First Arkansas Bank & Trust

What First Arkansas Bank & Trust does

First Arkansas Bank & Trust (FAB&T) is an FDIC-insured, state-chartered community bank headquartered in Jacksonville, Arkansas, founded in approximately 1949-1950. The bank has operated under Wilson family management for 76 years and expanded from a single location to 19 branches across central and north central Arkansas, growing to more than $1 billion in assets under Larry Wilson's 36-year tenure as President and CEO. It serves both consumer and small-to-medium business customers across its regional footprint.

FAB&T offers a full suite of traditional banking products: consumer checking, savings, money market, deposit certificates, debit and credit cards, personal loans, and home equity lines of credit on the personal side; and business checking, business savings, business loans, business credit cards, automated payments, on-site deposit, wire transfer, check reconciliation, and Autobooks accounting integration on the business side. The bank also offers wealth management services. Its technology stack is a conventional core banking platform extended with online and mobile banking, Zelle P2P payments, the proprietary QūB mobile teller-connection feature, and ClickSWITCH account-conversion tooling. The product architecture is a unified community-banking platform organized around personal, business, and investment service lines rather than a modular SaaS structure.

The revenue model is interest-income-driven, with subscription-style recurring revenue from loan interest (personal loans, HELOC, business loans, credit cards), transaction fees on deposit accounts (overdraft, maintenance), transaction fees on business services (wire, automated payments, on-site deposit, check reconciliation), and recurring wealth management fees. Customer acquisition is direct-to-consumer via the branch network and digital channels, supported by community involvement and local brand strength. In February 2026, a generational leadership transition placed Keith Collard as President and CEO and Gary Edwards as CFO; Mark Wilson, the expected successor, resigned during the transition.

Name

First Arkansas Bank & Trust

Legal name

First Arkansas Bank & Trust

Website

https://fabandt.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

First Arkansas Bank & Trust is an FDIC-insured community bank headquartered in Jacksonville, Arkansas, operating 19 branches across central and north central Arkansas. It serves consumer and small-business customers with traditional deposit, lending, and wealth management products plus digital banking features.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC), Credit Cards & Revolving Credit (FSABAAAC)

Keywords

• Retail banking services
• Community banking
• Consumer lending
• Business banking services
• Wealth management

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income: The bank generates revenue primarily through interest earned on loans including personal loans, home equity lines of credit, business loans, and credit cards. This traditional banking revenue stream is the core of the institution's income.
2. Deposit Account Fees: Revenue generated from checking account maintenance, overdraft fees, and other deposit account related charges.
3. Business Services Fees: Fees from automated payments, on-site deposit services, wire transfers, and check reconciliation services for business customers.
4. Wealth Management: Investment products and wealth management services generating fee-based revenue. Investment products are not FDIC insured and may lose value.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

First Arkansas Bank & Trust is a community bank that provides deposit accounts (checking, savings, money market, deposit certificates), consumer and business lending (personal loans, HELOC, credit cards, business loans, business credit cards), and business services (automated payments, on-site deposit, wire transfer, check reconciliation, Autobooks) to consumers and small/mid-market businesses across central and north central Arkansas. The bank also offers wealth management services and digital banking capabilities including online banking, mobile banking, Zelle, QūB, and ClickSWITCH.

