Institute of Artificial Intelligence

What Institute of Artificial Intelligence does

The Instituto de Inteligencia Artificial (IIA) is a Spain-based AI education institution founded in 2019 in Alicante by Aurelia Bustos (PhD in AI, medical oncologist, computer engineer; founder of Medbravo), Miguel A. Rom\u00e1n (PhD in AI, telecommunications engineer; author of the Explicable newsletter), and Andr\u00e9s Torrubia (telecommunications engineer, serial entrepreneur, top 0.1% on Kaggle). The institute delivers a structured portfolio of AI training programs targeted at Spanish-speaking professionals and organizations, with a flagship 4-month, 100% online Executive Master's in AI priced at \u20ac3,499, and a catalog of intensive 8-10 week courses in marketing (\u20ac1,290), cybersecurity (\u20ac1,290), audiovisual production (\u20ac1,290), and legal compliance / EU AI Act (\u20ac1,550). A separate specialty price tier ranges from \u20ac390 to \u20ac1,990 across shorter programs. Distribution is fully online via WooCommerce on iia.es and the academia.iia.es learning platform, with corporate clients served through bespoke in-company onboarding engagements.

The institute does not develop proprietary AI models or infrastructure; it teaches applied use of third-party frontier tools including Claude Code, GitHub Copilot, Cursor, Stable Diffusion, Sora, Veo, Runway, and Hugging Face models. Delivery is anchored by a 40+ speaker faculty drawn from active practitioners at Apple, Microsoft, Hugging Face, Runway, Freepik, and Kibo Ventures. Supporting content channels include the Explicable newsletter (16,000+ Substack subscribers), the Software 2.0 podcast on YouTube, the "20 minutos de la IA" webinar series, and the annual IIA CONF conference (2025 edition held June 26 in Alicante). Course access is granted for 12 months post-enrollment.

Revenue mechanics combine per-cohort Master's tuition (quarterly intakes), individual intensive course sales, customized corporate onboarding billed as bespoke projects, and strategic consulting structured in Discovery-Scoping-Accompaniment phases. Corporate programs are eligible for FUNDAE (Spanish professional training fund) subsidies, and the institute is co-financed by EU Next Generation Funds (KIT DIGITAL). The alumni base of 1,500+ professionals across 40+ economic sectors doubles as a referral channel and a "Bolsa de Empleo" job marketplace. IIA is privately held with no external funding disclosed and operates with 1-10 employees.

Name

Institute of Artificial Intelligence

Legal name

Instituto de Inteligencia Artificial S.L.

Website

https://iia.es

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Spain-based AI education institute (founded 2019) offering online executive and intensive AI training programs for Spanish-speaking professionals and enterprises, complemented by corporate onboarding, strategic consulting, and a 16,000+ subscriber thought leadership newsletter.

Ownership category

akta.pro rank

Product category

AI Education and Professional Training

NAICS

Educational Services (611), Professional and Management Development Training (61143), Computer Training (611420)

akta.pro primary industry

AI & Machine Learning (Foundations & Applied) (EDAMACAG)

akta.pro secondary industries

AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD), Responsible AI, AI Governance & Compliance Services (BPAEAHAJ)

Keywords

• AI education programs
• Executive AI training
• Generative AI courses
• Corporate AI onboarding
• AI professional certification

