What Rixo does

Rixo is a London-based, privately held contemporary womenswear label founded in 2015, specializing in vintage-inspired dresses, occasion wear, and accessories. Its core assortment spans mini, midi, and maxi dresses, tops, skirts, co-ords, knitwear, outerwear, trousers, bags, shoes, and homeware, with prices ranging from approximately $75 for basic items to $785 for premium gowns, and inclusive sizing covering UK 6-26 plus a dedicated petites line for women 5'3" and under. The business operates a multi-channel model: a primary direct-to-consumer e-commerce storefront (rixolondon.com with localized US, UK, Europe, and international sites including duties and tariffs), owned physical retail stores, a standalone rental platform (rixorental.com), a resale initiative (Rixo Pre-Loved), an archive past-season channel, and an expanding US wholesale arm. Rixo extends the brand through sub-brands (Rixo Bridal, Rixo Petites, Extended Sizing, Homeware) and recurring collaborations, most notably RIXO x Dragon Diffusion and RIXO Made with Liberty Fabrics, using the latter to anchor sustainable, heritage-fabric storytelling. The company employs 51-100 people, has no disclosed funding rounds, and is led by CFO John Bailey alongside director Orlagh McCloskey; its primary customer segment is women seeking distinctive occasion and special-event wear, particularly weddings, bridal parties, black-tie events, and holiday dressing, with a secondary segment of petite and extended-size customers. Rixo uses Fit Collective's third-party AI sizing platform to analyze fit data across body types and reduce returns, indicating AI is consumed as an operational tool rather than developed in-house.

Name

Rixo

Legal name

Rixo

Website

https://rixo.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Rixo is a London-based vintage-inspired womenswear label founded in 2015 that designs dresses, occasion wear, and accessories across inclusive UK 6-26 sizing, selling direct-to-consumer online, through owned retail, US wholesale, and a rental platform to women seeking distinctive bridal, wedding-guest, and event attire.

Ownership category

akta.pro rank

Product category

Contemporary Womenswear

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industries

Rental-to-Resale / Circular Fashion Platforms (CRAFAGAK), Luxury Bridal & Occasionwear (CRAAAFAI), Luxury Womenswear (CRAAAFAG)

Keywords

• Womenswear fashion brand
• Vintage-inspired dresses
• Bridal occasion wear
• Sustainable apparel
• Contemporary clothing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct product sales: Rixo generates revenue through direct-to-consumer sales of vintage-inspired clothing and accessories via its e-commerce platform and physical retail locations. The brand sells dresses, tops, skirts, bags, shoes, accessories, bridal wear, coats, knitwear, trousers, and homeware products at various price points ranging from $75 for basic items to $785 for premium gowns.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rixo designs, sources, and sells vintage-inspired women's fashion including dresses, tops, skirts, co-ords, outerwear, knitwear, trousers, bags, shoes, accessories, bridal wear, and homeware in UK sizes 6-26. The brand operates a direct-to-consumer e-commerce store, owned physical retail locations, a U.S. wholesale channel, and a rental platform, with dedicated capsules for petites, extended sizing, brides, past-season archive, and pre-owned resale.

Product overview

RIXO is a vintage-inspired women's fashion brand offering a comprehensive lifestyle collection built around its core clothing line. The primary collection features dresses (mini, midi, maxi), tops, skirts, co-ords, coats, jackets, knitwear, and trousers across UK sizes 6-26, with dedicated sub-brands for petite (sizes for women 5'3" and under) and extended sizing. The portfolio includes bridal and occasion wear, homeware, and the archive (past-season) collection. RIXO also operates sustainability initiatives including Pre-Loved (pre-owned pieces) and RIXO Rental. Notable collaborations include RIXO x Dragon Diffusion (wicker/woven accessories) and RIXO Made with Liberty Fabrics. The brand celebrated its 10-year anniversary in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Rixo Pre-Loved: Pre-owned Rixo clothing resale initiative for sustainable fashion.
• Rixo Rental
• RIXO x Dragon Diffusion
• RIXO Made with Liberty Fabrics

Products and services

• RIXO Main Collection RIXO's primary fashion collection featuring vintage-inspired women's clothing including dresses, tops, skirts, co-ords, coats, jackets, knitwear, trousers, and accessories in UK sizes 6-26, sold direct-to-consumer and through retail.
• RIXO Bridal

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• Fit CollectivecoreTechnology or Integration · 5 November 2025Rixo uses Fit Collective's AI-powered fashion sizing platform to analyze garment fit data across body types. This technology partnership helps Rixo reduce returns and improve fit consistency for customers across its diverse sizing range (UK 6-26). Fit Collective raised £3M in seed funding in November 2025 with Rixo as a client alongside Boden.
• Dragon DiffusionflagshipStrategic or Co-development PartnerRixo has a signature collaboration collection with Dragon Diffusion, a London-based artisan bag brand. The RIXO x Dragon Diffusion collection features handcrafted woven bags and accessories, combining both brands' vintage-inspired aesthetics.
• Liberty FabricsflagshipStrategic or Co-development PartnerRixo collaborates with Liberty Fabrics on exclusive print collections. The RIXO Made with Liberty Fabrics collection features the brand's signature vintage-inspired designs printed on Liberty's heritage-quality fabrics, emphasizing sustainable and responsibly-sourced materials.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Self-Portrait: London-based contemporary label known for occasion-led dresses, lace, and distinctive prints with strong global wholesale and DTC presence. Closest direct comp to Rixo in aesthetic, occasion focus, and price band.
• Needle & Thread: British contemporary label specializing in embellished, occasion-led dresses with romantic, vintage-inspired detailing. Competes head-to-head with Rixo in the wedding-guest and event-dress category.
• Ghost: Heritage British womenswear brand focused on dresses and occasion wear, sold through department stores and DTC. Overlaps directly with Rixo's core dress-led, occasion positioning.
• Phase Eight: UK-based occasion and day-to-night womenswear specialist with broad size range and significant department-store presence. Directly comparable to Rixo in occasion category, sizing breadth, and wholesale channel mix.
• L.K.Bennett: British contemporary womenswear brand with strong occasion and workwear dresses, available DTC and through department stores worldwide. Comparable to Rixo on occasion focus and international DTC footprint.
• Karen Millen: British contemporary womenswear label offering occasion and event-led pieces with structured silhouettes. Comparable to Rixo on price band, occasion focus, and UK-led international DTC distribution.
• Hobbs London: British contemporary womenswear brand with dresses, occasion wear, and bridal-adjacent lines sold DTC and via department stores. Comparable to Rixo in occasion, formal, and bridal-adjacent categories.

Broad incumbents

• Reiss: Established British contemporary label with broad apparel and occasion assortment, larger store network and US presence than Rixo. Comparable as a wider contemporary incumbent operating in adjacent occasion categories.
• Ted Baker: British heritage contemporary lifestyle brand with broad womenswear including dresses and occasion wear, sold globally through DTC and wholesale. Wider portfolio than Rixo but overlapping on occasion-led categories.

Emerging players

• Rotate Birger Christensen: Danish contemporary label focused on party and occasion dresses with distinctive prints. Comparable emerging peer to Rixo on occasion-led drop model, vintage-inspired aesthetic, and international DTC growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rixo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rixo