Motion Control

What Motion Control does

Motion Control Corporation, founded in 1973 and headquartered in Livonia, Michigan, is a privately held industrial automation distributor and engineering services firm serving manufacturers and machine builders. The company operates a dual business: a multi-brand distribution franchise for automation and control components, and an in-house engineering practice that designs, fabricates, and installs custom automation and test systems. Its core integrated products are automotive-standard end-of-line test cyclers for transmissions, axles, electric drive units, hybrid transmissions, and EV batteries, complemented by vision-guided robotic cells, 3D bin picking systems, material handling and conveyor systems, and specialty machinery built to UL-508, CSA, or CE specifications. Supporting capabilities include custom software for real-time monitoring, OEE, SCADA, IoT integration, and traceability, plus field service, startup, and component repair for both MCC systems and third-party platforms.

The company distributes components from more than twenty manufacturers across its primary franchise lines (Omron, Unitronics, Unico, Sprecher Schuh, Wieland, Moxa) and complementary lines (Advanced Motion Controls, Jaka Robots, Metalrota, AMCI, LinMot, LMI3D, SMAC, HTM Sensors, Kyntronics, Socomec, RTA, Great Lakes Technologies, Weintek USA). Cycler designs leverage combined IGBT and silicon carbide (SiC) switching technologies to address torque, voltage, current, and response requirements for automotive, EV, truck, and construction equipment applications.

Go-to-market is sales-led and relationship-driven: industrial automation salespeople and controls engineers engage enterprise customers directly, supported by a website contact form, phone sales line, and on-site field service. Pricing is quote-based and not publicly disclosed because solutions are custom-engineered to customer specifications. The primary customer segment is automotive OEMs and tier-1 suppliers, with secondary segments in truck and construction equipment manufacturers and machine builders. Installed systems are operating at plants throughout North America, Asia, and Europe.

Name

Motion Control

Legal name

Motion Control Corporation

Website

https://motioncontrolcorp.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Motion Control Corporation is a privately held, Michigan-based industrial automation distributor and engineering firm that designs, builds, and services custom test cyclers, vision-guided robotic cells, and integrated automation systems for automotive OEMs, EV manufacturers, tier-1 suppliers, and machine builders.

Ownership category

akta.pro rank

Product category

Industrial Automation Engineering Services

NAICS

Relay and Industrial Control Manufacturing (335314), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

akta.pro secondary industries

Motion Control Components (Servos, Drives, Motors, Encoders) (IMAHAHAG), Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH)

Keywords

• Industrial automation components
• End-of-line test systems
• Vision-guided robotics
• Motion control engineering
• Automotive powertrain testing

Headquarters

HQ city

Livonia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Automation Component Distribution: Distribution of automation and control components from manufacturer partners including Omron, Unitronics, Unico, Sprecher Schuh, Wieland, Moxa, and others. Components include servo drives, PLCs, HMIs, sensors, motors, power protection, network infrastructure, and linear actuators.
2. System Integration and Turnkey Solutions: Design, fabrication, and installation of custom automation and test systems including cyclers, robotic cells, and specialty machinery. Solutions are engineered to customer specifications and UL-508, CSA, or CE standards.
3. Field Service, Startup, and Repair: Field service and technical support for MCC cyclers and systems, including drive configuration, repair, safety controls, and vision-guided robotics. Component repair services with return authorization to manufacturers for evaluation and service.
4. Custom Software Development: Custom software solutions including industrial control upgrades, real-time monitoring, OEE, SCADA, IoT integration, traceability, and data acquisition systems.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Motion Control Corporation designs, fabricates, and installs custom automation and test solutions for manufacturers, including end-of-line transmission/axle cyclers, EDU and EV battery test systems, vision-guided robotic cells with 3D bin picking, SCADA, motion, and industrial control systems. Alongside engineering integration, the company distributes automation and control components from manufacturers including Omron, Unitronics, Unico, Sprecher Schuh, Wieland, Moxa, Advanced Motion Controls, Jaka Robots, LinMot, and others, supported by field service, repair, and custom software development.

Product overview

Motion Control Corporation is an automation distributor and engineering services company offering both distributed automation components and integrated turnkey solutions. The company distributes automation and control products from over 20 manufacturer brands (Omron, Unitronics, Unico, Sprecher Schuh, Wieland, Moxa, Advanced Motion Controls, Jaka Robots, Metalrota, AMCI, HTM Sensors, Kyntronics, LinMot, LMI3D, RTA, SMAC, Socomec, Weintek USA, Great Lakes Technologies) and provides engineering integration services including test cyclers (Transmission/Axle Test, EDU/Hybrid Transmission Test, EV Battery Test), custom automation systems (Robot Guidance, Material Handling, Vision-Guided Robotics), software solutions (SCADA, IoT, Real-Time Monitoring, OEE, Traceability), and field services (Startup, Troubleshooting, Repair). Solutions are designed to customer specifications and UL-508, CSA, or CE standards, installed at automotive manufacturers and tier-1 suppliers since 1973.

