OptiShot Golf

What OptiShot Golf does

Red Stakes Golf (formerly OptiShot Golf) designs, manufactures, and sells indoor golf simulator systems targeting residential users, commercial entertainment venues, and competitive golfers. Founded in 2011 and rebranded to Red Stakes Golf in 2025 around a renewed commitment to U.S.-based manufacturing, the company builds its RSG ONE and RSG PRO systems in Michigan and sells through both direct-to-consumer e-commerce at rsgolf.com and major national retailers including Costco, Dick's Sporting Goods, Best Buy, and 7-Eleven.

The product portfolio is a tiered hardware lineup — a standalone RSG One Launch Monitor at $3,000, an RSG One Starter Edition bundle from $3,650, an RSG One Studio Edition from $7,100, and the premium RSG Pro Studio Edition from $12,100 — all built around advanced ball-and-club tracking sensors that the company describes as tour-level in accuracy. Layered on top of the hardware is RSG Club, a digital competitive platform that powers online tournaments, leaderboards, and wager matches using the shot data captured by the sensors, giving the company a software/engagement asset alongside its hardware revenue stream.

Commercially, Red Stakes Golf runs a product-led, multi-channel go-to-market: D2C e-commerce on its own storefront, broad retail distribution, specialized installation partners such as Swing Sheds, commercial-venue placements with brands like Diamond Resorts and Buffalo Wild Wings, and co-marketing arrangements with Rocket Mortgage and Glenmorangie. The company is privately held, bootstrapped with no disclosed funding rounds, and operates with a team of 11–50 employees whose collective golf-simulator experience exceeds 100 years; it has served more than 18,000 customers since launching the RSG Club platform.

Name

OptiShot Golf

Legal name

OptiShot Golf

Website

https://optishotgolf.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Stakes Golf (formerly OptiShot Golf) designs and manufactures American-made indoor golf simulator systems for residential users, commercial venues, and competitive golfers, selling a $3,000–$12,100 hardware lineup complemented by the RSG Club online competition platform.

Ownership category

akta.pro rank

Product category

Golf Simulators

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

akta.pro secondary industries

Golf Equipment & Accessories Distribution (CRAOAJAK), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf simulator hardware
• Launch monitor technology
• Indoor golf systems
• Golf tracking sensors
• Simulator bundle setups

Headquarters

HQ city

Brighton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Golf Simulator Hardware Sales: One-time purchase of physical products including launch monitors, simulators, enclosures, turf, and complete turn-key bundle setups. Products range from standalone launch monitors to full studio editions with multiple price points serving different customer segments.
2. RSG Club Platform Services: Digital competitive platform providing online tournaments, leaderboards, wager matches, and additional content that gives rounds purpose. Likely subscription-based for premium features.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

OptiShot Golf (now Red Stakes Golf) designs, manufactures, and sells American-made golf simulator hardware bundles, including the RSG One Launch Monitor ($3,000), RSG One Starter and Studio Edition bundles (from $3,650 and $7,100), and the RSG Pro Studio Edition (from $12,100). The hardware is paired with the proprietary RSG Club digital platform, which provides online tournaments, leaderboards, and wager matches, delivering a turn-key indoor golf experience for residential and commercial buyers.

Product overview

Red Stakes Golf (formerly OptiShot Golf) offers a unified golf simulator ecosystem consisting of hardware products and a digital platform. The product line centers on three main simulator bundles: RSG One (entry/starter), RSG One Studio, and RSG Pro Studio Edition—progressively tiered from $3,000 to $12,100. All bundles incorporate the company's precision launch monitor technology for tour-level ball and club data tracking. The RSG Club platform serves as the software backbone, enabling online competition, tournaments, and community features across all hardware products.

Differentiator

Problem solved

Functional benefit

Brands

• RSG ONE: Entry-level golf simulator system offering precision ball and club tracking for home and commercial use. Available as standalone launch monitor, Starter Edition bundle, and Studio Edition bundle with prices ranging from $3,000 to $7,100.
• RSG PRO
• RSG Club

Products and services

• RSG One Launch Monitor A standalone precision launch monitor that captures ball and club data with tour-level accuracy using advanced tracking sensors, sold as a single unit for $3,000 to residential and commercial buyers.
• RSG One Starter Edition Entry-level complete simulator bundle that includes the RSG One launch monitor with essential components for setting up a home golf simulator, priced from $3,650.
• RSG One Studio Edition Mid-tier simulator bundle offering a more complete setup with enhanced components for an immersive indoor golf experience, priced from $7,100.
• RSG Pro Studio Edition Top-tier professional-grade simulator bundle designed for serious golfers and commercial use seeking the most complete indoor golf experience with tour-level data, priced from $12,100.
• RSG Club Digital competitive platform and gaming engine that connects golfers worldwide through online tournaments, leaderboards, wager matches, and community features, serving as the software backbone for all RSG simulator hardware.

