Tellure Rôta

What Tellure Rôta does

Tellure Rôta S.p.A. is an Italian manufacturer of industrial wheels and castors, founded in 1953 and headquartered in Formigine (Modena), Italy, where it operates three production plants covering 15,000 square metres under Lean manufacturing principles. The company designs and produces more than 5,000 SKUs spanning light-, medium-, and heavy-duty castors (up to 4,300 kg per wheel), drive wheels for Automated Guided Vehicles (AGVs) and Autonomous Mobile Robots (AMRs), high-temperature castors (up to 400°C), antistatic/ESD variants, pallet-truck rollers, and castors compliant with standards such as EN 1004, using proprietary polyurethane compounds (TR, TR-Roll, TR-PowerHigh), Vulkollan, polyamide 6, and metal castings developed in-house at its TRLab research laboratory accredited to the Emilia-Romagna High Technology Network.

The company sells primarily through an extensive distributor network covering more than 70 countries, supplemented by direct branch offices in selected markets and a proprietary MyTR e-commerce portal. End customers are industrial OEMs and operators across manufacturing, intralogistics, food processing, construction (mobile scaffolding), waste management, institutional (hospitals, public buildings), and furniture segments, with no publicly disclosed anchor customers, indicating a long-tail, low-concentration customer base. Pricing is quotation-based with a €500 minimum order value, and revenue is generated almost entirely through hardware sales.

Following Elesa S.p.A.'s two-step acquisition — 60% in 2024 and the remaining 40% on June 24, 2026 — Tellure Rôta operates as a wholly-owned subsidiary of the Elesa group while maintaining its independent brand, product line, and Formigine-based production. As of FY2022 (the most recent disclosed figure), Tellure Rôta reported €34.2 million in turnover with 159 employees plus 10 administration contracts, holds ISO 9001/14001/45001 and AEO certifications, became a benefit corporation in 2023, and carries the Italian 'Marchio Storico di Interesse Nazionale' heritage designation.

Name

Tellure Rôta

Legal name

Tellure Rôta S.p.A.

Website

https://tellurerota.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

101–250 employees

Short description

Tellure Rôta is an Italian manufacturer founded in 1953 that designs and produces more than 5,000 industrial wheel and castor SKUs — including AGV drive wheels, ESD variants, and high-temperature castors — for OEMs across manufacturing, intralogistics, food processing, construction, and institutional markets in more than 70 countries, now wholly owned by Elesa S.p.A.

Ownership category

akta.pro rank

Product category

Industrial Wheels and Castors

NAICS

Rubber Product Manufacturing (3262)

SIC

Fabricated Rubber Products, Nec (3060)

akta.pro primary industry

Rubber Rollers & Wheels (Industrial/Material Handling) (IMANALAE)

akta.pro secondary industry

Molded & Extruded Industrial Rubber Parts (Custom Components) (IMANALAG)

Keywords

• Industrial castors
• Polyurethane wheels
• Material handling components
• AGV drive wheels
• Industrial castor manufacturing

Headquarters

HQ city

Formigine

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Industrial wheels and castors product sales: Tellure Rôta generates revenue primarily through the manufacture and sale of industrial wheels and castors. The company offers more than 5,000 items across multiple product categories. Sales are conducted through a worldwide distributor network, the company's own e-commerce platform (MyTR), direct quotation requests, and trade fair engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Tellure Rôta designs and manufactures industrial wheels and castors for material handling applications, offering more than 5,000 product variants across light, medium, and heavy-duty load categories. The company uses proprietary polyurethane compounds (TR, TR-Roll, TR-PowerHigh, Vulkollan), polyamide 6, rubber, cast iron, and other specialty materials, with production concentrated in three plants in Formigine, Italy.

