Premier Marketing

What Premier Marketing does

Premier Marketing is a U.S.-based insurance marketing organization (IMO) founded in 1968 and headquartered in Norfolk, Nebraska, with a secondary office in Dallas, Texas. Operating as "An Integrity Company" since a 2017 rebranding under parent Integrity, Premier distributes a multi-line insurance portfolio — Medicare Supplement, Medicare Advantage, Medicare Part D, Dental/Vision/Hearing, Cancer, Hospital Indemnity, Final Expense, Term/Whole/Universal/Single-Pay Life, Fixed and Indexed Annuities, SPIAs, Deferred Income Annuities, Long-Term Care, Short-Term Care, Disability, Critical Illness, and Preneed — through a network of 60,000+ contracted independent insurance agents across all 50 states.

The firm's underlying technology stack is anchored by IntegrityCONNECT, a unified agent platform offering CRM, call recording, AI-assisted search ("Ask Integrity"), electronic enrollments, quoting, personalized agent websites, and lead management, complemented by MedicareCENTER for multi-carrier enrollment, LeadCENTER for lead purchase and routing, the Agent Portal, and a Medicare Toolkit. Premier orchestrates this platform alongside third-party integrations (i-Pipeline for life quoting, SuranceBay SureLC for electronic contracting, CSG Actuarial MarketAdvisor, Stratecision LTC Quote Plus, AHIP for Medicare certification, and HubSpot for marketing automation) on Azure infrastructure. Tools are offered free to contracted agents.

Revenue is generated through insurance commissions and overrides from 70+ carrier partners including UnitedHealthcare, Aetna, Cigna, Humana, BCBS, Mutual of Omaha, Aflac, Transamerica, Nationwide, and Prudential, plus lead monetization via LeadCENTER. Go-to-market is sales-led with dedicated Agent Success Managers; event-driven via Tech Tip Tuesdays, carrier showcases, and compliance webinars; supported by content marketing across the website, social channels, and a weekly newsletter. Customer segments are exclusively B2B-independent agents (SMB), with no consumer-direct motion — end policyholders (primarily Medicare-eligible seniors) are reached indirectly through the agent channel.

Name

Premier Marketing

Legal name

Premier Marketing

Website

https://premiersmi.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Premier Marketing is a 60-year-old, nationwide U.S. insurance marketing organization (IMO) that distributes Medicare, life, health, annuity, and LTC products through 60,000+ independent insurance agents across all 50 states via proprietary platforms including IntegrityCONNECT, MedicareCENTER, and LeadCENTER.

Ownership category

akta.pro rank

Product category

Insurance Marketing Organization

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311)

akta.pro primary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

Keywords

• Insurance marketing organization
• Medicare insurance distribution
• Independent agent support
• Insurance carrier partnerships
• Annuity and life insurance

Headquarters

HQ city

Norfolk

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Commissions: Premier Marketing operates as an insurance marketing organization (IMO) earning commissions from insurance carriers when agents sell policies. The company provides access to over 70 insurance carrier partners and facilitates contracting for independent agents across all 50 states. Revenue is generated through commission overrides and volume-based incentives from carrier partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Premier Marketing is a nationwide insurance marketing organization (IMO) that connects more than 60,000 independent insurance agents across all 50 states with over 70 insurance carriers. The company distributes Medicare, health, life, annuity, final expense, and long-term care insurance products, supported by technology platforms (IntegrityCONNECT, MedicareCENTER, LeadCENTER), quoting tools, training, and back-office services. Premier earns commissions on policies its agent network sells through these carrier relationships.

Product overview

Premier Marketing is a nationwide insurance marketing organization (IMO) founded in 1968, providing a comprehensive platform for independent Medicare, life, and health insurance agents. The company offers a multi-line product portfolio organized into core insurance products (Medicare Advantage, Medicare Supplement, Medicare Part D, Dental/Vision/Hearing, Cancer, Hospital Indemnity, Final Expense, Whole/Term/Universal/Single Pay Life, Fixed/Fixed Indexed/Immediate/Deferred Income Annuities, LTC/STC/DI/CI) supported by a technology ecosystem including IntegrityCONNECT (CRM, AI assistant, enrollments, quoting), MedicareCENTER (multi-carrier enrollment), LeadCENTER (lead management), Medicare Toolkit, and Agent Portal. The platform provides free access to contracted agents for quoting tools, lead programs, training, and back-office support including contracting, new business processing, fulfillment, commissions, and compliance.

Differentiator

Problem solved

Functional benefit

Brands

• IntegrityCONNECT: Technology platform provided to contracted agents featuring call recording, AI assistant, electronic enrollments, quoting, personalized agent websites, and CRM capabilities.

