CloudCard
CloudCard (Cloud Card LLC) provides a cloud-based online photo submission platform for ID cards, primarily serving higher education card offices with selected healthcare and corporate customers. It uses AI-powered Helper Bot for automated photo approval and integrates natively with Blackboard, CBORD, and TruCredential card systems.
- Company typePrivate
- Founded2014
- HeadquartersLynchburg, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CloudCard does
CloudCard (Cloud Card LLC) is a private, US-based software company that operates a cloud-based online photo submission platform for ID card issuance, primarily serving college and university card offices along with selected healthcare organizations and corporations. Founded around 2014 and headquartered in Lynchburg, Virginia, the company enables cardholders to upload or selfie-submit ID photos through a secure web link or SMS invite, eliminating the need for in-person photo stations during peak enrollment and orientation periods. The platform is sold as an annual software license either directly via website demo requests or through approved channel partners including ColorID, Vision Database Systems, and Blackboard Transact.
The company's core technology stack centers on a web-based submission portal supplemented by Helper Bot, an in-house neural network that automatically evaluates submitted photos and color-codes them for approval or denial, with continuous machine-learning improvement from the 1.5M+ photos processed to date. CloudCard exposes a full REST API and ships two free, open-source utilities — CloudCard Image Server and CloudCard Photo Downloader — that integrate with the major campus card platforms (Blackboard Transact, CBORD CS Gold and Odyssey, Entrust Datacard TruCredential, ID Works, RapIDcard IDMS/Elite) and with SIS systems including Ellucian Banner, Oracle PeopleSoft, and Oracle, plus Microsoft SQL Server databases.
CloudCard's business model is a recurring annual license with pricing that is not publicly disclosed, and Helper Bot and the open-source utilities are bundled free. The company operates with a 1-10 person team, has 275+ card office directors as customers, and reports no public revenue, funding, or institutional investors beyond a single disclosed round of $535,827. Its expansion strategy is executed through integration partnerships and reseller channels rather than direct sales build-out, with named customers spanning Rutgers, Old Dominion, University of the Pacific, Wake Forest Baptist Health, Atrium Health, Salesforce, McCormick Place, and Georgian College in Canada.
CloudCard firmographics
Firmographics- Name
- CloudCard
- Legal name
- Cloud Card LLC
- Website
- https://onlinephotosubmission.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CloudCard (Cloud Card LLC) provides a cloud-based online photo submission platform for ID cards, primarily serving higher education card offices with selected healthcare and corporate customers. It uses AI-powered Helper Bot for automated photo approval and integrates natively with Blackboard, CBORD, and TruCredential card systems.
- Ownership category
- akta.pro rank
Where CloudCard is headquartered
LocationHeadquarters
- HQ city
- Lynchburg
- HQ country
- United States
- HQ region
- North America
Markets served
CloudCard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Annual Software License: Customers pay an annual license fee to use CloudCard's online photo submission software, either directly or through resellers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
CloudCard product offering
Product offeringCore offering
CloudCard Online Photo Submission is a cloud-based SaaS platform that lets cardholders (primarily students, healthcare staff, and corporate employees) upload selfies for ID cards via a secure link or SMS, without installing an app or visiting a card office. Submissions are evaluated by the AI Helper Bot neural network, which color-codes and can auto-approve/deny photos, and the system delivers approved images to existing campus card systems via REST API or open-source downloader tools.
Product overview
CloudCard offers a cloud-based Online Photo Submission platform as its core product, designed specifically for ID card photo workflows. The platform consists of CloudCard Online Photo Submission as the main web application, supplemented by Helper Bot (an AI-powered photo approval assistant), SMS Messaging for text-based photo invites, and a Full REST API for custom integrations. The company also provides free open-source tools including CloudCard Image Server (for displaying cardholder photos in websites) and CloudCard Photo Downloader (for automated photo export to campus card systems). These products work together to enable a complete digital photo submission workflow: students submit photos online, Helper Bot assists with automated approval, and photos are exported to third-party campus card systems via the API or dedicated downloader tools.
Differentiator
Problem solved
Functional benefit
Brands
- Helper Bot: An artificial intelligence bot that automatically approves or denies submitted photos using neural network technology. It color-codes photos to indicate approval status and can be configured to auto-approve/deny photos.
Products and services
- CloudCard Online Photo Submission Web-based SaaS that lets cardholders (students, healthcare staff, corporate employees) submit ID photos remotely via a secure single-use login link, with photo approval/rejection workflow and handoff to existing campus card production systems. Sold to higher-education institutions, healthcare organizations, and corporations as an annual license.
- Helper Bot AI/ML add-on that automatically evaluates uploaded photos, color-codes them by approval status, and can auto-approve or auto-deny submissions based on ID card standards; works 24/7 and is bundled free with CloudCard Online Photo Submission.
- CloudCard Image Server Free, open-source server utility for securely displaying cardholder photos on institutional websites and apps (profile photos, online yearbooks, class rosters, student security applications), with first-class support for Blackboard Transact.
- CloudCard Photo Downloader Free, open-source automation tool that downloads approved photos to shared folders (and supports scheduled scripts and SFTP/file-system/database exports), enabling hands-off photo handoff into campus card production systems such as CBORD CS Gold.
