U.S. Games Systems

Specialty Card Publishing (Tarot, Oracle, Playing Cards, and Card Games)usgamesinc.com

U.S. Games Systems is a privately held specialty publisher and e-commerce retailer based in Stamford, Connecticut, selling tarot decks, oracle cards, playing cards, and tabletop games to spiritual enthusiasts, beginners, and family gamers via its usgamesinc.com storefront and wholesale accounts.

Company typePrivate
Founded2012
HeadquartersStamford, United States
Headcount11–50
GTM typeB2C
OfferingHardware or Manufacturing

What U.S. Games Systems does

U.S. Games Systems, Inc. is a privately held specialty publisher and distributor headquartered in Stamford, Connecticut, founded in 1968. The company sells tarot decks, oracle cards, Lenormand and Kipper cards, standard and specialty playing cards, and tabletop/card games (including the proprietary Wizard® card game line) to spiritual and metaphysical enthusiasts, tarot beginners, family game players, gift buyers, and educators. Its core catalog contains more than 500 active SKUs, anchored by authorized distribution of the iconic Rider-Waite and Smith-Waite tarot decks based on Pamela Colman Smith's 1909 artwork, plus exclusive distribution partnerships with Blue Angel Publishing and Duirwaigh Studios.

The business is built on physical product publishing and inventory distribution rather than software or AI-enabled technology; the core technology is described as not applicable. Product launches in 2025 alone numbered approximately 30 new tarot, oracle, and Lenormand decks spanning themes such as Slavic spirit animals, Persian miniature art, Caribbean ancestral wisdom, and Renaissance Flemish symbolism, indicating an aggressive content-acquisition and product-release cadence.

U.S. Games Systems generates revenue through direct-to-consumer e-commerce via its usgamesinc.com storefront, supplemented by a wholesale/business account channel for resellers. Pricing is unit-based: tarot and oracle decks typically retail between $15.95 and $46.95, playing cards between $3 and $17, and games up to roughly $64.95. The company drives volume through bundle deals (e.g., Buy One, Get One 60% Off), periodic sales, email newsletter marketing, and YouTube video content for top-of-funnel acquisition. No revenue, funding, or ownership figures have been publicly disclosed.

U.S. Games Systems firmographics

Firmographics

Name: U.S. Games Systems
Legal name: U.S. Games Systems, Inc.
Website: https://usgamesinc.com
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 11–50 employees
Short description: U.S. Games Systems is a privately held specialty publisher and e-commerce retailer based in Stamford, Connecticut, selling tarot decks, oracle cards, playing cards, and tabletop games to spiritual enthusiasts, beginners, and family gamers via its usgamesinc.com storefront and wholesale accounts.
Ownership category
akta.pro rank

U.S. Games Systems industry classification

Industry

Product category: Specialty Card Publishing (Tarot, Oracle, Playing Cards, and Card Games)
NAICS: Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120), Doll, Toy, and Game Manufacturing (339930)
SIC: Retail-Hobby, Toy & Game Shops (5945)
akta.pro primary industry: Board Game & Puzzle Specialty Retailers (CRALALAA)
akta.pro secondary industries: Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH), Collectible Card Games (CCG/TCG) Retail (CRALAGAC), Physical Game Distribution & Retail (Boxed Games, Wholesale, Merchandising) (MPAFABAC)

Keywords

Tarot card publishing
Oracle card decks
Specialty playing cards
Family card games
Divination card decks

Where U.S. Games Systems is headquartered

Location

Headquarters

HQ city: Stamford
HQ country: United States
HQ region: North America

Offices1 record

Markets served

U.S. Games Systems business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

Product Sales - Tarot & Oracle Decks: Revenue generated from direct sales of tarot decks, oracle decks, Lenormand cards, and related spiritual/divination products through the company's e-commerce website.
Product Sales - Playing Cards & Games: Revenue from traditional playing cards, family games, Wizard card games, word games, and educational/historical card games.
Bundle Deals & Special Offers: The company drives revenue through promotional bundle deals (Buy One, Get One 60% Off) and periodic sales on various product lines.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Standard retail pricing for tarot decks and oracle cards
Unit Pricing	Pay-as-you-go	Playing cards and family games
Transaction based/ take rate	Multi-year contract	Wholesale/business accounts

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

U.S. Games Systems product offering

Product offering

Core offering

U.S. Games Systems is a specialty publisher and distributor of physical tarot decks, oracle card decks, Lenormand and Kipper cards, traditional playing cards, and tabletop card and board games. The company sells these products primarily through its own direct-to-consumer e-commerce website (usgamesinc.com) and supports resellers through wholesale business accounts. Its catalog spans more than 500 products, with the Tarot & Inspiration category representing the largest portion and the proprietary Wizard® card game serving as a flagship card-game line.

