Sensilab

What Sensilab does

Sensilab d.o.o. is a Ljubljana-headquartered, Slovenia-incorporated direct-to-consumer food supplements company that has operated since 2005 under the legal name SENSILAB farmacevtska družba d. o. o. and sits within the Vision Healthcare Group operating umbrella. The company develops and distributes natural-based dietary supplements across three principal health pillars: liver health (Hepafar line, anchored on the PHOSPHOcomplex™ silybin-phosphatidylcholine complex claimed to deliver 10x the bioavailability of standard milk thistle), hormonal balance (Glandline line: EstroLux, ThyroLux, AdrenaLux, HormoLux), and weight management (Slimmium / AdipoBurn, MetaboLux). Supporting branded ingredients include ACTAMIDE® (95% piperine black pepper extract for up to 30% absorption enhancement), VitaCholine®, and CleanSel®. Products are manufactured in EU pharmaceutical plants under GMP, HACCP, ISO, and EFSA standards and carry additional gluten-free, lactose-free, vegan, and cruelty-free certifications.

The portfolio spans 500+ developed products available individually and in bundles, with sub-brands Sensilab Essentials, Be So Happy Gummies, and Slimmium expanding the format and audience range. Distribution is primarily through Sensilab's own localized e-commerce storefronts (e.g., sensilab.com/uk, plus additional country sites in FR, DE, ES, PT, AT, HR, CZ, RO, SK, SI) with supplemental reach through e-pharma reseller partners across Europe; the company claims a presence in 40+ markets and 3-4 million cumulative customers worldwide.

Commercially, Sensilab runs a product-led DTC motion anchored by an online questionnaire that funnels users toward recommended SKUs, supported by content marketing on liver health, hormonal balance, and weight management themes, plus paid acquisition via Google Remarketing, Facebook Custom Audiences, and email (MailChimp). Pricing is in the £12.49-£19.99 unit range with bulk discounts of 25-42% on multi-unit packs and a subscription tier offering an additional 17% discount above £15 plus free delivery. A 30-day satisfaction guarantee, healthcare professional endorsements (Dr. Brindusa Vanta, Dr. Rosmy Barrios, Mona Rasi et al.), and customer testimonials support conversion. Revenue and ARR figures are not publicly disclosed.

Name

Sensilab

Legal name

SENSILAB farmacevtska družba d. o. o.

Website

https://sensilab.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Food Supplements

NAICS

Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Pharmaceutical Preparations (2834)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Weight Management & Metabolic Supplements (CRADAGAG), Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Food supplements
• Liver detox supplements
• Hormonal balance supplements
• Weight management supplements
• Natural health products

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer sales of food supplements through Sensilab's online store. Products include capsules, drinks, and bundles targeting weight loss, hormonal balance, liver detox, stress relief, and general health.
2. Subscription Orders: Recurring subscription model where customers receive automatic deliveries at regular intervals. Subscribers receive additional 17% discount on products above £15 and 10% discount on products below £15, plus free delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Sensilab develops, manufactures, and sells premium natural-based food supplements directly to consumers through its own e-commerce platform. Its portfolio centers on three health pillars — liver detox and support (Hepafar Forte, Hepafar Fibers, Liver Cleanse Tea), hormonal balance (Glandline line: EstroLux, ThyroLux, AdrenaLux, HormoLux), and weight management (Slimmium, MetaboLux, AdipoBurn) — sold as individual capsules, drinks, and value bundles or via recurring subscriptions, with manufacturing carried out in EU pharmaceutical plants under GMP and HACCP standards.

Product overview

Sensilab is a Premium Food Supplements company offering a comprehensive portfolio of natural health and wellness products. The core product offerings center around three main health pillars: Liver Health (Hepafar product line including Hepafar Forte PREMIUM Milk Thistle Capsules, Hepafar Fibers Liver Detox, and Liver Cleanse Tea), Hormonal Balance (Glandline line including EstroLux, ThyroLux, AdrenaLux, and HormoLux), and Weight Management (Slimmium/AdipoBurn products). Products are available as individual supplements or in value bundles combining complementary formulas. The company also operates subscription and delivery services for recurring orders. Key sub-brands include Sensilab Essentials (vitamins/minerals), Be So Happy Gummies (gummy supplements), and Slimmium (slimming products). All products are manufactured in EU pharmaceutical plants following GMP and HACCP standards with natural, plant-based ingredients.

