2027 positioning Thailand as regional leader in MICE innovation and sustainability. Strategy includes digital transformation and green event principles to enhance global competitiveness.
• Neem Hospital (Oman), MODAWI Digital Health PlatformsupportingStrategic or Co-development PartnerGCC region partnerships extending Thailand's wellness economy ecosystem through partnerships with Neem Hospital in Oman and MODAWI digital health platform, with flagship 'Journey Within' wellness program.
• International Apparel Federation, ASEAN Federation of Textile IndustriesmajorStrategic or Co-development PartnerStrategic partnerships with international textile organizations for 2nd Asia Sourcing Show 2026 and Global Sourcing Summit 2026, establishing Thailand as strategic global hub for textile and apparel sourcing.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Singapore Tourism Board: National tourism and MICE promotion agency for Singapore, operating as a government-backed CVB with comparable financial incentive schemes, visa facilitation, and global marketing programs targeting the same international meeting planners as TCEB.
• Malaysia Convention & Exhibition Bureau (MyCEB): Malaysia's national MICE bureau under the Ministry of Tourism, directly competing with TCEB for ASEAN-hosted international conferences, exhibitions, and corporate incentive travel with comparable incentive structures and venue networks.
• Hong Kong Tourism Board: Government-funded CVB promoting Hong Kong as a MICE destination in the Asia Pacific region, with overlapping convention venues, financial incentive programs, and target customer base of international association and corporate event organizers.
• Korea Tourism Organization (KTO) - MICE Bureau: South Korea's national tourism organization with dedicated MICE division offering comparable convention promotion services, visa support, and incentive programs targeting the same international meeting and incentive travel market as TCEB.
• Dubai Business Events (DTCM): Dubai's government-backed business events division under the Department of Tourism and Commerce Marketing, offering comprehensive MICE support, financial incentives, and visa facilitation to attract the same mega-event and association conference market that TCEB targets.
• Indonesia Convention & Exhibition Bureau: Indonesia's national MICE promotion bureau competing directly with TCEB for ASEAN-hosted international events, leveraging Bali and Jakarta as alternative destinations with comparable government-supported incentive schemes.
• Business Events Australia (Tourism Australia): Australia's national business events division within Tourism Australia, a government-funded CVB that promotes Australia as a MICE destination with comparable bidding support, incentive programs, and international association conference targeting.
• Japan National Tourism Organization (JNTO) - MICE: Japan's national tourism organization with a dedicated MICE promotion function, targeting the same international association conferences and corporate incentive travel market as TCEB across the Asia Pacific region.

Others

• PCMA (Professional Convention Management Association): Global industry association for the meetings and conventions industry that TCEB partners with for Convening APAC events. While not a direct CVB competitor, PCMA shapes MICE industry standards and buyer networks that TCEB engages with.
• UFI (Global Association of the Exhibition Industry): Global trade association for exhibition industry operators. TCEB actively partners with UFI (hosting the UFI Asia-Pacific Conference 2026), and UFI's country rankings are a key benchmark for TCEB's positioning against regional competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ThailandCVB
• YouTubeyoutube.com/channel/UCDtoxgCJVoKp_ImQqWTuUpw
• Facebookfacebook.com/miceinthailand
• LinkedInlinkedin.com/company/businesseventsthailand
• Instagraminstagram.com/businesseventsth

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thailand Convention and Exhibition Bureau