Products and services

• Medicare Supplement Insurance

Quantifiable outcome

• Average Final Expense commission per application: $960
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• IntegrityflagshipStrategic or Co-development Partner · 1 January 2017Integrity is the parent company of Premier Marketing. Founded in 2006, Integrity is an insurtech company using data, technology, and human touch to deliver insurance experiences. In 2022, Integrity helped carriers place over $22 billion in new sales and oversaw more than $40 billion of assets under management. Premier operates as An Integrity Company, leveraging Integrity's technology platforms including IntegrityCONNECT, MedicareCENTER, and LeadCENTER. Premier rebranded under Integrity's umbrella in 2017.
• 70+ Insurance CarrierscoreChannel Partner/ Reseller/ DistributorPremier Marketing maintains relationships with over 70 insurance carriers across Medicare, Health, Life, Annuities, LTC, and Preneed products. Carriers include major insurers such as UnitedHealthcare, Aetna, Cigna, Humana, BCBS, Mutual of Omaha, Aflac, Transamerica, Nationwide, Prudential, and many others. These partnerships enable Premier to offer agents access to diverse product portfolios.
• MGA Insurance ServicesminorGTM or Marketing PartnerPartnership for discounted E&O (Errors & Omissions) insurance for agents. MGA Insurance Services provides affordable options with multiple plan and coverage options for agents to meet their E&O needs.
• SuranceBay (SureLC)coreTechnology or IntegrationElectronic contracting platform used by Premier for agent appointment processing. SuranceBay's SureLC system enables agents to contract with multiple carriers simultaneously, streamlining the contracting process.
• i-PipelinecoreTechnology or IntegrationTechnology provider powering Premier's Term, GUL, and IUL quote engine. i-Pipeline's platform enables agents to receive multiple quotes in minutes with carrier comparison capabilities.
• CSG ActuarialcoreTechnology or IntegrationProvider of MarketAdvisor suite of quoting tools for Medicare Supplement, Medicare Advantage, Final Expense Life, Hospital Indemnity, and Dental products. CSG Actuarial provides accurate, up-to-date pricing and plan details through web-based subscription tools.
• AHIP (America's Health Insurance Plans)coreImplementation/ SI/ Consulting PartnerPremier partners with AHIP for Medicare certification training. PY 2027 certification costs $175 standard or with $50 discount through Premier. AHIP training is required for agents selling Medicare products.
• AML Training Providers (LIMRA, RegEd, SuccessCE, WebCE, QuestCE)minorImplementation/ SI/ Consulting PartnerPremier provides access to Anti-Money Laundering training providers for Life Insurance and Annuity producers. Federal law requires proof of AML training for producers. Multiple providers offer ongoing training options.
• CE Providers (WebCE, RegEd, SuccessCE, QuestCE)minorImplementation/ SI/ Consulting PartnerPremier provides access to continuing education providers offering state-specific insurance CE courses, NEIC Annuity training, Long Term Care Insurance CE, and Ethics courses. Many CE partners offer discounted bundles to producer partners.
• IntegrityCONNECT Leads PlatformcoreTechnology or IntegrationPremier offers IntegrityCONNECT Leads as a ground-breaking lead platform providing compliant and verified leads. Agents can search by geography, lead type, and lead source using an interactive heat map. Platform includes Realtime lead campaigns, customizable ad campaigns, and immediate lead purchase options.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Ritter Insurance Marketing: One of the largest independent IMOs in the U.S., also focused on Medicare, life, and annuity distribution through thousands of independent agents. Direct competitor for agent appointments and carrier commission overrides, similar freemium tech stack model.
• Senior Market Sales (SMS): Large senior-market IMO offering Medicare, life, annuities, and LTC through independent agents nationwide. Direct competitor in the same agent-recruitment and carrier-partnership model, with comparable product breadth.
• American Income Life (AIL): National IMO/FMO focused on life insurance, supplemental health, and final expense sold through agent networks. Overlaps heavily with Premier's life and final expense product lines and similar agent-led distribution.
• Ash Brokerage: Independent life insurance and annuity IMO serving thousands of producers across the U.S. Comparable agent-support and carrier-access model with strong focus on life and annuity production.
• Brokers International: Insurance marketing organization distributing life, annuity, and Medicare products through independent agents. Competes for the same agent relationships and carrier commission economics.

Broad incumbents

• GoHealth: Large Medicare-focused distribution platform using proprietary technology and call-center agents. Adjacent competitor that pressures carrier commission budgets away from traditional IMOs like Premier.
• SelectQuote: Public senior-market insurance distributor operating call-center-based agent sales for Medicare, life, and supplemental products. Different channel model (employed agents, not IMO), but competes for the same carrier appointments and the same senior consumer.
• eHealth: Online Medicare and individual health insurance marketplace and distributor. Represents the DTC channel shift that competes with Premier's agent-mediated distribution model.

Others

• SuranceBay: Technology vendor behind the SureLC electronic contracting platform Premier uses for agent appointments. Adjacent infrastructure provider rather than competitor, but its roadmap materially shapes Premier's agent onboarding experience.
• Integrity Marketing Group: Parent company of Premier Marketing and a constellation of IMOs/FMOs, providing the technology, carrier access, and capital platform Premier operates on. Not a competitor — it is the strategic enabler and shared platform provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/PremierMkting
• YouTubeyoutube.com/user/YourPremierCompanies
• Facebookfacebook.com/premiermarketing
• LinkedInlinkedin.com/company/premiermarketing
• Instagraminstagram.com/premiermktgne

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Marketing