Footmaxx
Footmaxx is a privately held orthopedic device manufacturer founded in 1994 that produces custom prescription orthotics, AFO braces, and 3D scanning/gait analysis technology, sold through a healthcare provider channel in the US and Canada with international distribution partners.
- Company typePrivate
- Founded1994
- HeadquartersRoanoke, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Footmaxx does
Footmaxx, Inc. is a privately held orthopedic device manufacturer founded in 1994 and headquartered in Roanoke, Virginia, with an additional office in Brampton, Canada. The company operates an integrated orthotic laboratory producing custom prescription orthotics, non-prescription orthotics, custom AFO (ankle-foot orthosis) braces, and orthotic-friendly footwear, complemented by its own scanning and gait analysis hardware and software sold to clinicians.
The company's core technology platform centers on three proprietary tools: the 3Dmaxx volumetric foot scanner (8-second scan time, 800,000 data points, 250 micrometer accuracy, with three casting options), the Metascan gait analysis mat (analyzing 19 aspects of gait, with certified pedorthist-reviewed reports), and the AcquireTD mobile scanning app leveraging Apple TrueDepth camera technology on iPad and iPhone. Custom orthotics are hand-built by a team of six to seven Certified Pedorthists in Footmaxx's Virginia lab, with a build-to-order configurator spanning modules, accommodations, top covers, and bottom reinforcements across product lines including Trilamaxx, Performaxx, MaxxLife, Comfortmaxx, Expedition, Voyager, diabetic/arthritic, EVA, and Sportmaxx variants.
Footmaxx monetizes through a B2B channel: custom orthotics are prescribed by healthcare providers (orthopaedic surgeons, podiatrists, pedorthists, physiotherapists, chiropractors, sports medicine specialists, and rehabilitation/diabetes centers), with the company providing dedicated Territory Managers across US and Canada who deliver in-office training and order support. Revenue streams include one-time prescription sales of custom and non-custom orthotics, AFO braces, scanning hardware (3Dmaxx, Metascan), and distributed footwear. International distribution partners extend reach beyond North America. The company is led by General Manager Steve Stone and operates without disclosed external funding, M&A, or parent-company ownership.
Footmaxx firmographics
Firmographics- Name
- Footmaxx
- Legal name
- Footmaxx, Inc.
- Website
- https://footmaxx.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Footmaxx is a privately held orthopedic device manufacturer founded in 1994 that produces custom prescription orthotics, AFO braces, and 3D scanning/gait analysis technology, sold through a healthcare provider channel in the US and Canada with international distribution partners.
- Ownership category
- akta.pro rank
Footmaxx industry classification
Industry- Product category
- Orthopedic Devices & Custom Orthotics
- NAICS
- Footwear Manufacturing (3162), Footwear Manufacturing (316210)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Comfort, Orthopedic & Medical Footwear (CRAAACAG)
- akta.pro secondary industries
- Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments) (CRADAMAL), Footwear Components & Materials (Uppers, Soles, Laces, Insoles) (CRAAACAK)
Keywords
Where Footmaxx is headquartered
LocationHeadquarters
- HQ city
- Roanoke
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Footmaxx business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Custom Orthotics: Prescription custom orthotics sold through healthcare providers. Hand-crafted orthotics using high-tech equipment. Multiple product lines including Signature Orthotics, Build Your Own custom options, Trilamaxx, Performaxx, MaxxLife, Comfortmaxx, Expedition, Voyager, Diabetic/Arthritic lines, Premium Sports, Standard Sports, Sportmaxx, and EVA orthotics.
- Non-Custom Orthotics: Pre-manufactured orthotics including MyFit brand (Control, Support, Heat-Moldable), diabetic orthotics, Sportflexx, All-Purpose, Heel Cup Dress, Cushion Dress, Children's Thermocork, Adult's Thermocork, and Heel Lifts. Available for immediate take-home from doctor's offices.
- Scanning Technology Systems: Sale of 3Dmaxx and Metascan scanning equipment to healthcare professionals for in-office gait analysis and foot scanning. AcquireTD mobile app for iPad/iPhone scanning.
- AFO Braces: Custom ankle foot orthosis braces including Axiom, Sedona, Reflexx, Santa Fe, and Ballast models for various foot and ankle conditions.
