Simone Rocha
Simone Rocha is an independent London-based luxury fashion brand designing womenswear, menswear, footwear, bags, and accessories, selling through owned boutiques in New York, Los Angeles, Tokyo, and Taipei, e-commerce, and curated wholesale partners including Dover Street Market.
- Company typePrivate
- Founded1986
- HeadquartersIslington, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Simone Rocha does
Simone Rocha is an independent, privately held luxury fashion brand founded by designer Simone Rocha and headquartered in London. The brand designs and sells women's and men's ready-to-wear collections, footwear, bags, jewellery, hair accessories, scarves, and lingerie-inspired underpinning pieces, serving primarily affluent female consumers seeking distinctive embellished designer fashion, while extending into the menswear and gender-fluid segment. Retail and wholesale presence spans five major markets — the United Kingdom (London HQ), the United States (New York and Los Angeles), Japan (Ginza), and Taiwan (Taipei) — through a combination of owned boutiques and curated shop-in-shops within Comme des Garçons' Dover Street Market locations. The brand marks a 10-year anniversary in 2021 and has presented runway collections continuously from SS12 through SS27.
The product line is built around core categories (womenswear, menswear, knitwear, coats and jackets, graphic tees, underpinning) and a set of differentiated sub-collections including Ribbon Rosette, Pony Kids (inspired by 90s Dublin youth culture), Embroidered Rosebud, Floral Lace Brogue, Pearl Bags, Belt Bags, and Utility Bags. The brand's design methodology centres on hand embellishment — embroidery, beadwork, ribbon rosette construction, pearl and crystal detailing, and lace work — applied across Irish heritage-inspired romantic gothic and tender-masculine aesthetics. Pricing spans entry-level graphic tees at $320–$570 through core ready-to-wear at $475–$5,000+, anchoring a clear luxury positioning.
Commercially, the brand operates an event-driven go-to-market built around runway shows at London Fashion Week, Pitti Uomo, and Milan Fashion Week, supported by editorial coverage in Vogue, WWD, Harper's Bazaar and Financial Times. Revenue is generated through three streams: direct retail via owned boutiques and the simonerocha.com e-commerce storefronts (UK and US), wholesale/curated-retail distribution through Dover Street Market and select global department stores, and licensing collaborations — most notably an ongoing Crocs partnership (five drops since 2023), the debut Adidas Fall/Winter 2026 collection, and historical collaborations with Moncler (AW19, SS19, AW20), H&M (2021), and Jean Paul Gaultier Haute Couture (SS24). The founder also guest-designed the Jean Paul Gaultier Spring/Summer 2024 haute couture show, validating the brand's creative standing.
Simone Rocha firmographics
Firmographics- Name
- Simone Rocha
- Legal name
- Simone Rocha
- Website
- https://simonerocha.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simone Rocha is an independent London-based luxury fashion brand designing womenswear, menswear, footwear, bags, and accessories, selling through owned boutiques in New York, Los Angeles, Tokyo, and Taipei, e-commerce, and curated wholesale partners including Dover Street Market.
- Ownership category
- akta.pro rank
Simone Rocha industry classification
Industry- Product category
- Luxury Ready-to-Wear Fashion
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (45821), Jewelry Retailers (458310)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Luxury Leather Goods & Handbags (CRAKAFAB)
- akta.pro secondary industries
- Luxury Menswear (CRAAAFAF), Luxury & Designer Footwear (CRAAACAI), Statement & Trend Jewelry (CRAKABAB), Luxury Scarves, Gloves & Cold-Weather Accessories (CRAKAEAF)
Keywords
Where Simone Rocha is headquartered
LocationHeadquarters
- HQ city
- Islington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Simone Rocha business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Others
Revenue model
- Direct Retail Sales: Simone Rocha sells directly to consumers through owned boutique stores in major cities and e-commerce platforms. The brand maintains standalone stores in New York, Los Angeles, Ginza, and Taipei.
- Collaborations and Licensing: Ongoing licensing collaborations with Crocs (multiple seasonal drops since 2023), Adidas (Fall/Winter 2026), and previous partnerships with Moncler and H&M. These collaborations generate revenue through co-branded product sales distributed through both brand channels.
