Sierra Chart

What Sierra Chart does

Sierra Chart is a privately held, founder-owned financial markets software vendor founded in 1996 and operated by a team of 1-10 people based in Wellington, New Zealand. The company develops and distributes a single unified desktop platform, Sierra Chart, that provides real-time and historical charting, technical analysis, manual and automated trading, market depth visualization (ChartDOM), and direct order routing to major global exchanges including CME, CBOT, NYMEX, COMEX, EUREX, NYSE, NASDAQ, and AMEX. The software is written entirely in 100% native C++ with no Java or .NET dependencies, supports the FIX and DTC protocols, and exposes an Advanced Custom Study Interface and Language (ACSIL) plus Excel-compatible spreadsheets that allow users to build proprietary indicators and trading systems.

Sierra Chart monetizes primarily through tiered monthly subscription packages for the platform, recurring fees for real-time exchange data feeds (including the Denali data feed covering US equities consolidated tape, futures, forex, and crypto at $10/month for nonprofessional US equities), and zero per-contract transaction fees on the proprietary Teton Futures Order Routing service. Live futures trading requires onboarding through a network of 17 named clearing firms and brokers such as Stage 5 Trading, Edge Clear, Ironbeam, AMP Futures, Dorman Trading, and Marex. The go-to-market motion is product-led: a free trial, direct download from sierrachart.com, self-service account management, and an active support board. Additional product surface includes a Web Trading Panel for browser/mobile order entry and a server-side Simulated Futures Trading Service. The company serves a horizontal base of retail and professional futures, US equities, forex/CFD, and quantitative traders, with no disclosed institutional or enterprise anchor customers.

The company is bootstrapped, with no external funding, no parent or subsidiary structure, and no public listing. Geographic reach is concentrated in the United States with secondary activity in Germany, served through the website and broker channel. The product roadmap is execution-oriented (latency, server-side risk controls, exchange coverage, browser/mobile access) rather than AI- or data-science-driven.

Name

Sierra Chart

Legal name

Sierra Chart

Website

https://sierrachart.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Sierra Chart is a privately held, founder-owned Wellington, New Zealand vendor of a native C++ desktop charting and trading platform serving retail and professional futures, equities, forex, and quantitative traders globally via subscription packages, the Denali data feed, and the Teton order routing service.

Ownership category

akta.pro rank

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations

Revenue model

1. Software Service Packages: Sierra Chart offers tiered service packages with varying feature levels. The base packages provide core functionality while advanced features require higher-tier packages.
2. Real-time Exchange Data Fees: Real-time exchange market data feeds for CME, CBOT, NYMEX, COMEX and other exchanges are available at additional cost. US Equities Consolidated Tape costs $10/month for nonprofessional users.
3. Transaction Fees (Teton Order Routing): The Teton Order Routing service offers $0.00 per contract transaction fees - free for Sierra Chart users. This is described as an industry first.
4. Delayed and Historical Data: Delayed exchange data, real-time Forex/CFD, cryptocurrency data, and historical data are included at no additional cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Sierra Chart develops and sells a professional desktop financial market charting and trading platform, built in 100% native C++ code, supporting live and simulated manual and automated trading across futures, stocks, forex, indexes and cryptocurrency markets. It bundles or integrates with proprietary data feeds (Denali), order routing (Teton), simulated trading, and a web trading panel, distributed primarily via direct website download.

Product overview

Sierra Chart is a professional desktop Financial Markets Charting and Trading Platform available as a single unified software product. The core Sierra Chart Platform provides charting, technical analysis, and trading functionality, which integrates with various data and order routing services including the Denali Exchange Data Feed for real-time market data, Teton Futures Order Routing for direct exchange connectivity with zero transaction fees, Simulated Futures Trading Service for practice trading, and the Web Trading Panel for mobile/web access. The platform also supports custom development through its Advanced Custom Study Interface and Language, and utilizes the open DTC Protocol for compatibility with external services. Market data offerings include US Stock Consolidated Tape, Delayed Exchange Data, and integration with NASDAQ TotalView for market depth.

Differentiator

Problem solved

Functional benefit

Brands

• Teton: Teton Futures Order Routing service - a high-quality order routing service with advanced risk management routing orders direct to major exchanges (CME, CBOT, NYMEX, COMEX) with zero transaction fees.
• Denali

Products and services

• Sierra Chart Platform Professional desktop Trading and Charting platform for financial markets supporting live and simulated trading (manual and automated), real-time and historical charting, technical analysis, and connectivity to major exchanges and trading backend services. Targets individual retail and professional traders.
• Denali Exchange Data Feed High-quality real-time, delayed and historical tick-by-tick exchange market data feed offered by Sierra Chart covering CME Group futures, EUREX, CFE, US equities and global indexes, used by Sierra Chart platform users.
• Teton Futures Order Routing Service Direct order routing service from the Sierra Chart platform to CME, CBOT, NYMEX and COMEX exchanges, with zero per-contract transaction fees, server-side OCO and bracket order management, advanced risk management and 24/7 availability.
• Simulated Futures Trading Service Server-side simulated trading service for futures and Forex markets offering realistic queue-position-based order fills, server-side OCO and bracket orders, risk management and complete trade statistics for practice and strategy testing.
• US Stock Consolidated Tape Data Feed Full tick-by-tick consolidated US equities tape combining trades and quotes from all 19 US exchange venues with accurate Bid/Ask volume and automatic stock split adjustments, sold as a subscription data feed to nonprofessional users for $10/month.
• Web Trading Panel Web-based trading panel accessible from any device including mobile phones, allowing Sierra Chart users to view orders/positions, enter new orders with target and stop, modify or cancel orders and monitor account balances.
• Delayed Exchange Data Feed Free delayed market data service covering CME Group futures, Forex/CFD, cryptocurrency and historical data, included with the Sierra Chart platform at no additional cost.

