LittleThings
LittleThings is a free, ad-supported digital media publisher serving moms and families with editorial content across family, parenting, pets, home, entertainment, and lifestyle verticals, operating within Bright Mountain Media's Wild Sky Media network.
- Company typePublic
- Founded2014
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What LittleThings does
LittleThings is a digital media publisher founded in 2014 and headquartered in New York City, operating as a free, ad-supported content platform serving primarily women, moms, and families in the United States. The company is owned by publicly traded Bright Mountain Media Inc. (OTC: BMTM) and is part of the Wild Sky Media parenting network alongside sister properties Cafemom, Mom.com, Mamas Latinas, and Purple Clover. The core product is the LittleThings.com website, which publishes editorial content across five main verticals: Family & Parenting, Pets, Home, Entertainment, and Lifestyle, with sub-sections spanning kids, mom, dad, grandparents, celebrity families, DIY, entertaining, trending news, fashion, food, health, travel, and shoppable content.
The platform is built on a standard WordPress CMS, with a refreshed site branding deployed in October 2024 (new SVG logo and reorganized navigation). Distribution is achieved through a weekly email newsletter and active organic social media accounts on Instagram, X/Twitter, Facebook, Pinterest, and LinkedIn — no app, API, or proprietary technology stack is disclosed. The site also operates a user-generated 'Submit Your Story' portal accepting reader pitches for parenting essays, pet anecdotes, and family drama stories. Editorial leadership is led by Rachel Gariepy, who serves as Editorial Director across LittleThings and sister property Purple Clover.
The business model is advertising-supported with no paywalls, subscriptions, or premium tiers, and pricing is not publicly disclosed. Revenue is not reported at the LittleThings unit level; it is consolidated within Bright Mountain Media Inc.'s public filings. The company employs 101–250 staff and is exposed to the structural headwinds of digital lifestyle publishing, including dependence on social-platform referral traffic and programmatic ad demand. No AI capabilities, patents, regulatory actions, partnerships, awards, or enterprise customers are disclosed in available data.
LittleThings firmographics
Firmographics- Name
- LittleThings
- Legal name
- Bright Mountain Media Inc.
- Website
- https://littlethings.com
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- LittleThings is a free, ad-supported digital media publisher serving moms and families with editorial content across family, parenting, pets, home, entertainment, and lifestyle verticals, operating within Bright Mountain Media's Wild Sky Media network.
- Ownership category
- akta.pro rank
LittleThings industry classification
Industry- Product category
- Digital Lifestyle Media
- NAICS
- Periodical Publishers (513120)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Children’s Digital & Interactive Publishing (E-books, Apps, Enhanced Content) (MPAJAFAJ)
- akta.pro secondary industry
- Family Engagement & Parent-Facing Early Learning Content (EDAGACAJ)
Keywords
Where LittleThings is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
LittleThings business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Distribution channels2 records
Marketing channels6 records
LittleThings product offering
Product offeringCore offering
LittleThings operates a free, ad-supported digital media website that publishes editorial content across family, parenting, pets, home, entertainment, and lifestyle verticals for an audience of moms and families. The site also distributes a weekly email newsletter and accepts user-submitted story pitches from community contributors.
Product overview
LittleThings is a single-platform digital media website offering curated content across family & parenting, pets, home, entertainment, and lifestyle categories. The platform operates as a content hub with integrated newsletter delivery and reader story submission features. The site is owned by Bright Mountain Media Inc. and part of the Wild Sky Media network. Key offerings include the main LittleThings.com content platform, an email newsletter service, and a reader story submission portal.
Differentiator
Problem solved
Functional benefit
Products and services
- LittleThings.com A free, ad-supported digital media website providing editorial content across family & parenting, pets, home, entertainment, and lifestyle verticals, targeted at moms and families in the United States.
Companies that use LittleThings
Customer profileSegments3 records
Ideal customer profiles1 record
LittleThings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LittleThings partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
LittleThings competitors and assessment
Company assessmentDirect peers
- PureWow: Women's lifestyle digital publisher covering family, food, fashion, and home — overlapping LittleThings' lifestyle and family verticals with a similar ad-supported model.
- Brit + Co: Digital media brand for women focused on lifestyle, DIY, food, and parenting content — comparable in audience targeting and ad-driven digital publishing model.
- CafeMom: Direct sister site under the same Wild Sky Media / Bright Mountain Media network, targeting the same mom-and-family audience with similar lifestyle, parenting, and community-driven editorial.
- Mom.com: Sister site within the Wild Sky Media family covering parenting, family life, and lifestyle content for moms — directly comparable in audience, verticals, and monetization approach.
- Mamas Latinas: Another Wild Sky Media sister property focused on Hispanic moms and families; offers the same digital-magazine format and parenting/lifestyle editorial mix as LittleThings.
- ScaryMommy: Large independent digital media brand for moms, covering pregnancy, parenting, and lifestyle — directly competing for the same audience and ad dollars as LittleThings.
- SheKnows: Long-running women-focused digital publisher with strong parenting and lifestyle verticals; comparable in editorial mix, mom-centric audience, and ad-supported model.
- The Bump: Pregnancy and parenting-focused digital publisher from The Knot Worldwide, targeting the same mom/family reader with editorial content and commerce tie-ins.
- POPSUGAR: Major women-focused digital media brand spanning entertainment, celebrity, parenting, and lifestyle — directly overlapping LittleThings' content verticals and audience.
- Romper: Bustle Digital Group's parenting vertical, producing editorial content for millennial moms on pregnancy, child-rearing, and family life — direct competition in the same niche.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
LittleThings social profiles
Digital presenceLittleThings financial estimates
Financial estimateRevenue estimate
Valuation estimate
LittleThings leadership team
Management profileNumber of profiles
Profiles1 record
LittleThings funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LittleThings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LittleThings
What does LittleThings do?
LittleThings operates a free, ad-supported digital media website that publishes editorial content across family, parenting, pets, home, entertainment, and lifestyle verticals for an audience of moms and families. The site also distributes a weekly email newsletter and accepts user-submitted story pitches from community contributors.
Is LittleThings a public or private company?
LittleThings is a public company. It is classified as public and is currently operating.
When was LittleThings founded?
LittleThings was founded in 2014. It employs 101 to 250 people.
Where is LittleThings based?
LittleThings is headquartered in New York, United States, in the North America region.
Who are LittleThings's main competitors?
Direct peers on record are PureWow, Brit + Co, CafeMom, Mom.com, Mamas Latinas, ScaryMommy, SheKnows, The Bump, POPSUGAR and Romper.
Does LittleThings have an API?
No public API is recorded for LittleThings.
What industry is LittleThings in?
LittleThings's product category is Digital Lifestyle Media. Its primary akta.pro industry code is MPAJAFAJ, Children’s Digital & Interactive Publishing (E-books, Apps, Enhanced Content), with a secondary code of EDAGACAJ, Family Engagement & Parent-Facing Early Learning Content. Its NAICS code is 513120 and its SIC code is 2741.