Differentiator

Problem solved

Functional benefit

Brands

• Sensilab Essentials: A sub-brand offering essential supplements.
• Be So Happy Gummies
• Slimmium
• Glandline

Products and services

• Hepafar Forte PREMIUM Milk Thistle Capsules Premium liver detox supplement for adult consumers, featuring patented milk thistle extract (silybin-phosphatidylcholine complex) with 10x higher bioavailability than standard milk thistle, combined with artichoke, VitaCholine, dandelion, ginger, vitamin E, zinc, selenium, and ACTAMIDE® black pepper extract for comprehensive liver support. Pack of 30 capsules, gluten-free, lactose-free, vegan.
• Hepafar Fibers – Liver Detox Water-soluble liver detox drink with acacia gum fibre for adults seeking digestive and toxin elimination support; combines orange peel, lemongrass, peppermint, hops, and lemon balm for a soothing detoxification format alternative to capsules.
• Liver Protect Bundle Value bundle for adult consumers combining Hepafar Forte capsules with Liver Cleanse Tea to deliver a complete liver detoxification, regeneration, and protection program.
• EstroLux for Hormonal Balance Plant-based, hormone-free and soy-free hormonal detox supplement with 3-in-1 action for women seeking to reduce oestrogen levels and restore hormonal balance.
• ThyroLux With Iodine Plant-based, hormone-free thyroid support supplement for adults containing L-tyrosine, bladderwrack (iodine source), Schisandra, royal basil, guggul resin, magnesium, zinc, selenium, manganese, and copper at 100% NRV iodine.
• AdrenaLux – Daily Balance Capsules Plant-based adrenal support supplement for stressed adults that aims to reduce stress and sleeplessness, boost focus, and support weight management.
• Glandline HormoLux – Complete Hormonal Balance Formula Comprehensive hormonal balance supplement aimed at supporting women through every phase of their cycle and life stage, particularly perimenopause.
• MetaboLux GLP-1 Metabolism & Appetite Support Natural food supplement formulated to support natural GLP-1 levels for adults interested in metabolism, appetite regulation, and weight management.
• Hepafar Liver Cleanse Tea Herbal liver cleanse tea for adults containing milk thistle, green tea, burdock root, and dandelion, designed to complement Hepafar capsules in a broader detox routine.
• Liver Detox Combo (Hepafar Forte 2x + Hepafar Fibers 2x) Extended-program bundle for adults combining double quantities of Hepafar Forte capsules and Hepafar Fibers drink for a multi-month liver detox regimen.
• Stomach-Away Bundle Digestive-and-liver bundle combining WaterOut with Hepafar Forte capsules for adults targeting bloating, water retention, and liver support simultaneously.
• Intermittent Fasting Bundle Weight loss bundle for adults combining NightBurn XXL capsules with Garcinia Slim to support intermittent fasting regimens.
• Hormonal Balance Bundle Bundle combining AdrenaLux, EstroLux, and ThyroLux capsules for adults seeking comprehensive hormonal balance support across adrenal, oestrogen, and thyroid axes.
• Oestrogen & Thyroid Support Bundle Targeted bundle pairing EstroLux oestrogen support with ThyroLux thyroid support for adults with co-occurring hormonal concerns.
• Sensilab Essentials Sub-brand of essential vitamins and minerals (e.g., Vitamin D 4,000 IU, Biotin for hair/skin/nails) targeted at health-conscious adult consumers for daily nutritional support.
• Be So Happy Gummies Fruity gummy-format supplements marketed as a tasty, convenient alternative to capsule supplements for adult consumers seeking daily wellness support.
• Slimmium Weight management sub-brand offering slimming SKUs such as AdipoBurn XXL for adult consumers pursuing fat-burning and body composition goals.
• Sensilab Subscription Orders Recurring subscription delivery service allowing adult customers to schedule automatic, regular deliveries of any Sensilab supplement with an additional 17% discount (10% for products below £15) and complimentary delivery on every recurring order; can be cancelled anytime.

