Production glue

What Production glue does

Production glue, now operating as TAIT, is a live-event and experiential production company founded in 2006 and headquartered in Lititz, Pennsylvania, with additional regional offices in London, Dubai, and Hong Kong. The company delivers end-to-end event production for global enterprises and major brands, spanning world-class entertainment upfronts, immersive corporate events, award-winning global festivals, and bespoke cultural productions. Marquee case studies include the Virgin Galactic Unity 22 launch, Time100 Summit and Gala, Red Sea International Film Festival, MDLBEAST Soundstorm, Frieze Art Fair New York, Bloomberg Philanthropies climate events, Snap Newfronts, Jordan Brand Hub23, Greenhouse Unleash, and the Luna Luna 'Forgotten Fantasy' exhibition.

The core offering is technology-enabled storytelling — combining creative design, producing services, and integrated production technology (staging, LED, lighting, AV) under a single 'audience-centric experiences' thesis. The company rebrand from productionglue to TAIT in 2024 unified its producing and creative services under a single brand identity shared with staging counterpart TAIT Towers (per the taittowers.com domain and shared contact infrastructure with Thinkwell), with stated end-to-end capabilities the company describes as 'unprecedented' in the industry.

Commercially, the company operates a pure professional-services revenue model targeting enterprise clients via direct field sales — there is no self-serve, productized, or SaaS layer disclosed. Pricing is fully bespoke by project, with engagement values that scale into six- and seven-figure ranges for flagship productions. GTM is relationship-driven and credential-led, leaning on an 18-year reputation and an investment in owned content channels (LinkedIn, Instagram, YouTube, Facebook) plus major industry show presence (SXSW London 2025) for demand generation.

Name

Production glue

Website

https://productionglue.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

TAIT (formerly productionglue) is a global live-event and experiential production company delivering technology-enabled storytelling, creative design, and end-to-end producing services for enterprise brands across US, UK, MENA, and APAC.

Ownership category

akta.pro rank

Product category

Experiential Event Production Services

NAICS

Graphic Design Services (54143)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

akta.pro secondary industry

Event Technical Production Management & Crew (MPAGAKAH)

Keywords

• Experiential event production
• Live event production
• Technology-enabled storytelling
• Immersive corporate events
• Global festival production

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Experiential Event Production Services: Professional services revenue generated from delivering world-class, audience-centric experiences including entertainment upfronts, immersive corporate events, award-winning global festivals, and bespoke live productions for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Production glue (rebranded to TAIT in 2024) is a live event production company that delivers world-class, audience-centric experiences through technology-enabled storytelling. The firm provides end-to-end producing and creative services for entertainment upfronts, immersive corporate events, award-winning global festivals, and bespoke live productions. Services span concept development, creative design, technical staging, and on-site execution for enterprise clients worldwide.

Product overview

Production glue (now TAIT) is a live events and experiential production company offering end-to-end capabilities for global producing. The company provides technology-enabled storytelling through a team of visionary designers, creatives, technologists, and producers. Their service offering spans world-class entertainment upfronts, immersive corporate events, and award-winning global festivals. The company operates across multiple regions (US, UK, MENA, APAC) and delivers audience-centric experiences through producing and creative services.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Event Production Services End-to-end producing services for world-class entertainment upfronts, immersive corporate events, award-winning global festivals, and bespoke live productions for enterprise clients across North America, Europe, the Middle East, and Asia Pacific.
• Creative Services Creative design and audience-centric experience design capabilities delivered as part of the TAIT producing and creative services offering, supporting immersive event concepts and technology-enabled storytelling for enterprise clients.
• Producing Services Bespoke producing services spanning concept development, technical staging, and on-site show execution for live events, offered alongside creative services as an end-to-end production capability.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• BeCore: Experiential agency focused on high-impact brand experiences, immersive activations, and live event production for global brands. Directly comparable producing and creative services offering.
• MKG: Independent creative experiential marketing agency producing immersive brand experiences and live events for enterprise clients. Comparable scale and creative-led positioning to productionglue/TAIT.
• MAS Event Design: Event design and production firm creating bespoke large-scale experiences, gala productions, and immersive environments. Comparable bespoke, design-forward enterprise event production model.
• George P. Johnson Experience Marketing: Long-standing experiential marketing agency specializing in large-scale corporate events, brand activations, and trade show experiences. Directly comparable to productionglue/TAIT's enterprise event production focus.
• Sparks: Global experiential marketing agency designing and producing live brand experiences, pop-ups, and corporate events for major enterprise clients. Highly comparable producing-and-creative services offering for global brands.
• Optimist: Creative agency producing brand experiences, immersive installations, and live event productions for global brands. Comparable creative-led experiential model with technology-enabled storytelling emphasis.

Broad incumbents

• TAIT Towers: Parent-affiliated staging, automation, and rigging company for live entertainment and events. Shares the TAIT brand identity and overlaps in technical event production capability, making it the most structurally connected peer.
• Freeman: Large-scale event experiences and brand activation company operating across trade shows, corporate events, and experiential programs. Comparable global enterprise event production footprint at larger scale.
• GES (Global Experience Specialists): Global event services provider delivering exhibitions, brand activations, and live event production for enterprise clients. Comparable global event execution capabilities and enterprise client base.
• Jack Morton Worldwide: Global brand experience agency within the IPG network producing enterprise-scale experiential events, activations, and immersive brand environments. Closest large-scale analog to productionglue/TAIT's enterprise field sales motion and global event production model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TAIT
• Facebookfacebook.com/productiongluellc
• LinkedInlinkedin.com/company/production-glue-llc
• Instagraminstagram.com/taittowers
• Xx.com/productionglue

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Production glue