Saudi Diesel Equipment Company

What Saudi Diesel Equipment Company does

Saudi Diesel Equipment Company (SDEC) is a privately held Saudi industrial equipment distributor and light manufacturer, founded in 1978 in Al Khobar as Saudi Diesel Generators Company and now operating as a key subsidiary of the Abduljawad Group of Companies. The company designs, distributes, and in some cases locally manufactures a broad portfolio spanning power generation (diesel generator sets under its own SDE brand and through OEM partners such as Mitsubishi and Bobcat), construction equipment (Develon, Mahindra), lifting equipment (Bobcat forklifts, Dongyang cranes), concrete equipment (Hyundai Everdigm pumps), commercial trucks (Daewoo, JAC), airport ground support (Mulag, Einsa, TREPEL), and electrical switchgears under the INNVI brand — manufactured locally in Saudi Arabia under a licensing agreement with Hyundai Electric signed in October 2025 and designed to IEC 61439 standards. SDEC also distributes emission control technology through a partnership with Eminox.

The company's business model combines one-time equipment sales (quote-based, distributed to enterprise and government buyers across oil & gas, construction, aviation, power generation, and government sectors), recurring rental revenue through its wholly-owned Peax Equipment Rental subsidiary operating across Al Khobar, Riyadh, Jeddah, and Medina with 24/7 support, and after-sales services including maintenance and parts supply. It holds TUV certifications for Quality Management and Occupational Health & Safety. The company maintains authorized distribution relationships with more than ten international OEMs and reports a customer base of over 40,000 entities. All operations are domestic within Saudi Arabia, and SDEC positions itself within Saudi Vision 2030 industrial localization initiatives through its Hyundai Electric licensing agreement and Eminox sustainability partnership.

Name

Saudi Diesel Equipment Company

Legal name

Saudi Diesel Equipment Co. Ltd.

Website

https://saudidiesel.com.sa

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Saudi Diesel Equipment Company (SDEC) is a Saudi Arabia-based industrial equipment distributor and light manufacturer, founded in 1978, supplying power generators, construction, lifting, concrete, commercial trucks, airport ground support, and INNVI switchgears to enterprise and government customers across the Kingdom, with Peax equipment rental as a subsidiary.

Ownership category

akta.pro rank

Product category

Industrial Equipment Manufacturing and Distribution

NAICS

Construction Machinery Manufacturing (333120), Industrial Machinery Manufacturing (33324)

SIC

Construction Machinery & Equip (3531), Motors & Generators (3621), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial) (TLABAHAF)

akta.pro secondary industries

Airport Ground Support Equipment (GSE) Vehicle Manufacturing (IMACAFAK), Class 4–6 Medium-Duty Truck Manufacturing (IMACABAB)

Keywords

• Industrial equipment supply
• Diesel generator sets
• Construction equipment
• Switchgear manufacturing
• Equipment rental services

Headquarters

HQ city

Al Khobar

HQ country

Saudi Arabia

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Distribution & Sales: SDEC distributes a wide range of heavy equipment including diesel generators, construction equipment, lifting equipment, concrete equipment, commercial trucks, airport ground support equipment, and switchgears sourced from international OEM partners, generating revenue through direct product sales to enterprise and government customers.
2. Equipment Rental (Peax Brand): Peax, the rental arm of SDEC, provides short-term and long-term rental of power generators, forklifts, light towers, air compressors, welding machines, control panels, and modular buildings. Operates from strategic locations across Saudi Arabia with 24/7 support, serving government, oil & gas, contractors, and event organizers.
3. Licensed Switchgear Manufacturing: Through a licensing agreement with Hyundai Electric (signed October 2025), SDEC manufactures INNVI branded switchgears locally in Saudi Arabia, supporting Vision 2030 industrial localization goals and generating revenue through domestic manufacturing and sales.
4. After-Sales Services & Parts: SDEC provides comprehensive after-sales services including maintenance, repair, parts supply, and customer support across its equipment portfolio, generating recurring service revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Saudi Diesel Equipment Company (SDEC) designs, manufactures, and distributes industrial equipment in Saudi Arabia, including diesel power generator sets (SDE brand), INNVI switchgears, construction machinery, lifting equipment, concrete equipment, commercial trucks, and airport ground support equipment sourced from international OEMs (Develon, Hyundai Everdigm, Bobcat, Mitsubishi, Daewoo, JAC, Mahindra). It also operates Peax, its wholly-owned equipment rental brand, and provides after-sales maintenance and parts support across the Kingdom.