Differentiator

Problem solved

Functional benefit

Products and services

• Transmission & Axle Test Cyclers

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core.

• Advanced Motion ControlscoreTechnology or IntegrationAdvanced Motion Controls (AMC) provides AC & DC servo drives including brushed, brushless/PMAC, induction motors, stepper motors with extensive range and custom options. MCC distributes AMC products as part of its automation component portfolio.
• Jaka RobotscoreTechnology or IntegrationJaka Robots offers high-performance collaborative robots across five families with a wide range of capabilities, payloads, and features. MCC integrates Jaka collaborative robots into its automation solutions.
• MetalrotacoreTechnology or IntegrationMetalrota provides traction drive units, drive steer units, gearmotors, and encoder/feedback options with horizontal and vertical mounting and high payload capacities. Products are ideal for AGVs, fork trucks, AMRs, and similar applications.
• MOXAcoreTechnology or IntegrationMOXA provides industrial network infrastructure including Ethernet switches, secure routers, wireless AP/bridge/client, cellular gateways/routers, media converters, network management software, serial device servers, USB-to-serial converters, multiport serial boards, controllers & I/Os, OPC UA software, industrial computing, panel computers & displays, and IIoT gateways.
• OmroncoreTechnology or IntegrationOmron is a primary distribution partner providing PLCs, touch screen HMIs, barcode readers, industrial vision systems, motion products, EtherCAT servos, variable frequency drives, safety products (controllers, relays, light curtains, door interlock switches, e-stops), fiber optic sensors, measurement sensors, connectors, cordsets, rotary encoders, panel products, power supplies, contactors, relays, and power/motor monitoring.
• Sprecher+SchuhcoreTechnology or IntegrationSprecher+Schuh provides contactors, overload protection, starters, enclosed product, motor controllers, MCCBs, soft starters, circuit protection, disconnect switches, rotary cam switches, control and timing relays, pilot devices, terminals, signaling devices, and Infinitum Motors. Listed as a primary distribution partner on the About page.
• UnicocoreTechnology or IntegrationUnico provides power systems for automotive test, SiC (silicon carbide) drives, drive upgrades for press transfer and control, and repairs, field service and startup. Listed as a primary distribution partner on the About page.
• UnitronicscoreTechnology or IntegrationUnitronics provides all-in-one PLC/HMI solutions and cloud services. Listed as a primary distribution partner on the About page.
• WielandcoreTechnology or IntegrationWieland provides terminal blocks, rectangular connectors, safety process input devices, and safety encoders. Listed as a primary distribution partner on the About page.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AutomationDirect: Automation component distributor selling PLCs, drives, motors, HMI, and motion control products to industrial customers; comparable to MCC's distribution business even though AutomationDirect operates a direct/ecommerce model rather than field sales.
• AX Control: Industrial automation distributor and authorized repair center for legacy and current drives, PLCs, and motion control components — closely comparable to MCC's distribution-and-repair service model.
• Hargrove Controls & Electric: Industrial automation services and systems integrator providing control system design, SCADA, and panel fabrication for process and manufacturing clients — analogous to MCC's integration services for automotive manufacturers.
• JR Automation (Hitachi): Automotive-focused systems integrator that designs and builds custom automation and test equipment, including end-of-line test cells, for OEMs and tier-1 suppliers — a direct competitor for MCC's automotive test and assembly integration work.
• Avanceon: Mid-sized systems integrator that combines automation component distribution with custom control, SCADA, and motion-control engineering for industrial customers — directly mirroring MCC's distribution-plus-integration model across process and discrete manufacturing verticals.
• Genesis Systems (IPG Photonics): Robotic systems integrator specializing in vision-guided robotics, welding, and material handling for automotive and industrial customers — overlapping with MCC's vision-guided robotic cells and 3D bin picking capabilities.

Broad incumbents

• Motion Industries: Large industrial MRO and automation distributor; while broader and less specialized in automotive test, it overlaps with MCC's component distribution franchise and serves many of the same manufacturing customers.
• Rockwell Automation: Large incumbent automation OEM whose Allen-Bradley PLCs, drives, and motion control products are distributed by MCC; competes indirectly by offering direct integration and digital ecosystem services to the same automotive customer base.
• Siemens Digital Industries: Global automation incumbent offering PLCs, drives, motion control, and digital industries software; relevant as both a competitor to MCC's integration practice and one of the brands MCC services in the field.
• Beckhoff Automation: Automation OEM supplying PC-based control, drives, and motion products; a peer for MCC in motion and machine control technology selection, and a brand MCC integrates alongside Omron and Unico.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motion Control