What STRATA does

STRATA is a UK-based, founder-led brand experience agency group headquartered in London, operating a single-touchpoint integrated model that delivers strategy, creative communications, event production, experiential marketing, virtual and hybrid events, delegate management, and rewards and recognition services to enterprise B2B and B2C clients. Its client base is concentrated in six verticals — automotive, pharmaceutical, legal and professional services, government and public sector, technology, and beauty — with marquee relationships including Stellantis, Polestar, Volvo, Sony Europe, Peugeot, Citroen, Audi, AbbVie, Allergan, J.P. Morgan, Freshfields, Dentons, and Belmond, several spanning 8 to 15 years. The group structures its offering through six specialist sub-brands: Strata (core brand experience), Wonderland (creative global events), On Event Production Co (AV and scenic fabrication), Sherbet (digital rewards and recognition), Trinity (venue sourcing), and Element (prizes and incentives), with We Are Collider (esports, gaming, AI and behavioural science) added via acquisition in June 2026.

The technology stack blends proprietary platforms with third-party integrations. Sherbet is a digital rewards and recognition platform leveraging behavioural neuroscience principles (dopamine, oxytocin, cortisol), featuring points banking, real-time spending across 2,000+ retailers, gamification, and five incentive templates. The group also operates bespoke virtual and hybrid event platforms with CRM API integration and live analytics, a Client Support Hub asset inventory system with location tracking, and integrates Trace by Isla for event-level carbon measurement. Sustainability is embedded as a core operational principle via EcoVadis Bronze certification, Isla membership since 2021, and ecolibrium offsetting partnership.

Revenue is generated primarily through project-based professional services fees for live, virtual and hybrid events and experiential campaigns, plus subscription-style recurring revenue from the Sherbet platform. Pricing is bespoke, scoped per engagement with no publicly disclosed rates, and delivered through a senior-led, relationship-driven enterprise sales motion supported by dedicated sector leadership in automotive, pharma, legal, government and tech. The group is privately held with no evidence of external private equity or venture capital backing, and pursues growth through both organic division build-out and acquisition.

Name

STRATA

Legal name

Strata Limited

Website

https://stratacreate.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

STRATA is a UK-based, founder-led brand experience agency group delivering integrated strategy, creative, event production, experiential, virtual/hybrid, and rewards services to enterprise clients across automotive, pharmaceutical, legal, government, technology, and beauty sectors via six specialist sub-brands.

Ownership category

akta.pro rank

Product category

Brand Experience & Event Management Services

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

akta.pro primary industry

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

akta.pro secondary industry

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)

Keywords

• Brand experience agency
• Event management services
• Experiential marketing
• Creative communications
• Live audience engagement

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Brand Experience & Event Management Services: Strata charges for creative communications, event design, production, and management services delivered to enterprise clients. Revenue is project-based, typically per event or annual retainer, covering strategy, creative, production, logistics, and post-event reporting.
2. Experiential Marketing & Activation: Fees for immersive brand activations, experiential campaigns, and hybrid event delivery. Typically contracted per project or campaign.
3. Sherbet Rewards & Recognition Platform: SaaS-style platform providing digital rewards, incentive campaigns, and recognition tools. Revenue likely derived from platform fees or per-user/campaign charges for the rewards and recognition platform.
4. Delegate Management & Logistics: Fees for comprehensive event logistics, delegate management, venue sourcing, and asset management services.
5. Incentives, Rewards & Recognition: Design and delivery of incentive travel programmes and reward recognition experiences for corporate clients, including prizes and promotions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

STRATA is a London-based brand experience and creative communications agency that delivers integrated live, virtual and hybrid events, experiential marketing campaigns, conferences, incentive programmes and audience engagement solutions for enterprise clients. Operating as part of The Strata Group, it provides a single-touchpoint model spanning strategy, creative, production, technology, logistics and post-event measurement across automotive, pharmaceutical, technology, legal, government and consumer brand sectors.

Product overview

STRATA is a brand experience agency group operating as a single-touchpoint integrated solution. The group comprises multiple specialist agencies: Strata (core brand experience agency), Wonderland (creative global events - acquired January 2026), ON Event Production Co (AV and scenic fabrication), Sherbet (digital rewards and recognition platform), Trinity (venue sourcing), Element (prize and incentives), and We Are Collider (esports/gaming experiences - acquired June 2026). Together they provide end-to-end audience engagement services spanning creative communications, experience design, virtual/hybrid events, experiential marketing, event production, rewards and recognition, logistics, and asset management.

Differentiator

Problem solved

Functional benefit

Brands

• Wonderland: Creative global events agency specialising in consumer engagement, working across live, narrative and execution with expertise in tech, beauty, finance, fashion, media and FMCG sectors.
• On Event Production Co
• Sherbet
• Trinity
• Element

