MultiVu

What MultiVu does

MultiVu is the multimedia production and strategic distribution division of PR Newswire, itself a subsidiary of Cision. Founded in 2002 and headquartered in New York, MultiVu provides B2B services to PR, marketing, and communications professionals at Fortune 500 companies, large enterprises, PR/marketing agencies, non-profits, and government entities. The company's platform integrates creative production with distribution infrastructure, including Satellite/Radio/Virtual Media Tours (200+ annually with an estimated 200 million impressions), Multichannel News Releases distributed via PR Newswire's network of 14,500+ websites, webcasts (800+ events per year), podcasts, and out-of-home/CTV media placements.

The underlying technology combines proprietary content products (MNR landing pages, Catalyst interactive content, Campaign Microsites) with PR Newswire's wire distribution and Cision's media intelligence backend. Creative video production covers live action, animation, and graphic design. The stack supports guaranteed paid placement with audience targeting by vertical, geography, behavior, and persona.

Revenue is generated through three primary streams: (1) tiered annual subscriptions (Bronze/Silver/Gold/Platinum) offering recurring access to strategy, creative, and media planning teams; (2) project-based professional services for media tours, webcasts, podcasts, and creative production; and (3) transaction-fee media placements (paid editorial, podcast ads, out-of-home). Go-to-market is enterprise field sales supplemented by agency referral partnerships with Coyne PR, Edelman, Zeno Group, and Gatesman. The company has served 1,000+ brands, won 75+ creative awards, and maintains a 20-year exclusive underwriter relationship with A Capitol Fourth as anchor proof points.

Name

MultiVu

Legal name

MultiVu

Website

https://multivu.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

MultiVu is the multimedia production and distribution division of PR Newswire/Cision, serving Fortune 500 firms, agencies, and non-profits with media tours, multichannel news releases, webcasts, podcasts, creative video, and paid media placements via a 14,500-site distribution network.

Ownership category

akta.pro rank

Product category

Public Relations and Multimedia Production Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Radio Program Syndication (Talk, Music, Sports) (MPABAMAE)

akta.pro secondary industry

Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)

Keywords

• Multimedia production services
• Media tour production
• Multichannel news releases
• Public relations distribution
• Webcast and podcast services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Subscription Services: Tiered subscription model (Bronze, Silver, Gold, Platinum) providing all-access pass to industry leading experts across strategy, creative, media planning and executive teams. Includes Client Success Team support, strategic planning, analytics and insights, preferred partner pricing, and tiered partner benefits.
2. Media Tours: Production and execution of Satellite Media Tours (SMTs), Radio Media Tours (RMTs), and Virtual Media Tours (VMTs). Includes consultation, media pitching, production, and comprehensive reporting.
3. Multichannel News Releases (MNR): Branded landing page and content distribution solutions available in tiers: Standard MNR (10,000 guaranteed page views, 6 multimedia assets), Basic MNR (5,000 guaranteed page views, 3 assets), and MNR Pro (Standard + Guaranteed Paid Placement).
4. Webcast Services: Video webcasts (Basic, Full, Deluxe), audio webcasts (Level 1-3), and teleconferencing services. Pricing varies by viewer capacity, features, and event duration.
5. Podcast Creation & Distribution: Podcast production services including 4-pack options and launch packages with distribution to major platforms and multichannel amplification.
6. Creative Video Production: Full-service video production including live action, animation, and graphic design. Services cover conception, storyboards, shooting, editing, and post-production.
7. Guaranteed Paid Placement: Brand storytelling content placement within editorial space of high-traffic websites with guaranteed coverage. Includes audience targeting by industry verticals, geographic location, behavior and persona targeting.
8. Media Placements: Placement of audio, video, or photo content across various media including podcast advertising, TV show packages, audio news releases, digital/streaming/social, and out-of-home (taxi/rideshare TV, billboards, subway, airport screens).

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

MultiVu is a multimedia production and strategic distribution division of PR Newswire (Cision) that creates video, audio, animation and webcast content and distributes it through broadcast media tours, multichannel news releases, podcasts, paid placements, and live events. It serves Fortune 500 brands and PR/marketing agencies via a tiered subscription (Bronze, Silver, Gold, Platinum) and individual project engagements, leveraging Cision/PR Newswire's distribution network reaching 14,500+ websites and media outlets worldwide.