- Orthotic-Friendly Footwear: Shoes designed to accommodate custom orthotics, including Altra, Brooks, Merrell, Florsheim, K-Swiss, Minnetonka, Naot, OluKai, CAOS, Bates Tactical, and Roanoke Sandalthotic brands.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Footmaxx product offering
Product offeringCore offering
Footmaxx manufactures and distributes custom prescription orthotics, non-custom orthotics, custom AFO ankle foot braces, orthotic-friendly footwear, and proprietary 3D foot scanning and gait analysis technology (3Dmaxx, Metascan, AcquireTD). Products are produced in a hand-crafted Virginia-based lab and sold primarily through a B2B network of healthcare professionals who prescribe Footmaxx solutions to their patients for biomechanical correction, foot pain relief, athletic performance, and diabetic foot care.
Product overview
Footmaxx is a complete orthotic laboratory offering a comprehensive portfolio of custom and non-custom orthotics, AFO braces, gait analysis technology, and orthotic-friendly footwear. The custom orthotic line includes Trilamaxx, Performaxx, MaxxLife, Comfortmaxx, Expedition, and Voyager models from the Maxximum line, plus diabetic/arthritic orthotics, EVA custom milled orthotics, Premium and Standard sports orthotics (including sport-specific Sportmaxx variants), and diabetic EVA orthotics. Non-custom offerings include MyFit orthotics (Control, Support, Heat-Moldable), diabetic non-prescription orthotics, and Sportflexx. The AFO brace portfolio features Axiom, Sedona, Reflexx, Santa Fe, Ballast, and Insightful Cuboid Lock for various conditions. Technology products include 3Dmaxx (3D volumetric foot scanner with 8-second scan time and 800,000 data points), AcquireTD (mobile iPad/iPhone scanning app using Apple TrueDepth), and Metascan (gait analysis mat analyzing 19 aspects of gait). The company offers a build-to-order system allowing customization of modules, accommodations, top covers, and bottom reinforcements, supported by certified pedorthists and territory managers across North America.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Prescription Orthotics Hand-crafted prescription custom orthotics line including Trilamaxx, Performaxx, MaxxLife, Comfortmaxx, Voyager, Expedition, EVA-milled, Diabetic/Arthritic, Premium Sports, Standard Sports, and Sportmaxx sport-specific variants. Prescribed by healthcare providers for biomechanical correction, foot pain relief, athletic performance, and diabetic foot care using patient-specific 3D scans or casts.
- Non-Custom Orthotics Pre-manufactured non-prescription orthotics including MyFit brand (Control, Support, Heat-Moldable variants), diabetic non-prescription orthotics (Quad-Density, Triple-Density, Dual-Density), Sportflexx, and other take-home options available immediately from provider offices.
- Custom AFO Braces Handmade custom ankle foot orthosis braces including Axiom (ankle instability), Sedona (flexible compression/PTTD), Reflexx (drop foot), Santa Fe (compressive stabilization), Ballast (proprioceptive balance), and Insightful Cuboid Lock LI (lateral ankle instability). Subjected to rigorous quality and comfort testing.
- 3Dmaxx 3D Foot Scanner
Quantifiable outcome
- 20-25% improvement every 2 weeks until complete recovery for plantar fasciitis (generally 2-3 months)
- +2 more outcomes
Companies that use Footmaxx
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Footmaxx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Footmaxx partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pike Place Fish MarketminorFootmaxx partnered with Seattle's famous Pike Place Fish Market to test Voyager custom orthotics. The fishmongers, who stand on concrete floors for up to 12 hours daily, received free custom orthotics. Footmaxx used 3Dmaxx scanning to create orthotics with Smart-Tech top cover, Carbon Edge heel cup, PORON Vive forefoot, and XRD rearfoot technology. Testing partnership to validate orthotic performance in demanding work environments.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Footmaxx competitors and assessment
Company assessmentBroad incumbents
- Hanger Clinic (Hanger, Inc.): Hanger is the largest US provider of orthotic and prosthetic (O&P) services, fitting custom orthotics, braces, and prosthetic devices through a national clinician network. Overlaps with Footmaxx on custom orthotics and AFO braces but at significantly greater scale.
