Murrelektronik
Murrelektronik is a family-owned German industrial automation specialist founded in 1975 that sells decentralized electrical automation components, connectors, power supplies, and the Vario-X modular cabinet-free platform to automotive, packaging, intralogistics, and industrial manufacturing OEMs across more than 50 countries.
- Company typePrivate
- Founded1975
- HeadquartersIstanbul
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Murrelektronik does
Murrelektronik is a family-owned German industrial automation company founded in 1975 and headquartered in Oppenweiler, Baden-Württemberg. The company specializes in decentralized electrical automation technology that brings signals, data, and power closer to the process, eliminating the need for central control panels. Its core platform, Vario-X, is a modular, cabinet-free automation architecture, complemented by MVK Fusion hybrid fieldbus modules (combining discrete I/O, safety I/O, and IO-Link), IO-Link masters and hubs, Emparro power supplies, Xelity industrial Ethernet switches, Modlight60 signal towers, and the uKonn-X digital installation system. The company sells approximately 50,000 main products with numerous variants and is qualified as a component release list supplier to major automotive OEMs including Audi, Porsche, Volkswagen, Ford, Skoda, TRATON, and FCA.
The company operates through wholly-owned subsidiaries across roughly 15 countries with sales-partner coverage in more than 50 countries across Europe, the Americas, Asia/Pacific, the Middle East, and Africa, supported by a five-tier Pro Partner channel program (Pro Partner, Pro Partner Advanced, Pro Partner Alliance, Pro Partner Assembler, Pro Partner Connectivity). GTM is hybrid: quote-based direct enterprise sales for systems and custom integrations, complemented by an e-commerce storefront for standard components. Revenue is predominantly hardware sales of automation components and system solutions, with an emerging layer of digital services (uKonn-X installation guidance, My Murrelektronik customer portal) classified as subscription/recurring.
Murrelektronik serves eight primary verticals: Industrial Manufacturing, Packaging, Intralogistics, Automotive, Food & Beverage, Robotics, Mobile Applications, and New Energy Solutions (wind, solar, hydrogen). The company employs between 1,001 and 5,000 staff, including more than 3,000 automation experts globally, and maintains a connectors and cordsets competence center in Stollberg, Germany. Family ownership persists since founding, with Caroline Hafner Pinnel representing the owner family and co-CEOs Dr. Ulrich Viethen, Stefan Grotzke, and former CEO Jürgen Zeltwanger in leadership. The company holds ISO 9001, 14001, 45001, and 50001 certifications and has won consecutive AUBI-Plus Best Place to Learn awards (2018, 2025).
Murrelektronik firmographics
Firmographics- Name
- Murrelektronik
- Legal name
- Murrelektronik GmbH
- Website
- https://murrelektronik.com.tr
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Murrelektronik is a family-owned German industrial automation specialist founded in 1975 that sells decentralized electrical automation components, connectors, power supplies, and the Vario-X modular cabinet-free platform to automotive, packaging, intralogistics, and industrial manufacturing OEMs across more than 50 countries.
- Ownership category
- akta.pro rank
Murrelektronik industry classification
Industry- Product category
- Industrial Automation Components
- NAICS
- Current-Carrying Wiring Device Manufacturing (335931), Communication and Energy Wire and Cable Manufacturing (33592), Other Communications Equipment Manufacturing (334290)
- SIC
- Electrical Industrial Apparatus (3620), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK)
- akta.pro secondary industries
- Embedded & Industrial Network Interfaces (PCIe/M.2/SOM/SoC NICs) (HDAFAEAI), Power Quality, Metering & Monitoring (HDACAJAG), Low-Voltage Wiring (Data/CAT6, Coax, Phone) (HSAOADAI), Data, Communications & Fiber Optic Cable (IMADAMAD)
Keywords
Where Murrelektronik is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices9 records
Markets served
Murrelektronik business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Industrial Automation Components: Sale of electronic automation products including connectors, I/O systems, power supplies, network technology, and interfaces for industrial automation applications
- System Solutions: Complete automation solutions like Vario-X platform and custom-engineered installation systems for decentralized automation
- Digital Services: Digital services supporting installation, commissioning, and maintenance processes including uKonn-X digital installation system and My Murrelektronik portal
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Industrial automation components and systems sold through direct sales and Pro Partner network |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Murrelektronik product offering
Product offeringCore offering
Murrelektronik develops, manufactures, and distributes decentralized electrical automation products including connectors and cordsets, I/O systems, fieldbus modules, IO-Link masters and hubs, industrial power supplies, network technology, and signal towers. The portfolio is anchored by the proprietary Vario-X modular, cabinet-free automation platform and complemented by digital services such as the uKonn-X guided installation system and the My Murrelektronik customer portal, enabling machine builders and industrial manufacturers to replace traditional control cabinets with field-level automation.