Product overview

Saudi Diesel Equipment Company (SDEC) operates as a diversified equipment manufacturer and distributor established in 1978, formerly known as Saudi Diesel Generators Company. The company offers a broad portfolio of industrial equipment organized into product categories: Power Equipment (diesel generators, control panels, engines under SDE, Bobcat, and Mitsubishi brands), Construction Equipment (Develon wheel loaders, ADTs, excavators, Mahindra backhoes), Lifting Equipment (Bobcat/Dongyang forklifts and cranes in diesel/electric/LPG variants), Concrete Equipment (Hyundai Everdigm pumps and mixers), Commercial Trucks (Daewoo and JAC chassis/tractor heads), Airport Ground Support (Mulag, Einsa, TREPEL brands), Switchgears (INNVI brand, IEC 61439 compliant), and Emission Control Solutions (Eminox partnership). The company also operates Peax as its equipment rental subsidiary offering generators, forklifts, light towers, and modular buildings with 24/7 support from multiple locations. After-sales services including maintenance and parts support the entire product portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Peax: Equipment rental brand providing generators, forklifts, light towers, air compressors, welding machines, control panels, and other accessories on a rental basis.

Products and services

• Power Equipment (Diesel Generator Sets) Diesel power generator sets and related accessories manufactured in-house (SDE brand) and distributed from Bobcat and Mitsubishi, including control panels and diesel engines for industrial, commercial, and data center applications. Targeted at enterprises and government buyers in oil & gas, power generation, construction, and infrastructure sectors.
• Construction Equipment Earth moving equipment including Develon wheel loaders, Develon articulated dump trucks (ADT), excavators, mini excavators, Mahindra backhoe loaders, DISD wheel loaders, Tonly off-highway trucks, and various attachments. Targeted at construction companies and contractors in Saudi Arabia.
• Lifting Equipment Bobcat forklifts (diesel, electric, LPG variants in heavy line and mid range), reach trucks, Dongyang stick cranes, and DY brick cranes. Targeted at industrial, warehousing, and construction operations.
• Concrete Equipment Hyundai Everdigm concrete pumps (boom-type and stationary), concrete batching plants, Hyundai Everdigm concrete mixers, and JAC mixers. Targeted at concrete contractors and construction companies.
• Commercial Trucks Daewoo trucks including cab/chassis models from 10T to 45T capacity and tractor heads, plus JAC trucks including chassis, tippers, tractor heads, and mixers. Targeted at logistics, construction, and commercial fleet operators.
• Peax Equipment Rental Short-term and long-term rental of power generators, forklifts, light towers, air compressors, welding machines, control panels, switches, modular buildings, and large-scale power projects. Serves government institutions, oil & gas companies, contractors, commercial entities, and major event organizers across Saudi Arabia.
• Airport Ground Support Equipment Aircraft tractors, baggage tractors, ground power units, air conditioning units, passenger stairs, and cargo loaders from Mulag, Einsa, and TREPEL. Targeted at aviation sector and airport operators.
• INNVI Switchgears Electrical switchgear panels providing protection, control, and power distribution for industrial, commercial, and service environments. Manufactured locally in Saudi Arabia to IEC 61439 international standards. Targeted at power generation and distribution companies, industrial facilities, and commercial buildings.
• Emission Control Solutions Emission control technology solutions deployed through the Eminox partnership to support environmental compliance and sustainable transformation initiatives in Saudi Arabia. Targeted at industrial operators and fleet owners requiring emissions reduction.
• After-Sales Services and Parts Maintenance services, spare parts supply, and customer support operations covering the full SDEC equipment portfolio across Saudi Arabia. Targeted at existing equipment owners requiring lifecycle support.

Quantifiable outcome

• Over 40,000 satisfied customers served
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered flagship and core.

