Slick Chicks

What Slick Chicks does

Slick Chicks is a privately held, women-owned adaptive apparel company founded in 2014 and headquartered in New York. It designs and sells undergarments, bras, loungewear, and activewear engineered for individuals with limited mobility, wheelchair users, postpartum and post-surgical consumers, and caregivers. The company's core technology centers on a patented hook & eye side fastener design and official partnership with VELCRO Brand, enabling side, front-zipper, and magnetic closures that eliminate the need to lift arms or legs over the head during dressing. Products feature moisture-wicking antimicrobial fabric, tagless sensory-friendly construction, and inclusive sizing up to 5XL, with HSA/FSA eligibility.

Slick Chicks monetizes through three channels: direct-to-consumer e-commerce at slickchicksonline.com, national retail distribution (notably CVS in 1,200+ stores since April 2025 and Target), and a B2B wholesale program. Unit prices range from approximately $28 for core adaptive briefs to $54.99-$74.99 for accessible outerwear, with volume discounts of 15-25% and gift cards in $25, $50, and $100 denominations. The brand has earned credibility via Tory Branch Foundation Cohort VI alumni status, the MEDA Million Dollar Challenge (2024), and features in Forbes, AdWeek, and FIT's Adapt/Evolve exhibition (September-October 2025).

Name

Slick Chicks

Legal name

Slick Chicks

Website

https://slickchicksonline.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Slick Chicks is a women-owned adaptive apparel company founded in 2014 that designs patented side-fastener undergarments, bras, loungewear, and activewear for individuals with limited mobility, wheelchair users, and postpartum consumers, sold via DTC e-commerce, CVS, and Target.

Ownership category

akta.pro rank

Product category

Adaptive Apparel

NAICS

Apparel Manufacturing (315)

SIC

Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro primary industry

Panties & Briefs (CRAAAIAB)

Keywords

• Adaptive underwear
• Adaptive apparel
• Adaptive intimates
• Accessible clothing
• Wheelchair clothing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Direct-to-consumer e-commerce sales of adaptive underwear, bras, and loungewear through slickchicksonline.com with standard online checkout
2. Retail Distribution: Wholesale distribution through retail partners including CVS (1,200+ stores) and Target
3. Wholesale: B2B wholesale channel for retailers and partners to purchase Slick Chicks products

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Slick Chicks designs, manufactures, and sells adaptive apparel — primarily underwear, bras, loungewear, and activewear — engineered with patented hook & eye side fasteners and front zipper closures that allow individuals with limited mobility, wheelchair users, and people recovering from surgery to dress independently or with minimal assistance. The product line features inclusive sizing up to 5XL, moisture-wicking and antimicrobial fabric, and tagless sensory-friendly design.

Product overview

Slick Chicks is a women-owned adaptive apparel company offering a comprehensive line of stylish, accessible underwear, bras, loungewear, and activewear specifically designed for individuals with limited mobility, wheelchair users, and those with disabilities. The company's patented and VELCRO®-branded products feature side fasteners, front zippers, and hook & eye closures that enable both independent and assisted dressing. Key products include the High Waist Brief ($28), Wireless Zip Front Bra ($34.99), Leakproof Underwear ($39), Accessible Hoodie ($54.99), and Accessible V-Neck Crop Top ($31.50). The product line spans adaptive underwear (briefs, panties, boyshorts), adaptive bras (zip-front and VELCRO® front closure), adaptive loungewear (hoodies, sweatshirts, joggers, lounge shirts), and adaptive activewear (tank tops, biker shorts). All products offer inclusive sizing up to 4X/5XL, with features including antimicrobial fabric, moisture-wicking properties, tagless design, and HSA/FSA eligibility. The company is an official VELCRO® brand partner with patented hook & eye side closure designs.

Differentiator

Problem solved

Functional benefit

Products and services

• High Waist Brief Adaptive high-waist brief underwear with hook & eye side closures and moisture-wicking antimicrobial fabric for seated dressing and limited mobility, available in XS-5XL in Black, White, Beige, and Plum at $28.00.
• Wireless Zip Front Bra Adaptive wireless bra with front zipper, adjustable straps, removable padding, and moisture-wicking fabric in sizes XS-4X, priced at $34.99.
• Leakproof Underwear Adaptive leakproof underwear with VELCRO® brand fasteners, full UI tech liner for light-to-medium incontinence, breathable cotton lining, and side closure design in sizes XS-5XL at $39.00.
• Accessible Hoodie Adaptive hoodie with side zipper closure designed for wheelchair users and those with limited mobility, available in XS-5XL in Plum and Black at $54.99 (sale, regular $74.99).
• Accessible V-Neck Crop Top Adaptive V-neck crop top with wide open sleeves, elastic waist, clasp buttons, and kangaroo pocket; made from 57% Cotton, 38% Polyester, 5% Spandex; XS-2XL at $31.50 (sale, regular $44.99).
• Pull-On Boyshort Adaptive boyshort underwear featuring a pull-on style for easy dressing in the core underwear collection.
• Highwaist Panty with VELCRO® Brand Fasteners High-waist adaptive panty with VELCRO® brand side fasteners for self or assisted dressing.
• Front Fastening Bra with VELCRO® Brand Fasteners Adaptive front-fastening bra with VELCRO® brand closures for easy dressing.
• Accessible Crewneck Sweatshirt Adaptive crewneck sweatshirt with side zipper closure for seated dressing.
• Accessible Side Zipper Joggers Adaptive joggers with side zippers for wheelchair users and easy dressing.
• Accessible Long Sleeve Lounge Shirt Adaptive long sleeve lounge shirt with accessible design features for seated dressing.
• Athletic Tank Top Athletic tank top in the adaptive activewear collection, priced at $48.00.
• Athletic Biker Short Athletic biker short in the adaptive activewear collection, priced at $48.00.
• Slick Chicks Gift Card Digital e-gift card available in $25, $50, and $100 denominations.