- Wholesale Distribution: Products sold through select global retailers and department stores, including Dover Street Market locations and the Crocs App for collaboration items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ready-to-Wear - Entry Level |
| One time/ perpetual license | Pay-as-you-go | Ready-to-Wear - Core Collection |
| One time/ perpetual license | Pay-as-you-go | Outerwear and Tailoring |
| One time/ perpetual license | Pay-as-you-go | Accessories |
| One time/ perpetual license | Pay-as-you-go | Crocs Collaboration |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Simone Rocha product offering
Product offeringCore offering
Simone Rocha designs, produces, and sells luxury ready-to-wear fashion spanning women's and men's clothing, footwear, bags, jewelry, and accessories. The brand presents seasonal collections (AW26, SS27 Menswear, etc.) characterized by romantic gothic aesthetics rooted in Irish heritage and hand-crafted embellishments including ribbon rosettes, pearl and crystal detailing, embroidery, and lace. The brand also develops co-branded collaboration collections with partners such as Crocs and adidas, and distributes through owned boutiques, Dover Street Market, and direct e-commerce.
Product overview
Simone Rocha is a luxury fashion brand offering a cohesive ready-to-wear collection spanning women's and men's clothing, accessories, and footwear. The core offering consists of women's and men's ready-to-wear categories including dresses, coats, jackets, tops, knitwear, skirts, trousers, and shoes, complemented by accessories (bags, jewellery, hair clips, scarves). Key sub-collections under the AW26 umbrella include the Ribbon Rosette collection featuring rosette embellishments, the Pony Kids collection inspired by Dublin youth culture, and the Embroidered Rosebud collection with floral embroidery. The brand has also developed collaborative lines with Crocs (multiple seasonal drops since 2023) and launched a debut adidas collaboration for Fall/Winter 2026 combining sportswear with couture detailing. Special categories include Underpinning (lingerie-inspired layering pieces), Graphic T-Shirts featuring signature prints, and specialized bag lines including Pearl Bags, Belt Bags, and Utility Bags.
Differentiator
Problem solved
Functional benefit
Brands
- Simone Rocha x Crocs: Ongoing footwear and accessories collaboration between Simone Rocha and Crocs, dating back to 2023 with multiple seasonal drops
- Simone Rocha x Moncler
- Simone Rocha x adidas
- Jean Paul Gaultier Haute Couture by Simone Rocha
Products and services
- Women's Ready-to-Wear Core clothing collection for women including dresses, coats, jackets, tops, blouses, knitwear, skirts, trousers, shorts, underpinning (lingerie-inspired layering pieces), and graphic t-shirts, characterized by romantic silhouettes, embellishments, and feminine details with Irish heritage influences.
- Men's Ready-to-Wear
Companies that use Simone Rocha
Customer profileSegments3 records
Ideal customer profiles3 records
Simone Rocha technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Simone Rocha partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Pitti UomocoreFeatured as headline Guest Designer at the 110th edition of Pitti Uomo in Florence, Italy. Presented her first dedicated menswear show at Pitti Uomo, marking a significant expansion into formal menswear presentations. The event brought together over 720 brands from more than 30 countries.
- CrocscoreOngoing collaboration dating back to 2023, featuring multiple seasonal drops. The partnership combines Crocs' comfort-focused design with Simone Rocha's couture-influenced aesthetic. Five collections released as of 2026, with items including the Ballerina Platform ($300) and Soho sandal ($225). Distribution through both brand channels and select global retailers.
- AdidascoreFall/Winter 2026 collection combining sportswear with couture detailing, featuring apparel, footwear, and accessories. Includes track jackets with pearl embellishments, co-branded footwear designs, and accessories with bow and crystal detailing. Marks the designer's debut collaboration with Adidas.
- Dover Street MarketcoreStrategic retail partnership with Comme des Garçons trading concept. Brand presence in Dover Street Market locations in New York, Los Angeles, and Ginza. Provides curated retail environment befitting luxury positioning.
- MonclerminorPrevious collaboration partnership with multiple capsule collections: AW19, SS19, and AW20 collections featuring Moncler x Simone Rocha pieces combining down outerwear with the brand's romantic aesthetic.