Headquarters

HQ city

Alicante

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Executive Master's in AI: 4-month, 100% online executive program priced at €3,499 with Early Bird discounts. Generates recurring enrollment revenue per cohort (quarterly intakes). Revenue is one-time per student per cohort, with potential repeat enrollments.
2. Intensive AI training courses: Accelerated online courses (8–10 weeks) priced from €390 to €1,990 depending on the program. Covers cybersecurity, marketing, audiovisual production, legal/compliance, and software development with AI. Sold individually via direct online purchase.
3. Corporate onboarding and consulting: Customized in-company AI training and strategic consulting engagements. Billed as bespoke projects, likely with negotiated pricing. The consulting page describes a Discovery-Scoping-Accompaniment three-phase methodology.
4. Newsletter and content monetization: The 'Explicable' newsletter has 16,000+ subscribers and is hosted on Substack. Revenue model for the newsletter itself is not explicitly disclosed but likely includes free/paid subscription tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Instituto de Inteligencia Artificial (IIA) sells online AI education and training programs to Spanish-speaking professionals and organizations. Its flagship is a 4-5 month Executive Master's in AI priced at €3,499, complemented by 8-10 week intensive courses in cybersecurity, marketing, audiovisual production, software development, and legal compliance priced between €390 and €1,990. The company also delivers bespoke corporate onboarding (in-company training) and strategic AI consulting engagements through a three-phase Discovery-Scoping-Accompaniment methodology.

Product overview

The Instituto de Inteligencia Artificial (IIA) is a Spanish educational institution founded in 2019 that offers a comprehensive portfolio of AI training programs. The core offering is the Master Executive in AI (Máster Ejecutivo), a 4-5 month online program for professionals without technical backgrounds. This is complemented by intensive short courses ( Desarrollador 10x, IA para Marketing, Producción Audiovisual, Ciberseguridad, and Compliance para Abogados) ranging from 8-10 weeks. The company also provides enterprise onboarding programs and strategic AI consulting services. Content dissemination is supported by the Explicable newsletter, Software 2.0 podcast, and IIA CONF annual conference. The institution is co-founded by Aurelia Bustos, Miguel A. Román, and Andrés Torrubia.

Differentiator

Problem solved

Functional benefit

Brands

• Explicable: A newsletter about AI news with business impact, authored by Miguel A. Román.
• Software 2.0
• 20 minutos de la IA

Products and services

• Máster Ejecutivo en Inteligencia Artificial Flagship 4-5 month executive program providing comprehensive AI education for non-technical professionals; 100% online, Spanish-language, ~150 hours covering AI fundamentals, generative AI applications, and strategic AI decision-making. Includes capstone project, live masterclasses, and alumni networking. Priced at €3,499 (original €3,999) with Early Bird discounts.
• Desarrollador 10x con IA 10-week intensive online course teaching software developers to integrate AI tools (GitHub Copilot, Cursor, Claude Code, Codex, LangChain, Stable Diffusion, LLMOps) into their development workflows using the proprietary Exponential Programming methodology. Priced at €1,290 (original €1,690).
• IA para Marketing 8-week intensive online course teaching marketing professionals to apply AI tools for customer segmentation, personalization, SEO optimization, automated campaigns, predictive modeling, and marketing funnel optimization. Priced at €1,290 (original €1,490).
• Producción Audiovisual con Inteligencia Artificial 10-week intensive online course on AI-powered audiovisual production covering video generation models (Sora, Veo, Runway, Kling), ComfyUI workflows, voice cloning, lip-sync, soundtrack generation, and post-production enhancement. Priced at €1,290 (original €1,490).
• IA Avanzada Aplicada a la Ciberseguridad 8-week intensive online course covering AI integration in cybersecurity governance, threat intelligence, agentic SOC operations, ML-based DDoS detection, dynamic resource management, and predictive analytics for demand forecasting in security operations. Priced at €1,290 (original €1,490).
• Especialidad en IA y Compliance para Abogados 9-week online specialty course on EU AI Act compliance designed for legal and compliance professionals, covering AI fundamentals, AI risk classification, impact assessments for high-risk AI systems, and regulatory frameworks. Priced at €1,550.
• Onboarding (Formación in-company) Customized in-company AI training program for enterprises, delivered on-site at client locations or online, with flexible scheduling, FUNDAE (Spanish professional training fund) eligibility, and tailored curricula aligned to organizational strategy.
• Consultoría Estratégica en IA Strategic AI consulting service for organizations delivered through a three-phase methodology: Discovery (analysis), Scoping (technical requirements), and Accompaniment (implementation support and follow-up). Billed as bespoke engagements with negotiated pricing.

