MGA Insurance Services

What MGA Insurance Services does

MGA Insurance Services, operating as Gallagher Affinity, is a US-based affinity program administrator and insurance marketing firm. Founded in 1990 and headquartered in River Ranch, Florida, the company specializes in designing, administering, and marketing insurance and non-insurance benefit programs on behalf of national associations and affinity groups. The firm positions itself as a turn-key program administrator, reporting that it serves over 300 national associations and affinity groups and administers membership benefits for more than 25 million members nationwide. The leadership team is anchored by veteran affinity industry operators Kevin Garvin, Ted Baran, and Dale Turvey, whose collective experience is the company's primary stated differentiator.

The company's core offering is organized into three product areas: customized Insurance Programs covering "virtually any risk or exposure" for members, associations, and businesses; Association Benefits Programs delivered through "top-rated product and service providers"; and Association Management services providing regulatory expertise and administrative support. The technology stack is described in marketing terms as "innovative technology" combined with US-based customer care centers and online chat support handling over one million member inquiries annually, but no specific platforms, integrations, APIs, or proprietary systems are disclosed. The firm does not publish pricing, contract structures, or technology architecture.

The business model generates revenue through program administration fees and insurance commissions on coverage underwritten for association members, characterized in the data as subscription/recurring. The go-to-market is B2B and sales-led, targeting association and affinity group leadership through direct phone outreach, a toll-free consultation line, and a Calendly-powered online consultation scheduling system. Distribution to end users is indirect, flowing through the 300+ partner associations. No customer logos, segment-level revenue mix, or financial figures are publicly disclosed, and the firm is privately held with no investor or parent-company information available.

Name

MGA Insurance Services

Legal name

Gallagher Affinity

Website

https://mga-insurance.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

MGA Insurance Services, operating as Gallagher Affinity, provides turn-key insurance and affinity benefit program administration for over 300 national associations and affinity groups, administering coverage and member benefits for more than 25 million members across the United States.

Ownership category

akta.pro rank

Product category

Insurance Program Administration

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Services-Membership Organizations (8600)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

akta.pro secondary industries

Affinity, Membership & Association Referral Programs (FSAEAMAL), Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Insurance program administration
• Affinity group benefits
• Association insurance programs
• Group benefits management
• Member insurance solutions

Headquarters

HQ city

River Ranch

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affinity Insurance Program Administration: As a program administrator for over 300 national associations, Gallagher Affinity earns revenue by administering affordable, comprehensive insurance programs customized for association members. Revenue is generated through program administration fees and insurance commissions from providing insurance products to affinity group members.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MGA Insurance Services, operating as Gallagher Affinity, administers and markets insurance programs, association benefits programs, and association management services on behalf of national associations and affinity groups. The firm combines program administration expertise with innovative technology, powerful marketing, and US-based customer care centers featuring online chat support to drive member participation and satisfaction in group insurance offerings.

Product overview

Gallagher Affinity offers a unified platform of affinity program administration and marketing services consisting of three core product areas: Insurance Programs (customized affordable insurance coverage for members, associations, and businesses), Association Benefits Programs (affinity benefits through third-party providers), and Association Management (regulatory and administrative support). The company serves as program administrator and benefits provider for over 300 national associations and affinity groups, administering membership for more than twenty-five million members nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Insurance Programs Group insurance programs administered and marketed on behalf of national associations and affinity groups, designed to provide insurance coverage options to association members and drive member participation.
• Association Benefits Programs Benefits programs offered to national associations and affinity groups, supporting member value propositions and member engagement beyond core insurance offerings.
• Association Management Management services supporting the operations and member-facing functions of national associations and affinity groups, complementing the firm's insurance and benefits administration offerings.

Quantifiable outcome

• Handles over 1 million customer coverage, benefit and billing inquiries per year

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Aon (Affinity/Specialty Practices): Global insurance brokerage with dedicated affinity, association, and program-administration practices that compete directly for national association mandates and administer insurance and benefits on behalf of similar membership groups.
• Arthur J. Gallagher & Co. (Affinity division): Parent brand 'Gallagher Affinity' is positioned inside Arthur J. Gallagher & Co., a top global insurance brokerage. Comparable because the broader brokerage runs adjacent affinity, association, and program-administration practices that compete for the same association RFPs.
• Marsh (Affinity & Client Services): Operating arm of Marsh McLennan offering affinity and association program-administration capabilities that parallel Gallagher Affinity's value proposition of bundled insurance and non-insurance benefits for association members.

Direct peers

• Brown & Brown, Inc. Large U.S. insurance brokerage with a deep program-administration and affinity specialty practice, directly competing for association and affinity-group insurance administration mandates and serving member benefit programs nationwide.
• Risk Placement Services (RPS): Wholesale insurance distributor and program administrator running affinity and association-style programs across personal and commercial lines. Directly comparable in MGA/program-administration model and customer base of associations/groups.
• Burns & Wilcox: Specialty insurance wholesale broker and program administrator with affinity and association practice. Competes with MGA Insurance Services for program administration mandates on behalf of national associations and affinity groups.
• Assurex Global: Network of independent insurance, risk-management, and employee-benefits firms running affinity and association programs for member organizations. Operates in the same B2B channel-partner distribution model as MGA Insurance Services.
• Amwins Group: Specialty insurance distributor and program administrator with affinity-like program offerings. Operates as an MGA/MGU for many lines and runs association-style programs, overlapping the program-administration footprint of MGA Insurance Services.
• Hub International: Mid-to-large U.S. insurance brokerage with affinity and program-administration capabilities. Competes head-to-head with Gallagher Affinity for national-association insurance programs and member-benefit design work.

Emerging players

• Smart Choice Network (Smart Choice & Senior Choice): Network of independent insurance agents distributing affinity-style health, Medicare, and association insurance programs through partnership channels. Comparable as an emerging affinity/MGA distribution model targeting association and group members.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mga-agency-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MGA Insurance Services