Quantifiable outcome
- Reduces processing time from 3.5 minutes per student to 30 seconds per student
- +2 more outcomes
Companies that use CloudCard
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
CloudCard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability2 records
Feature5 records
CloudCard partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- TruCredential (Entrust Datacard)coreCloudCard Online Photo Submission integrates with Entrust Datacard's TruCredential platform. The integration provides seamless photo workflow with batch printing capability, eliminating integration concerns for customers. Setup requires minimal technical expertise with no dedicated IT resources needed.
- CBORD CS GoldcoreCloudCard Online Photo Submission now integrates with CBORD CS Gold with fully automated photo transfer. The integration uses CloudCard Photo Downloader (open-source) and CBORD's Import Export Utility to automatically move approved photos directly into CS Gold. Photos can be sent to CBORD folder as soon as approved, eliminating manual download steps.
- Blackboard TransactcoreBlackboard Transact and CloudCard engineers collaborated to integrate CloudCard's online photo submission software with Blackboard's full-service campus card system. Transact customers can now use CloudCard as part of Transact's eAccounts service. This partnership provides seamless photo submission directly within the Blackboard ecosystem.
- ColorIDcoreColorID is an approved reseller and channel partner for CloudCard. They market and sell CloudCard Online Photo Submission to their customer base of colleges, universities, and other institutions requiring ID card solutions.
- Vision Database SystemscoreVision Database Systems (Vision Database) is an approved reseller and channel partner for CloudCard. They sell and support CloudCard implementations and can assist with custom integrations.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
CloudCard competitors and assessment
Company assessmentDirect peers
- Photo Upload Pro: Photo Upload Pro offers online photo submission tools for ID cards and is explicitly linked from CloudCard's own website as a related resource. It targets the same higher education and corporate use case of remote ID photo capture.
- Atrium (Atrium Connect): Atrium offers a remote photo capture platform for ID credentials and is named as an integration partner of CloudCard. It competes directly in online ID photo submission for higher education and enterprise.
- Vision Database Systems (CloudPhoto Connect): Vision Database Systems offers CloudPhoto Connect, a competing cloud-based ID photo capture service, and is simultaneously a CloudCard reseller — making it both a partner and a competitor in the campus card market.
- ColorID: ColorID is an ID solutions provider and an approved CloudCard reseller. It sells competing campus card and credentialing products into the same higher education buyer base, making it a channel partner with overlapping competitive offerings.
- RapidID: RapidID provides ID card issuance hardware and software solutions for education, healthcare, and corporate markets — directly comparable to CloudCard's buyer base and use case of streamlining ID photo and credential workflows.
Broad incumbents
- Entrust (Datacard): Entrust is a global identity and credential issuance incumbent whose TruCredential platform CloudCard integrates with. Entrust could readily bundle native photo capture, making it both an important channel partner and a strategic threat.
- Blackboard Transact: Blackboard Transact is a leading campus card platform that has integrated CloudCard into its eAccounts service. As the dominant SIS/card vendor in higher education, it controls the distribution channel for CloudCard's primary market.
- CBORD: CBORD is a major campus card and dining solutions provider (CS Gold, Odyssey). CloudCard integrates with CBORD systems, positioning CBORD as both a partner and a potential platform competitor in online photo submission.
- HID Global: HID Global is a large identity and access management incumbent serving higher education and enterprise with credential issuance solutions. It is a relevant comparison point for enterprise-scale ID photo and credential workflows.
Emerging players
- IDentiphoto: IDentiphoto offers online photo submission and ID management solutions for schools and businesses. It is a niche, emerging competitor in the same online ID photo workflow category as CloudCard.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
CloudCard social profiles
Digital presenceCloudCard compliance and trust
Trust signalCompliance1 record
CloudCard financial estimates
Financial estimateRevenue estimate
Valuation estimate
CloudCard leadership team
Management profileNumber of profiles
Profiles1 record
CloudCard funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CloudCard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CloudCard
What does CloudCard do?
CloudCard Online Photo Submission is a cloud-based SaaS platform that lets cardholders (primarily students, healthcare staff, and corporate employees) upload selfies for ID cards via a secure link or SMS, without installing an app or visiting a card office. Submissions are evaluated by the AI Helper Bot neural network, which color-codes and can auto-approve/deny photos, and the system delivers approved images to existing campus card systems via REST API or open-source downloader tools.
Is CloudCard a public or private company?
CloudCard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CloudCard founded?
CloudCard was founded in 2014. It employs 11 to 50 people.
Where is CloudCard based?
CloudCard is headquartered in Lynchburg, United States, in the North America region.
How does CloudCard make money?
One revenue line is on record: annual Software License.
Who are CloudCard's main competitors?
Direct peers on record are Photo Upload Pro, Atrium (Atrium Connect), Vision Database Systems (CloudPhoto Connect), ColorID and RapidID. Broad incumbents are Entrust (Datacard), Blackboard Transact, CBORD and HID Global. IDentiphoto is listed as an emerging player.
Does CloudCard have an API?
Yes. CloudCard offers a fully RESTful API that allows integration with any software. The API enables automated photo submission workflows and can integrate with various campus card software systems. A school has already set up their own integration into CBORD using this API. CloudCard team members are available to help with or write custom integrations.