Product overview

U.S. Games Systems, Inc. is a specialty publisher and distributor of tarot decks, oracle cards, playing cards, and tabletop games. The product portfolio centers on two main divisions: Tarot & Inspiration (offering tarot decks, oracle decks, Lenormand & Kipper cards, Pamela Colman Smith/Rider-Waite collections, affirmation decks, beginner tarot products, and related books) and Playing Cards & Games (featuring Wizard® Card Games as a flagship strategic card game, family games, history-themed educational games, word games, and standard playing cards). The company serves both retail consumers and wholesale buyers seeking spiritual guidance tools, card games, and educational products.

Differentiator

Problem solved

Functional benefit

Products and services

Tarot Decks
Oracle Decks
Lenormand & Kipper Cards
Pamela Colman Smith Collection (Rider-Waite / Smith-Waite)
Playing Cards
Wizard® Card Games
Family Games
History Games (educational card games)
Word Games
Affirmation & Inspiration Decks
Tarot for Beginners Kits
Duirwaigh Studios Tarot & Oracle Products
Tarot & Inspiration Guidebooks

Companies that use U.S. Games Systems

Customer profile

Segments5 records

Ideal customer profiles2 records

U.S. Games Systems technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

U.S. Games Systems partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Blue Angel PublishingcoreChannel Partner/ Reseller/ DistributorU.S. Games Systems is a distributor of Blue Angel products, indicating a distribution partnership where U.S. Games Systems serves as the distributor for Blue Angel Publishing's product line.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

U.S. Games Systems competitors and assessment

Company assessment

Emerging players

Cartamundi: Global playing card and games manufacturer/distributor. Comparable to U.S. Games Systems' playing cards and Wizard® card game categories as both a supplier and competitor in specialty card distribution.
Theory11: Direct-to-consumer luxury and designer playing card brand with strong e-commerce focus. Comparable to U.S. Games Systems in specialty playing-card retail and D2C distribution model.

Direct peers

Llewellyn Publications: Long-established publisher specializing in tarot, oracle, astrology, and metaphysical books and card decks. Closely comparable in product mix and customer base to U.S. Games Systems' Tarot & Inspiration category.
Hay House: Major publisher of tarot, oracle, and affirmation decks plus self-help/wellness books. Directly comparable to U.S. Games Systems in publishing tarot/oracle decks for the spiritual wellness market.
Blue Angel Publishing: Australian publisher of oracle and tarot decks including well-known titles such as 'Messages from Your Animal Spirit Guides.' Existing distribution partner of U.S. Games Systems and a direct peer in oracle deck publishing.

Broad incumbents

Running Press: Publisher of novelty card decks, mini kits, and gift products. Directly comparable in specialty card publishing for the gifting market, but operates across a much broader portfolio.
Adams Media: Publisher of self-help and lifestyle content including tarot, oracle, and affirmation decks. Comparable in the wellness/spiritual card-deck segment but part of a larger publishing portfolio.
Schiffer Publishing: Independent publisher of specialty books, including history-themed card decks and educational games that overlap with U.S. Games Systems' history games and educational cards categories.
Workman Publishing: Publisher of lifestyle, gift, and educational products including card decks and games. Comparable in card-deck publishing for the gifting/educational consumer, though it operates across many categories.
Chronicle Books: Large independent publisher of illustrated books and gift products including oracle/affirmation decks. Comparable through its card-deck publishing line, though tarot is not its core focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

U.S. Games Systems financial estimates

Financial estimate

Revenue estimate

Valuation estimate

U.S. Games Systems leadership team

Management profile

Number of profiles

U.S. Games Systems funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

U.S. Games Systems M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U.S. Games Systems

What does U.S. Games Systems do?

Is U.S. Games Systems a public or private company?

U.S. Games Systems is a private company. It is classified as unknown and is currently operating.

When was U.S. Games Systems founded?

U.S. Games Systems was founded in 2012. It employs 11 to 50 people.

Where is U.S. Games Systems based?

U.S. Games Systems is headquartered in Stamford, United States, in the North America region.

How does U.S. Games Systems make money?

Three revenue lines are on record. Product Sales - Tarot & Oracle Decks are the primary driver. The others are product Sales - Playing Cards & Games and bundle Deals & Special Offers.

Who are U.S. Games Systems's main competitors?

Emerging players on record are Cartamundi and Theory11. Direct peers are Llewellyn Publications, Hay House and Blue Angel Publishing. Broad incumbents are Running Press, Adams Media, Schiffer Publishing, Workman Publishing and Chronicle Books.

Does U.S. Games Systems have an API?

No public API is recorded for U.S. Games Systems.

What industry is U.S. Games Systems in?

U.S. Games Systems's product category is Specialty Card Publishing (Tarot, Oracle, Playing Cards, and Card Games). Its primary akta.pro industry code is CRALALAA, Board Game & Puzzle Specialty Retailers, with a secondary code of CRALAFAH, Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming). Its NAICS code is 45912 and its SIC code is 5945.