Quantifiable outcome

• Complete setups ready to play in under 30 days
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Swing ShedscoreChannel Partner/ Reseller/ Distributor · 1 January 2026Swing Sheds is RSG's newest partner, providing installation services for swing shed setups. They represent a specialized distribution channel focused on customer convenience for at-home installations.
• CostcocoreChannel Partner/ Reseller/ DistributorNational warehouse retailer distribution partnership providing mass-market access to consumer golf simulator products through Costco's membership-based warehouse model.
• Dick's Sporting GoodscoreChannel Partner/ Reseller/ DistributorSpecialty sporting goods retailer partnership targeting golf enthusiasts through in-store presence and expert staff at golf-focused locations.
• Best BuycoreChannel Partner/ Reseller/ DistributorConsumer electronics retailer partnership reaching technology-oriented customers through Best Buy's established retail network and customer service infrastructure.
• 7-ElevenminorChannel Partner/ Reseller/ DistributorConvenience store chain partnership providing broad retail footprint and accessibility through extensive store network across the US.
• Buffalo Wild WingsminorChannel Partner/ Reseller/ DistributorRestaurant and entertainment venue partnership potentially for commercial golf simulator installations in hospitality/entertainment settings.
• Rocket MortgageminorGTM or Marketing PartnerMarketing partnership for potential financing options or co-marketing to homeowners interested in home improvement/technology investments.
• Diamond ResortsminorChannel Partner/ Reseller/ DistributorHospitality and vacation resort partnership likely for commercial golf simulator installations at resort properties for guest entertainment.
• GlenmorangieminorGTM or Marketing PartnerLuxury spirits brand partnership likely for co-marketing campaigns targeting affluent golf enthusiasts and premium lifestyle consumers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AboutGolf: AboutGolf designs simulator hardware and software for both home and commercial (golf entertainment, retail fitting) use cases. It competes directly with RSG Pro Studio at the upper-end consumer and commercial-venue tiers.
• Foresight Sports: Foresight Sports (a Bridgestone-owned company) designs and sells GCQuad, GC3, and other premium launch monitors and simulator software. It is a direct competitor at the high end of the same accuracy-and-software positioning as OptiShot/RSG's RSG ONE and RSG PRO.
• Trackman Golf: Trackman is the premium incumbent in indoor golf simulators and launch monitors, selling radar-based systems to both consumer and Tour/professional markets. It competes head-to-head with OptiShot/RSG on accuracy claims and is widely seen as the gold standard in the category.
• Ernest Sports: Ernest Sports manufactures affordable launch monitors and simulator systems (ES Tour Plus) for the consumer/home market, overlapping OptiShot/RSG's lower-priced tier (RSG ONE Starter, sub-$4K bundles).
• Full Swing Golf: Full Swing builds high-end indoor golf simulators endorsed by professional athletes and serves both residential and commercial entertainment-venue customers, directly competing with RSG Pro for premium home studio and commercial installations.
• FlightScope: FlightScope produces radar-based launch monitors and simulator solutions (e.g., Mevo+, X3) for both residential and commercial use. It competes with OptiShot/RSG on tour-level accuracy claims and a multi-tier product ladder.
• SkyTrak: SkyTrak offers a popular consumer-priced launch monitor and simulator software with an active online community and competition platform - direct functional overlap with the RSG ONE hardware and RSG Club community/competitive layer.
• X-Golf: X-Golf sells commercial-grade indoor golf simulators with proprietary tracking software to entertainment venues worldwide, overlapping OptiShot/RSG's commercial/hospitality strategy (Diamond Resorts, Buffalo Wild Wings).

Broad incumbents

• Topgolf (Callaway): Topgolf is the largest commercial golf-entertainment venue operator and is vertically integrated into simulator/launch-monitor technology through Callaway. It is adjacent rather than direct, but defines the commercial-venue category OptiShot/RSG is targeting via partners like Buffalo Wild Wings and Diamond Resorts.
• Garmin (Approach launch monitors): Garmin's Approach R10 and similar products bring a large consumer-electronics player with strong retail distribution into the launch-monitor/simulator category, overlapping OptiShot/RSG on both technology and big-box shelf space (e.g., Best Buy).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/optishotgolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OptiShot Golf