Product overview

First Arkansas Bank & Trust is a traditional community bank offering a comprehensive suite of banking products and services for both personal and business customers. The bank's product portfolio includes personal checking, savings, deposit certificates, personal loans, home equity lines of credit, and credit cards under its Personal Banking division. For business customers, FAB&T provides business checking, business savings, business loans, business credit cards, and specialized business services including automated payments, on-site deposit, wire transfers, check reconciliation, and Autobooks accounting integration. The bank also offers wealth management services and digital banking features including mobile banking, Zelle P2P payments, QūB teller connectivity, and ClickSWITCH account switching. The overall architecture is a unified community banking platform with multiple product lines serving distinct customer segments rather than a modular SaaS platform structure.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Consumer checking accounts designed for everyday banking with convenient tools and trusted local service for individual customers in Arkansas.
• Savings & Money Market Savings accounts and money market accounts designed to help individual customers save and grow their money.
• Deposit Certificates Certificate of deposit accounts with fixed terms and competitive interest rates for individual savers.
• Online & Mobile Banking Digital banking platform enabling customers to make deposits, transfer funds, and check balances on the go.
• Debit Cards Personal debit cards for everyday purchases and ATM withdrawals.
• Personal Loans Loan products for personal financial needs including auto loans and other personal financing for individual borrowers.
• HELOC (Home Equity Line of Credit) Home Equity Line of Credit allowing customers to unlock the power of their home's equity for borrowing needs.
• Credit Cards Credit cards designed to fit everyday life with various features and rewards for individual consumers.
• Business Checking Business checking accounts designed to support local businesses with their banking needs in Arkansas.
• Business Savings & Money Market Savings and money market accounts for business owners to manage their business finances.
• Business Online Banking Digital banking platform for business customers to manage their accounts, transactions, and cash flow online.
• Business Debit Cards Debit cards designed for business spending and cash flow management.
• Business Loans Loan products for business financing needs including commercial real estate and working capital for local businesses.
• Business Credit Cards Credit card products designed for business expenses and corporate spending.
• Automated Payments Business service for automating payment workflows and recurring transactions.
• On-Site Deposit Business service allowing on-site deposit capabilities for business customers.
• Business Wire Transfer Service for sending and receiving domestic and international wire transfers for business customers.
• Check Reconciliation Business service for reconciling checks and managing payment records.
• Autobooks Accounting integration service for small businesses to manage bookkeeping and financial recordkeeping.
• Wealth Management Investment and wealth management services to help customers secure their financial future. Investment products are not FDIC insured and may lose value.
• Zelle Payments Peer-to-peer payment service integrated into the mobile banking app enabling fast, safe money transfers to friends and family.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Simmons Bank: Arkansas-headquartered community and commercial bank with a similar full-service retail and business banking model across multiple states. Closest direct comparable in terms of geography, product breadth, and community-bank heritage.
• Bank OZK: Arkansas-rooted community bank that has scaled into a regional commercial lender. Comparable in Arkansas deposit-gathering franchise and community banking orientation, with stronger commercial real estate focus.
• Arvest Bank: Arkansas-based community bank serving consumer and small business customers across the state. Closely comparable in branch-based retail banking model and geographic overlap in central and north central Arkansas.
• Centennial Bank: Arkansas-headquartered community bank owned by Home BancShares. Comparable in full-service retail and commercial banking with a strong Arkansas franchise and similar product mix.
• Relyance Bank: Arkansas-based community bank focused on relationship banking for consumers and businesses. Highly comparable in scale, geographic focus on central Arkansas, and community-bank service model.
• Cadence Bank: Regional bank with a strong Arkansas and southern US presence following the BancorpSouth merger. Comparable in community banking orientation with broader geographic reach and similar product suite.
• Trustmark National Bank: Mid-sized regional community bank serving consumer and business customers across the Southeast. Comparable in size band, product mix, and community-bank operating model.
• Renasant Bank: Southeast-focused community bank with similar asset size and full-service retail/commercial product suite. Comparable as a scaled community banking franchise with active M&A history.

Broad incumbents

• Regions Bank: Large regional bank with a significant Arkansas branch network and full consumer/business product set. Competes with FAB&T for the same Arkansas deposit and small-business customer base, but at materially larger scale.
• Bank of America: National incumbent with a national retail and small business banking franchise that competes for the same consumer and SMB customers in Arkansas, but operates with vastly larger scale and digital infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/fabandt
• Facebookfacebook.com/fabandt
• Instagraminstagram.com/fabandt

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Arkansas Bank & Trust