Allied OSI Labs

What Allied OSI Labs does

Allied OSI Labs is a podiatrist-owned independent orthotics laboratory founded in 1978 and headquartered at 6299 Guion Road in Indianapolis, Indiana. The company manufactures hand-crafted custom orthotics and ankle-foot orthoses (AFOs) on prescription from foot and ankle specialists, primarily podiatrists. Its product portfolio spans seven custom orthotic categories (Functional, Intermediate, Dress, Athletic, Children's, Accommodative, and Economy), the Richie Brace custom AFO line marketed as the #1 recommended AFO, the Fall Protection Brace, over-the-counter (OTC) variants (SideKicks, OTC Richie Brace), adjunct compression sleeves (FS6, AF7), and the Freestyle Walker OTC orthotic. The company positions itself as a premier provider of the Richie Brace and as a lab partner rather than a vendor to prescribing practitioners.

The go-to-market is sales-led and primarily B2B: practitioners place orders via order forms and a UPS shipping label portal, supported by an inside sales and client service team. Workflow tooling includes an iPad-based digital foot scanner that replaces traditional plaster casting, reducing turnaround time and patient discomfort. Revenue is generated through per-order device sales (custom orthotics, AFOs, OTC products, compression sleeves), volume discounts for high-order practitioners, a 2-year professional courtesy program (one free pair per practitioner after 10 orders), and a 25% family/staff discount. Allied OSI Labs also operates a direct-to-consumer e-commerce storefront for select OTC products such as the Freestyle Walker at $39.95 per pair, adding a small DTC channel alongside the practitioner business. The company emphasizes practitioner education through an extensive resource library covering prescribing, billing/coding, Medicare compliance, and adjustment, serving as both a marketing funnel and a stickiness lever.

Name

Allied OSI Labs

Legal name

Allied OSI Labs

Website

https://alliedosilabs.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Allied OSI Labs is a podiatrist-owned Indianapolis laboratory, founded 1978, that manufactures hand-crafted custom orthotics and ankle-foot orthoses (including the Richie Brace) for podiatrists and foot/ankle specialists, with select OTC products sold direct-to-consumer online.

Ownership category

akta.pro rank

Product category

Custom Orthotics Manufacturing

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Orthotics & Bracing (Spinal/Lower/Upper Extremity Orthoses) (HLAHAEAI)

akta.pro secondary industries

Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC), Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments) (CRADAMAL), Foot & Ankle (HLAKALAG)

Keywords

• Custom orthotics manufacturing
• Ankle-foot orthoses
• Podiatric medical devices
• AFO and bracing
• Prescription orthotic lab

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Orthotics Sales: Hand-crafted custom orthotics manufactured to fulfill patient prescriptions from foot/ankle specialists. Practitioners order through the company directly via order forms.
2. Custom AFOs (Richie Brace): Custom ankle-foot orthoses including Richie Brace and Fall Protection Brace, ordered by medical professionals for patients with specific ankle/foot conditions.
3. OTC Orthotics: Over-the-counter orthotics sold directly to consumers through the online store. Products like Freestyle Walker are available without prescription.
4. Practitioner Discounts Program: Free orthotic pair every two years for practitioners meeting ordering requirements; 25% discount for immediate family and staff after ordering requirements met.
5. Volume Discounts: Competitive volume discounts for high-volume practitioners ordering custom orthotics and custom braces.
6. Compression Sleeves: FS6 Performance Foot Sleeve and AF7 Ankle Bracing Sleeve products sold to medical professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Allied OSI Labs manufactures hand-crafted custom orthotics and ankle-foot orthoses (AFOs), including the Richie Brace and Fall Protection Brace, to fulfill prescriptions submitted by podiatrists and foot/ankle specialists. The lab also offers OTC orthotic lines (SideKicks, Freestyle Walker) and compression sleeves, supported by an iPad digital scanning workflow that replaces traditional plaster casting methods.

Product overview

Allied OSI Labs is a podiatrist-owned laboratory that has been manufacturing custom orthotics and ankle-foot orthoses (AFOs) since 1978. The company operates as a medical device manufacturer serving podiatric physicians and healthcare practices. Their product portfolio centers on custom orthotics (Functional, Intermediate, Dress, Athletic, Children's, Accommodative, and Economy categories) and custom AFOs including the Richie Brace (described as the #1 recommended AFO). They also offer over-the-counter (OTC) versions of their products (SideKicks, OTC Richie Brace) available only through medical professionals. Supporting products include compression sleeves (FS6, AF7), the Fall Protection Brace, and an iPad Scanner system for digital foot measurement. The company is based in Indianapolis, Indiana.