Quantifiable outcome

• Over 4 million satisfied customers across Europe
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Vision Healthcare GroupcoreOthersParent company of Sensilab. Sensilab d.o.o. is part of Vision Healthcare Group, operating as an e-commerce company selling premium food supplements across Europe.
• PayPalsupportingTechnology or IntegrationPayment processing partner enabling customers to pay for orders using PayPal. Cookie-based unique ID system allows seamless checkout between PayPal and shopping cart.
• MailChimpsupportingTechnology or IntegrationEmail marketing services provider used for newsletters and promotional communications to customers.
• GooglesupportingGTM or Marketing PartnerGoogle Remarketing and Google Ads partner for displaying personalized advertisements based on products viewed. Also provides Google Analytics for website analytics.
• FacebooksupportingGTM or Marketing PartnerFacebook Custom Audiences partner for targeted advertising. Email addresses are uploaded to create custom audience lists for personalized ads.
• MicrosoftsupportingTechnology or IntegrationCRM systems provider used for customer relationship management.
• AdyensupportingTechnology or IntegrationPayment system provider for processing credit card transactions including Visa, Mastercard, AMEX, JCB, and Diners.
• CloudFlaresupportingTechnology or IntegrationContent delivery network and security provider for faster website loading and DDoS protection.
• New RelicsupportingTechnology or IntegrationApplication performance monitoring platform for tracking website and mobile app performance.
• Evri (formerly Yodel)supportingChannel Partner/ Reseller/ DistributorUK delivery partner responsible for parcel delivery to customer addresses across the UK.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nature's Best: UK-focused supplement e-commerce brand offering vitamins, minerals and condition-specific formulations. Comparable to Sensilab in target geography, supplement-only positioning and online-led go-to-market.
• Victoria Health: UK-based online retailer specialising in food supplements, vitamins and natural health products. Closely comparable to Sensilab in D2C e-commerce model, European customer base and supplement-led catalogue.
• Myprotein: Global D2C sports nutrition and supplements brand with subscription mechanics and European distribution. Comparable to Sensilab in D2C-led growth, online quiz-based merchandising, and multi-country European storefronts.
• iHerb: Large online retailer of vitamins, supplements and natural health products shipping globally. Directly comparable D2C model, broad SKU catalogue and reliance on digital marketing for customer acquisition.

Broad incumbents

• Holland & Barrett: Europe's largest health and wellness retailer with an extensive food supplement range across physical stores and e-commerce. Comparable to Sensilab in supplement focus and UK/European customer base, though far broader in assortment and channel mix.
• Swisse Wellness: Global vitamins, supplements and skincare brand with strong Australian/European presence. Comparable in lifestyle-positioned supplement branding and category breadth across beauty, women's health and general wellness.
• Vitabiotics: UK-based vitamin and supplement manufacturer with broad condition-specific ranges. Comparable category, manufacturing footprint in the UK/EU and overlapping therapeutic areas (women's health, liver, vitality).
• GNC: Global specialty retailer of health, wellness and performance nutrition products. Comparable in supplement specialisation and international e-commerce, though operating a much larger physical and franchised footprint.
• Boots: UK pharmacy-led health and beauty retailer with a sizeable supplement range online and in-store. Comparable to Sensilab in UK-centric traffic, supplement share of basket and pharmacy/e-pharma channel adjacency.

Emerging players

• AG1 (Athletic Greens): Premium D2C greens-and-supplements brand built on subscription and content marketing. Highly comparable D2C mechanics, quiz-driven funnel and premium subscription positioning targeting health-conscious consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sensilab