Product overview

MultiVu is a multimedia production and strategic distribution platform operating as a Cision/PR Newswire division. The offering is organized as a platform-plus-services model combining creative production with targeted distribution capabilities. Core products include Subscription services (tiered Bronze through Platinum), Media Tours (Satellite/SMTs, Radio/RMTs, Virtual/VMTs), Multichannel News Releases (MNR - Standard, MNR Pro, Basic tiers), Media Placements (podcast, TV, radio, digital, out-of-home), Podcast Services, Creative Video Production (live action, animation, graphic design), Webcast Services (video, audio, teleconferencing), and Guaranteed Paid Placement (often bundled as MNR Pro). All services can be accessed individually or through the Subscription model for ongoing partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• MultiVu Subscription Annual tiered subscription (Bronze, Silver, Gold, Platinum) giving enterprise clients on-demand access to MultiVu's strategy, creative, media planning and executive teams, a dedicated Client Success Team, strategic planning, analytics and insights, and preferred partner pricing on executable projects. Designed for organizations running ongoing PR and marketing programs.
• Media Tours (SMT / RMT / VMT) Production and execution of Satellite Media Tours (SMTs), Radio Media Tours (RMTs) and Virtual Media Tours (VMTs), including consultation, station notification and media pitching, satellite/studio transmission, and comprehensive reporting using TV Eyes monitoring. MultiVu produces 200+ custom tours annually with an estimated 200 million impressions.
• Multichannel News Release (MNR) Branded landing page and content distribution solution available in Standard MNR (10,000 guaranteed page views, up to 6 multimedia assets, influencer list distribution), MNR Pro (Standard + Guaranteed Paid Placement), and Basic MNR (5,000 guaranteed page views, 3 assets). Combines custom landing pages, interactive content, multimedia assets, influencer lists, call-to-action/lead generation and national wire distribution.
• Media Placements Multi-channel paid media placement across podcast advertising, TV show packages, audio news releases (radio reach ~92% of Americans weekly), digital/streaming/social (Pandora, Connected TV, pre-roll, display and native ads) and out-of-home (taxi/rideshare TV, billboards, subway, airport digital screens). Targets audiences by vertical, geography and behavior.
• Podcast Creation & Distribution End-to-end podcast service including 4-pack options (in-person recorded, remotely recorded or client-provided audio), launch package with teaser episode, creative design, publishing to Spotify, Apple, Amazon, Google Play and Deezer, custom landing page, national wire distribution via PR Newswire, social media promotion and native ad promotion with 50,000 guaranteed impressions.
• Creative Video Production Full-service video production house offering live action commercial production, narrative 2D and 3D animation, mixed media and concept development. Services span conception, storyboards, shooting, editing and post-production for both broadcast placement and online distribution. MultiVu has won 75+ awards for creative video production.
• Webcast & Live Events Interactive webcasting and live event services with on-site or virtual production. Video Webcast tiers (Basic up to 250 viewers, Full up to 500, Deluxe up to 1,000), Audio Webcast (Level 1-3 with slides and analytics), and teleconferencing with Q&A, recording, and replay options for earnings calls and annual meetings.
• Guaranteed Paid Placement Brand storytelling content placed within the editorial space of high-traffic websites, with guaranteed coverage and audience targeting across industry verticals (Automotive, Business, ESG, Entertainment, Family & Parenting, Food & Drink, Health & Fitness, Technology, etc.) and geographic, behavioral and persona-based targeting, plus comprehensive reporting.

Quantifiable outcome

• 200+ media tours annually with estimated 200 million impressions
• +4 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• CisioncoreStrategic or Co-development PartnerMultiVu is a division of Cision, a leading media intelligence company. MultiVu was created by PR Newswire in 2002 and operates as part of Cision's integrated communications platform, leveraging Cision's distribution network, media intelligence, and data analysis capabilities.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BCW (Burson Cohn & Wolfe): Large global PR agency offering creative, content, and integrated communications services to enterprise clients. Direct competitor in the multimedia PR production space.
• Golin: Interpublic-owned global PR agency with significant content creation and digital storytelling capabilities targeting similar Fortune 500 customers.
• Zeno Group: Global creative communications agency with strong enterprise client base. Notably a named MultiVu partner agency, indicating direct overlap in the integrated PR + production space.
• Edelman: Largest global PR firm with significant in-house creative production, media strategy, and content distribution capabilities serving Fortune 500 brands. Directly comparable to MultiVu's enterprise PR + multimedia services offering and is named as a MultiVu partner.
• Ketchum: Global communications firm with integrated creative, media relations, and content production capabilities that overlap with MultiVu's service portfolio.
• Weber Shandwick: Global PR and communications agency with strong creative, content, and earned media capabilities. Competes with MultiVu for large-brand integrated communications mandates.
• FleishmanHillard: International PR agency offering creative content production and media strategy services to enterprise clients across similar verticals to MultiVu's Fortune 500 customer base.
• Ogilvy PR: WPP-owned creative communications network offering PR, content production, and brand storytelling services that directly overlap with MultiVu's strategic communications and creative video offering.
• Coyne PR: Mid-sized PR agency that is a documented MultiVu partner. Frequently co-executes integrated campaigns (e.g., Banfield Foundation, Raynaud's Association), making it a directly comparable agency peer.

Broad incumbents

• Cision: MultiVu's parent company and the leading media intelligence and PR distribution platform globally. Comparable as the broader platform into which MultiVu's multimedia services are embedded.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/multivu
• YouTubevimeo.com/multivucreative
• Facebookfacebook.com/PRNMultiVu
• Instagraminstagram.com/multivusocial

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MultiVu