Michael M. Day Law Firm, LLC

What Michael M. Day Law Firm, LLC does

Michael M. Day Law Firm, LLC is a personal injury law firm headquartered in Decatur, Georgia, with a secondary office in Atlanta (open by appointment). Founded in 2018, the firm represents individuals throughout the state of Georgia who have suffered injuries from auto accidents, truck accidents, motorcycle accidents, pedestrian accidents, slip and fall incidents, premises liability cases, dog bites, wrongful death events, and traumatic brain injuries. The client base is composed of personal injury victims seeking compensation for medical expenses, lost wages, pain and suffering, and ongoing care costs against negligent parties and their insurers.

The firm operates on a contingency fee model in which clients pay no out-of-pocket costs unless the firm recovers compensation. It markets a lower contingency rate than most Georgia competitors, direct attorney access (rather than paralegal handoffs), 24/7 availability, and 1:1 personalized case management. The case portfolio is led by founder and Managing Partner Michael M. Day, a 7x Georgia Super Lawyer and 11x Avvo Clients' Choice Award winner, supported by associate attorneys Sara Sloman, Billy Collins, and Jamal Smith. The firm reports over $100 million recovered for clients, 9,000+ cases handled, a 99% success rate, 500+ five-star Google reviews, and a 4.9 Google rating.

The firm's go-to-market relies on a heavy digital presence: an SEO-optimized website, a YouTube channel ('@michaelthesuperlawyer') with 3.2M+ video views, an InjuryIQ Library that has educated 50,000+ people, and active accounts across Instagram, Facebook, LinkedIn, and TikTok. Practice management is supported by modern case-handling and document-sharing technology. The firm has no disclosed funding, no parent company, no partnerships, and no subsidiaries, and operates as a privately held, founder-owned LLC.

Name

Michael M. Day Law Firm, LLC

Legal name

Michael M. Day Law Firm, LLC

Website

https://mmdattorney.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Michael M. Day Law Firm, LLC is a Decatur, Georgia-based personal injury law firm serving injury victims across Georgia on a contingency fee model, with a secondary Atlanta office and a digital content ecosystem spanning YouTube, social media, and an educational library.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (54111), Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Auto accident representation
• Truck accident attorney
• Wrongful death claims
• Premises liability law

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Contingency Fee Legal Services: The firm operates on a contingency fee arrangement where they only receive payment if they successfully recover compensation for clients. The firm takes a lower contingency fee than the majority of competitors, meaning clients keep more of their recovery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Michael M. Day Law Firm, LLC provides contingency-fee personal injury legal representation to individuals injured in accidents throughout Georgia. Its services span auto, truck, motorcycle, pedestrian, slip and fall, premises liability, dog bite, wrongful death, and traumatic brain injury cases, supplemented by a free initial case evaluation and educational video and blog resources (InjuryIQ and Legal Insights). The firm recovers compensation for medical expenses, lost wages, pain and suffering, and other damages on behalf of clients, with no out-of-pocket fees unless the case is won.

Product overview

Michael M. Day Law Firm, LLC is a full-service personal injury law firm offering a unified portfolio of legal services focused on personal injury and auto accident representation. The firm's core offering centers on personal injury legal services, complemented by specialized practice areas including auto accident, truck accident, motorcycle accident, pedestrian accident, slip and fall, premises liability, dog bite, wrongful death, and brain injury legal services. The firm also provides free case evaluation, a legal video library (InjuryIQ), and a legal insights blog as educational resources for potential and existing clients. All services operate on a contingency fee basis with 24/7 availability and direct attorney access.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services

Quantifiable outcome

• Over $100 Million Recovered for clients
• +4 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Morgan & Morgan: Largest personal injury law firm in the United States, operating on a contingency fee model across auto, truck, and slip-and-fall cases nationally. Direct competitor in the same product category and customer base, with significantly greater scale and marketing budget.
• Law Tigers: Motorcycle accident-focused plaintiff law firm operating on contingency. Comparable in product overlap (motorcycle accident representation) and customer base (injury victims), though narrower in case-type focus.
• The Cochran Firm: National personal injury firm with a strong plaintiff-side focus on auto, trucking, and catastrophic injury cases. Comparable in practice mix and contingency fee model, with broader geographic reach.
• Butler Wooten & Peak: Georgia-based plaintiff personal injury firm handling auto accidents, trucking, and catastrophic injury cases on contingency. Directly comparable in product offering and Georgia service territory.
• John Foy & Associates: Atlanta-based personal injury firm with similar practice areas (auto, truck, wrongful death) and contingency fee model. Strong direct competitor in the Georgia market with overlapping service geography.
• Pintas & Mullins: National personal injury firm handling auto, truck, and wrongful death cases on contingency. Comparable in product, customer base, and delivery model, with broader geographic footprint.
• Dolman Law Group: Plaintiff personal injury firm focused on auto, truck, and slip-and-fall cases on contingency. Comparable practice mix and business model, operating primarily in Florida with adjacent Southeast exposure.
• Kibbey Wagner: Georgia-based plaintiff personal injury firm concentrating on car and trucking accidents. Operates on contingency in the same Georgia market with highly overlapping service offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCmMES10BE5kpSgQu9oudK-g
• Facebookfacebook.com/michaelthesuperlawyer
• LinkedInlinkedin.com/company/michaelthesuperlawyer
• Instagraminstagram.com/michaelthesuperlawyer
• TikToktiktok.com/@michaelthesuperlawyer

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michael M. Day Law Firm, LLC