Care+Wear
Care+Wear designs and sells adaptive healthwear for two markets: condition-specific patient garments (PICC line covers, chest port access apparel, NICU bodysuits, dialysis and post-surgical wear) and a scrubs line for healthcare workers, distributed via DTC e-commerce and hospital wholesale, with designer collaborations including Oscar de la Renta and N Natori.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Care+Wear does
Care+Wear is a New York-based private healthwear company founded in 2014 that designs and sells adaptive clothing for two distinct end markets: patients undergoing medical treatment and healthcare professionals. Its patient-side product portfolio centers on condition-specific garments including antimicrobial PICC line covers, chest port access shirts and hoodies, waterproof shower and cast covers, post-surgical recovery bras, NICU preemie bodysuits, and dialysis apparel, each engineered around a specific clinical access point or protective need. Its healthcare-worker portfolio includes a full scrubs collection (women's and men's tops, jogger and straight-leg pants, underscrubs, reversible fleece jackets, scrub caps) plus embroidered and bundled SKUs priced from $17.50 to $205.
The company's underlying product technology is a proprietary co-development design process that pairs clinicians and patients with fashion designers (including Oscar de la Renta, N Natori, and Parsons School of Design), producing items that combine medical functionality (antimicrobial fabrics, strategically placed access points, NICU-compatible snaps and ties) with fashion-grade aesthetics. Care+Wear generates revenue through direct-to-consumer e-commerce on its own Shopify storefront, a separate wholesale and enterprise channel for hospitals and healthcare facilities, gift cards (Love+Care, $50-$200), licensed collaborations such as MLB-branded PICC line covers, and designer collaboration drops that function partly as licensing/royalty vehicles. The company donates up to 10% of profits to cancer-focused non-profits including Stand Up 2 Cancer, the American Cancer Society, and The Pink Agenda.
Go-to-market combines content-led acquisition (an extensive community blog on conditions such as PICC lines, TPN, IV antibiotics, gastroparesis, and breast cancer; gift guides; nurse spotlights) with earned media (NYT, Cosmopolitan, HuffPost, Katie Couric) and organic social (Instagram @careandwear), supported by an email newsletter offering 15% off first order. Disclosed outside funding totals roughly $2.45 million (a $2.433M round in November 2018 and a $16,000 FedEx Small Business Grant in May 2021), the company holds no patents or regulatory certifications on record, and operates with 11-50 employees from the United States.
Care+Wear firmographics
Firmographics- Name
- Care+Wear
- Legal name
- Care+Wear
- Website
- https://careandwear.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Care+Wear designs and sells adaptive healthwear for two markets: condition-specific patient garments (PICC line covers, chest port access apparel, NICU bodysuits, dialysis and post-surgical wear) and a scrubs line for healthcare workers, distributed via DTC e-commerce and hospital wholesale, with designer collaborations including Oscar de la Renta and N Natori.
- Ownership category
- akta.pro rank
Care+Wear industry classification
Industry- Product category
- Adaptive Medical Apparel
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Adaptive & Inclusive Performance Wear (CRAAAEAK)
Keywords
Where Care+Wear is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Care+Wear business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Direct Product Sales: E-commerce sales of healthwear and scrubs directly to patients and healthcare workers through careandwear.com, including one-time purchases and bundled product packages
- Gift Cards: Love+Care Gift Cards sold in denominations of $50, $75, $100, $150, and $200 for patient support gifting
- Enterprise and Wholesale: Bulk sales of healthwear and scrubs to hospitals and healthcare facilities for staff uniforms and patient care
- Licensing and Designer Collaborations: Branded collaborations with MLB for licensed PICC line covers and high-fashion partnerships with Oscar de la Renta
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Healthwear Products |
| Unit Pricing | Pay-as-you-go | Scrubs Collection |
| Unit Pricing | Pay-as-you-go | Healthcare Bundles |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Care+Wear product offering
Product offeringCore offering
Care+Wear designs and sells adaptive healthwear apparel for patients undergoing medical treatment (PICC lines, chest ports, dialysis, post-surgery, NICU) and medical scrubs for healthcare professionals. Products combine medical functionality (strategic access points, antimicrobial fabric, waterproofing) with fashion aesthetics through co-development with clinicians, patients, and designers including Oscar de la Renta and N Natori. Sales occur through the careandwear.com e-commerce storefront and wholesale/enterprise channels for hospitals and healthcare facilities.
Product overview
Care+Wear is a healthwear company offering adaptive clothing for patients and healthcare professionals. The product portfolio consists of two main categories: (1) Healthwear products including PICC Line Covers (Ultra Grip, Classic, Long variants), Chest Port Access Shirts and Hoodies, Post-Surgical Bras (The Believer Bra), NICU Preemie Bodysuits, Waterproof Cast Covers and Shower Sleeves, and Dialysis Clothing; and (2) Healthcare Scrubs including tops, bottoms, scrub caps, underscrubs, and fleece jackets available in multiple colors. The company also offers collaborative luxury lines with Oscar de la Renta and N Natori, plus bundled product packages for comprehensive care. All products are developed through a proprietary design process involving clinicians, patients, and designers.
