Victoria Health

What Victoria Health does

Victoria Health is a UK-based direct-to-consumer e-commerce retailer headquartered in Borehamwood, selling a curated range of vitamins, dietary supplements, skincare, body care, hair care, children's health products, and lifestyle/wellness items via victoriahealth.com. The company primarily serves health-conscious consumers in the United Kingdom and, via Global-E-enabled cross-border shipping, internationally including the United States. Beyond third-party brands, Victoria Health has built proprietary lines including 'DoSe by VH' (face serums, skincare, supplements) and 'Ful.Vic.Health' (supplements, hair, body, and skincare products featuring patented Ioniplex fulvic acid), and operates a VH Membership program for repeat customers. The legal entity is Victoriahealth.com Ltd.

Name

Victoria Health

Legal name

Victoriahealth.com Ltd

Website

https://victoriahealth.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Victoria Health is a UK-based direct-to-consumer e-commerce retailer selling curated vitamins, supplements, skincare, and wellness products to health-conscious consumers in the UK and internationally, including its own DoSe by VH and Ful.Vic.Health proprietary brands.

Ownership category

akta.pro rank

Product category

Health and Beauty Retail

NAICS

Health and Personal Care Retailers (4561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Food (Health) Supplement Retailers (456191)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beauty & Personal Care Online Retailers (CRAFADAC)

Keywords

• Dietary supplements
• Skincare products
• Health ecommerce
• Vitamins retailer
• Beauty wellness

Headquarters

HQ city

Borehamwood

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Victoria Health generates revenue through direct online sales of health and beauty products including vitamins, supplements, skincare, and personal care items. The company sells third-party branded products as well as its own DoSe by VH private label range.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Victoria Health is a UK-based online retailer that sells vitamins, dietary supplements, skincare, body care, hair care, and lifestyle/wellness products directly to consumers through its e-commerce storefront. The company curates third-party brands alongside its own proprietary lines, including the DoSe by VH sub-brand of face serums, skincare and supplements, and the Ful.Vic.Health line featuring patented fulvic acid formulations.

Product overview

Victoria Health is a UK-based health and beauty online store offering a comprehensive range of health supplements, skincare, and wellness products. The company operates primarily as an e-commerce retailer, featuring both third-party brands and its own proprietary sub-brand 'DoSe by VH.' The product portfolio includes supplements (vitamins, minerals, herbal remedies, collagen, superfoods), facial skincare, body care, hair care, children's health products, and living/wellness items. The store also provides targeted solutions organized by health concerns such as immunity, digestion, menopause, and skin problems. Victoria Health integrates third-party brands across multiple categories while offering curated proprietary products under the DoSe by VH and Ful.Vic.Health sub-brands.

Differentiator

Problem solved

Functional benefit

Brands

• DoSe by VH: Victoria Health's own brand line of face serums, skincare and supplements meticulously formulated to deliver results.
• Fulvic Health

Products and services

• DoSe by VH

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BigCommercecoreTechnology or IntegrationE-commerce platform provider powering the Victoria Health online store with product catalog, shopping cart, checkout, and customer account functionality.
• StripecoreTechnology or IntegrationPayment processing provider enabling secure credit card transactions on the Victoria Health website without storing credit card information.
• PayPalcoreTechnology or IntegrationAlternative payment processing provider for secure transactions on the Victoria Health website.
• KlaviyocoreTechnology or IntegrationEmail marketing platform used for collecting visitor behavior data, optimizing website relevance, and managing newsletter subscriptions.
• Global-EcoreTechnology or IntegrationCross-border e-commerce platform enabling international shipping and providing region-specific pricing, currency, and tax calculations for customers worldwide.
• Meta Platforms (Facebook/Instagram)minorGTM or Marketing PartnerSocial media advertising partner for delivering targeted advertisements and tracking user engagement through the Meta pixel.
• TikTokminorGTM or Marketing PartnerSocial media advertising partner for tracking and targeting users through embedded TikTok services.
• YouTubeminorGTM or Marketing PartnerVideo marketing platform used for embedded content and user interaction tracking through YouTube video integration.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• iHerb: Online supplements and natural health retailer with global shipping and very deep catalogue; comparable on online supplements-led assortment and cross-border D2C.
• Space NK: UK premium beauty retailer combining curated third-party brands with own-label ranges and selective international presence; directly comparable on curated beauty D2C and brand portfolio strategy.
• Lookfantastic: Online beauty retailer with extensive multi-brand assortment, membership tier, and international fulfilment; directly comparable on D2C model, multi-brand curation, and global shipping.
• Cult Beauty: UK-based online beauty and skincare retailer with curated third-party brands, editorial content, and international shipping; closest direct peer in model, audience, and curated D2C positioning.
• Beauty Pie: UK-born D2C beauty brand operating a membership model with own-label premium skincare and cosmetics; closely comparable on membership-led D2C model and private-label focus.

Broad incumbents

• Sephora: Global multi-brand beauty retailer with strong D2C site, curated assortment, and exclusive brand partnerships; broad incumbent for content-led curation and own-brand/partnered exclusive strategy.
• The Body Shop: Global skincare, body care, and wellness retailer with strong ethical/natural positioning and direct e-commerce; broad incumbent comparison for natural-leaning multi-category D2C.
• Boots: UK's largest pharmacy-led health and beauty retailer with omnichannel presence; broad incumbent benchmark for assortment breadth and brand partnerships in the same categories.
• Holland & Barrett: UK's largest health and wellness retailer with a strong supplements and natural beauty assortment across physical stores and a mature e-commerce site; broad incumbent comparison for a curated online-only specialist in the same categories.

Regional players

• Swanson Health Products: US-based online-first supplements and natural health retailer; comparable on supplements-led D2C assortment and discount-led pricing, though primarily serves a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victoria Health