Quantifiable outcome

• Available at 1,200+ CVS stores nationwide

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• CVS PharmacycoreChannel Partner/ Reseller/ Distributor · 4 April 2025Slick Chicks products available at over 1,200 CVS stores nationwide as of April 2025, significantly expanding retail distribution
• Angel City SportscoreStrategic or Co-development PartnerSlick Chicks partnered with Angel City Sports to celebrate Jamey Perry, an accomplished writer and champion adaptive athlete. The partnership highlights how Slick Chicks adaptive wear empowers individuals to balance life as mother, writer, and athlete.
• VELCRO BrandcoreTechnology or IntegrationOfficial Velcro Brand partner; uses VELCRO Brand Fasteners in select adaptive apparel products for easy fastening and unfastening
• Fashion Institute of Technology (FIT)flagshipStrategic or Co-development PartnerSlick Chicks featured in FIT's 'Adapt/Evolve' exhibition examining adaptive and inclusive design across fashion, footwear, accessories, graphic, interior, jewelry, and toy sectors. Exhibition runs September 18 - October 26, 2025 in New York.
• TargetcoreChannel Partner/ Reseller/ DistributorTarget retail partnership offering Slick Chicks adaptive underwear brand made for everyone

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tommy Hilfiger Adaptive: Tommy Hilfiger's adaptive apparel line offers modified closures and seated-dressing designs for adults and children with disabilities. Although it sits within a much broader mass-fashion portfolio, it is the most cited mainstream benchmark for adaptive apparel and competes head-on for inclusive-intimates mindshare with Slick Chicks.
• Aerie (American Eagle Outfitters): Aerie is a major intimates and loungewear brand within American Eagle Outfitters with inclusive sizing, body-positive marketing, and limited adaptive assortments. It is a broad incumbent in the intimates space in which Slick Chicks competes.
• Target Adaptive Brands (e.g., Cat & Jack Adaptive, All in Motion Adaptive): Target sells proprietary adaptive apparel across children's, active, and intimates categories and serves as both a retail partner and an adjacent competitor to Slick Chicks. Its scale and category breadth set the baseline consumer expectation for adaptive products at mass retail.

Direct peers

• June Adaptive: June Adaptive is a women's adaptive apparel brand specializing in seated-dressing pants, tops, and undergarments with side openings and magnetic closures. It targets a very similar persona (wheelchair users, limited mobility) and is among the closest pure-play direct competitors to Slick Chicks.
• IZ Adaptive: IZ Adaptive designs fashionable adaptive clothing for wheelchair users with side zippers, seated fits, and adjustable features. Founded by an adaptive fashion designer, it overlaps directly with Slick Chicks on adaptive construction and the disabled-customer community.
• Care+Wear: Care+Wear produces adaptive medical apparel, including post-surgery recovery wear and accessible bras with front closures for patients and people with limited mobility. It shares the Slick Chicks customer base and a product overlap in adaptive bras and recovery wear.
• MagnaReady: MagnaReady makes adaptive shirts, pants, and accessories using magnetic closures that replace buttons for users with dexterity limitations. It is a direct technical peer in the adaptive-closure product category that Slick Chicks enters with hook & eye and VELCRO solutions.

Emerging players

• MeUndies: MeUndies is a digitally native underwear and loungewear brand with subscription models and inclusive sizing. It competes with Slick Chicks for DTC underwear share and brand affinity among younger, comfort-oriented consumers.
• ThirdLove: ThirdLove is a digitally native intimates brand known for half-cup sizing, wireless bras, and inclusive fitting. While not strictly adaptive, it overlaps on inclusive sizing, wireless front-closure bras, and the modern DTC intimates buyer that Slick Chicks serves.
• Knix: Knix is a direct-to-consumer intimates and activewear brand offering leakproof underwear, wireless bras, and inclusive sizing. It overlaps with Slick Chicks on leakproof adaptive underwear, inclusive sizing, and DTC intimates positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@slickchicksonline
• Facebookfacebook.com/slickchicksonline
• Instagraminstagram.com/slickchicksonline
• Pinterestpinterest.com/slickchicksny
• Xx.com/slickchicksnyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slick Chicks