Product overview
Murrelektronik offers a comprehensive portfolio of industrial automation products organized around decentralized installation concepts. The core platform is Vario-X, a modular cabinet-free automation system. Key product families include: MVK Fusion hybrid fieldbus modules combining discrete I/O, safety I/O, and IO-Link; IO-Link masters and hubs for field-level connectivity; Emparro power supplies (Emparro67 Hybrid and Emparro 3ph series) for decentralized power distribution; Hybrid Xelity switches for industrial communication; Modlight60 Pro RGB signal towers with IO-Link; and comprehensive I/O systems. The portfolio spans connectors, power supplies, network technology, and I/O modules totaling approximately 50,000 main products across multiple variants. Digital offerings include uKonn-X for guided installation and My Murrelektronik customer portal. Solutions target industries including automotive, food & beverage, intralogistics, mobile applications, robotics, machine tools, and new energy applications (wind, solar, hydrogen).
Differentiator
Problem solved
Functional benefit
Brands
- uKonn-X: Digital installation system - stands for 'you connect anything': user scans machine-readable code on component using handheld scanner or cell phone for visual guidance during installation, similar to a navigation system. First digitally and visually supported system with multidirectional communication between design, development, assembly, commissioning, and maintenance.
- MVK Fusion
- Vario-X
- Emparro67 Hybrid
- Cube67
- My Murrelektronik
- Data Panel
Products and services
- Vario-X
- MVK Fusion
- IO-Link Masters and Hubs
- Emparro67 Hybrid Power Supply
- Emparro 3ph Power Supplies
- Hybrid Xelity Industrial Switches
- Modlight60 Pro RGB Signal Towers
- MVK CIP Safety Ethernet/IP Module
- uKonn-X Digital Installation System
- My Murrelektronik Digital Customer Portal
- Connectors and Cordsets
- Cube67 I/O System
- CANopen xtremeDB Fieldbus Block
- xtremeDB Distribution Blocks
- Data Panel Fieldbus Modules
Quantifiable outcome
- Drastic reduction in cabling through decentralized architecture
- +5 more outcomes
Companies that use Murrelektronik
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles6 records
Murrelektronik technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature11 records
Murrelektronik partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Turkish Ministry of Science, Industry and TechnologyminorTurkish Minister Fikri Işık visited Murrelektronik Turkey stand at WIN Eurasia trade show; discussed automation and Industry 4.0 role in Turkey's future
- Data PanelminorPartnership with Data Panel for mobile applications solutions; Data Panel manufactures fieldbus modules while Murrelektronik provides ready-made cables, offering robust, sealed, and reliable products for mobile machinery
- MHI Conveyor and Sortation Systems Industry GroupminorMurrelektronik is a member of the MHI Conveyor and Sortation Systems industry group, which focuses on collaboration, education, and innovation among over 60 member companies involved in intralogistics
- Duale Hochschule Baden-Württemberg (DHBW)minorPartnership with DHBW for dual study programs in industrial engineering, information technology, and International Business Administration Management (IBAM); DHBW is a cooperative education university
- Chemnitz Technical University (T.U.C. Racing Club)minorFormula Student sponsorship providing automation components (M8 and M12 cordsets) for the team's electric race car 'The Green Flyer'
- European Machine Vision Association (EMVA)minorMurrelektronik experts participate in EMVA podcast discussions on machine vision technology in packaging applications; EMVA represents machine vision industry in Europe
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
Murrelektronik competitors and assessment
Company assessmentDirect peers
- Phoenix Contact: Phoenix Contact is a direct peer in industrial connectivity, automation, and I/O systems, offering similar connector, power supply, and fieldbus products as Murrelektronik to the same industrial automation customer base.