Differentiator

Problem solved

Functional benefit

Brands

• SideKicks OTC: Over-the-counter orthotics available through medical professionals.
• Richie Brace
• Freestyle Walker

Products and services

• Custom Orthotics Hand-crafted custom orthotics manufactured to fulfill prescriptions from foot and ankle specialists, available across seven categories (Functional, Intermediate, Dress, Athletic, Children's, Accommodative, and Economy) designed for different patient conditions and footwear. Sold exclusively through medical professionals.
• Richie Brace Custom AFO Custom ankle-foot orthosis branded as the Richie Brace, marketed as the #1 recommended AFO and offered by Allied OSI Labs as a premier provider. Fulfills prescriptions from podiatrists for patients with ankle instability and related biomechanical conditions.
• Fall Protection Brace Custom ankle-foot orthosis designed for fall protection and prevention in patients with mobility or balance issues, ordered by medical professionals.
• SideKicks OTC Orthotics Over-the-counter orthotic solutions distributed only through medical professionals that deliver custom-quality support for patients who do not require a fully custom device.
• OTC Richie Brace Over-the-counter version of the Richie Brace AFO distributed exclusively through medical professionals, not through retail channels.
• Freestyle Walker OTC Orthotic Over-the-counter orthotic sold directly to consumers online for heel pain from plantar fasciitis, providing support, stability, and cushioning for flat feet. Priced at $39.95 per pair in men's sizes A–I (4–15) and women's sizes A–H (6–14+).
• Compression Sleeves (FS6 and AF7) Compression products including the FS6 Performance Foot Sleeve and AF7 Ankle Bracing Sleeve sold to medical professionals for foot and ankle support.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Superfeet Worldwide: Major OTC/prefab insole and orthotic brand with consumer and professional channels; competes with Allied OSI's SideKicks and Freestyle Walker OTC products while operating at significantly greater scale and brand awareness.
• Foot Levelers: Established, larger orthotics manufacturer offering custom and OTC spinal/postural orthotics primarily to chiropractors, but with significant overlap in custom functional foot orthotics and a broader portfolio that competes for practitioner mind share.

Emerging players

• Surestep: Smaller, niche-focused custom and prefabricated AFOs/orthoses for pediatric and neurodevelopmental applications — overlapping with Allied OSI's pediatric orthotics and AFO categories from a more specialized angle.

Direct peers

• Northwest Podiatric Laboratory: U.S.-based custom orthotics fabrication lab serving podiatrists with hand-crafted functional and accommodative devices, structurally comparable in business model to Allied OSI.
• Footmaxx: Custom and OTC orthotics manufacturer serving podiatrists and other foot-care professionals with a similar prescription-driven, practitioner-channel business model to Allied OSI Labs.
• KLM Laboratories: Independent orthotic fabrication lab producing custom foot orthotics for podiatric practices, overlapping with Allied OSI across product type and practitioner-channel distribution.
• SOLO Laboratories: Custom orthotic and ankle-foot orthosis lab serving podiatric physicians in the U.S., competing directly with Allied OSI for practitioner prescription orders across functional, accommodative, and diabetic orthotic categories.
• Cascade DAFO: Specialty pediatric and adult custom ankle-foot orthoses manufacturer, overlapping with Allied OSI's pediatric orthotics and AFO product lines for a similar clinical buyer base.
• Hersco Orthotics: Custom orthotics and ankle-foot orthoses fabricator with a long-standing practitioner channel, supplying podiatrists and other foot-care clinicians with comparable devices.
• PAL Health Technologies: Direct competitor in custom-made foot orthotics and ankle braces for podiatric practices. Notably named as the prior employer of Allied OSI's own senior client-service staff, confirming close head-to-head competition in the same prescription-channel lab model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AlliedOSILabs
• YouTubeyoutube.com/channel/UCBf-QLHZioRnmOXveuCheQA
• Facebookfacebook.com/alliedosilabs
• LinkedInlinkedin.com/company/allied-osi-labs/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allied OSI Labs