Above Zero
Above Zero is a privately held, Atlanta-based digital marketing agency that provides strategic performance marketing and data-driven ad operations services to enterprise and mid-market brands.
- Company typePrivate
- Founded2016
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Above Zero does
Above Zero (also styled "Above 0") is a privately held, Atlanta-based digital marketing agency founded in 2016 by Leo Faya (ex-WPP, Omnicom) and Steven Bell (ex-AKQA). The firm operates as a B2B provider of strategic performance marketing and digital ad-operations services, positioning itself as the "operational backbone of digital advertising" for enterprise and mid-market brands. Its core offering combines precise ad operations, campaign automation and optimization, and data-driven analytics to translate complex media data into actionable, measurable outcomes for clients.
The company's technology stack centers on a digital ad-operations platform that leverages data-driven analytics and automation to optimize and scale campaign performance. Its stated differentiator is "data-driven ad operations" with a focus on performance speed. Above Zero does not publish a software product, app, API, or SDK; the offering is service-delivered rather than productized. Marketing and sales rely on direct consultative outreach, a small set of public enterprise case studies (Uber, Chegg, MediaSmith, Resorts World Las Vegas, Fitzco), and organic social presence on Instagram, LinkedIn, and TikTok.
Commercially, Above Zero operates as a professional services firm. Pricing is not publicly disclosed; engagements are custom and likely structured as project fees, retainers, or performance-based compensation, consistent with industry norms for digital ad-operations agencies. Its customer base is a horizontal mix of enterprise brands across transportation, education, software, financial services, food & beverage, retail pharmacy, luxury, airlines, and consumer products. The firm reports 1-10 employees, no disclosed funding, no parent company, and no subsidiaries or acquisitions.
Above Zero firmographics
Firmographics- Name
- Above Zero
- Website
- https://above0.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Above Zero is a privately held, Atlanta-based digital marketing agency that provides strategic performance marketing and data-driven ad operations services to enterprise and mid-market brands.
- Ownership category
- akta.pro rank
Above Zero industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)
- akta.pro secondary industry
- Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)
Keywords
Where Above Zero is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
Above Zero business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Marketing Services: Above Zero generates revenue through strategic performance marketing and ad operations services. The agency model typically operates on project-based fees, retainer arrangements, or performance-based compensation structures.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Above Zero product offering
Product offeringCore offering
Above Zero provides strategic performance marketing services and data-driven digital ad operations to enterprise and mid-market brands. The agency acts as the operational backbone of digital advertising, leveraging analytics and automation to optimize, scale, and measure campaign performance. Services are delivered via project-based fees, retainers, or performance-based compensation structures under a consultative B2B sales model.
Product overview
Above Zero is a digital marketing agency that operates as a unified service offering rather than a software product platform. The company provides strategic performance marketing services, functioning as the operational backbone for digital advertising. Their core offering combines precise ad operations with data-driven strategies to automate, optimize, and scale client campaigns. The company transforms complex data into actionable insights, enabling clients to reach new levels of efficiency, effectiveness, and impact in the media landscape.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Performance Marketing Services Above Zero provides strategic performance marketing services serving as the operational backbone of digital advertising. The offering combines data-driven ad operations, campaign automation, optimization, and scaling to deliver measurable business outcomes for enterprise and mid-market brand clients such as Uber, Chegg, Hawaiian Airlines, Slack, HP, GoPro, Hasbro, Walgreens, and Resorts World Las Vegas.
Companies that use Above Zero
Customer profileNamed customers21 records
Segments1 record
Ideal customer profiles1 record
Above Zero technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Above Zero partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Above Zero competitors and assessment
Company assessmentDirect peers
- Tinuiti: Tinuiti is a large independent performance marketing agency specializing in paid media, SEO, and commerce media across channels. Like Above Zero, it positions around data-driven execution for enterprise and mid-market brands and competes for the same CMO budget.
- PMG: PMG is an independent digital agency focused on performance media, commerce, and programmatic. It serves enterprise brands with similar data-driven ad-operations and media-buying services that overlap directly with Above Zero's offering.
- Power Digital Marketing: Power Digital is a performance-marketing agency serving mid-market and enterprise brands with paid media, SEO, and analytics. Its service mix, target customer profile, and consultative GTM mirror Above Zero's positioning.
- Disruptive Advertising: Disruptive Advertising is a digital agency focused on paid media, lifecycle marketing, and creative for mid-market and enterprise brands. Its data-driven ad-operations orientation and channel breadth closely parallel Above Zero's stack.
- Resolution Digital: Resolution Digital is an independent performance marketing agency offering media strategy, programmatic, and analytics. Like Above Zero, it emphasizes data-driven execution and serves enterprise and challenger brands.
Broad incumbents
- MediaMonks (Mighty Hive): MediaMonks (which absorbed Mighty Hive) is a large global digital production and media-services firm. It offers enterprise-scale ad operations and media planning that overlaps Above Zero's operational-backbone role but at vastly greater scale and scope.
- GroupM (WPP): GroupM is WPP's media-investment arm and a global incumbent in media planning, buying, and ad operations. Above Zero competes against GroupM agencies (Mindshare, Wavemaker, Essence) for enterprise media mandates.
- Digitas (Publicis): Digitas is Publicis Groupe's connected-marketing agency, offering media, creative, data, and technology services. It competes for the same enterprise digital-marketing engagements Above Zero targets.
- Dept Agency: Dept is a global digital agency combining creative, technology, and media services for enterprise brands. Its full-stack offering and scale make it a direct competitor for Above Zero's mid-market and enterprise accounts.
Emerging players
- Steelhouse: Steelhouse is a performance marketing platform with retail-media and creative capabilities. While more productized than Above Zero, it overlaps in serving enterprise brands seeking data-driven digital ad operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Above Zero social profiles
Digital presenceAbove Zero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Above Zero leadership team
Management profileNumber of profiles
Profiles2 records
Above Zero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Above Zero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Above Zero
What does Above Zero do?
Above Zero provides strategic performance marketing services and data-driven digital ad operations to enterprise and mid-market brands. The agency acts as the operational backbone of digital advertising, leveraging analytics and automation to optimize, scale, and measure campaign performance. Services are delivered via project-based fees, retainers, or performance-based compensation structures under a consultative B2B sales model.
Is Above Zero a public or private company?
Above Zero is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Above Zero founded?
Above Zero was founded in 2016. It employs 1 to 10 people.
Where is Above Zero based?
Above Zero is headquartered in Atlanta, United States, in the North America region.
How does Above Zero make money?
One revenue line is on record: digital Marketing Services.
Who are Above Zero's main competitors?
Direct peers on record are Tinuiti, PMG, Power Digital Marketing, Disruptive Advertising and Resolution Digital. Broad incumbents are MediaMonks (Mighty Hive), GroupM (WPP), Digitas (Publicis) and Dept Agency. Steelhouse is listed as an emerging player.
Does Above Zero have an API?
No public API is recorded for Above Zero.
What industry is Above Zero in?
Above Zero's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAIAK, Direct Response & Database Marketing (Mailing Lists, Data Hygiene), with a secondary code of BPAAADAH, Channel/Partner Sales Support (Reseller Enablement, Deal Reg). Its NAICS code is 541810 and its SIC code is 7310.