- ifm Electronic: ifm Electronic is a direct peer in IO-Link masters, I/O modules, and industrial sensors — closely competing with Murrelektronik's IO-Link masters, MVK Fusion modules, and signal tower product lines.
- HARTING Technology Group: HARTING is a direct peer in industrial connectors, cordsets, and IO-Link/fieldbus components, with overlapping M8/M12 connector and automation interface offerings targeting identical factory automation customers.
- Festo: Festo is a direct peer in pneumatic and electric automation, offering I/O systems, valve terminals, and connectivity solutions that overlap with Murrelektronik's industrial automation components for manufacturing customers.
- Weidmüller: Weidmüller is a direct peer specializing in industrial connectivity, electronics, and automation components including terminals, connectors, and power supplies — competing head-to-head with Murrelektronik's core portfolio.
- Beckhoff Automation: Beckhoff is a direct peer in PC-based control and industrial automation, offering EtherCAT-based I/O and fieldbus solutions that overlap with Murrelektronik's decentralized I/O and MVK Fusion hybrid modules.
- WAGO Kontakttechnik: WAGO is a direct peer in spring-pressure connection technology, I/O systems, and automation controllers — competing with Murrelektronik's decentralized I/O and fieldbus solutions in the same industrial automation segment.
- Belden (incl. Lumberg Automation): Belden, through its Lumberg Automation brand, directly competes in industrial connectors, cordsets, and I/O modules — closely overlapping Murrelektronik's connector and fieldbus product lines for factory automation customers.
- Binder Group: Binder is a direct peer specializing in circular connectors and cordsets (M8/M12) for industrial automation — directly competing with Murrelektronik's connector and cordset business to the same factory automation OEMs.
Broad incumbents
- Siemens (Digital Industries): Siemens is a broad incumbent in industrial automation offering PLCs, I/O, drives, and industrial networking that overlaps with Murrelektronik's portfolio as part of a much wider automation and digital industries portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Murrelektronik social profiles
Digital presenceMurrelektronik compliance and trust
Trust signalCompliance7 records
Murrelektronik financial estimates
Financial estimateRevenue estimate
Valuation estimate
Murrelektronik leadership team
Management profileNumber of profiles
Profiles7 records
Murrelektronik subsidiaries and ownership
Company hierarchySubsidiaries15 records
Murrelektronik funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Murrelektronik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Murrelektronik
What does Murrelektronik do?
Murrelektronik develops, manufactures, and distributes decentralized electrical automation products including connectors and cordsets, I/O systems, fieldbus modules, IO-Link masters and hubs, industrial power supplies, network technology, and signal towers. The portfolio is anchored by the proprietary Vario-X modular, cabinet-free automation platform and complemented by digital services such as the uKonn-X guided installation system and the My Murrelektronik customer portal, enabling machine builders and industrial manufacturers to replace traditional control cabinets with field-level automation.
Is Murrelektronik a public or private company?
Murrelektronik is a private company. It is classified as family owned and is currently operating.
When was Murrelektronik founded?
Murrelektronik was founded in 1975. It employs 1,001 to 5,000 people.
Where is Murrelektronik based?
Murrelektronik is headquartered in Istanbul.
How does Murrelektronik make money?
Three revenue lines are on record. Industrial Automation Components are the primary driver. The others are system Solutions and digital Services.
Who are Murrelektronik's main competitors?
Direct peers on record are Phoenix Contact, ifm Electronic, HARTING Technology Group, Festo, Weidmüller, Beckhoff Automation, WAGO Kontakttechnik, Belden (incl. Lumberg Automation) and Binder Group. Siemens (Digital Industries) is listed as a broad incumbent.
Does Murrelektronik have an API?
No public API is recorded for Murrelektronik.
What industry is Murrelektronik in?
Murrelektronik's product category is Industrial Automation Components. Its primary akta.pro industry code is IMAGABAK, Control System Integration & Engineering Services (Design, Commissioning, Retrofits), with a secondary code of HDAFAEAI, Embedded & Industrial Network Interfaces (PCIe/M.2/SOM/SoC NICs). Its NAICS code is 335931 and its SIC code is 3620.