Heitek Automation

What Heitek Automation does

Heitek Automation is a Phoenix, Arizona-headquartered industrial automation distributor and solution integrator, founded in 2000 and operated as HEI-TEK AUTOMATION, LLC. The company holds authorized distributor relationships with a broad portfolio of automation principals including Siemens, Banner Engineering, Festo, ABB, Rittal, Epson Robots, Schmersal, Weidmuller, Murrelektronik, Tolomatic, and Hilscher, among others. Its offering combines component distribution (sensors, motion control, pneumatics, robotics, industrial connectivity, control systems, and enclosures) with a full stack of professional services including consulting, custom design, engineering solutions, fulfillment, technical support, and training. Heitek maintains a UL 508A panel fabrication certification at a Lincoln, Nebraska facility, and holds ANAB, ITAR, and ISO credentials that enable regulated work in defense, aerospace, medical, and food and beverage applications.

The business operates a dual go-to-market: consultative enterprise field sales targeting manufacturing, assembly, and distribution customers, paired with a 24/7 e-commerce storefront (store.heitek.com) that supports BOM upload, live inventory, custom rebate pricing for account holders, and quote-based ordering with a $100 minimum order and 30-day payment terms. Pricing is not publicly disclosed and is structured around manufacturer list prices plus negotiated rebates for active accounts. The customer base is organized into five verticals: Aerospace and Defense (primary), Medical and Life Science (primary and described as the largest segment), Food and Beverage, Machine Building, and Semiconductor, with applications spanning FDA/BISC-compliant processing lines, vision-based quality control and wafer test calibration in semiconductor, predictive maintenance for machine builders, and motion control for aerospace systems.

The company is founder-owned, with Dan Heiling referenced as a founder, employs 11–50 people, and is privately held with no disclosed institutional investors, no funding rounds, no M&A activity, and no subsidiaries. Geographic focus is the Southwest US, with light extension into Henderson, NV and Sandy, UT for training events. Events and workshops (TIA Portal fundamentals, IO-Link Lunch and Learn, biennial Heitek Expo) function as primary demand generation and customer education channels alongside organic social, email, and an active multi-platform content presence.

Name

Heitek Automation

Legal name

HEI-TEK AUTOMATION, LLC

Website

https://heitek.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Heitek Automation is a Phoenix-based authorized industrial automation distributor and solution integrator serving aerospace and defense, medical and life science, food and beverage, semiconductor, and machine building customers across the Southwest US through component distribution, custom engineering, and training services.

Ownership category

akta.pro rank

Product category

Industrial Automation Distribution

NAICS

Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

akta.pro secondary industries

Motion Control Components (Servos, Drives, Motors, Encoders) (IMAHAHAG), Robot End-of-Arm Tooling (Grippers, Tool Changers, Welding/Cutting Heads) (IMAHAHAD), Bottling Line Maintenance, Automation & Integration Services (AFAFAJAN), Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL)

Keywords

• Industrial automation distribution
• Motion control components
• Pneumatic automation solutions
• Robotics system integration
• Custom automation engineering

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial Automation Components Distribution: Heitek distributes industrial automation components from multiple technology partners including Siemens, Banner, Festo, ABB, Rittal, Epson, and others. Revenue is generated through the sale of automation products including sensors, motion control, pneumatics, robotics, connectors, enclosures, and control systems.
2. Professional Services: Heitek offers consulting, design, fulfillment, solutions engineering, support, and training services. These professional services complement product sales and provide additional revenue streams through custom solution design, technical training, and ongoing support contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Heitek Automation distributes industrial automation components — including motion control, pneumatics, robotics, sensors, industrial connectivity, enclosures, and control systems — as an authorized distributor for Siemens, Banner, Festo, ABB, Rittal, Epson, Schmersal, Weidmuller, Murrelektronik, and other leading manufacturers. The company complements product distribution with a full suite of professional services: consulting, custom design, fulfillment, solutions engineering, technical support, and hands-on training, sold through direct field sales and a 24/7 e-commerce platform (store.heitek.com).

Product overview

Heitek Automation is a premier industrial automation component and solution distributor offering a comprehensive portfolio of automation products through both a 24/7 e-commerce platform and traditional sales channels. The company's core offering includes the Heitek Online Store for self-service procurement, combined with professional services (consulting, design, fulfillment, solutions, support, and training). The product portfolio features industrial automation components from technology partners including Siemens variable frequency drives (SINAMICS G220), Banner sensors and power splitters, Festo pneumatic grippers, Weidmuller connectivity solutions and PAC controllers, Murrelektronik IO-Link masters, Epson robots (6-AXIS and SCARA), Nanotec smart servo motors, Weiss motion/positioning systems, and Hilscher communication modules. The company serves multiple industries including aerospace/defense, food & beverage, machine building, semiconductor, and medical/life science.

Differentiator

Problem solved

Functional benefit

Products and services

• Heitek Online Store (store.heitek.com)

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core and secondary.