Products and services

• Strata Brand Experience Agency Integrated brand experience agency delivering strategy, creative, production, technology and measurement services for enterprise clients across automotive, pharma, tech, legal, professional services and government sectors.
• Wonderland (Creative Global Events) Creative global events agency specialising in consumer engagement, live events and immersive brand moments for brands in tech, beauty, finance, fashion, media and FMCG sectors; delivers events across Europe, US and APAC.
• ON Event Production Co Award-winning AV and scenic fabrication company combining event technology, bespoke fabrication and production management into a single integrated service.
• Sherbet Rewards & Recognition Platform Digital rewards and recognition platform leveraging neuroscience (dopamine, oxytocin, cortisol) to drive employee engagement; offers points banking in real time, 2,000+ retailer spending options, gamification and five built-in incentive templates with mobile and desktop compatibility.
• Trinity Venue Sourcing Specialist global venue sourcing agency combining deep market knowledge with established global supplier relationships to find event venues for clients.
• Element Prize & Incentives Prize, reward and incentive specialist delivering promotions, activations and reward programmes for global brands across FMCG, entertainment, finance, technology and telecoms sectors.
• We Are Collider (Esports & Gaming Experiences) Brand experience agency specialising in experience-led marketing for esports, gaming and consumer engagement, with expertise in AI and behavioural science via Arq and MARVELs; delivers over 70% of work internationally.
• Virtual & Hybrid Events Service Digital event solutions spanning virtual conferences, hybrid formats and on-demand content delivery; connects global audiences through interactive platforms, bespoke apps and data integration.
• Creative Communications Service Transforms ideas into captivating experiences, managing every moment and message across brand storytelling, content creation and engagement strategy.
• Experience Design & Engagement Service Forms meaningful connections through compelling narratives and interactive audience experiences built from deep brand understanding.
• Event Production & Management Service Brings visions to life through seamless experiences via one-touchpoint approach, covering staging, technical expertise and immersive setups for live events.
• Experiential Marketing Service Redefines engagement with immersive experiences creating moments and memories that captivate audiences across brand activations and campaigns.
• Delegate Management & Logistics Service

Quantifiable outcome

• Over 2,600 people reached at a single Stellantis multi-brand conference series
• +5 more outcomes

Named customers22 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• DMDC WoodworksminorOthers · 1 February 2026DMDC's integrated design and manufacturing ecosystem includes its interior architecture practice STRATA and joinery facility DMDC Woodworks. This refers to a different company called STRATA within DMDC's structure. Strata stratacreate.com is not affiliated with this entity.
• ICEN (International Corporate Event Network)coreGTM or Marketing Partner · 1 January 2026Strata partnered with ICEN as a sponsor of ICEN26. The agency hosts campfire discussions at ICENXTRA in Zurich and ICENAWARDS & Conference in London, and attends ICENAWARDS in New York. The partnership aligns Strata's insight-led approach with ICEN's community of international event professionals and provides a platform for thought leadership and industry visibility.
• ecolibriumcoreStrategic or Co-development Partner · 1 January 2022Strata joined ecolibrium in 2022 as an offsetting partner with global projects tackling carbon emissions. The partnership supports Strata's sustainability commitment to leave a legacy, not a footprint, by offsetting event-related emissions through verified global projects.
• IslacoreStrategic or Co-development Partner · 1 January 2021Strata has been a proud member of Isla since 2021. Isla is a non-profit organisation founded by event professionals and industry leaders focused on a sustainable future for events. Membership ensures Strata's processes follow the latest IPCC guidance and provides access to best practical frameworks for sustainable event delivery. Strata also uses Trace by Isla for carbon measurement.
• Trace (by Isla)coreTechnology or IntegrationStrata works with Trace, a carbon tracking tool that measures the full carbon footprint of events including travel, waste, shipping, catering and energy usage. This data enables Strata and clients to understand event emissions, identify reduction opportunities, and set science-based reduction targets.
• Behave (Human Insights Agency)coreStrategic or Co-development PartnerStrata partnered with Behave, a human insights agency, to co-host the Reimagining Global Event Programmes insight event. Behave delivered a presentation on micro and macro behavioural changes in marketing and communications, exploring how brands can create meaningful moments. The partnership enhances Strata's evidence-based approach to event strategy.
• DMDCminorOthersDMDC is a design and manufacturing ecosystem that includes STRATA (interior architecture practice) and DMDC Woodworks. This is a separate entity and should not be confused with Strata stratacreate.com.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Amplify: UK-headquartered brand experience and experiential marketing agency serving enterprise clients with integrated campaigns, events, and content. Closest UK peer to Strata in terms of scale, sector mix, and single-touchpoint integrated model.
• George P Johnson Experience Marketing: Large global brand experience agency delivering events, activations, and digital experiences for enterprise clients including automotive and tech. Direct competitor for large-scale brand experience and event programmes that Strata pursues.
• Sparks: Global experiential marketing agency delivering brand experiences, exhibits, and events. Direct peer competing in automotive, tech, and consumer brand experience programmes of comparable scale.
• DRPG: UK-headquartered integrated brand experience and communications group with production, digital, and event capabilities. Closest UK mid-market peer with a comparable single-touchpoint integrated offering and sector breadth.
• Imagination Group: London-based independent brand experience agency delivering immersive events, exhibits, and content for global brands. Direct UK peer with overlapping automotive and consumer client roster.
• MKG: US-based experiential marketing agency serving enterprise brands with events, brand activations, and creative experiences. Comparable in offering mix and enterprise targeting, particularly for tech and consumer clients.
• Smyle: London-headquartered creative communications and brand experience agency with strong corporate event and film production capabilities. Direct UK peer competing for corporate, tech, and financial services event briefs.
• TRO: Global brand experience agency with automotive sector heritage and strong enterprise client base. Direct competitor in automotive and brand activation; notably the former employer of Strata President Michael Wyrley-Birch.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency (part of IPG) with deep enterprise client base across automotive, tech, and consumer. Larger and more established than Strata, competing for the same marquee brand experience briefs.

Emerging players

• Hot Pickle: UK boutique brand experience and live events agency with strong consumer, beauty, and lifestyle credentials. Smaller and more specialised than Strata but competes for similar experiential briefs in adjacent verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/34273
• Xx.com/Stratacreate

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STRATA