• Hyundai ElectricflagshipOEM/ Whitelabel/ Licensing Partner · 6 October 2025SDEC signed a licensing agreement with Hyundai Electric (a subsidiary of Hyundai Heavy Industries) in October 2025 to establish an advanced electrical switchgear manufacturing facility in Saudi Arabia. The agreement supports Saudi Vision 2030 objectives by localizing electrical equipment technology, enhancing domestic industrial capabilities, and developing the national energy infrastructure sector.
• DeveloncoreChannel Partner/ Reseller/ DistributorDevelon (formerly Doosan Construction Equipment) supplies construction equipment including articulated dump trucks (ADT) and wheel loaders distributed by SDEC in Saudi Arabia.
• Hyundai EverdigmcoreChannel Partner/ Reseller/ DistributorHyundai Everdigm supplies concrete pumps including boom-type and stationary pumps distributed by SDEC in Saudi Arabia.
• Bobcat (Doosan Bobcat)coreChannel Partner/ Reseller/ DistributorBobcat supplies portable power generators (large, medium, small) and forklift products distributed by SDEC in Saudi Arabia.
• Dongyang (DY)coreChannel Partner/ Reseller/ DistributorDongyang (DY) supplies stick cranes and brick cranes distributed by SDEC in Saudi Arabia.
• Mitsubishi Heavy Industries (Engine & Generator)coreChannel Partner/ Reseller/ DistributorMitsubishi supplies diesel generators in compact/medium and large/high power ranges for data center and industrial applications, distributed by SDEC in Saudi Arabia.
• TonlycoreChannel Partner/ Reseller/ DistributorTonly supplies off-highway trucks distributed by SDEC in Saudi Arabia.
• JAC MotorscoreChannel Partner/ Reseller/ DistributorJAC Motors supplies commercial trucks including chassis, tipper, tractor head, and mixer variants distributed by SDEC in Saudi Arabia.
• Mahindra Construction EquipmentcoreChannel Partner/ Reseller/ DistributorMahindra supplies backhoe loaders distributed by SDEC in Saudi Arabia.
• Allison TransmissioncoreChannel Partner/ Reseller/ DistributorAllison Transmission supplies automatic transmissions for equipment applications distributed by SDEC in Saudi Arabia.
• Daewoo TruckscoreChannel Partner/ Reseller/ DistributorDaewoo supplies commercial trucks including cab/chassis and tractor head variants from 10T to 45T capacity distributed by SDEC in Saudi Arabia.
• INNVIcoreTechnology or IntegrationINNVI is SDEC's own brand of switchgears and panelboards designed and manufactured locally at SDEC's advanced facility in Saudi Arabia, compliant with IEC 61439 international standards. Manufacturing enabled by technology licensing from Hyundai Electric.
• EminoxcoreStrategic or Co-development PartnerSDEC and Eminox have partnered to drive sustainable transformation across Saudi Arabia by deploying emission control solutions. This partnership supports Vision 2030 environmental and sustainability goals in the Kingdom.
• Peax Equipment RentalcoreOthersPeax is SDEC's wholly-owned equipment rental subsidiary brand, offering rental of power generators, forklifts, light towers, air compressors, welding machines, control panels, modular buildings, and large power projects. Operates from multiple Saudi locations.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Rezayat Group: Saudi conglomerate supplying industrial equipment, power and oilfield-related products and services, comparable to SDEC's industrial equipment supply into oil & gas and construction sectors.
• Byrne Equipment Rental: Middle East equipment rental provider offering generators, power, and site equipment, directly comparable to SDEC's Peax rental arm across the same regional customer base.
• E.A. Juffali & Brothers: Saudi diversified trading and industrial group distributing power, machinery and commercial vehicles, overlapping with SDEC's multi-OEM equipment distribution across the Kingdom.
• Al-Rushaid Group: Eastern Province Saudi group providing industrial, power and oilfield equipment and services, serving similar oil & gas and industrial buyers as SDEC from the same region.
• Mohamed Yousuf Naghi & Brothers: Saudi distribution conglomerate handling vehicles, heavy equipment and industrial brands, comparable to SDEC's OEM-distribution and commercial-vehicle business in the Kingdom.

Broad incumbents

• Aggreko: Global specialist in temporary power generation and rental serving oil & gas, events and infrastructure, overlapping with SDEC's generator supply and Peax power rental business.
• Ashtead Group (Sunbelt Rentals): Major international construction and industrial equipment rental operator, comparable to SDEC's rental business model at far greater scale and in different geographies.
• United Rentals: World's largest equipment rental company covering construction and industrial equipment; a scaled reference peer to SDEC's Peax rental model, though operating primarily in North America.

Direct peers

• Al-Bahar (Mohamed Abdulrahman Al-Bahar): Authorized Caterpillar dealer across the GCC selling and renting construction and power equipment plus after-sales support, mirroring SDEC's OEM-distribution and rental model in a similar regional market.
• Zahid Group (Zahid Tractor): Saudi-based distributor of Caterpillar, Volvo and other construction/power equipment with rental and after-sales operations, directly competing with SDEC across construction machinery, generators and equipment services in the Kingdom.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/saudidiesel
• YouTubeyoutube.com/channel/UCs7hAAPsI0regLRBk4oF0kg
• Facebookfacebook.com/Saudidiesel
• LinkedInlinkedin.com/company/saudidiesel/?lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BMThWQ6W1QJGy%2B9DWqL%2BxnQ%3D%3D
• Instagraminstagram.com/saudidiesel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saudi Diesel Equipment Company