- Dr. Scholl's (Bayer): Dr. Scholl's is the mass-market incumbent in OTC insoles, orthotics, and foot-care products sold through drugstores, mass retailers, and grocery. It competes with Footmaxx in the consumer-facing segment but at much lower price points and scale.
Others
- Brooks Running: Brooks Running is a major athletic-running footwear brand also distributed by Footmaxx as an orthotic-compatible option. Comparable as an adjacent ecosystem player in performance foot health; not a direct orthotics competitor but a key brand partner.
- Altra Footwear: Altra is an athletic-footwear brand with foot-shaped design and zero-drop platform, sold through Footmaxx as an orthotic-friendly shoe brand. While not a direct competitor, Altra represents the broader performance footwear category Footmaxx addresses via its sports-orthotic line.
Direct peers
- Aetrex: Aetrex is an orthotics and comfort-footwear brand offering custom orthotics, OTC insoles (Lynco), 3D foot-scanning technology (Albert), and orthotic-friendly shoes. Directly comparable across Footmaxx's full stack (custom orthotics, scanning tech, footwear).
- PowerStep: PowerStep manufactures OTC and professional-grade orthotic insoles sold through pharmacies, running stores, and medical professionals. It is one of Footmaxx's closest direct competitors in the non-custom orthotic and podiatrist-channel segment.
- Superfeet Worldwide: Superfeet is a direct competitor in the premium and OTC insole/orthotic market, offering both custom-fit and off-the-shelf insoles sold through retailers and healthcare providers. Comparable product breadth (sport, comfort, work, diabetic) and prescriber/retail distribution model overlap directly with Footmaxx.
- Sole Supports: Sole Supports is a custom-orthotics lab casting and fabricating prescription orthotics for clinicians, with a focus on biomechanical correction. Directly comparable to Footmaxx's Signature/Trilamaxx/Performaxx custom-orthotic offering and prescriber-channel GTM.
- Spenco Medical: Spenco manufactures OTC orthotic insoles, diabetic foot care products, and sport insoles sold through retail and medical channels. Comparable to Footmaxx's non-custom orthotic, diabetic, and Sportflexx lines.
- Langer Biomechanics: Langer is a US-based manufacturer of prescription custom orthotics, AFOs, and foot-scanning technology sold to podiatrists and orthotic specialists. Overlaps with Footmaxx on custom orthotics, AFO braces, and clinician-distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Footmaxx social profiles
Digital presenceFootmaxx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Footmaxx leadership team
Management profileNumber of profiles
Profiles3 records
Footmaxx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Footmaxx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Footmaxx
What does Footmaxx do?
Footmaxx manufactures and distributes custom prescription orthotics, non-custom orthotics, custom AFO ankle foot braces, orthotic-friendly footwear, and proprietary 3D foot scanning and gait analysis technology (3Dmaxx, Metascan, AcquireTD). Products are produced in a hand-crafted Virginia-based lab and sold primarily through a B2B network of healthcare professionals who prescribe Footmaxx solutions to their patients for biomechanical correction, foot pain relief, athletic performance, and diabetic foot care.
Is Footmaxx a public or private company?
Footmaxx is a private company. It is classified as unknown and is currently operating.
When was Footmaxx founded?
Footmaxx was founded in 1994. It employs 101 to 250 people.
Where is Footmaxx based?
Footmaxx is headquartered in Roanoke, United States, in the North America region.
How does Footmaxx make money?
Five revenue lines are on record. Custom Orthotics are the primary driver. The others are non-Custom Orthotics, scanning Technology Systems, AFO Braces and orthotic-Friendly Footwear.
Who are Footmaxx's main competitors?
Broad incumbents on record are Hanger Clinic (Hanger, Inc.) and Dr. Scholl's (Bayer). Others are Brooks Running and Altra Footwear. Direct peers are Aetrex, PowerStep, Superfeet Worldwide, Sole Supports, Spenco Medical and Langer Biomechanics.
Does Footmaxx have an API?
No public API is recorded for Footmaxx.
What industry is Footmaxx in?
Footmaxx's product category is Orthopedic Devices & Custom Orthotics. Its primary akta.pro industry code is CRAAACAG, Comfort, Orthopedic & Medical Footwear, with a secondary code of CRADAMAL, Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments). Its NAICS code is 3162 and its SIC code is 3842.