Quantifiable outcome

• Order routing latency under 500 microseconds to CME exchanges
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Stage 5 TradingcoreChannel Partner/ Reseller/ DistributorStage 5 Trading is a broker/introducing broker that supports the Teton Order Routing Service, facilitating futures trading connectivity to CME, CBOT, NYMEX, COMEX exchanges. They assist users with account setup and provide customer support.
• Edge ClearcoreChannel Partner/ Reseller/ DistributorEdge Clear is a broker/introducing broker that supports the Teton Order Routing Service for futures trading. They handle customer onboarding and account configuration for Sierra Chart users.
• IronbeamcoreChannel Partner/ Reseller/ DistributorIronbeam is a clearing firm that supports the Teton Order Routing Service, providing direct access to futures exchanges for Sierra Chart users.
• AMP FuturescoreChannel Partner/ Reseller/ DistributorAMP Futures is a broker that supports Teton Order Routing Service for futures trading through Sierra Chart.
• Dorman TradingcoreChannel Partner/ Reseller/ DistributorDorman Trading is a clearing firm supporting Teton Order Routing Service for futures trading connectivity to major exchanges.
• Trade Pro FuturesminorChannel Partner/ Reseller/ DistributorTrade Pro Futures is a broker supporting Teton Order Routing Service for futures trading.
• AGN FuturesminorChannel Partner/ Reseller/ DistributorAGN Futures is a broker supporting Teton Order Routing Service for futures trading.
• Canon TradingminorChannel Partner/ Reseller/ DistributorCanon Trading is a broker supporting Teton Order Routing Service for futures trading.
• Sweet FuturesminorChannel Partner/ Reseller/ DistributorSweet Futures is a broker supporting Teton Order Routing Service for futures trading.
• DeepDiscountTradingminorChannel Partner/ Reseller/ DistributorDeepDiscountTrading is a broker supporting Teton Order Routing Service for futures trading.
• Optimus FuturesminorChannel Partner/ Reseller/ DistributorOptimus Futures is a broker supporting Teton Order Routing Service for futures trading.
• Plus500 Financial ServicesminorChannel Partner/ Reseller/ DistributorPlus500 Financial Services is a clearing firm supporting Teton Order Routing Service.
• Advantage FuturesminorChannel Partner/ Reseller/ DistributorAdvantage Futures is a clearing firm supporting Teton Order Routing Service for futures trading.
• Phillip CapitalminorChannel Partner/ Reseller/ DistributorPhillip Capital is a clearing firm supporting Teton Order Routing Service for futures trading.
• Discount TradingminorChannel Partner/ Reseller/ DistributorDiscount Trading is a broker supporting Teton Order Routing Service for futures trading.
• Lincoln Park FinancialminorChannel Partner/ Reseller/ DistributorLincoln Park Financial is a broker supporting Teton Order Routing Service for futures trading.
• MarexminorChannel Partner/ Reseller/ DistributorMarex is a clearing firm supporting Teton Order Routing Service for futures trading.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NinjaTrader: Professional desktop futures and equities trading platform with charting, automation, and direct order routing to CME/CBOT. Closest direct competitor to Sierra Chart in futures/equities charting and execution.
• TradeStation: Multi-asset trading platform supporting futures, equities, and options with charting, automation, and order routing. Overlaps directly with Sierra Chart's Teton/Denali offering and target trader segment.
• TradingView: Web-first charting and social trading platform with broker integrations covering futures, equities, forex, and crypto. Competes for the same trader audience as Sierra Chart with a much larger user base and modern UX.
• ATAS: Order flow and cluster-charting trading platform for futures with broker connectivity. Comparable niche product aimed at active futures traders using depth-of-market tools.
• MetaTrader (MetaQuotes): Dominant retail forex/CFD trading platform with algorithmic trading support. Overlaps with Sierra Chart's forex/CFD capabilities and algorithmic trading features (MQL vs. ACSIL).
• Quantower: Multi-broker, multi-asset trading platform with order flow, market depth, and advanced charting. Targets the same active futures/equities trader segment as Sierra Chart.
• MultiCharts: Professional charting and automated trading platform with direct exchange connectivity and a custom scripting language. Strong overlap with Sierra Chart's ACSIL-based customization and futures focus.
• MotiveWave: Advanced technical analysis and trading platform for futures and equities with broker integration and order routing. Comparable desktop-focused product targeting active professional traders.

Emerging players

• Bookmap: Visual market-depth and order-flow trading platform integrated with multiple brokers. Overlaps with Sierra Chart's ChartDOM and market depth historical graph features, focused on a more specialized order-flow use case.

Broad incumbents

• CQG: Established institutional-grade market data, analytics, and order routing provider for futures and options. Overlaps with Sierra Chart's Denali data and Teton execution services at the institutional end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sierrachart
• LinkedInlinkedin.com/company/sierra-chart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sierra Chart