Product overview

Tellure Rôta is an Italian manufacturer specializing in industrial wheels and castors for material handling applications. The product portfolio includes over 5,000 items organized across multiple product lines: Industrial castors (light, medium, and heavy duty loads) featuring various polyurethane compounds (TR-Roll, TR, TR-PowerHigh), Vulkollan®, polyamide 6, cast iron, and rubber; specialized castors for high temperature environments (up to 400°C), antistatic/ESD applications (<10^9 Ohm); pallet truck rollers; drive wheels for AGVs (Automated Guided Vehicles); compact castors for AMRs and robotic systems; scaffoldings castors (EN 1004 compliant); institutional castors; and furniture castors. The company also offers digital services including CAD model downloads, technical data access, and e-commerce capabilities. Production occurs entirely in three plants in Formigine, Italy, with in-house R&D through TRLab Test & Research laboratory. Tellure Rôta operates as part of the Elesa Group following 100% acquisition completed in June 2026, while maintaining independent brand operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial castors - light duty Wheels and castors designed for manual handling of trolleys with total loads up to 150-200 kg. Includes rubber castors, thermoplastic rubber castors, and pneumatic castors for industrial and domestic use.
• Industrial castors - medium duty Castors for trolleys with total loading capacity up to 500 kg. Includes thermoplastic polyurethane, soft thermoplastic polyurethane, polyamide 6, and elastic rubber castors for industrial handling.
• Industrial castors - heavy duty High-capacity castors for total loads exceeding 500 kg or mechanical handling. Includes Vulkollan, TR-Roll, TR, TR-PowerHigh polyurethane, polyamide 6, cast iron, and elastic rubber castors with loading capacity up to 4,300 kg per wheel.
• High temperature castors Specialised castors for extreme temperature environments up to 400°C. Includes thermosetting resin castors (up to 300°C), polyamide 6 glass fibre reinforced castors (up to 130°C), and silicone rubber castors (up to 250°C) for bakery ovens, industrial ovens, sterilisation systems, and painting systems.
• Antistatic and ESD castors Castors designed to safely disperse electrostatic charges with electrical resistance below 10^9 Ohm. Includes conductive rubber castors and ESD TR-Roll (Series 62ESD) and ESD TR (Series 65ESD) polyurethane castors for environments where static discharge poses equipment damage, material, or safety risks.
• Pallet truck rollers Rollers positioned under forks of pallet trucks, available in Vulkollan, TR-Roll Polyurethane, TR Polyurethane, TR-PowerHigh Polyurethane, polyamide 6, and thermoplastic polyurethane compounds for load and wear performance.
• Drive wheels for AGVs Hub fitting drive wheels for Automated Guided Vehicles (AGVs) and automated handling systems. Available in TR-Roll Polyurethane (Series 62) and TR-PowerHigh Polyurethane (Series 58GH) versions with cast iron centre. Diameters 200-300mm with 4 or 5-hole configurations for high traction, stability, and handling precision.
• Compact castors for AMRs and robotic systems Low-profile compact castors for Automated Guided Vehicles (AGVs), Autonomous Mobile Robots (AMRs), and robotic systems. Designed for limited space applications with high load capacity and low turning radius.
• EN 1004 scaffolding castors Castors meeting the EN 1004 standard for mobile scaffoldings in construction applications. Includes thermoplastic polyurethane and polyamide 6 versions.
• Institutional castors Castors for institutional applications including hospitals, care homes, and public buildings. Includes polyamide 6, thermoplastic polyurethane, rubber, and thermoplastic rubber variants with stainless steel bracket options.
• Furniture castors Castors for furniture applications including chairs, tables, and displays. Includes rubber, polyamide 6, polypropylene, and methacrylate variants.
• Series 68 polyamide 6 wheels Polyamide 6 solid wheels available in multiple colours (white, blue, grey, orange, red). Designed for indoor industrial environments with aggressive chemical agents. Used in food and canning industries, flower trolleys, manual pallet trucks, and mobile scaffolding.
• TRLab Test & Research Laboratory In-house R&D laboratory offering materials analysis, product performance testing, functional behaviour simulation algorithms, custom compound development, and consulting services for external companies. Accredited to the Emilia-Romagna High Technology Network since 2011.
• Directional lock for EEG EHD and EEG HD twin electrowelded brackets Directional lock add-on for EEG EHD and EEG HD twin electrowelded brackets. Features a pin locking system and self-alignment function for more precise steering and improved manoeuvrability in demanding applications.