Differentiator
Problem solved
Functional benefit
Brands
- Care+Wear x Oscar de la Renta: A collaboration collection featuring chest port access hoodies combining luxury fashion with practical medical design for patients undergoing treatment.
- Care+Wear x N Natori
- Healthwear
- Love+Care Gift Cards
Products and services
- PICC Line Covers
Companies that use Care+Wear
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Care+Wear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Care+Wear partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- Oscar de la RentacoreExclusive designer collaboration bringing high-fashion aesthetics to functional chest port access hoodies for both men and women. The Oscar de la Renta collection combines luxury styling with practical medical design, allowing patients to look elegant during treatment.
- N Natori (The Natori Company)coreDesigner partnership with N Natori for the Care+Wear x N Natori scrubs collection, bridging fashion and function in healthcare workwear. The collaboration brings the designer's aesthetic to scrubs designed for healthcare professionals.
- Parsons School of DesignsupportingEducational design partnership bringing student and faculty expertise to the proprietary design process for adaptive healthwear products.
- Stand Up 2 CancersupportingNon-profit cancer organization receiving up to 10% of Care+Wear profits as part of the company's giving back program supporting cancer research and patient assistance.
- The American Cancer SocietysupportingNon-profit cancer organization receiving up to 10% of Care+Wear profits as part of the company's giving back program supporting cancer research and patient assistance.
- The Pink AgendasupportingNon-profit breast cancer organization receiving up to 10% of Care+Wear profits as part of the company's giving back program supporting breast cancer awareness and research.
- KlarnasupportingPayment partner offering 'Klarna Pay in 4' option allowing customers to split purchases into four interest-free payments.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Care+Wear competitors and assessment
Company assessmentBroad incumbents
- Cherokee Workwear: Established mass-market medical uniform brand with broad distribution through hospital group purchasing organizations, competing on price and breadth against Care+Wear's scrubs line.
- Tommy Hilfiger Adaptive: Mainstream fashion house adaptive line built with MagnaReady-style closures and accessible design; competes for the same style-conscious inclusive apparel customer and validates designer-driven adaptive fashion.
- Barco Uniforms: Long-standing medical apparel manufacturer with multiple scrub brands (Barco One, Skechers, Landau) that competes against Care+Wear across hospital channels and uniform programs.
- Medela: Medical device and apparel company supplying breast pumps, postpartum, and post-surgical products through hospitals and DME channels; adjacent to Care+Wear's post-mastectomy and NICU patient populations.
- Dickies Medical: Heritage workwear brand (Williamson-Dickie) with a substantial medical scrubs business, competing against Care+Wear's hospital wholesale channel through deep institutional relationships.
Direct peers
- Jaanuu: Premium medical scrubs and workwear brand with a fashion-led DTC approach that closely mirrors Care+Wear's positioning across tops, bottoms, underscrubs, and jackets for clinicians.
- AnaOno: Specialty DTC brand designing intimate apparel and bras for breast cancer patients and survivors, directly comparable to Care+Wear's post-surgical Believer Bra within the same patient sub-segment.
- FIGS: Public, venture-backed scrubs and medical apparel brand that competes head-to-head with Care+Wear's scrubs collection on the healthcare-worker side, with much larger marketing budgets and a similar premium DTC positioning.
- MagnaReady: Adaptive apparel brand specializing in magnetic-closure shirts and easy-access clothing for people with limited dexterity, including post-surgical patients, overlapping with Care+Wear's accessibility-led value proposition.
- Iz Adaptive: Canadian adaptive fashion brand offering wheelchair-friendly, easy-access, and post-medical apparel with designer aesthetics, directly comparable to Care+Wear's Oscar de la Renta positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Care+Wear social profiles
Digital presenceCare+Wear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Care+Wear leadership team
Management profileNumber of profiles
Profiles3 records
Care+Wear funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Care+Wear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Care+Wear
What does Care+Wear do?
Care+Wear designs and sells adaptive healthwear apparel for patients undergoing medical treatment (PICC lines, chest ports, dialysis, post-surgery, NICU) and medical scrubs for healthcare professionals. Products combine medical functionality (strategic access points, antimicrobial fabric, waterproofing) with fashion aesthetics through co-development with clinicians, patients, and designers including Oscar de la Renta and N Natori. Sales occur through the careandwear.com e-commerce storefront and wholesale/enterprise channels for hospitals and healthcare facilities.
Is Care+Wear a public or private company?
Care+Wear is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Care+Wear founded?
Care+Wear was founded in 2014. It employs 11 to 50 people.
Where is Care+Wear based?
Care+Wear is headquartered in New York, United States, in the North America region.
How does Care+Wear make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are gift Cards, enterprise and Wholesale and licensing and Designer Collaborations.
Who are Care+Wear's main competitors?
Broad incumbents on record are Cherokee Workwear, Tommy Hilfiger Adaptive, Barco Uniforms, Medela and Dickies Medical. Direct peers are Jaanuu, AnaOno, FIGS, MagnaReady and Iz Adaptive.
Does Care+Wear have an API?
No public API is recorded for Care+Wear.
What industry is Care+Wear in?
Care+Wear's product category is Adaptive Medical Apparel. Its primary akta.pro industry code is CRAAAEAK, Adaptive & Inclusive Performance Wear. Its NAICS code is 3159 and its SIC code is 3842.