- H&MminorMajor collaboration in 2021 featuring ready-to-wear collection with campaign by Tyler Mitchell and augmented reality experience by Sharna Osborne. One of the brand's largest accessible collaborations.
- Jean Paul GaultierminorFeatured as designer for Jean Paul Gaultier Haute Couture collection in Spring/Summer 2024, showcasing the brand's design versatility within the haute couture context.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Simone Rocha competitors and assessment
Company assessmentDirect peers
- Erdem: London-based luxury designer brand founded by Erdem Moralioglu, offering multi-category womenswear with romantic, embellished aesthetic. Comparable multi-category luxury positioning, similar scale, and London Fashion Week presence.
- Rixo: London-based contemporary luxury fashion brand offering womenswear with distinctive prints and embellishment. Similar London designer positioning with comparable pricing tier and international retail presence.
- Molly Goddard: London luxury designer known for craftsmanship and distinctive feminine aesthetic. Similar scale, category overlap, and London Fashion Week presence with comparable couture and runway show credentials.
- Christopher Kane: London-based luxury designer brand offering multi-category womenswear with distinctive aesthetic. Comparable size, multi-category approach, and brand positioning in the contemporary luxury segment.
- S.S. Daley: London-based emerging designer with menswear focus and gender-fluid aesthetic. Comparable emerging luxury positioning, Pitti Uomo participation, and St Martins lineage.
- Charles Jeffrey LOVERBOY: London-based luxury designer with theatrical, embellished aesthetic. Similar size, London Fashion Week presence, and category overlap with menswear expansion.
- Roksanda: London-based luxury designer brand offering womenswear with distinctive color and architectural silhouettes. Comparable multi-category luxury positioning and international retail presence.
- JW Anderson: London-based designer brand offering menswear and womenswear with distinctive masculine-feminine aesthetic. Comparable multi-category luxury approach and menswear expansion journey.
- Self-Portrait: Contemporary luxury womenswear brand offering distinctive dresses and ready-to-wear. Similar mid-luxury pricing tier and global retail presence with similar founder-led positioning.
Broad incumbents
- Comme des Garçons: Japanese luxury fashion house operating Dover Street Market, which is a key retail partner for Simone Rocha. Comparable luxury positioning and channel relationship through the curated multi-brand retail concept.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Simone Rocha social profiles
Digital presenceSimone Rocha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simone Rocha leadership team
Management profileNumber of profiles
Profiles1 record
Simone Rocha funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simone Rocha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simone Rocha
What does Simone Rocha do?
Simone Rocha designs, produces, and sells luxury ready-to-wear fashion spanning women's and men's clothing, footwear, bags, jewelry, and accessories. The brand presents seasonal collections (AW26, SS27 Menswear, etc.) characterized by romantic gothic aesthetics rooted in Irish heritage and hand-crafted embellishments including ribbon rosettes, pearl and crystal detailing, embroidery, and lace. The brand also develops co-branded collaboration collections with partners such as Crocs and adidas, and distributes through owned boutiques, Dover Street Market, and direct e-commerce.
Is Simone Rocha a public or private company?
Simone Rocha is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simone Rocha founded?
Simone Rocha was founded in 1986. It employs 11 to 50 people.
Where is Simone Rocha based?
Simone Rocha is headquartered in Islington, United Kingdom, in the Europe region.
How does Simone Rocha make money?
Three revenue lines are on record. Direct Retail Sales are the primary driver. The others are collaborations and Licensing and wholesale Distribution.
Who are Simone Rocha's main competitors?
Direct peers on record are Erdem, Rixo, Molly Goddard, Christopher Kane, S.S. Daley, Charles Jeffrey LOVERBOY, Roksanda, JW Anderson and Self-Portrait. Comme des Garçons is listed as a broad incumbent.
Does Simone Rocha have an API?
No public API is recorded for Simone Rocha.
What industry is Simone Rocha in?
Simone Rocha's product category is Luxury Ready-to-Wear Fashion. Its primary akta.pro industry code is CRAKAFAB, Luxury Leather Goods & Handbags, with a secondary code of CRAAAFAF, Luxury Menswear. Its NAICS code is 458110 and its SIC code is 5621.