Quantifiable outcome

• Reduction of operator handling effort by more than 50% compared to conventional rubber wheels (with TR-Roll ergonomic profile)
• +5 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Emilia-Romagna High Technology NetworkcoreStrategic or Co-development PartnerTRLab, Tellure Rôta's in-house research and testing laboratory, has been accredited to the Emilia-Romagna High Technology Network since 2011, providing access to multidisciplinary skills and experiences through a network of excellence in the region.
• INTERMECH Network - University of Modena and Reggio EmiliacoreStrategic or Co-development PartnerTRLab is included in the INTERMECH network of the University of Modena and Reggio Emilia, enabling constant exchange of multidisciplinary skills and experiences, and collaborative R&D activities in wheel technology and materials science.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Colson Group: Colson Group (parent of Colson Caster, Albion, and other brands) is a US/global caster and wheel manufacturer with a comparable broad industrial product portfolio. Direct competitor across light, medium and heavy-duty industrial castors and wheels in many of the same end-use segments.
• Tente: Germany-headquartered Tente is one of the world's largest dedicated industrial caster and wheel manufacturers, with a comparable multi-SKU catalog spanning light, medium and heavy-duty castors for industrial trolleys and AGVs. Direct competitor to Tellure Rôta across load classes and geographies.
• Wicke: Wicke GmbH is a long-established German industrial wheel, castor and solid-tire maker that supplies comparable rubber, polyurethane and cast-iron wheel products to industrial material-handling OEMs, including AGV and pallet truck applications overlapping with Tellure Rôta's range.
• Caster Concepts: Caster Concepts is a US-based heavy-duty caster and wheel manufacturer producing engineered castors for industrial, AGV and material-handling applications. Comparable specialty polyurethane and elastomer wheel technology targeting heavy-duty and automated equipment OEMs.
• BS Rollen: BS Rollen is a German specialist in wheels, rollers and castors for industrial handling, conveyor and intralogistics customers. Direct comparable supplier of polyurethane and rubber wheels used in trolleys, pallet trucks and automated systems.
• RWM Casters: RWM Casters is a European industrial castor and wheel manufacturer with a product range covering light to heavy-duty industrial castors; competes directly with Tellure Rôta's industrial castor catalog across European and international markets.
• Italruote: Italruote is an Italian manufacturer of castors, wheels and rollers serving industrial material-handling markets. Direct domestic peer whose Italian production footprint and product mix are closely comparable to Tellure Rôta's.
• Stiehl Gruppe: Stiehl Gruppe (including Steinco) is a German caster and wheel manufacturer producing industrial castors, container wheels and OEM wheel assemblies. Direct comparable supplier to industrial trolleys, container handling and intralogistics customers.
• Blickle Räder+Rollen: Blickle is a German family-owned specialist in wheels and castors (including the Softhane, Besthane and Blickle Extrathane polyurethane families) that competes head-on with Tellure Rôta's TR, TR-Roll and TR-PowerHigh compound strategies. Comparable technology focus and European manufacturing base.

Broad incumbents

• Elesa+Ganter: Elesa+Ganter is the standard machine components arm of Elesa S.p.A. (Tellure Rôta's parent as of June 2026), producing handles, knobs, hinges, levelling feet and accessories used on the same industrial equipment and machinery in which Tellure Rôta's castors and wheels are fitted. Sister brand with overlapping industrial customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCu7ViOe4KUzzbK9_ct3tLHQ
• LinkedInlinkedin.com/company/tellure-rota---s.p.a.
• Facebookfacebook.com/profile.php

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tellure Rôta