Quantifiable outcome

• 1,500+ professionals trained across 40+ economic sectors
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability14 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• EU (European Union) — SAIFA Project ConnectionminorStrategic or Co-development Partner · 19 October 2025The institute is indirectly connected to the EU-funded SAIFA project (Serbia AI Factory), which is linked to European AI factories in Greece and Italy, supported by EUR 3.8 million from the EU. This is not a direct partnership but reflects IIA's broader engagement with the European AI innovation ecosystem. The SAIFA project focuses on AI applications in culture, language, health, and agriculture for academia, public administration, and businesses.
• EU Next Generation Funds (KIT DIGITAL)minorStrategic or Co-development PartnerIIA's courses are co-financed by the EU Next Generation Funds (Next Generation EU) from the EU Recovery and Resilience Mechanism (Mecanismo de Recuperación y Resiliencia), specifically the KIT DIGITAL program. This co-financing makes the courses more accessible to Spanish professionals and enterprises, and is displayed on the website as a mark of credibility.
• European AI Factories (Greece and Italy)minorStrategic or Co-development PartnerThe SAIFA project in Serbia (connected to IIA via the European AI innovation ecosystem) is linked to European AI factories in Greece and Italy. This represents a network of European AI innovation nodes in which IIA participates conceptually, though no formal partnership with IIA is explicitly stated.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DeepLearning.AI: Founded by Andrew Ng, DeepLearning.AI is the leading global AI-education brand offering online courses, specializations, and executive AI programs for professionals. It mirrors IIA's positioning (AI literacy and applied AI for non-technical and technical professionals) but at English-language global scale.
• Maven: Maven is a cohort-based online learning platform hosting expert-led courses and 'schools' for professionals, including in AI. Its premium cohort-driven GTM and instructor-led live format closely match IIA's Executive Master's delivery model.

Regional players

• Ironhack: Ironhack is a Spain-origin global coding and tech bootcamp operator with programs in AI and data. It overlaps IIA in Spanish-market professional AI upskilling but skews more technical and intensive-bootcamp in format.
• The Bridge: The Bridge is a Madrid-based digital technology school offering bootcamps and master's programs, including AI-related tracks. It competes with IIA for Spanish-speaking professionals pursuing AI and tech reskilling.
• ESIC Business & Marketing School: ESIC is a Spain-based business and marketing school with executive programs incorporating digital and AI topics. It overlaps IIA's executive and marketing-AI segments but offers broader business-school degrees and credentials.
• KeepCoding: KeepCoding is a Spain-based tech training provider offering bootcamps and master's in AI, cybersecurity, and development. It competes with IIA in the Spanish-market intensive professional AI and cybersecurity segment.

Broad incumbents

• IE Business School: IE is a leading Spanish business school with executive education programs increasingly incorporating AI and digital transformation. It represents a broader-incumbent alternative for executives seeking AI management education through a traditional business-school credential.
• Coursera: Coursera is a global online education platform hosting DeepLearning.AI, Stanford, and university AI courses. It competes with IIA on price-sensitive learners pursuing AI credentials, though at a different format and credentialing structure.

Emerging players

• Section School: Section is a cohort-based online school for working professionals across AI, data, and engineering. Its premium cohort model and live instructor format closely parallel IIA's Executive Master's.
• Anthropic Academy: Anthropic Academy offers free AI literacy and prompt-engineering courses tied to its Claude platform. As a model provider offering free training, it represents a disruptive, free-alternative pressure on IIA's premium AI courses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/iia_es
• YouTubeyoutube.com/@iia
• LinkedInlinkedin.com/school/institutoia/?originalSubdomain=es
• Instagraminstagram.com/iia_instituto

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Institute of Artificial Intelligence