• SiemenscoreTechnology or IntegrationSiemens is a flagship technology partner for Heitek. They provide automation software, power supplies, and control systems including the SINAMICS G220 VFD and TIA Portal ecosystem. Heitek offers certified expertise and distributes Siemens products for industrial automation applications.
• Banner EngineeringcoreTechnology or IntegrationBanner Engineering provides smart technology and automation sensors including the SD50 Pro Status Display, QM30VT3 vibration sensors, IP69K products for food & beverage, and R50 M12 Power Splitters. Heitek distributes Banner's sensor and automation technology products.
• FestocoreTechnology or IntegrationFesto provides pneumatic and electric automation solutions including grippers. Heitek offers Festo products as part of their comprehensive automation portfolio with solutions for food & beverage and hygienic applications.
• 8020 InccoreTechnology or Integration8020 Inc provides aluminum extrusion profiles (T-slot framing) for custom machine building and enclosures. Heitek serves as a 1-stop-shop for custom solutions made with 8020 profiles.
• ABBcoreTechnology or IntegrationABB provides robotics and industrial automation solutions. Heitek distributes ABB robotics products for automation applications.
• RittalcoreTechnology or IntegrationRittal provides industrial enclosures including hygienic design enclosures for food & beverage applications. Heitek offers Rittal enclosure solutions with UL 508A certified panel fabrication.
• Epson RobotscoreTechnology or IntegrationEpson provides 6-AXIS and SCARA robots featuring GYROPLUS and SafeSense Technology with RC+ Software Development Environment. Over four decades of SCARA robot market leadership. Heitek distributes Epson robots for machine builders and manufacturing automation.
• SchmersalcoreTechnology or IntegrationSchmersal provides machine safety and automation solutions including hygienic command devices for food & beverage applications. Heitek distributes Schmersal safety products.
• SatechsecondaryTechnology or IntegrationSatech provides modular safety systems. Heitek offers Satech products as part of their safety automation solutions.
• MurrelektronikcoreTechnology or IntegrationMurrelektronik provides industrial automation connectivity solutions including the Impact67 Pro IO-Link Master with IP67 rated fieldbus modules for decentralized installations. Heitek distributes Murrelektronik connectivity products.
• TolomaticcoreTechnology or IntegrationTolomatic provides electric and pneumatic linear actuators including hygienic linear actuators for food & beverage and RSX actuators for aerospace & defense. Heitek distributes Tolomatic motion control products.
• PIABsecondaryTechnology or IntegrationPIAB provides vacuum gripping and handling solutions including the MX Suction Cup Family. Heitek distributes PIAB vacuum technology for automation applications.
• SchunksecondaryTechnology or IntegrationSchunk provides automation components. Heitek distributes Schunk products as part of their comprehensive automation portfolio.
• WeidmullercoreTechnology or IntegrationWeidmuller provides industrial connectivity solutions including terminal blocks, plug-in connectors, PCB connectors, relay modules (CUBESERIES), PAC controllers (M-series u-control M3000 & M4000), power supplies, I/O systems, and U-mation automation software. Heitek on the West Coast is a true automation partner for Weidmuller providing panel-builder/integrators, OEMs and end-users with local stock of control and connectivity products.
• HilschersecondaryTechnology or IntegrationHilscher provides industrial communication solutions with netX technology for fieldbus and Real-Time Ethernet protocols. Their products include PC cards, gateways, OEM plug-in modules, and ASICs for automation device communication. Heitek distributes Hilscher communication solutions.
• WeisssecondaryTechnology or IntegrationWeiss is a global leader in high-performance motion and positioning solutions including rotary indexing tables, linear transfer systems, and intelligent handling solutions. As a Heitek Technology Partner, Weiss complements the automation portfolio with precision motion solutions that integrate with Siemens drives and controls.
• Fabco AirsecondaryTechnology or IntegrationFabco Air provides pneumatic compact cylinders. Heitek distributes Fabco Air products as part of their pneumatic automation offerings.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Motion Industries: Large industrial distribution platform in North America carrying automation, bearings, power transmission, and fluid power lines. Directly comparable as a value-added distributor serving manufacturers, with overlapping product categories (Siemens, Festo, Banner, etc.).
• Rexel USA: Electrical and automation distributor with deep industrial automation offerings across the US. Comparable in business model — authorized distributor for major automation OEMs serving industrial end markets.
• AutomationDirect: Direct e-commerce automation components retailer (PLCs, VFDs, sensors, motion control). Comparable as an automation distribution competitor, particularly on the e-commerce and self-service ordering motion that Heitek has invested in via store.heitek.com.
• RS Components (RS Americas): Global industrial and electronics distributor with a strong e-commerce catalog. Competes with Heitek on catalog breadth, online ordering, and same-day shipping for automation and electrical components.
• Allied Electronics & Automation: Industrial automation and electronics distributor owned by RS Group. Direct overlap with Heitek on product categories (PLCs, sensors, motion, connectivity) and customer segments (manufacturers, machine builders).
• Electro-Matic: Mid-market value-added automation distributor and integrator in the US Midwest. Comparable as a regional authorized distributor offering engineering, panel build, and component distribution for industrial OEMs.
• Revere Electric: Midwest US industrial automation distributor representing many of the same lines as Heitek (Siemens, Festo, ABB, Banner, Rittal, Schmersal). Closely comparable partner portfolio and customer base.
• AWC (Automation, Workflow & Controls): Industrial automation distributor and solutions provider with a strong integrator/engineering arm. Comparable mix of component distribution and value-added engineering for OEM and end-user customers.

Broad incumbents

• WESCO International: Large publicly traded electrical, communications, and utility distribution platform with material industrial automation exposure. Broader and more diversified than Heitek but competes for the same industrial automation wallet.
• Kaman Industrial Technologies: Industrial distribution business with deep automation and motion control offerings across North America. Broader scale than Heitek but a comparable authorized-distributor-plus-services model targeting manufacturing customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/heitek
• YouTubeyoutube.com/user/heitekauto
• Facebookfacebook.com/heitekautomation
• LinkedInlinkedin.com/company/heitek-automation
• Instagraminstagram.com/heitekautomation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heitek Automation